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Business Description

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Executive Summary

Executive Summary

Ekhó creates biodegradable cutlery by repurposing avocado seeds. Our sole products are the eco-friendly alternative for toxic plastic based cutlery, leaving no carbon footprints in the environment.  Our Mission: To help reduce climate change by reducing the production and the use of plastic in cutlery.  Our Vision: To be the leading company in the production of cluterly that is 100% sustainable, from its production to its disposal in order to help our environment.  Our Goals and Objectives: Our short-term goal is to be on every family's table in Massachusetts. Then, to be in every supermarket in the US. Finally, to be able to expand internationally so that our support for the environment reaches the whole world.  Business Philosophy: The damage that we’ve made to our planet because of unwise decisions is immense, therefore, we want to contribute for a change by providing our avocado seed.  Industry: Our industry is organic products, which is beginning to have its heyday and does not have much competition. This is why we want to be the leading company in helping the environment by using our products.  Strengths and Skills: In addition to producing quality products without leaving a carbon footprint, a portion of our profits is also donated to organizations that are in charge of helping our planet.  Target Market: Our target audience is people who are concerned about climate change, want to find a green alternative to plastic cutlery and are looking for a way to help. To make ourselves known, we will have an online advertising campaign directed not only to philanthropists, but to a general public to raise awareness of global issues and our existence as a company.  Closing Summary: The problem of plastic use in our environment has forced us to create products that reverse its ravages. That is why Ekhó creates biodegradable and compostable cutlery using avocado seeds. Our products are a small but respectful gesture to the environment by reducing the use of unsustainable material.

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