Marketing Mix

 Product: Ekhó offers biodegradable cutlery and reusable grocery bags, not only are these items non-toxic to the environment, but they solve the problem of the production and use of plastic. Our top-notch products focus on providing a positive customer experience, helps us gain our customers trust, referrals, and improves our reputation. We’re driven by environmental wellness.

At present, the main products of Ekhó are the following: o Spoons o Forks o Knives o Cups o Coffee cups o Straws o Food boxes  Price: We’re a starting company trying to improve the environmental status. This is the reason why we sell our products at an affordable price, we do this so they can be at most of the Massachussests families’ table. We also have a customer loyalty program in place to reward long-term customers with lower prices and offer vouchers to new customers. We also look for relationships with groups like restaurantowner associations,and offer special rates based on volume.  Place: Ekhó has its offices and factories in downtown Boston, but it is unusual for customers to come to them. Although we do not have physical stores, our products can be found in the various retail stores.

We encourage collaboration with our restaurant buyers, participating in their events, volunteering, and donations related to environmental stewardship.

Our company's website is our most important communication tool, and it is the place where our customers learn about our different ways of supporting our environment.

We invest a lot of money and time in keeping it up to date and useful to our audience. We plan to expand our website to include e-commerce and make all of our products available for purchase online, either statewide or internationally. None of our competitors export their products over the internet at the moment, so we will take advantage of this to be pioneers in this aspect.  Promotion: We are a starting company therefore we devote all of our marketing efforts on increasing visitors to it. The following is our promotional mix: o Social media marketing. o Email marketing. o Public relations. o Encourage people to be more aware of their decisions.

 Value Proposition Statement: Disposable Without the Plastic.