Ekhó Business plan
TARGET MARKET
Age: Our age bounces from 16 years to 36 because they have been raised knowing about environmental problems that are affecting everyone.
Gender: Both sexes. Everyone is welcome to make a change.
Marital Status: The Marital Status of our customers does not matter because it’s not related to our industry.
Family: It can be anyone, from being single to a married couple with kids as long as they frequently use disposable cutlery.
Location: For now we are focusing on Massachusetts residents since we are a growing company, but in the future we are expecting to go nationwide with online stores.
Education: Education doesn’t affect our customers' decision making process, but having a high school diploma as the lowest education level could be essential.
Income: Above $50k a year.
Occupation: Occupation doesn’t affect our customers' decision making process.
Religion: Religion does not relate to our industry.
Language: All languages because climate change affects people from all around the world without exceptions.
Lifestyle: Green lifestyle, meaning that they recycle, try to not use plastic as much as possible, among other things.
Motivation: Wanting to be part of the change with small actions such as using ecofriendly products.
Hobbies: Advocate for climate change.
Size: It is very extensive since our products are affordable, meaning that anyone within the 62% of climate change believers who is looking for eco-friendly options can afford it.
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