Ekho - By David Rivera and Adriana Escobar

Page 15

Ekhó Business plan

MARKET ANALYSIS 

SWOT Analysis

STRENGHTS

WEAKNESSES

 Products made of avocado seeds resin.  Factories only use clean energy.  Affordable prieces.

 We are a new company.  Low awareness of environmental problems.  Non-sustainable competitors’ prices are lower.

FDOA OPPORTUNITIES

THREATS

 Create an environmentally caring image.  Leader company that uses avocado seeds resin instead of other biomass.  Partnership with restaurants.

 Avoplast.  BumBoosa.  Preserve.

Competitive Analysis Avoplast Produces biodegradable products which are produced from a nonfood based bioplastic resin. 

Location: nline store.

Products: cutlery made of avocado seed resin.

Competitor: direct.

USP: N/A.

Sales: N/A

BumBoosa Provides an alternative material (bambooderived) for disposable personal care products, specifically baby wipes and bathroom tissue, which are commonly made from tree pulp or polymer fibers from petroleum. 

Location: online retail stores.

Products: bamboobased baby care products.

Competitor: indirect.

USP: N/A.

Sales: N/A.

Preserve Recycles different materials by converting them into everyday goods. 

Location: online store and online retail stores.

Products: everyday items such as toothbrushes and dishes

Competitor: indirect

USP: N/A

Sales: N/a

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