PLM - COVER
Sustainability in PLs
raw materials, EMISSIONS
and community, the must-haves for brands In order to implement an effective and multi-sector sustainability policy, however, it is essential for brands and co-packers to share common goals. “Today, in Italy, as well as in the rest of Europe, sustainability is the meeting point between supply and demand," says Emanuele Plata, co-founder and past president of Plef. "Private label products represent an aspect of this theme when their added value is based on transparency, quality, traceability, correct information regarding disposal methods and energy (or ecological) footprint. In order to implement an effective and multi-sector sustainability policy, however, it is essential that brands and co-packers have common intentions, failing which the brand seeks other partners through scouting processes."
12
