PLM - QBERG OBSERVATORY
Pet Care
Private Label around the world
from flyer promotion to e-commerce websites
QBerg, Italian Research Institute, leader in price intelligence services and cross-channel assortment strategies, together with IRI, has analyzed the state of the art of PL on promotional flyers and e-commerce websites, comparing large-scale distribution (Hypermarket, Supermarket, Discount and Drug Specialist) and Specialists in YTD to September 2021.
A
according to this analysis, private label is an important lever for turnover, something retail has been focusing on for years now. Unless they display the logo or name of the brand, they are absolutely indistinguishable from the best-known store brands, whether the consumer is in front of the real or the virtual shelf. And Pet Care is no exception, indeed!
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