Export of jewellery (main countries of destination) Graziella
first 7 months 2012 COUNTRIES
of the “Italian Brand”: the growth of population (increasingly often with dark skin and almond-shaped eyes) and the recovery of global wealth; the increase in life expectancy, with greater physical and mental well-being into old age; the progressive priority of creative work on executive work, now delegated to machines, the rapid economic development of many countries outside Europe, the growing education of population with an average to high income; and the development of means of communication and transport, making the movement of people, ideas and goods faster and less expensive. A new concept of “luxury” in which an increasing number of users reject conspicuous consumption and prefer to cultivate “the deep joy of beauty related to knowledge, measured rhythms, introspection and
conviviality”. Overall, Italian jewellery exports in the first seven months of 2012 rose by 5.6% (year on year). An increase mainly due to the rise in prices of precious raw materials. Trends are different from one country of destination to another, and from a district of origin of exported jewellery to another. The center of gravity of Italian jewellery exports remains Europe, with almost half of the total amount. But over the years, sales (and the relevant shares) have expanded to the east: from the oil countries to Russia, China, Japan. Exports to India remain relatively limited due to the wellknown local protectionist legislation, while the U.S. market which was a real catalyst of Italian jewellery in the past - has reduced purchases to move towards new comers and “transit countries”, which offer better tax policies. Switzerland is still the most important sales market for Italian jewellery (with almost a quarter of
Million Euro
var.%
in %
2011
2012
Switzerland
702,56
707,69
0,7
22,9
Arab Emirates
452,00
554,04
22,6
17,9
United States
256,98
247,45
-3,7
8,0
France
188,82
179,86
-4,7
5,8
China
141,90
167,51
18,0
5,4
Hong Kong
152,81
143,73
-5,9
4,7
Turkey
108,64
102,67
-5,5
3,3
Germany
78,36
94,15
20,2
3,0
United Kingdom
67,28
76,64
13,9
2,5
Spain
54,52
52,56
-3,6
1,7
Israel
52,13
48,68
-6,6
1,6
Rumania
37,15
40,02
7,7
1,3
Panama
42,06
38,35
-8,8
1,2
Mexico
37,08
35,43
-4,4
1,1
Jordan
31,37
35,14
12,0
1,1
Australia
27,57
29,78
8,0
1,0
Russia
27,16
29,29
7,8
0,9
Belgium
31,35
28,67
-8,5
0,9
Japan
23,79
27,73
16,6
0,9
Libya
8,17
26,26
221,4
0,9
402,60
421,50
4,7
13,7
2.924,30
3.087,15
5,6
100,0
Other countries Total
2012/11 on total
Sources: ASI, Istat data processing
the total), although in the first seven months of the year it remained stable on
the previous year’s level. On the other hand, sales to China (+18%) are on the rise. But the rise of China is tempered by the decline in purchases from Hong Kong (-5.9%). As for the origin of jewellery exported in the first half of 2012, almost one third of the total comes from Arezzo, another quarter from Vicenza, 15% from Valenza. Smaller shares from other districts.
Erika Gioielli l’Orafo International 2013
11