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Logo Do’s & Don’ts
In order to maintain a consistent and powerful brand identity, the Do’s and Don’ts of the logo must be included in a brand style guide. A logo is the visual image of a brand, thus it must be utilised consistently and correctly to communicate the intended message.
Use the logo in the standard configurations as provided in the Brand
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Do not use black for background for a coloured logo.
Do not expand the logo outside the directed clearspace.
Do not tilt the logo.
Businesses may establish rules for the right usage of their logo by incorporating the Do’s and Don’ts, ensuring that it is used correctly across diverse mediums and settings. This contributes to brand consistency while also increasing brand awareness and trust.
Do not use gradient as a logo background.
Do not use colours outside the given colour palette.
Do not shift the logo from the center of the clearspace grid
Do not abbreviate the logo in order to make a symbol out of the logo.
Do not use reflection, glow or shadow on 2d illustrated logo.
Do not decrease the opacity of the logo.
The sans-serif typeface Gotham Bold has a powerful, contemporary appearance that makes it perfect for headers and titles. It exudes professionalism and power because to its geometric features and crisp lines. While Montserrat Classic is a sans-serif font as well, it has a softer, more accessible feel that makes it perfect for body writing.
The prominence of Gotham Bold attracts attention to the headers, whilst Montserrat Classic’s crisp and readable letterforms make the body content simple to read. They work together to provide a professional and polished appearance that boosts the overall design of a website.
Large blocks of text can be easily read thanks to its legibility and readability, and it may be utilised in a number of settings thanks to its adaptability. It is a versatile and highly legible sans-serif font with a clean and modern appearance, making it an excellent choice for body text in websites. When these two typefaces are used together, they produce a harmonic contrast that improves reading and adds visual appeal.
