Logo Construction

Logo construction is an essential part of a brand identity since it helps in accurately determining the use of the logo. The iconic Univers 53 extended logo has been around for 12 years. Even the online brand style guide Playbook didn’t change the outline of the logo and only experimented with color combinations and typography. Many iterations of the logo were made before finalising liquified art style of the logo which is masked by the outline of the original eBay logo.

The liquified illustration was created using Procreate. The illustration was then converted to a vector by image trace on Adobe Illustrator 2022.

Clear spacing

Clear spacing box dimensions: 1920 x 1440 px

Clear spacing blanks: 205 x 146 px

This will indicate the proportions of the logo and distance between the stroke and the space in which the icon is confined within

eBay Favicon

A favicon is a little symbol that displays in bookmarks, on mobile devices, and in the browser tab next to the page title. Favicons are also crucial for websites because they improve branding, user experience, and recognition. Websites may strengthen their brand identification and increase their site’s visibility in a sea of open tabs by utilising a favicon.

App Icon

This is the depiction of what the eBay app icon would look in a phone UI.

Social Media Profile Picture

Like people place their pictures as their profile picture for identification, brands put their logos in their social media profile pictures