UI Colour Palettes

The Tomato, Verdigris, Saffron & Deep Blue Grey colour palette has been carefully chosen for eBay to represent the diversity of the brand. In the past years, eBay has been a constant supporter of small businesses and business owners while also promoting economic and sustainability opportunities for its users (both buyers and sellers).

Besides all the well deeds that eBay has been doing, it still lacks in marketing these initiatives. The new colour schemes will be a fine promoter of all the new and exciting initiatives of the new eBay. The four colours of the palette are complimentary to each other and they could also be used in a tinted manner for Heading or body of the any

NOTE:

These colors must be used in these exact colour values. The RGB codes are given for web and digital screen references and CMYK values are provided

It is essential to develop a brand’s colour scheme since it promotes identification and brand awareness. A company may establish a strong visual identity that is readily recognisable to buyers by employing a consistent set of colours throughout all marketing materials, such as logos, websites, and commercials.

Primary Logo

A carefully chosen colour scheme may also communicate feelings and ideas that are consistent with the brand’s principles and character. A colour scheme may also assist to make sure that all marketing materials have a unified aesthetic and seem polished, which can increase the brand’s credibility and appeal to

Each letter in the corporate name of eBay’s logo has a small overlap to generate a sense of community and connection. In order to convey a sense of tolerance and diversity, the letters are also coloured in a variety of vivid tones of red, blue, yellow and green. Since eBay’s foundation in 1995, the logo has undergone a number of revisions, with each one attempting to represent the company’s changing identity and principles. The overall goal of the eBay logo is to communicate the company’s core values of approachability,