New Logo

The new logo has the same outlines and the Univers 53 Extended with an approximate optical kerning of -135. The colours of the logo remain the same in order to keep ebay logo recognisable to its origin. The masking layer of liquified illustration patterns convey a sense of creativity, innovation, and flexibility. Additionally, they might induce feelings of fluidity, mobility, and change, which may be enticing to businesses looking to convey an air of flexibility and attentiveness to the demands of their target market. In order to illustrate the morphing of the brand identity, some iterations of the logo have been created for a slide in animation. These signify the playfulness, simplicity, diversity, well-balanced and down to earth nature of the brand.