Colour Palettes

A carefully chosen colour scheme may also communicate feelings and ideas that are consistent with the brand’s principles and character. A colour scheme may also assist to make sure that all marketing materials have a unified aesthetic and seem polished, which can increase the brand’s credibility and appeal to potential buyers. A company may establish a strong visual identity that is readily recognisable to buyers by employing a consistent set of colours throughout all marketing materials, such as logos, websites, and

Primary Colour Palettes

The originals of eBay. This color palette has been used by eBay for the past 22 years. Still the bands of these colours are instantly recognisable as the brand colours of eBay. The colour palette of eBay has been iconic for years and its still used in the marketing and promotional adverts of eBay (usually in the form of strips or bands.

Since eBay needs to stay true to its origin, the strip and band pattern is going to stay the same. Primary colours like red, blue and yellow are simple and memorable. they signify versatility. The additional green color signifies By carefully using these colours, eBay has differentiated its brand from the others.