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Consumer Profiling

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Project Research

Consumer profiling is the practise of acquiring information on a certain set of customers or target audience’s attributes, interests, and behaviour. This data is then utilised to develop a persona or profile of the ideal consumer or target audience for a product or service.

Businesses may customise their goods and marketing efforts to the individual requirements and preferences of their target audience by building a complete consumer profile, which can boost the efficacy of their marketing campaigns and eventually lead to increased sales and customer satisfaction.

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Fashion Flair

Combining value and sustainability, Ade and Samuel came together as a family to build a successful second hand clothing business from scratch on eBay.

Fashion Flair specialises in secondhand and new shoes, clothing and bags, from both designer and high street brands. They add new items to their shop everyday to keep their

Go Thrift

Founders, Sarah Dean, Carl Walker and Sam Hunter, had previously dabbled in selling vintage clothes as a side hustle alongside their day jobs, and they had always known that it was what they wanted to do eventually.

Go Thrift has boomed and grown in size exponentially, aided by eBay providing them a platform to sell their items to a

22k items sold

100% positive feedback

1.1k followers

191k items sold

99.6% positive feedback

23k followers

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