Project Brief

Rebranding and redesigning eBay’s website UI and brand identity.

EBay’s rebranding is a major visual design initiative that attempts to modernise the web design and brand’s identity to appeal to current customers. This project is organised into divisions, each with its own set of aims and goals.

The initial portion of the project might include detailed study on eBay’s present brand identity, including visual aspects, message, and overall positioning. This study will aid in identifying areas for improvement and will serve as the foundation for the rebranding approach.

The following phase might concentrate on developing a new logo and visual identity for the brand. This entails creating a new logo that expresses the brand’s values and personality while being distinctive and ageless. This part may also include the creation of new visual components such as font, colour palettes and artwork to create coherent brand identity.

Overall, rebranding is a complex graphic design project that requires meticulous research, planning and execution. A good rebranding will assist ebay in remaining current and appealing to modern consumers while keeping its position as major online marketplace.