Project Research

General Research

Why does ebay need new webite UI and rebranding?

EBay’s business is global with 133M buyers in 190 countries. Being one of the leading e-commerce websites, eBay must stay current and relevant in an ever-changing digital world. A new website UI and rebranding may provide clients a new appearance and an enhanced user experience, thereby improving engagement and revenue. It may also assist Ebay in distinguishing itself from competitors and reinforcing its brand image. Furthermore, new technology and design trends may necessitate website changes to maintain compatibility and functionality.

According to eBay itself, number of active eBay buyers have declined to 147 million.

Overall yearly decline of 10%

Ebay has experienced increased competition from e-commerce behemoths such as Amazon, reducing its market share dramatically. Many online buyers favour Amazon because of its wider product range, faster shipping choices, and better pricing. Furthermore, Amazon’s Prime membership programme provides unique privileges such as free delivery, streaming services, and other perks, which have assisted in attracting and retaining consumers. While eBay remains a popular online marketplace, it has failed to keep up with Amazon’s innovations and customer-focused methods, making long-term competitiveness difficult.

Market Segmentation

The technique of splitting a bigger market into smaller groups of consumers with comparable demands or characteristics is known as market segmentation. Instead of attempting to appeal to a wide audience, firms should restrict their marketing efforts to specific niches. Businesses can increase their chances of success by better addressing their target consumers’ demands and preferences. the market is segmented by four criterias: Demographic, Psychographic, Geographic and Behavioural.

Demographic

1. Small business owner and manufacturers.

2. Second hand items sellers and buyers

3. Art enthusiasts

4. Antiques and motor enthusiasts

Psychographic

1. People are more inclined towards new attractive products promoted via social media platforms like Instagram and Tiktok.

2. Customers usually need a website they can trust to sell their second-hand or unique products. Same goes for the people buying used things on eBay.

1. EBay is spread over 190 countries, larger portions of the market are consumed by countries like US, UK, Australia and Germany. The market is segregated on the basis of region and country. So customers living in the same region are suggested similar products according to their needs.

1. EBay has a separate approach for their target market in China. They operate via a local company called Tom. com which is focused towards catering mainland China market. This helps them identify popular products

Behavioural

1. Business platforms like Amazon and eBay use cookies to track their customers’ purchasing habits. For ex, if a customer buys a set of headphones, they will start getting recommendations of other smartphone accessories. If a person is even surfing through the websites, cookies helps keep track of what kind of products the person is interested in nowadays.

2. Adding discounts and other promotional vouchers help business platforms persuade their customers who haven’t been active in a while. Sometimes the customers wait for special occasions like Black Friday and Christmas for the discounts to shop for the things they like.