FASHION
Fire Clinic Lemanic Magazine
MEETS ICE
Cutting-edge looks, swagger and glamour: all of the focus is on Natalia Legg & Maria Opuni!
F
ar from the Volga, among the flashbulbs, spotlights and top models, the beautiful Natalia Legg, who comes from cold climates, met the gorgeous Maria Opuni, a model from Ghana. A shared passion for their work as models, and an appearance on a catwalk in Milan, wove a magic spell, creating a powerful attraction between these two women from completely different worlds. A combination of fiery temperament and total serenity - the Sun Queen with her warm smile and the Snow Queen with her regal looks - the pair have forged the bonds of a precious friendship over more than 20 years!
IRON FISTS AND VELVET GLOVES The prestigious Swiss modelling agency, Kai Zen, came about as a result of their meeting in 2006. It supplies top models as well as dreams of glory. The agency transforms every shoot into a work of art and owes its success to the expertise of these
two models, as well as their skill in managing the talent and winning the support of the most dazzling brands. Heads in the stars and feet on the ground, one eye in the viewfinder, the other in front of the lens, Natalia and Maria rise to the challenge with Kai Zen, but also with some ambitious projects! Their latest challenge is the Ice and Fire Project!
“THE ICE AND FIRE PROJECT”: CREATING A BUZZ ON SOCIAL MEDIA The principle is simple: one week, one label, two internationally recognised models to showcase the collections, create partnerships and channel the designer’s image to selected shops. Photos and videos - “snapshots of life” - tell the story of the link between the two women both in the workplace and beyond, with a hint of fantasy, dynamically striving for their goal; when Siberia embraces Africa, the culture clash is bursting with laughter, new ideas and professionalism, to capture
moments that are as genuine as they are natural! The aim is to put “fashion” ideas for mature women into “Insta-moments” and by doing so develop local businesses, shining a spotlight on the fabulous creations of designers from the region in Swiss clothes, shoe and accessories shops. MN Privilege, Le Laboratoire, Manidou Design, Concept Store Custo Barcelona, AREL, LYSE Boutique, Caprices de Femmes... the Ice and Fire Project has already made its mark on all these brands! Big names such as Thomas Wylde and Moschino quickly grasped the potential of this approach, putting some of the snapshots of the Ice and Fire Project on their Instagram accounts and prompting a surge of some 8,000 “likes” in less than 10 minutes! Warmth and confidence radiate in every shot, to show the brands in their best light and reveal the inspiration behind each collection. A moment of creativity and complicity, a glamorous, sparkling rendez-vous.
TO BE DISCOVERED ON INSTAGRAM: ICEANDFIREPROJECT, AND ALSO ON FACEBOOK: ICEANDFIREPROJECT OR ON THE WEBSITE WWW.ICEANDFIREPROJECT.COM
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