Anna Whitworth Portfolio | Catawba Valley Community College

FLOW CREATIVE

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Guide Wise | App Prototype Design Objective Design and prototype a functional app that satisfies a need. The app must include a small monetization as well.

Curate a brand that can be applied to the app design and build off of that. Curate a good color scheme, logo and a logo mark to apply. After designing the prototype send it through user testing make make proper adjustments.

Design Statement Guide Wise is an app that allows you to connect to a personalised “guide”. Your guide will create your itinerary for your travels and if you upgrade your app plan you can stay with your guide. The app itself has a simple design really focusing on the ease of booking. With a light and soothing to the eyes color scheme the app id designed to not hurt the eyes as its expected to look at it for a while while booking. The logo for the app is a easy sans serif font with a mark. The mark is a circle broken in half by waves. Its represents the half of the world you have explored vs. the half that you haven’t.

Guide Wise Style Guide

Personas

Primary Logo

Logo Mark

wise

Sarah is a 28-year-old marketing professional who thrives on adventure and exploration. Her vacations are all about pushing her limits, whether it’s hiking up a challenging trail, bungee jumping off a cliff, or diving into the depths of the ocean. She values unique experiences and seeks out destinations that offer adrenaline-pumping activities. Sarah often travels solo or with a small group of friends who share her passion for adventure.

Create Memories, Not Itineraries

David, 35, is a dedicated father of two energetic kids, aged 6 and 9. He values quality family time and wants to create lasting memories through travel experiences. David seeks destinations that offer a balance between fun activities for the kids and relaxing moments for the adults. He often travels with his wife, kids, and sometimes extended family members.

wise

Create Memories, Not Itineraries

Colors

Ahmed, 24, is a recent college graduate with a passion for im-mersing himself in different cultures. He loves exploring historic sites, trying local cuisine, and connecting with people from diverse backgrounds. Ahmed often travels alone, valuing the freedom to follow his own schedule and interests.

Font

Avenir Next Demi Bold

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R-167 G-169 B-172

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Avenir Next Regular

Tagline Create Memories, Not Itineraries

Booklet

Prototype

Logo Destinations

Log in / Sign up

Enter In Destination

Home Page

History / About

Profile

Cities In Destination Other Destinations like this

Purchase Purchase Plans

Face ID Sign Up

Your Destinations Destination Look ups

wise

Create Memories, Not Itineraries

Checkout

Agents Reviews

Individual Profiles

Thank you!

Likes / Save for later

Settings

Profile

Edit Profile

Account

Public Profile

Profile Picture

Saved Agents

Username

Edit Profile

Public / Hidden

Saved Payments

Saved Destinations

Cancel

Given Reviews

Current Plan

Delete Account

Name

About Me

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The Hum | Subscription Box Design Objective Develop a unique subscription box that encompasses a fun design plan. Create a physical mockup and take product shoots. Study digital marketing and create a digital marketing case study based off of your findings.

Create a web landing page for your subscription box.

Design Brief The Hum is a vinyl subscription box that showcases different artists and even curates different artists for you. The logo is a serif font that gives it an elegant feel. The mark is a few lines in a half circle above it.

This represents the vinyl’s moving on the player. The color scheme was kept a nice muted tone that can be changed depending on holidays, season, ect.

Digital Marketing Case Study

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Bodini 72 Oldstyle

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R - 160 G - 129 B - 108

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GD USA | Magazine Spread Design Objective Develop a magazine spread that belongs in Graphic Design USA. Put your spreads into mockups and design a cover.

Design Brief The magazine spread is very simplistic focusing the attention on the colors of the in game. It introduces you to the idea of the spreads then slowly moves into comparing maps and character design to show the vast differences in Call of Duty and Valorant. It shows how two different color designs really impact game play and how players see the games.

Original

Master Copy

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Urbane Denim Co. Illustration

Design Objective Develop a distinctive denim brand based off of an illustration.

Digitize the illustration with color and turn it into a logo for further social media branding. Create a Instagram post and magazine ad for the brand.

Design Brief Urbane Denim Co. is a modern, up and coming brand. With a highlight on appealing to the newer generation, the logo is a colored illustration focused on stippling to create shades and lines. The dots used in stippling are colored with tints and shades to show shadows or highlights throughout the logo. The typography around the logo is a serif font to match the rustic vibe of the brand. The Instagram is a rustic theme with a color scheme of muted blues, green and mahoganies. While it places an emphasis on the jeans themselves, it also includes some fun extras to give some balance to the posts. Our magazine ad has a hierarchy of the background being a faded out western scene with a main focus on the jeans from behind. This is to show how strong the jeans are- or to even give a sense of strength.

Logo

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Sugartopia is a candy vending machine that was designed to attract more customers through its aesthetically pleasing appearance. Instead of a boring black vending machine, it has more fun colors such as light pink and light blue patterns.

The logo includes a scripted cursive font with a sans-serif font.

The logo is done in a circle to give off the vibe of being a hard candy for a generic shape so consumers can tell what the vending machine is for.

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Create an aesthetic branding for a vending machine. It should include colors that are visually appealing. Develop mockups of the vending machine with packaging design and mockups.

Design a webpage to put into a mockup to showcase the machine as well.

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Design Objective

STRAWBERRY BAR G

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Cinema De Lune | Drive-In

C - 99 M - 96 Y - 31 K - 21

C - 15 M - 41 Y - 100 K-1

Big Caslon Medium

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Design Objective

Develop a drive in movie theatre that is visually appealing. Create an event poster for the theatre and put it into mockups. Create a promo video for the theatre.

Design Brief My movie theatre is a more fun, romantic, or even hippie theme to it, showing romantic comities the poster has a romantic feel to it. It is a typographic poster focusing heavily on colors, shapes, and the fonts used. The branding is very colorful and has a hippie feel to it.

Hype Video

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Infographic Poster | Jett Design Objective Design an icon set and infographic poster.

Design Brief The icons for my poster are a singular color to keep it simple against a busy background. There is a description about the abilities under the icons.

They are inspired by a video game agents abilities in game. The background being an illustration of the character so you can learn about the specific character in game.

Tara Li 21

content creator

Tara is a very busy woman, she wants to travel in luxury but for as cheap as she can get it. She needs to travel to take photos and film videos to keep as genuine as possible with her fans.

Tina Andrews 32

F L O W Schone Luft | Airline Branding Design Objective

Design a cohesive and visually captivating airline brand that includes two mockups, a logo, and a cohesive color scheme. Additionally create another in plane mockup that will be displayed whether that is a uniform, a TV screen, or even some of the graphics in the plane.

Design Brief Schone Luft is a German airline that promotes safety, punctuality, and German culture. With the direct translation it means Beautiful Airs, this is that you can see the beauty of the world from the air. The tagline -See the Beauty- reflects that. The logo incorporates this tagline under the primary part of the logo- the airlines name Schone Luft. The E in Schone is the mark of the logo with three lines that is the colors of the German flag, helping signify Germany’s culture and highlight what Germany had to go through to get to where she is now. Each color in the flag has a meaning behind it that shows the rich history. The typography in the logo is a sans-serif font, Avenir Next in regular to keep the attention to the mark of the logo. The mockups of the planes are kept simple to really highlight the colors on the German flag. In the middle of the plane, the color scheme is kept simple to bring emphasis to the logo. Then the tail of the plane is a German flag which balances out with the nose of the plane, which has just the pure color red.

business woman

Tina is a orgaized woman who likes to fly in luxury. It doesnt matter to her the price she just wants to make sure she is safe and treated well. She needs to travel for her business and relies on her planes being ontime and never canceled.

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Mitch Elis 45 electrician

SCHÖN Schwarz

LUFT Rot

Mitch is a father of two and works as an electrician. He wants as good as he can get it for as cheap as he can get it. He is a vacation flyer and just wants to make sure his wife and children are as comfortable as possible.

Gold

Style Guide

SENSES

ENIGMA

F L O W Senses

Design Objective

Packaging

Craft a packaging brand that is visually aesthetic and alluring for your product. Use Adobe Dimension to develop mockups and 3D images of your product. Create a GIF to use in an Instagram Mockup.

Design Brief Senses is exactly what the name is- a perfume for the senses.

Highlighting the intense scent the design is kept simple, with the main color scheme kept neutral, black, white, and grey; it highlights the scent. The main logo on the bottle is kept simple, with the typography highlighting senses; it utilizes a serif font.

The design on the bottle is a elegant one, the top and bottom part of the logo has some swirls around it then mirrored to emphasis that Senses is the main point. The GIF is a clash of all the different notes to create the bottle of perfume. This is to help highlight the different scents within senses to get a better understanding of the perfume itself.

SENSES

ENIGMA

E AU D E PA R F U M E

E AU D E PA R F U M E 1.0 FL OZ (30mL)

4.2 FL OZ (125 mL)

SENSES

ENIGMA

enigma

E AU D E PA R F U M E 4.2 FL OZ (125 mL)

Promotional GIF

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Blosso Floral Co. Gap Project

B Snell Redhand

C - 32 M-8 Y - 40 K-0

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C-1 M - 52 Y - 14 K-0

Ambroise Std

C-1 M - 27 Y - 14 K-0

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Kromatic Photography

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