Chloe Sawyer Portfolio | Catawba Valley Community College

A Look Into Optical Illusion

Design Objective: Develop a six-page spread magazine detailing the topic of optical illusion and the creation of the magic eye Optical Illusion brand. The objective is to create a visually striking and intellectually engaging modern magazine centered around optical illusions. The magazine aims to captivate readers with cutting-edge design, thought-provoking content, and an immersive visual experience that explores the art and science of optical illusions.

Design Brief: The layout envisioned a modern and sophisticated publication that captivates the audience through innovative layouts, captivating visuals, and insightful content. The target audience consists of individuals aged 18 or older who are intrigued by contemporary art, psychology, and visual design. used darker, simplistic tones of black, grey, and white to elevate the magazine to a modern feel. also used more square shapes to create a more stable and grounded layout for the topic. I incorporated different layered square layouts and eye-themed imagery to highlight the topic of the magazine.

GD USA

How Design Trends Have Impacted Advertisments

Take a look into the history behind optical illusions and how they are used in advertising Get an in-depth look of the process of creating the world famous illusion series the “Magic Eye”

Scan the QR to see the interactive spread!

Moon Pie Watercolor Illustration

Design Objective: Create an illustrative artwork inspired by a well-known pun or play on words. Showcase the iterative process through visual documentation, producing both digital and hand-drawn mockups alongside merchandise and an animated representation to illustrate the concept’s versatility and potential across various mediums.

Design Brief: For this project, I created an illustrative artwork inspired by the well-known pun and the name of a delicious southern treat “Moon Pie”. The illustration depicts a cartoon moon in space serving a pie. The moon is smiling, wearing an apron and chef’s hat covered in flour. The illustration was hand-drawn using watercolor and later created digitally. The artwork was created to have charm and whimsy, with a more playful energy. Additionally, the project includes creating sticker mockups featuring the “Moon Pie” illustration, as well as an animated scene to showcase its dynamic potential.

Love you more than cookies

Design Objective: Develop an original packaging set of 3 varieties of a specific product. The brand should provide an encompassing logo creation, packaging design, and social media branding. The objective is to capture the attention of online and in-person shoppers while effectively engaging the target audience.

Design Brief: “Love you more than cookies” aims to capture the nostalgic warmth and love associated with grandma’s homemade cookies. I used red gingham for a rustic and simplistic feel, similar to a grandma setting up a picnic or barbecue. Red is used throughout the branding to match the red gingham and to represent the love that is put into the brand’s products. The name is based on a saying my grandma used to say to me growing up which was “love you more”. She was not much of a baker, but anything she made for me or my sister was full of love, which is what I wanted to highlight within the name.

Design Objective: Develop an original functioning app encompassing logo creation, mockups, and booklet explaining the app’s stats and information. The objective is to create a functional prototype that is engaging to the target audience.

Design Brief: Theater Pal aims to be a comprehensive resource for anyone passionate about theater, offering tools and guidance to enhance audition performance and alleviate pre-audition anxiety. Theater Pal has an easy-to-use interface and intuitive user experience, primarily featuring shades of blue in its color palette. Blue is a color that is used to demonstrate calmness, confidence, intuition, imagination, and inspiration. Blue is also the main color associated with theater, similar to how red and yellow are. The mascot of the app was designed to look approachable and excited to show the user the inner workings of the app. used a monochromatic color palette to show unity within the app as well as create a calming color palette for the user’s eyes.

Modak

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Sukhumvit Set

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Lily Castell, 16 Occupation: Student

Lily Castell is a spirited and imaginative young girl who is embarking on a thrilling journey into the world of theater. Born with a heart full of dreams and a voice that resonates with beauty, Lily has always found solace and joy in the magic of music. Despite her love for singing, Lily battled the clutches of shyness that held her back from sharing her gift with the world.

Marianne Caldwell, 46

Occupation: Teacher

Professor Marianne Caldwell is a dedicated and seasoned theater educator whose passion for nurturing young talent is at the core of her being. She understands the transformative power of theater, recognizing that it’s not just about memorizing lines but about finding one’s voice, building resilience, and unlocking hidden potential.

Name: Ethan Ross, 27

Occupation: Professional Dancer

Ethan Ross is a charismatic and accomplished professional dancer who has dedicated his life to the art of movement. He embarked on his journey with unyielding determination, honing his skills, and mastering various dance styles that have earned him recognition and respect in the industry. Ethan Ross is ambitious, always ready to broaden his skill set!

Purpose

To be more comfortable when performing, stepping onto the stage transformations into someone new. She wants to be more confident when auditioning and understand how to perform in a confident and professional manner.

Key Values

- Gain confidence

- Overcome her stage fright - Enhance her vocal abilities

Purpose

To instill confidence and foster growth on her students artistic journeys, ensuring that they are not only prepared for good opportunities but also equipped to create their own path in the spotlight.

Key Values

- Help her students

- Spread the joy of performing

- Prepare for personal auditions

Purpose

To bring his newfound vocal skills into his performances, adding an entirely new dimension to his artistic expression. He believes in continuous learning and often seeks collaborations with fellow artists.

Key Values

- Practice his vocal skills

- Learn more about performing

- Prepare for personal auditions

Target Audience

Our target market would be anyone who loves theater or performing as well as those who want to be prepared for any play or musical audition. Our app can be used by anyone, but there can be settings for younger performers to only be able to view jr. or child role productions but that can be turned on or off.

App Prototype

App Booklet

Ionic Scientists

Infographic & Icons

Design Objective: Create a comprehensive set of professional infographics. These should be comprised of a main poster that has primary and secondary icons. Create a GIF tailored for social media engagement and a social media mockup.

Design Brief: “Ionic Scientists” is an engaging infographic highlighting iconic scientists throughout history, including Albert Einstein, Sir Isaac Newton, Marie Curie, Charles Darwin, and Thomas Edison. The infographic aims to present information about these renowned figures in a fun and visually appealing manner, utilizing a monochrome palette of blue to maintain a cohesive and modern aesthetic. There is wordplay within the title replacing “iconic” with “ionic” in reference to ionic bonds which are commonly associated with science. The primary icons of the scientists presented are all in a grayscale palette for a vintage photograph look. The secondary icons of the correlating objects for each scientist are in a monochromatic blue palette to be consistent with the overall blue tones of the infographic background.

Cosmic Cones Vending Machine

Design Objective: Design an original logo, packaging design, and vending machine layout for a vending machine company. Create eye-catching and engaging machine graphics that delights the target audience and develop a visual identity that ties together packaging and machine graphics.

Design Brief: Cosmic Cones is an ice cream vending machine company inspired by bright colors and retro-futurism style. Cosmic Cone’s design combines nostalgia with futuristic elements, creating eye-catching and engaging machines that delight customers of all ages. The logo is fun and whimsical, combining an ice cream treat with a retro-style rocketship. The typography used (BD Retrocentric) highlights retro-futurism while the bright color palette entices consumers’ eyes to delicious and flavor-packed ice cream.

BD Retrocentric

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Design Objective: Develop a distinctive brand identity for Baby Button, a subscription box company, encompassing logo creation, packaging design, and social media branding. The objective is to capture the attention of online shoppers while effectively engaging the target audience.

Design Brief: Baby Button is a socially conscious subscription box company aimed at new parents, providing essential items for newborns while contributing to the well-being of children in need. Baby Button is targeted towards first-time parents, grandparents, or anyone who has a new baby in their life. Baby Button’s number one priority is to keep your baby happy and smiling, all while helping every parent navigate through parenthood! used soft typefaces with pastel tones to reflect the soft and approachable tone of Baby Button as a company. The main colors used are pastel green and yellow. These colors highlight the sweet and bright brand as well as the high-quality products Baby Button sends to consumers.

Krub Regular

Throwback Drive-In

Drive-In Theater Branding

Design Objective: Develop an original Drive-In Theater Company, providing a logo, product packaging design, and an advertising poster for an event. The objective is to capture the attention of moviegoers who would like to watch films from different time periods, such as the 70’s, 80’s, and 90’s.

Design Brief: The visual identity that captures the essence of “Throwback” is retro charm and imagery associated with classic drive-in theaters that are incorporated throughout the logo. The “O” in the title name “Throwback” is replaced with a film reel to highlight the variety of films and showcase to the viewer what “Throwback” is when it is by itself in branding. The color palette is light blue, teal, and gold. These colors are commonly associated with both vintage events, the movies, and the beach which is where the original “Throwback” is located. The event poster for “Throwback” is themed around a Halloween night special “Midnight Hour”, which focuses on 80’s thriller classics such as “Beetlejuice”, “Friday the 13th”, and “A Nightmare on Elm Street”. The main villains are featured on the poster with an homage to Micheal Jackson’s iconic song “Thriller” in the name “Midnight Hour”.

Gleam Airlines

Airline Branding

Design Objective: Develop an original airline company with logo branding and create a cohesive visual identity that extends across all touchpoints. Examples include items such as aircraft livery, boarding passes, promotional materials, and a plane mockup of the exterior design. The goal is to create a welcoming and stress-free environment for families traveling with children.

Design Brief: For Gleam, wanted to integrate subtle and charming child-centric design elements that enhance the overall atmosphere without compromising the sophistication of the airline’s image and provide families with children, frequent travelers, and individuals with a family-friendly airline option. The main logo has soft, dreamy colors similar to a sunset transcending into the night. The typography used (Lofty Goals-Regular) was used to emulate fluffy clouds and create a soft typeface to represent the sweet and calming atmosphere of Gleam.

Lofty Goals Regular

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Diana Tree is a mom of four beautiful children and married to Zachary Tree. She enjoys reading, organizing, and traveling. She has been a critical care nurse for over ten years. She lives in Flordia and enjoys tropical destinations. She adores her family and always puts her kids first! While she loves her family, flying with four kids can be pretty hectic, so she always tries to find organized flights!

Jane Phillips is the daughter of Kennedy and Doug Phillips. She has a twin brother named Josh and they travel as a family. Jane classifies herself as a princess and enjoys playing outside, jumping on her trampoline, and swimming. She is very hyper and enjoys flying. She is outgoing and enjoys making new friends everywhere she goes. She is a huge fan of any sugary snack, espically brownies. c

Matt Steel, 20 Lifeguard

Matt Steel lives in Carolina Beach, NC and is a single man. He works as a lifeguard. Matt enjoys playing the guitar, hiking, video games, and sleeping. Matt has an older sister named Vanessa and a sweet three-year old niece named Maggie.

Matt isn’t the best with children, and Maggie is the only kid he really loves. He has very little experience with children but he tries his best to care for Maggie and keep her happy!

Needs

- Safety for her and her family

- Comfortable seating

- Spacious seating

- Well organized planning

- Disorganized enviornments

- People who are rude to her children

- Painful/uncomfortable seating

- Cramped seats Pain Points

Needs

- Princess quality seats

- A nice blanket

- Delicious snacks

- Not boring games/movies

Points

- Boring places

- Sitting in an uncomfortable chair

- Gross food

- Nothing fun to do

- Cozy space

- Quiet, isolated area

- Comfortable seating

- Good enviornment for Maggie

- Loud crowds - Children - Social interactions

Travels Monthly Travel Needs

- Comfortable seating

- Safety for him and his family

- Clear instructions

Edwin Lawrence is married to his wonderful wife Hazel and has a beautiful two-year old grandson named Ryder. They are the legal guardians of Ryder and love to make him smile. He enjoys cooking, traveling, dancing, reading, and going outside. He has a lot of free time and enjoys traveling weekly with his wife and grandson. Sometimes he travels with just his grandson, as his wife is sometimes busy with work.

- Painful/uncomfortable seating

- Rude people

- Confined spaces

- His grandson being out of his reach Pain Points

Diana Tree, 38 Critical Care Nurse

Edwin Lawrence, 85 Retired Professional Chef

Jane Phillips, 6 “Princess”

Love Can Be - Poster Series

Design Objective: Produce a comprehensive series of three cohesive posters centered around a chosen theme, aimed at conveying a compelling narrative and delivering a clear message to the viewer. Additionally, generate mockups for the posters, merchandise, and animated representation to ensure a unified visual identity and consistent storytelling across various mediums.

Design Brief: This series of three cohesive posters explores the multifaceted nature of love, drawing inspiration from Taylor Swift’s album “folklore” and the intricate love triangle between Betty, James, and Augustine depicted within the album’s narrative. The posters aim to encapsulate various situations and emotions associated with love, presenting a nuanced perspective that resonates with viewers. The color palette is based on the album’s grayscale cover. All three images depict a different view of what love can be for someone based on their own experiences and actions. Love can be missed because of someone’s actions, can come back because someone realized their true love for someone, or can slip away because it was just a fling for someone.

828-228-4303

chloelydellstudios15@gmail.com

@chloelydell_studios

www.chloelydellstudios.com