Abigail Mull Portfolio | Catawba Valley Community College

SUPERSONIC EXPRESS

Project ScoPe

Utilize your understanding of research, target audiences, visual branding, and a larger identity system for an airline company. Demonstrate your capability of website development. Produce branding, mockups, and a functioning website prototype, equipped with navigation, photos, headings, and a footer reflective of your brand.

Project Brief

Supersonic Express is an international luxury airline. The branding implements cool-toned colors and eye-catching graphics to highlight the naming and theme behind it, which is space-age and exploration. Supersonic Express promotes the ability to travel fast and be entertaining for passengers of all ages. The website serves as both a promotional and informative tool to market the services provided in flight.

Maria Holloway, 33

Maria frequently travels for work and is able to bring her family along with her. Typically, she finds herself and her family in the most mundane flights devoid of anything stimulating. Maria wants to find an international airline that she will love and be able to pledge her loyalty to. She is hoping that a different airline will be able to provide her family with fun activities, great accommodations, and privacy.

Brittany Robertson, 24

Brittany gets to meet new people at her job all the time and loves to accomodate them. She longs for the ability to travel the world, just like the many people that stay at her hotel. Unfortunately, her current income doesn’t allow her to travel. Brittany wants to work for an international airline that will provide her with a great income, fun opportunities, and a wholesome community.

Malakai Johnson, 8

Malakai Johnson is going on his annual trip to England this year to visit his grandparents, which he always enjoys. But Malakai always hates the boring flight to and from England. Him and his family always fly on the boring planes, the ones where there are barely any activities. This year, his parents saved up their money and told him they booked through a new airline that he’d have lots of fun flying with.

Project ScoPe

Utilize your understanding of visual branding and identity systems to design branding that correlates with your selected theme, along with packaging and vending machine mockups. Produce a social media account reflective of your brand and mockups that showcase your products and your brand as an identity.

Project Brief

This Little Piggy is a vending machine company that specializes in baby food related products. This Little Piggy carries food, bottles and spoons, and wipes for babies. This company utilizes fun colors and graphics to appeal to mothers and young children alike. The target audience for this brand is young adults, mainly mothers, who are on the go and in need of a quick solution for feeding their child.

BILLINGS BOBCATS

Project ScoPe

Research sports teams and conceptualize branding for a chosen sport and location. Produce digital compositions that incorporates the team’s branding and can be fully functional within your team’s arena or stadium. Compose all components into a proposal booklet that provides final designs and imperative information.

Project Brief

Billings Bobcats is a baseball team based in Billings, Montana. This team represents their country’s patriotism and their mascot in their brand’s color palette. The four logos reflect the cutthroat nature of the team mascot and the team players. The wayfinding and environmental graphics are simplistic for the purpose of easy navigation and most are composed of acrylic, metal, and vinyl for durability.

PROPOSAL BOOKLET

Project ScoPe

Create branding and packaging for three products within a product series. Research required labels for each product and information pertaining to their design. Design a website prototype, social media accounts, a marketing strategy, a promotional video, and a calendar to formulate a strategical marketing system.

Project Brief

Pure & True is a home cleaning brand that focuses on natural ingredients and sustainable practices. The packaging was designed with the sole purpose of transparency, both in a literal and figurative viewpoint. The use of cool-toned colors and simplistic typefaces is reflective of the brand’s pure ingredients and honest truth. The website for Pure & True is designed for the purpose of selling the products.

PURE & TRUE

DIGITAL MARKETING CASE STUDY

DESKTOP WEBSITE PROTOTYPE

UKIYO SUBSCRIPTION BOX

Project ScoPe

Demonstrate your understanding of visual branding and identity systems through the creation of a branded subscription box. Produce branding and physical box packaging that will securely contain, identify, and deliver the products within. Products included should be branded items that are reflective of your brand and purpose.

Project Brief

Ukiyo is a subscription box service catering mainly to teenagers and young adults battling grief. The warm and cool colors in the branding are meant to both calm and excite simultaneously. Ukiyo means “floating world”, which is what the use of the cloud in the logo hints back to. Items in the box are tailored to each subscriber’s needs and serve the purpose of aiding the subscriber.

NEW STRIPES

ALL THE FEELS

PRIORITY

PRUDENCY

NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

COMETAL ELECTRONICS

Project ScoPe

Utilize your understanding of research, target audiences, visual branding, and a larger identity system to design a brand for a given subject that represents the designer. Branding, advertising components, and products should be cohesive and engaging. Design a website prototype to serve as marketing for the brand of products.

Project Brief

Cometal Electronics is an electronics company that produces items for gaming such as laptops, mice, and headphones. Cometal Electronics features funky colors and a futuristic typeface in their branding to highlight their originality. The brand strives for being one-of-a-kind and uses their mascot, the monkey, to encompass that. The website prototype displays their products for marketing purposes.

GLITCH

RESPAWN

SIDEQUEST

DIMENSION DRIVE-IN

Project ScoPe

Explore branding through the use of logotype by designing a logo and a print layout for a poster that will be informative and designed in a manner to interest and engage the target audience. Produce branded mockups that reflect the personality of the brand and the items that will be included at your drive-in.

Project Brief

Dimension Drive-In uses the aid of nighttime ambiance for their branding. The logo is dimensional with the use of organic lines and gradients hinting back to their name. The use of specific colors within the marketing materials and logo help to create a feeling matched by the environment in which the theater is located. The marketing materials are designed to entice and promote for children and adults alike.

STELLULAR

MAGAZINE SPREAD

Project ScoPe

Design a four-page spread for Print Magazine. Include articles of your choosing that support and contradict your argument and relate to your topic. The spread must include one sidebar, visual illustrations, images, and pull quotes. Design a cover for the four-page spread that is engaging and interesting for the target audience.

Project Brief

The magazine spread “A Future Designed by Algorithmic Art” is designed to be minimalistic but engaging. The pictures included are placed strategically to subtly tie each page together with the main color present being shades of blue. Two sans-serif typefaces were utilized to aid in legibility and maintain a refined, modern, and technical feeling that ties back to the topic of the article itself.

INTERACTIVE MAGAZINE SPREAD

ICON SET & INFOGRAPHIC

Project ScoPe

Design a cohesive system of icons that are well-thought-out, original, easily understood, and derived from one subject. These designs are to have five groups of two icons within your chosen subject. Create an infographic digital poster that correlates with and displays your icon system while being informative and engaging.

Project Brief

This icon set is centered around the theme of Greek mythology, specifically, Zeus, Poseidon, Hades, Athena, and Aphrodite. Each deity has an icon of a headpiece and an icon representative of their powers or story. The design of the infographic poster represents the Parthenon in Athens, Greece, a temple formerly dedicated to Athena. The colors between each column symbolize Zeus, Poseidon, and Hades’ domain.

CHROMOTONE

Project ScoPe

Research and develop a unique app concept and design an interface that is functional and visually pleasing to your target audience. The app prototype should be engaging, easily navigable, and designed with the purpose to provide a solution to a specific problem. Design an interface with the end-user of the app in mind.

Project Brief

Chromotone is an app that specializes in color theory, specifically regarding makeup. The app utilizes the undertones of a user’s skin, hair, and eyes in the camera to compose a custom palette, then recommends shade matches of products. The user is kept in mind, which is why buttons are easy to see and the user has a myriad of options to choose from to make their experience truly personal.

Summer Sykes, 14

As a budding teenager, Summer would like to learn how to wear makeup. She has never worn makeup before and has taken tips from her sister, but would like to find a tool that can help her understand what her shade matches are and what products would work with her acne-prone skin. She is clueless and on a low budget. She wants to find a tool so that she doesn’t have to ask for help or do her own research.

Mateo Ortiz, 23

As a stage actor, Mateo learned early on that makeup can play a crucial part in embodying the characters he portrays. He believe he will be famous one day and wants to learn how to execute more versatile and clean makeup looks. Mateo isn’t passionate about makeup, but he believes that it is an essential part to his job and that finding a tool to help him understand it will help him achieve stardom.

Sabrina Deon, 28

Sabrina is a young influencer who makes her income posting tutorials with makeup. Following her passion for makeup, she started her own business and began doing makeup for clients. Unfortunately, she doesn’t feel like her clients are entirely satisfied when they leave. She would like to find a tool that can help her understand her clients and shade match them better so that they keep returning to her.

PRPOSAL BOOKLET