Megan Lail | Catawba Valley Community College

Flavor Scapes Peruvian Tea

Design Objective

Design a packaging series, consisting of three related products. The design of the series will prioritize consistency between the products and labels, intentional thought and approach to layouts. Use Adobe Dimension to place graphics onto the products. Generate UVs and render to get final product. Create a Digital Marketing Case Study related to the packaging series.

Design Brief

Flavor Scapes Peruvian Tea is an all-natural tea brand that contains ingredients derived from Peru. The packaging of the bags contains an image of an attraction in Peru. It also shows the flavor and an image of the plant it comes from. On the back are the ingredients, nutrition facts, directions, and a barcode. Flavor Scapes tea has a website and social media pages, so customers can shop online. The Digital Marketing Case Study showcases a content calendar, social media strategies, email marketing, a mission statement and SMART goals.

FLAVOR SCAPES fs

RGB: 143, 161, 128

CMYK: 47, 26, 56, 2

HEX: #8FA180

RGB: 255, 226, 169

CMYK: 0, 11, 38, 0

HEX: #FFE2A9

Acme Gothic

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Denalova

App

Hymn Helper

Design Objective

Create a unique app that is not already on the market. Design the app’s logo as well as iconography for all aspects of the app concept. Create wireframes and color comps of all the pages. Produce a functioning prototype of the app and use it to conduct a survey for user testing. Design a branded booklet to showcase the app.

Design Brief

Hymn Helper is an app that was created for people of faith to be able to insert scriptures and find songs that relate to those scriptures. It will be more efficient than plugging it into a search engine and will take less time to find. The target audience is for ages twenty to forty-five. The app is monetized by charging ninety-nine cents to download a song and have it right there on the app. There is also a place to save a payment method directly on the app, so you don’t have to insert it every time. Users can also search for songs without entering a scripture. There is an Explore page, Refresh Results page, Send Feedback page and an About Us page. The app is universal and can be used by anyone, not just people of faith.

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RGB: 142, 25, 28

CMYK: 27, 100, 100, 29

HEX: 8E191C

Times New Roman

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RGB: 246, 156, 113

CMYK: 0, 46, 57, 0

HEX: F69C71

Scan for full prototype

City Guide

Pop into Pittsburgh

Design Objective

Complete a SWOT analysis for tourism for the city chosen and two competitors. Identify the objective of the city planning guide and use this to define the target audience. Produce a logo, color palette, and slogan. Create thumbnails and roughs of each book layout. Include an Illustrative map and an ad for a magazine. Finally, compile a style guide that includes all the city guide information.

Design Brief

Pop into Pittsburgh is an immersive city guide for Pittsburgh, Pennsylvania. The logo consists of an arched bridge that the city is famous for and silhouettes of famous buildings that can be seen throughout the city. It also contains the title and tagline in colors that are recognizable in Pittsburgh. There is an interactive map with images of popular tourist sites around the city. Throughout the guide, there are pictures and information about places to eat, places to see, and other enjoyable activities to do around the city.

POP

Fun at every point

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CMYK:

C-9 M-12 Y-68 k-0

Hex: EAD371

RGB: r-64 G-97 B-172

CMYK:

C-83 M-67 Y-0 k-0

RGB: r-161 G-30 B-34

CMYK:

C-24 M-100 Y-98 k-20

Hex: A11E22 Epitaph

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Hex: 4061AC

Sports Branding

Myrtle Beach Stingrays

Design Objective

Develop a professional league sports team brand and identity. Expand into wayfinding and an environmental graphic for the stadium. Use Adobe Dimension to create 3D versions of the wayfinding and environmental graphics. Create a booklet that encompasses all the research and graphics.

Design Brief

The Myrtle Beach Stingrays are a professional league Baseball team located in Myrtle Beach, South Carolina. The logo consists of a Stingray with the tail in a circular motion. There are stitches inside to make it resemble a baseball. The Stingrays text is on top of the logo. The secondary logo is Stanley the Stingray which is the team mascot. The wayfinding elements are the bathrooms, escalators, elevators, sections signs, and concession signs. The environmental graphic is a dimensional wall graphic that gives fans information about the stingrays.

RGB: 210, 35, 42

CMYK: 15, 100, 100, 0

HEX: d2232a

RGB: 4, 154, 153

CMYK: 81, 19, 43, 1

HEX: 049a99

Mobile Business

The Purrfect Snooze

Design Objective

Conceptualize and design branding and collateral pieces for a mobile retail business. Research and create a SWOT analysis and targeted market position. Create a brand to go along with the mobile business and come up with collateral and a branded style guide. Include an identity packet that can be used for advertising.

Design Brief

The Purrfect Snooze is a mobile business that allows individuals to enter the truck and take a catnap with cats or kittens or just take a mental break. The truck is in a highly populated city near businesses. Individuals can come on their lunch break or just visit if they need a mental break. The cost of a catnap is $7.00 an hour and customers will receive a complimentary eye mask and tote bag. The Purrfect Snooze wants to give workers the opportunity to destress and be able to enjoy playing with kittens and rest.

Snooze

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R-249 G-159 B-44

CMYK:

C-0 M-44 Y-93 K-0

HEX:f99f2c

Pacifico

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RGB: R-193 G-232 B-251

CMYK:

C-22 M-0 Y-0 K-0

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RGB: R-251 G-247 B-194

CMYK:

C-2 M-0 Y-29 K-0

HEX:fff692

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Pharma Aspimara

Design Objective

Use an already existent pharmaceutical brand to create a logo, slogan, packaging and trade booth all related to the drug. Ideate and digitize the logo. Incorporate animated logo that was made. Create a flat digital composition of the booth, create photoshop mock-ups, physical scale models, and packaging design.

Design Brief

Aspimara is a drug that is used to help adults that struggle with anxiety and depression. The logo is used to symbolize a ribbon that can demonstrate the freedom that is felt after taking the drug. The slogan of the drug is “Feel at Ease” to symbolize the weight that can be taken off after taking Aspimara. The pharmaceutical booth has images of mountains and utilizes cool colors to keep the theme of the drug. A blister pack was created for the drug to be distributed in. The case is a grey cloud background and it includes our logo, the amount of capsules and milligrams, and a barcode for Pharmacists to easily scan.

Feel at Ease

RGB: 0, 104, 56

CMYK: 90, 30, 95, 30

HEX: #006838

RGB: 39, 77, 161

CMYK: 95, 81, 0, 0

HEX: #274da1

RGB: 120, 199, 155

CMYK: 54, 0, 51, 0

HEX: #78c79b

Avenir Next Regular

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Scan to view Animated Gif

Vision Poster

Design Objective

Create a poster design for Vision CVCC Student Art Show. Use Adobe InDesign to layout the elements of the poster. Use Adobe Photoshop to composite images. Research and evaluate previous posters for inspiration. Insert the Vision logo, CVCC and Hickory Museum of Art logos, and the date and times of the Vision Art Show.

Design Brief

This poster gives elements of the Photography and Graphic Design programs. There is code incorporated, a camera lens, and some graphic design logos. The code was incorporated as the background and the other images like the camera lens and the AGD logo was placed on top. All of the elements opacity was lowered. The man has a Hard Mix blending mode to give a more technological feel to the design.The background is a dark red and the text and logos are white so that they are easily readable.

Magazine Layout

Extensions of Graphic Design in Album Covers

Design Objective

Use Adobe InDesign to create a six-page magazine layout for Graphic Design USA magazine. Students will be provided with subject matter and choose a topic related to that. Research the topic and write a 5-page paper to use as the article in the magazine. The articles layout must be creative and strategic. The magazine cover must be photo manipulated and related to the magazine.

Design Brief

Extensions of Graphic Design in Album Covers is a magazine article about how graphic designers contribute to creating album covers, and the process involved in designing to make a good cover. The article touches on famous album cover designers, the process of becoming an album cover designer, iconic covers, schooling and job opportunities, and ways to be a successful album cover designer. The cover showcases graphic design elements and album cover elements to make it cohesive.

Scan for full magazine layout

Col-LAB-oratory

Design Objective

Create branding for the Foothills Col-LAB-oratory at the Catawba Science Center. Incorporate the colors in their space into the logo. Incorporate a foothills mountain aspect, and aspects of STEM. Some activities could include using magnets, building blocks, science kits, etc. Render a final logo with appropriate type and color to present to the staff of the Catawba Science Center.

Design Brief

Foothills Col-LAB-oratory is a maker space for children who come and visit the Catawba Science Center. The space is utilized to help children learn more about STEM and work with other children to better their skills. The logo is approachable and easily recognizable for children and adults. The staff will add the logo to formal and informal documents, collateral, and in spaces around the Science Center.

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C: 61 M: 0 Y: 12 K: 0

HEX: #48c6de

R: 249 G: 158 B: 50

C: 0 M: 44 Y: 90 K: 0

HEX: #f99e32

R: 67 G: 85 B: 165

C: 85 M: 76 Y: 0 K: 0

HEX: #4355a5

Album Cover

Memphis Blues

Design Objective

Use Adobe Photoshop to create a photo montage for an Album Cover. Use photo manipulation to create an intriguing background. Create a title, song titles, artist, and a record label. It can be resized to fit a CD or Vinyl.

Design Brief

Memphis Blues is the title of an album that was created to represent myself. To create the cover, I made a photo montage of images of me from my past, up until now. I put the montage into an image of a frame to make it look like it could be seen in a museum. On the back cover, I added song titles that represented specific moments of my life.