Stella Hughes Portfolio | Catawba Valley Community College

SWAPMEET

Design Objective:

UX/UI Design / User Testing / Brand Design

Conduct research to come up with a unique idea for an app, and create a user interface that is functional, visually appealing, and matches the app’s concept. Ensure the app tackles a specific problem and keep the app’s end-users in mind.

Design Brief:

SwapMeet introduces an innovative platform that enables users to exchange their skills and expertise with one another, fostering a community of collaboration and personal development. The app’s branding includes bright primary colors, as well as simple but bold typography in order to appeal to a large audience of people with different interests and skills. SwapMeet’s interface is designed to be userfriendly, and makes it easy for users to connect with other individuals who are interested in skill bartering.

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SARA MITCHELL

Sara holds a bachelor degree in marketing and has worked in the corporate world for over a decade. However, her passion lies in sustainable living and holistic wellness. Sara’s values include helping others, sustainability, and community.

DAVID ANDERSON

David holds a degree in environmental science and has spent most of his career working for various environmental NGOs and conservation organizations. His lifes mission has always been to protect and preserve the natural world. His values include conservation, family, and generosity.

ALEX JONES

Alex is a recent college graduate with a degree in computer science. He’s a quick learner and has always had a knack for technology. Some of his values include family, community and knowledge.

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MOVIES AFTER MIDNIGHT

Design Objective:

Brand Design / Product Design / Digital Marketing / Animation

Create branding for a drive-in movie theater and design assets to promote a special event that will take place at the theater.

Design Brief:

Movies After Midnight is a horror themed drive-in movie theater. The branding for the theater uses dark reds and beiges to give it a dark and spooky aesthetic. The special event at the drive-in is called Family Fright Weekend, which is a family-friendly Halloween event that welcomes people of all ages to enjoy child friendly horror movies. The poster design for the event maintains the dark aesthetic of the drive-in; however, it includes a friendly looking cartoon ghost to appeal more towards children.

MOVIES AFTER MIDNIGHT

MIDNIGHT

MOVIES AFTER MIDNIGHT

MOVIES AFTER MIDNIGHT

MOVIES AFTER MIDNIGHT

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Looking for a Halloween event for the whole family? Come out to Family Fright Weekend to enjoy some family friendly thrills! Click the link in the bio to purchase tickets to:

-Coraline, 10/21

-Monster House, 10/22

-Paranorman, 10/23

#moviesaftermidnight #familyfrightweekend

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COVID-19 & GRAPHIC DESIGN

Design Objective:

Layout Design

Write a magazine article for Graphic Design USA, and design a visually appealing layout for the article. Additionally, design a cover for the magazine that will include the article.

Design Brief:

“COVID-19 and Graphic Design” is an article that addresses the impacts COVID-19 and the graphic design industry had on each other. The layout of this article is blocky and segmented, and space is taken up evenly across the spreads to create balance. The images included in the layout enhance the article, and they complement the color palette of the layout.

SPECIAL CATEGORY:

SPONSORED BY: SINIKKA STUDIO

THE KRAKEN

Design Objective:

Screen Printing / Poster Design

Create a visually impactful 3-color poster through screen printing.

Design Brief:

This poster design is centered around the mythological creature, the Kraken. The centerpiece of the poster is a detailed and captivating illustration of the Kraken, inspired by vintage matchbox art. The poster incorporates bold serif and sans-serif typefaces as well as a color palette of blue, red, and teal to further its resemblance to a matchbox design. The poster includes clear and distinct color separations to facilitate the screen-printing process.

THE KRAKEN

VANIC ENERGY

Design Objective:

Brand Design / Packaging Design / Digital Marketing / Animation

Choose a product to create a brand and packaging for, and create a unified packaging series of at least 3 different products. Additionally, create an animated gif to promote the product over social media.

Design Brief:

Vanic energy is an energy drink brand marketed towards young adults who are looking to get a sustained energy boost. The typographic logo is a custom sans serif typeface that has sharp angles, and the whole thing is angled to create movement. This is intended to invoke feelings of boldness and energy. The packaging design includes the Vanic logo diagonally across the can to create movement and an energetic feel. The series is a tropical line of energy drinks, and each can has a unique monochromatic color palette that represents the flavor of the drink.

ELEVATE YOUR ENERGY

ENERGY

vanic_energy

vanic_energy

Need to elevate your energy? Try VANIC’s new pomegranate flavor from our tropical line.

#elevateyourenergy #tropical #vanicenergy SCAN TO VIEW ANIMATED GIF

DOVER DRAGONS

Design Objective:

Brand Design / Wayfinding/Environmental Design

Create branding for a major league sports team. Design wayfinding and environmental graphics for the team’s stadium. Additionally, create a design proposal booklet pitching the sports team designs.

Design Brief:

The Dover Dragons are a basketball team based in Dover, Delaware. The team’s branding includes a logo depicting a dragon holding a basketball. The logo is created with bold, energetic strokes, conveying a sense of motion and power. The wayfinding graphics draw from the team’s branding, utilizing the same color palette and bold strokes. For the environmental graphic, I utilized photoshop to create an energetic mural design that features a basketball player from the team, as well as an encouraging message.

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PERSONAS

Sarah Anderson:

Mark Reynalds:

Lisa Tur ner:

MEN WOMEN

NEOGO

Design Objective:

Brand Design / Packaging Design

Create a unique vending machine concept and brand. Create packaging designs for the vending machine products. Create a prototype of the vending machine’s interactive screen.

Design Brief:

NeoGo is a vending machine that provides baby products for parents on the go. The branding is simple, bubbly, and pastel colors are utilized to create a comforting feel. The design of the products in the vending machine stays consistent with the NeoGo brand by using the same color palette and typography.

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SKILLS USA

Design Objective:

T-shirt Design

Create a T-shirt design that represents the state of North Carolina.

Design Brief:

The first t-shirt design highlights nature in North Carolina. It displays symbols of the state such as cardinals and dogwood flowers, and showcases the mountains and beaches of North Carolina. Design principles such as repetition, variety, and balance are utilized in this design to create a unified depiction of North Carolina.

The second t-shirt design highlights the music of the Blue Ridge Mountains. The focal point of the design is a banjo that transforms into the Blue Ridge Parkway, which creates a visual depiction of the connection between the geographic location and bluegrass music.

CATFISH TATTOO

Design Objective:

Brand Design / Signage Design / Social Media

Create branding for a tattoo studio. Create signage for the exterior of the studio. Create social media posts to promote the tattoo studio.

Design Brief:

The branding for Catfish Tattoo aims to establish a distinctive identity for a modern and innovative tattoo studio. With a focus on creativity, professionalism, and client satisfaction, Catfish Tattoo is meant to redefine the tattooing experience while also honoring the tradition of body artistry. The social media content highlights tattoo designs produced in the studio, and encourages potential clients to come to Catfish Tattoo.

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SCRAPPY CAT JEWELRY

Design Objective:

Brand Design / Packaging Design / Digital Marketing

Create the concept and branding for a subscription box. Create packaging designs for the subscription box and subscription box products. Create social media content and post content across various platforms. Compile social media research and content into a digital marketing case study. Create a website prototype that showcases the subscription box and products.

Design Brief:

Scrappy Cat Jewelry is a piercing jewelry subscription box that specializes in stretched piercings. The subscription box logo features a cat with stretched ears, which gives a lighthearted and unique feel to the brand. The box design includes the logo on the front, patterns on the sides, and safety instructions on the inside. The social media content features images of the subscription box, as well as images and quotes left by users of the subscription box. The website keeps a consistent theme with the branding of the subscription box, and highlights the products that Scrappy Cat Jewelry has to offer.

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Scan to view digital marketing case study

Scan to view website prototype