Andrew Jarnac Portfolio | Catawba Valley Community College

TROUPER

Design Objective

Develop an app idea that solves a problem and does not currently exist on any app stores. Design the app’s branding identity including a logomark, logotype, unique icon set, and an in-app screen layout. Create a prototype of the app into a functional concept display, and then use this prototype to conduct a survey through user testing.

Design Brief

Trouper is an app that helps entertainers find places to perform, helps businesses attract customers, and helps a local community find entertainment. The platform connects businesses and entertainers into a shared social media space where they can post and communicate with each other. The name “Trouper” derives from the U.K. and is defined as “a successful entertainer who has had a lot of experience.” The name is a double entendre in that it represents performers, and also represents loyal fans called “Troopers,” which means reliable person. The big “T” logomark uses negative space to create a microphone to show the purpose of the app and to create a logo that is bold and enthusiastic to embody the passionate identity of the brand. The logotype complements the logomark by using a clean modern font altered to match the same angles seen in the logomark. The icon set is unique to this project and relates to the branding by incorporating the sharp points consistent throughout the branding.

MONTSERRAT LIGHT

MONTSERRAT BLACK TYPEFACE

TOMMY HOUSTON

Tommy Houston is a part-time waiter at a local restaurant in Richmond, VA. Tommy has a deep passion for playing music, especially with his friends because they’re the ones who got him interested in playing the drums. Tommy is a very outgoing person and can always spark a conversation with anyone. Since Tommy is very outgoing he does most of his band’s managing. Primarily, he runs their social media, finds places to play, etc. Tommy does most of this hard work because he believes he and his band can become very successful in the music industry. His family is very supportive of him as well, but they wish he were able to generate more profit from playing music than he currently is.

CARLOS MARTINEZ

BAR OWNER

Carlos Matinez is a small business owner in Jacksonville, FL. He was raised in Miami, FL, by his father who owned a gravel and landscaping business. Carlos also went to college in Miami, where he met his wife at the age of 21. After getting married to his wife, they moved to Jacksonville, FL, to live close to her family. Carlos worked a communication job for 12 years but eventually quit his job with the dream of following in his father’s footsteps and opening his own restaurant. He opened his bar/restaurant at the age of 32 and has been doing just enough to keep the business running but wants more for the business. He started a bar because he enjoys making positive connections having fun with other people in the community.

RACHEL KENNEDY

STUDENT

Rachel is a full-time student at Boston University studying to be a registered nurse. Rachel is typically very stressed out with completing schoolwork and preparing for her exams. To relieve some stress, she likes to go out with her friends to concerts or events and see local performers. Rachel is someone who is shy at first, but once she is with her friends or her boyfriend, she is very energetic. She loves to plan things out for her friend group, and once she graduates she wants to travel with her friends.

TRY THE TROUPER PROTOTYPE!

CAPTAIN SLUSH

Design Objective

Establish the name and business idea behind a mobile retail business. Create the logo and brand identity to develop into a branded style guide for your business concept. With the branded assets including the color palette, typography, patterns, etc., create a variety of visual collateral pieces that could be seen in the mobile retail business.

Design Brief

Captain Slush is a mobile pontoon boat that exclusively sells slushies/ snow cones directly from their boat on bodies of water including lakes, rivers, and on ocean coasts. The target audience of Captain Slush is families with children of all ages who live on any body of water. The business is presented with playful themes used throughout the branding pieces to this target audience. The logo itself displays the playful theme through the use of a naval captain enjoying a slushie in a very illustrative format. Assets such as the rope and wave patterns are seen throughout the collateral pieces to familiarize the customers with the Captain Slush theme. The collateral pieces include many common items that could be seen at similar venues. The typography used in the brand was picked because it fits the theme of a naval captain’s handwriting while also being fun for its audience. Lastly, the colors mostly seen throughout the brand are fun, bright colors used to represent the many different product flavors sold at Captain Slush.

Scan to see the animated GIF

FOOTHILLS COLLABORATORY

Design Objective

Design a logo that can be used in an inventive laboratory space for kids of all ages. Using this logo, create branding guidelines that can be used for additional collateral pieces. Design 8.5” x 11” flyer designs for the different topics used in this space including Motion, Balance, Build, and Magnetism. Lastly, create matching 20” x 20” signs for each of the four topics.

Design Brief

The primary logo created for the Foothills ColLABoratory is a multi-colored logo that incorporates many themes unique to this space. The logo works both in a multi-color version or a single-color version. In the first half of the logo, the word Foothills is designed to look like the foothills local to the Catawba Science Center by using a hand-lettered type that is unique to this project. The second half of the logo, the word ColLABoratory is laid out to create emphasis on the LAB aspect of the logo important to the theme of the space. Both halves of the logo work together seamlessly through the asymmetrical balance of the separate colors. The logo is effective in relating to its target audience in that it targets kids through a playful way without being too childish. The 8.5” x 11” flyers were designed to keep the branding consistent by having emphasis on the “LAB” on each flyer topic. All branded collateral pieces keep a consistent theme in that they include the off-white color seen in the branding guidelines accompanied by the foothills landscape spanning across the bottoms of each piece to show the local personality of the Catawba Science Center.

Check out this logo animation!

PORT CITY NOSTALGIA

Design Objective

Develop research on an existing city to create a city planning guide and brand guidelines. The city planning guide will need a digital interactive version and a print version. Construct the written and visual content of the guide that is accurate to the history and culture of the chosen city. Design a name and logo to be used on any branded material. Lastly, create an illustrative map that highlights key destinations or attractions that can be seen in this city.

Design Brief

In the construction of the logo, familiar pieces of Wilmington, North Carolina’s attractions such as the Downtown Riverwalk were used so that it could be easily recognized as a logo that embodies the historical aspects of Wilmington. Wilmington is a historic coastal city, the name “Port City Nostalgia” was created to implement the historical nature of the city while also portraying the coastal personality seen in the port city. A dark green color was chosen to represent the gardens famous to Wilmington with a contrasting yellow color to represent the light given off from the riverwalk lamps. The typefaces used consistently throughout the planning guide are serif fonts to keep an aged tone which is fitting for the city’s historical attractions. The city planning guide uses the lamp post seen on the riverwalk on every page to keep each page related to the brand. Several small details are included in the planning guide to continue the historical theme like surrounding each page with a border and having every photo frame have inside beveled corners; both design elements resemble antique picture frames. All the subtle details used in the branded materials were used to represent the historical city of Wilmington while also engaging the viewer.

Oxtail OT Bold

Adelle Condensed Bold

New Spirit Regular Condensed

Adelle Condensed Regular

Semplicita Pro Bold

SHIELDED ROSES

Design Objective

Create a logo and the branded guidelines for a new streetwear clothing brand called Shielded Roses. Using inspiration from the branding and clothing style, I developed a two-color T-shirt design. Produce the two-color T-shirt design using the screen-printing method.

Design Brief

The Shielded Roses clothing brand represents urban elegance, so the logo had to keep an elegant figure while still appealing towards street wear fashion trends. The logomark is both thorough and clever, by incorporating a multitude of features representing the name of the brand. The left side of the logomark displays the letter “S”, for shielded, in the shape of both a rose petal and a shield. The right side of the logomark displays the letter “R”, for roses, uniquely formed into a rose petal and stem. The “S” and “R” are shaped together to create a single rose. The logotype is a hand lettered typeface created originally for this project. The characters of the logotype roam freely in an unorthodox method, establishing the visuals of organic growth seen in the movement of plants to represent not only the brand but the urban street wear fashion.

ALLESTIN

Design Objective

Conduct research on the pharmaceutical industry to find similar design trends, package requirement laws, and target audience. Using this research, develop the logomark, logotype, style guide and any other branding assets. Design a pharmaceutical tradeshow booth, using these assets, to be applied to a 1:10 size tangible model. Create a packaging design that follows the brand guidelines and packaging requirements regarding pharmaceutical packaging laws.

Design Brief

Allestin is an FDA approved weight loss drug provided to consumers via prescription. The typeface in the logotype is called DM serif and features slim to thick strokes. The logo mark displays a leaf-like shape gradually getting smaller using the golden ratio method, creating a natural attraction to the logo. Both the slim to thick type and the shrinking leaf pattern logomark are used to convey the weight-loss message. Using leaves in the logo was chosen to communicate the marketing message by representing new beginnings symbolized by blooming foliage.

To expand the project further, packaging was designed and displayed as mockups using 3D software. The packaging utilizes the logomark similar to the trade booth design to create brand familiarity across the main pieces of the project. The trade booth combines fitness imagery with the logo in the center of the booth to portray healthy living to the viewer whenever they think of the logo emphasizing the importance of the brand.

NEWVISION

Design Objective

Take a household tool or object and create a graphically reduced logo. Using the logo, create a set of brand guidelines and an identity packet.

Design Brief

NewVision is a commercial projector distributing company that sells high-quality projectors directly to consumers. The name “NewVision” comes from the business’ mission where the “new vision” is the innovative idea of making theater-grade projectors more accessible and easier to use for individual consumers. The logomark is a graphically reduced projector. The body of the projector is created by the letter N to represent new and the projector lens is designed to look like an eye to represent vision. The logotype is a geometric font used to relate to the geometrically shaped logomark. This geometric typeface is paired with a cyan blue color for the purpose of creating a technology feeling consumers are familiar with.

SUMMERSCAPES

Design Objective

Create a digital illustration that can be used in any marketing material for SummerScapes. With the illustration, develop a postcard and T-shirt mockup.

Design Brief

The design of the digital illustration is inspired by iconic summertime symbols such as a surfer surfing at the beach. SummerScape’s branding always includes a sun character somewhere in their marketing material to keep the branding consistent, which is why the sun was created as the surfer subject in the composition. In the illustration, many small details can be seen, one being the sun rays on the sun holding characteristics of a person’s hair flowing in the wind. The slight shading was applied to the sun character to give him dimension while also giving the character the appearance of being tan. Another detail that can be found is a lighthouse inspired by the many lighthouses seen on North Carolina’s coast. Shading can be seen throughout the entire poster to make every piece more immersive and less flat. The typography in “surfs up” is designed to mock the splash of the wave so that it feels related and is not too distracting from the composition while still being readable.

AUDAX TYPEFACE

Design Objective

Design and hand render a unique typeface that uses consistent type anatomy across each character. Digitize the typeface and create a logo that fits the characteristics of the typeface. Lastly, develop a type specimen poster that displays the tone of the typeface.

Design Brief

The Audax typeface gets its name from the Latin word for bold. A bold typeface was chosen to convey strength and importance. To convey a loud and important personality, the display typeface was only constructed for the uppercase letters. The stem of each letter is thick and bold consistently throughout each letterform of the typeface to portray strength. Given the bold stems of the letterforms, another characteristic of the typeface is that it has relatively thin letter bowls. One of the main things that separates this font from over fonts of its nature is that it uses no diagonal shapes giving it a more abnormal look. From the tones being conveyed in the letterforms, this typeface has potential to be used for a gym, construction company, or any business where heavy lifting and hard work is key.

NEW ORLEANS PHANTOMS

Design Objective

Develop a professional sports team in a city that does not currently have a team in the NHL organization. Create the team’s brand identity including the team’s name, logomark, logotype and color palette. Expand the brand using signage research, to design proper wayfinding and environmental graphics.

Design Brief

The New Orleans Phantom’s name follows the rich culture of New Orleans, which is nicknamed “The Most Haunted City in America.” The Phantom’s mascot and logo completely embodies the culture of New Orleans by pairing the haunted theme with the Mardi Gras theme. The Phantom is decorated with Mardi Gras beads and a mask while using traditional New Orlean colors, gold and purple, displayed in an excellently crafted illustration. The tertiary logo uses the Mardi Gras mask seen on the phantom on many brand elements and as a pattern. This pattern is inspired by the haunting presence of the phantom’s eye lurking all around while being distinguishable for the brand. The logotype is a hand-lettered typeface created specifically for this project to inspire an ominous, yet intimidating appearance perfect for a professional NHL hockey team. The Wayfinding and environmental graphics were developed to further the brand personality and create more brand recognition and familiarity with the team’s fan base who share the same appreciation as the team for their city’s culture.

FILSON PRO BOLD

FILSON PRO BOLD

INFOGRAPHIC POSTER

Design Objective

Create unique primary and secondary icon sets with a travel theme. Using these icon sets, produce a 12” x 17” infographic poster that is completely illustrated and inspires the traveling theme.

Design Brief

The primary icons represent famous destinations for travel, and the secondary icons represent methods of traveling. The primary icons all relate to each other using shading seen more prominently in the B&W color sets. The secondary icons are a strong cohesive set because they have many attributes that relate each of the icons together including the same colors, the same person, all heading in the same direction, and the same consistent spacing used between certain parts. These travel icons fit perfectly on this 1950s explorerthemed infographic. Common explorer items such as a magnifying glass, a compass, an old map, and vintage postcards, were created in a playful matter to create this explorer aesthetic. This project displays skills in typography, using affective type to convey a desired feeling, and designing well-crafted graphics.

SAVAGE

Design Objective

Create the brand identity for a commercial goods brand with a focus on typeface for the primary logo. With the logo, design the packaging layout for the brand to be applied to a 3D rendered mockup. Using the branded assets, design a website prototype for both mobile and desktop, postcards, and a social media case study. To add to the project, create a multimedia piece that represents the brand’s personality.

Design Brief

The logotype is a hand-lettered typeface created uniquely for this project. The type resembles the claw marks of a savage animal, hence the name and personality of the branding “SAVAGE.” The white logotype contrasts brightly with the black background, making up the two main colors, which furthers the serious attitude portrayed by the brand. The mission of Savage is “To inspire, challenge, and motivate customers to stay active and have an aggressive drive for healthy lifestyles.” This mission was considered for most design choices. All uppercase type was used to convey boldness; bright enthusiastic colors were used to represent the natural flavors, and savage-themed drink names were used to express the wild nature of the brand. The package designs include an icon set hand-illustrated for this project. These icons work as both nutrition information and advertisement for the packaging. To promote the product, a web prototype was created for digital media marketing; postcards were designed for print media marketing, and social media accounts were made to show case social media marketing.