Abby Gantt Portfolio | Catawba Valley Community College

creative

creative

Primazal: Pharmaceutical Brand Branding | Packaging Design | Tradeshow Booth

Primazal Primazal

Primazal

Design Objective Design branding for a pre-existing pharmaceutical brand drug.

Create a style guide, packaging mock-ups, identity packet, and a flat digital composition of a trade show booth.

Adobe Caslon Pro Semi-Bold

Creative Brief Primazal is a prescription medication that will help those who have hypothyroidism. The product slogan created was “puts you in your prime” to slightly hint at the name of the product. The colors of purple and yellow were used to stand out from competitors but also to calm the user down. The type used was somewhat simple to remain easily readable for the target audience. The booth will be used to promote the product in a unique and effective way. The booth will have a selfie station where people can take their picture, post the picture to their socials and in return, receive a free Prime drink. This idea is unique and will grab the attention of many people at the Bio International convention.

Grape

Golden

72:47:145

238:197:26

253:211:177

132:183:65

Logo mark text

creative

Atlanta Made: City Planning Guide Branding | Digital Layout & Design

Hoefler Text

Title text

Baskerville

Design Objective Design a city planning guide for tourists of the appropriate age demographic based off a city of choosing. Include attractions, restaurants, or other sites to entice tourists to visit the city. Make an attractive pamphlet that visitors will want to use while exploring the new city.

Creative Brief Atlanta was the chosen city based on the fact that it’s an on-going growing city that many young people are moving to. The pamphlet includes a map of the city, an advertisement, a detailed list of attractions and restaurants, as well as delving deep into the history of the city. The logo is like a stamp with a peach symbolizing at their motto as the peach state. The orange shades also play into the peach prominence while utilizing green shades to visually contrast. The name used for the magazine was Atlanta Made due to the many opportunities that the city has to offer. The front cover photo was chosen to show the gorgeous skyline the city has while the back was shown to represent the beautiful sunsets that Atlanta is known for.

245:135:92

118:151:61

249:183:175

Madison Decatur

22 Sales Assosiate Charleston, SC

Cayenne

(232:71:36) Tumeric

feed me

creative

Feed Me: Application Design Branding | UX/UI Design | User Testing

(228:142:54) Pepper

(96:97:97)

Eldwin Script SemiBold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Salt

(238:231:213)

Helvetica Neue Bold Design Objective

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The app project was created with the intention of making a unique app that will help people cut down on time spent figuring out meal plans. Our app needed to include a monetization value, mock-up files, and Adobe XD files that represented my app.

Creative Brief Feed Me is an app for people looking for new recipes. Whether it be for the family or for their health needs, the app has all the recipes to satisfy people’s cravings. This app will make money by having advertisements featured on the app. These ads will be based on brands that want to collaborate with the app through making recipes with their product. A special feature of the app is the “hashtag search” section. When users are looking for a specific recipe or food, they type in that keyword with a hashtag and see all types of different recipes show up. When creating content on the app, people have multiple different ways users can post their videos. Users can post a one to five-minute stepby-step video meal tutorials or a time lapse video of creators making the meal.

The app target audience is not really limited to a certain group, but the app can help anyone looking for a quick and easy way to find recipes. Feed Me can make everyday life much simpler for many people by helping make decisions and finding alternative options for specific ingredients. The colors were chosen to be close to red to make users hungry. Through user experience, results showed that my app was easy to navigate and was user-friendly.

Share video via text

f

Save video

Send a link

Profile page

Share video via Facebook

Feed me page (video feed)

Find page (search)

Loading screen Icon

Your videos

Cook book (Saved videos to watch later)

Create a video

Settings

Open App

Login Screen

Sign-in New Account

Forgot Password

create new password

“Find...”

“Recipe Feed” Search Bar “Foodies”

“Feed Me Page” find recipes/-

friends on the app

advertisements

share content

#’s

“Head Chef”

“Interests”

find recipes based on what #’s you search

my recipes

cookbook

(create+) recipes reccomended and currated based on your searches

buy products

to friends to other socials save to camera roll

Logout/Swipe out of app

make videos

recipes saved my for later videos

clean

creative

226:225:199

AURA: Product Series Branding | Packaging Design | Animated Logo

purify 209:211:212

Design Objective Design a logo, branding, packaging, and style guide based off a product of my choosing. because I think I excelled at making logos and using Adobe Dimension. Create facial masks that will appeal to anyone while also remaining unique to the skincare market.

Branded type

renew 204:204:152

Packaging type

fresh

Helvetica Oblique Creative Brief AURA was created to be a unique, unisex brand that all people will enjoy. Skincare is a never dying industry but has grown to be super popular over the past couple of years. AURA is unique compared to other brands because the three assorted styles of masks are created with the intention of being specific to the user’s skin necessities. AURA has masks dedicated to dry, oily and combination skin types. Green was used because it is a calming, gender neutral color that all will enjoy. The type and wordmark were hand rendered and is a perfect yet simple addition to the packaging. AURA was created to make you feel confident in your skin.

159:161:120

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Helvetica Light Oblique

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

hydrate 117:118:106

for oily skin Clean Purifying Shine Free

for oily skin

Clean Purifying Shine Free

for combination skin Healed Renewed Replinished

for combination skin

Healed Renewed Replinished

SCAN TO SEE MY ANIMATED LOGO

tasteful!

creative

tasteful!: Packaging Series Branding | Packaging Design | Website Prototype | Digital Marketing Case Study

Design Objective Design packaging and branding for a consumer product that will be sold in stores. Research competitors and create branding and flavors to carry throughout a series of soups. Design a style guide for the branding as well as mock-ups in Adobe Dimension of the final product.

FLAVOR LOGOS

tasteful!

tasteful!

cream of tomato soup

cream of potato soup

COLORS C: 0 M: 4 Y: 9 K: 0

C: 22 M: 0 Y: 0 K: 27

Tomato C: 18 M: 87 Y: 90 K: 8

Creative Brief The name tasteful! to show that my brand is not only playful but is also delicious and healthy. Tasteful! is in Mishella Regular font which makes the word mark stand out from most of the other soup companies on the market. The tasteful! logo type is also curved to be around the mark rather than horizontally for even more consumer appeal. The nutrition label and directions are all in a sans-serif font so they can be legible at any distance. The logos are more illustrative to appeal to all ages. I chose the color palette of light blue, a toned-down red, muted brown, and a dull green to correlate the flavors of soup to the packaging. Red is for cream of tomato, brown for cream of potato and green for cream of cauliflower. The light blue was chosen for the bowl because it complements well with all the other colors used in the brand.

Leafy Green C: 59 M: 29 Y: 93 K: 10

Bowl Navy C: 91 M: 65 Y: 49 K: 38

cream of cauliflower soup

TYPOGRAPHY

Cauliflower

Bowl Blue

tasteful!

Potato C: 18 M: 36 Y: 82 K: 1

Mishella Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz

SCAN TO SEE MY DIGITAL MARKETING CASE STUDY

creative

Wrightsville Waves: Sports Branding Branding | Wayfinding and Environmental Graphics

Wrightsville Design Objective Design sports branding for a new athletic team unique to the area.

Create a style guide, collateral pieces, wayfinding and environmental graphics for the arena and team. Use suitable colors, type, and imagery for the branding identity.

Creative Brief Wrightsville Beach, North Carolina was chosen because it is known to be a place where many people decide to retire or go to for vacations. The area needed more entertainment, other than the beach, so the Wrightsville Waves were created. Shades of blue were utilized to play into the ocean aspect of the town and white to contrast it. The type used was Boucherie Block bold because it reflected a sporty look that other athletic teams use.

For the secondary mark, a unique script type was designed to make a different look that the team would have the option of using for other collateral pieces. The tertiary mark was also designed to be used for collateral pieces as well.

BOUCHERIE BLOCK (Bold) deep sea blue

Surge Blue

C: 73 m: 19 Y: 0 K: 92

C: 73 m: 19 Y: 0 K: 58

off The C: 73 19 Hook m: Y: 0 Blue K: 0

Riptide cyan

C: 58 m: 2 Y: 0 K: 0

White sand Beach

C: 0 m: 0 Y: 0 K: 0

Jacob Lucky The Athlete

SCAN TO SEE MY SPORTS BRANDING PROPOSAL

Age: 23 Job: MLB Athlete Hometown: York, SC Early Bird

Night Owl

Introvert

Extrovert

Easy Going

Planner

Jacob Lucky has always been a natural born athlete. He was a tri-athlete in high school and set many school records. He played D1 college baseball at Clemson University which led him to be recruited to play professionally for the Waves.

Level

Wrightsville

Waves Wrightsville Beach, North Carolina

creative

Final Illustration: One Point Perspective Italy Watercolor | Digitization

Design Objective Illustrate a one-point perspective piece with any medium of your own choice as well as create a digital version and mockup of the of the artwork.

Creative Brief The subject I drew for my final piece is a one-point perspective of a street with multiple buildings. The mediums I used were black ink and watercolor because I wanted to challenge myself with a medium that I was not confident with. The black ink was used to create outlines on the buildings and help illustrate some of the smaller details such as cracks in the road and sidewalk as well as for the small birds in the sky. I used watercolor to make sky background along with adding a wash of color to the buildings and pavement color to the sidewalk and road. The drawing techniques I used were mainly cross-hatching, pressured line work. I would use the cross-hatching technique to add a textured look to some of the roofing on the buildings and to create shading on the windows. Pressured line was used to add dimension, depth, and variety to the piece. The color scheme I was aiming for was rustic, yet colorful.

AUTUMN MAHALA photography

creative

Autumn Mahala: Photography Branding Branding | Collateral | Website Ideation

Design Objective

0 | 0 | 0 | 100

0|0|0|0

Design branding, an identity packet, website ideation and social media posts for senior photo student, Autumn Mahala. Make each component cohesive and visually appealing.

Creative Brief The logo created was based off elements that Autumn mentioned she liked and photographed. The logo is simple, yet eye-catching to clients. She wanted to include neutral colors with a pop of pink to show her brand is fun and inviting. Her identity packet was created to be feminine and represent her personality through symbols she liked. Her microsite is user-friendly and appealing to viewers. Her social media content consists of her work to promote her photography and overall brand.

Avenir Next Condensed Bold Georgia Belle

GOLD

8 | 76 | 0 | 0

Catawba Valley Community ColLege

Student Art Show

creative

VISION: Photo Manipulation and Collateral Collateral Design | Photo Manipulation

Design Objective Design a banner, post card, and yard sign for the VISION art show. Create a clean design that is unique and eye-catching for viewers.

Creative Brief The photo composite incorporated an image of a woman, a spiral staircase, and various images of colored lighting. The golden ratio was used into the design through using the image of the spiral staircase to lead to the woman’s eye. I also decided to use a color overlay on the image of the woman and the images of the colored lighting to add further dimension and details to the piece.

05.05.2023 | 4-7PM Showing in the coe gallery

Experience the work of the Advertising and Graphic Design and Photographic Technology students at CVCC.

WWW.CVCCSTUDENTARTSHOW.COM

Catawba Valley Community ColLege

Student Art Show

cvcc.edu 2550 Highway 70 SE Hickory, NC 28602-8302 (828) 327-7000

CVCC Student Art Show

Experience the work of the Advertising and Graphic Design and Photographic Technology students at CVCC.

Friday May 5, 2023 | 4-7 PM

www.cvccstudentartshow.com

Presented at 05.05.2023 | 4-7PM

Showing in the coe gallery

Hickory Museum Of Art 243 Third Ave. NE Hickory, NC 28601

creative

Petite: Unique Typeface Typeface Creation | Type Specimen Poster | Collateral Design

Design Objective Design a unique typeface that has special characteristics. Draw and digitize the type as well as create a typeface specimen poster and mockups in a natural scene where the type would be seen.

Creative Brief The font I created is titled Petite due to the font’s thin structure.

Petite is a narrow serif font that contains characteristics of the Geraldes typeface. This typeface could be used in modern areas like a café or trendy boutique. The double story “A”, narrow counter on the “O,” and the rounded vertices on the “W” and “M” are all specific to my typeface, Petite.