July Collective Monthly

MARIANA RUSSO CHAMBERS

fem·i·nine: having qualities or an appearance traditionally associated with women or girls. mas·cu·line: having qualities or an appearance traditionally associated with men or boys

Murky at best. The official Oxford Language definition of gender isn’t exactly a definition but a description. A description that feels interchangeable and malleable. And why shouldn’t it be? Masculine + Feminine are 2 very opposing things that need one another to be defined. So naturally, how can anyone be all of one and none of the other? The idea that women who have a defined view of themselves and what they want are considered bossy and therefore lack femineity is bullshit. Growing up in a traditional Latino household where gender roles were the norm and my dad, still to this day, cannot work a washer machine, really opened me up to the duality of what gender roles really are. On one side, my mom would say, “Study hard mija, so you can have a good job and make your own money and never deal with what it means to be a ‘woman.’” Meanwhile, my dad would say the same thing but add “So that you don’t have to deal with ‘this’.” By “this” he meant his macho ways. And so it was ingrained in me to not only work hard but to take the bull by the horns and run my own business. Something that requires me to manage my partners and vendors assertively.

In my 20’s, I was one of the heads of business development. This role sent me to Asia to meet with businessMEN and negotiate terms. I was always met with surprise when I clearly laid out what qualities we looked for in a good partner and often, the man on the other side of the boardroom table would look at me, smile, and say something condescending like “your parents must be proud” or “When I connect with your boss, we will finalize terms” Shock, was the typical response I got as a young woman who was strong and confident in her work. The duality of how I show up is and was never easy The idea that I am less of a woman because I don’t adhere to “ladylike” behavior in the workplace or a man is less of a man because he does laundry or wears jewelry is as outdated as 2 categories of gender and something I will not help to perpetuate.

Welcome to EGO CHECK

MRC is a Latina immigrant, mom, wife and founder of C+C

JULY CONTENT MISSIONS

MINIMUM REQUIREMENTS

5th content mission of 2023! Let's set the tone for a Year of Self - Expression!

2 STORY POSTS

Choice of:

1 IN GRID INSTAGRAM POST/CAROUSEL OR

1 REEL/TIKTOK/YOUTUBE

(MUST HAVE COVER PHOTO THAT MATCHES OUR JULY MOODBOARD)

LEAVE A PRODUCT REVIEW ON OUR WEBSITE

CHOOSE AT LEAST 1 VIDEO INSPO:

Style your jewelry Masculine vs. Feminine

Unwrap a stereotype (only if you didn’t participate in this last month)

EGO CHECK summer edition

Take on the Content Mission

Earn BAM Cash

July’s Gift Package

CREATE AT LEAST 1 IMAGE USING THIS INSPO:

JULY MOODBOARD

SUBMIT ONE OF THESE PHOTOS TO kadee@cutandclarity.co FOR 500 BONUS POINTS = $50

DISCLAIMER: in order to participate in bonus points you need to participate in the main content mission

Or recreate this video for 1000 points = $100

NOTABLE HIGHLIGHTS

What’s new with you?

BAY EVENT JANUARY 2024!

We have some exciting news… drumroll please… WE’RE DOING THE BAY EVENT JANUARY 2024 once again! It feels like yesterday that

WE LAUNCHED

If you ’ ve been MIA from social media lately, you might’ve missed our genderless launch “EGO CHECK. ” This collection has been in the works since 2022, with a talented LA stylist @by.giancarlo. We couldn’t be more excited for this collection, with messaging that destigmatizes gender norms, jewelry that’s handcrafted with love, and the names being all in Spanish, it’s truly a special launch We hope you love it as much as we do!!

I have so much to tell you…

GEMS + BEAUTY RECAP

June 17th

GEMS + BEAUTY POP-UP RECAP:

The Gems + Beauty Pop-Up was a success!! We met so many AMAZING new people, connected with old friends, and even got to see some Diamond Collective gems IRL. We were so lucky to be sponsored by @drinkvolley, and partnered with @sperlingdermatology + @oggemmed.

We did hourly giveaways, had a poster board with post-it notes made by YOU with gender stereotypes along with positive affirmations.

We really love connecting with our community through Pop-ups and we can’t wait for the next one! Stay tuned for the next Pop-Ups information

GEMS + BEAUTY

WHAT'S GOING ON WITH C+C?

AYEAROFSELFEXPRESSION

EGO CHECK: UNWRAPPING GENDER NORMS

"Let us break free from societal constraints and embrace our individuality. ...jewelry has no gender!!! @by.giancarlo Los Angeles Creative

This June let's break barriers and lets be fully self expressed. Our collection launches for Men's Mental Health awareness month and we have some amazing partnerships in store.

COLLAB

MAMA ASL x OTG

MAMA ASL x OTG

Off-The-Grid Missions (OTG) is a beacon of hope for those who have been marginalized and left behind. A BIPOC, Women and Deaf-founded Non-Profit Organization dedicated to providing Deaf and Hard-of-Hearing individuals access to life-saving resources in high-risk and remote regions worldwide. Off-The-Grid Missions empower and protect those who have been forgotten. It is an honor to partner with them and Deaf Actress, Millicent Simmonds, once again to offer our Mama ASL charm in Sterling silver and donate our profits to support their vital mission.

WHAT'S GOING ON WITH C+C?

I N T R O D U C I N G C L A R I T Y C H A T S

Our stories are unique and beautiful yet we often feel like we are not worthy enough to share them Continuing from last years "Year of Self Love" we are excited to introduce Clarity Chats. Clarity Chats is a safe + anonymous place for us to share our stories without fear of judgment Our goal is to realize that we are not alone, and to foster deeper conversations around sensitive topics that promote empathy + understanding. Join us in creating a more open and understanding world, one story at a time.

TENTATIVE SCHEDULE

COMMUNITY NEWS

Check out your crew's latest.

Have something to share? Need your crew's support?

Reach out and let us know!

What’s new with you?

I have so much to tell you…

If you haven’t seen Eiryn’s news already, she launched on 6/7 her new business called @calmlybloominy!!

Calmly Blooming has everything from Journals + Totes, to creating beautiful flower arrangements for your upcoming events, and Workshops!!

Bianca’s

Relaunch

Eiryn is in full bloom Alex is another year older

Bianca blessed our feeds with a stunning relaunch photo for her beauty + personal care brand @roleplaybody. “The products are made to help assist elevating the beauty that already exists within.” Make sure to check it out, but hold on tight until Mid-July, where her site will be up and running ready to take your order.

On June 28th Alex turned 23!! If you haven’t already make sure to wish Alex a Happy Belated Birthday!! We hope you had the best day, you are beautiful inside and out

ew S I G M A

Self Care: Treat Yourself, You Deserve It

By Sigma AKA @nicenihonjin

No matter who you are or what you identify as, you deserve some form of self care. Life can be pretty overwhelming, and society/social media may feed you some negative stereotypes about how one may take care of themselves. Don’t listen to them, and think about one thing and one thing only: what activities make you happy?

Being a student doctor of physical therapy, I have a strict program schedule with a multitude of didactic material to study, making education feel like a 24-hour commitment. I love to take small breaks from studying to focus on myself, my emotional wellness, and giving myself a mental reset. These breaks consist of mindfulness meditation, treating myself to a small snack, and even a healthy bout of exercise

Self care comes in different forms and shapes for everyone, and that’s totally okay! Do what feels best for your body, whether it be in the domain of physical wellness, emotional wellness, or mental wellness You’ll thank yourself in the long run You deserve it

Self-care ideas: skin care routine, sunset walks, cooking, stretching, light exercise, calling family, bowling with friends, plant shopping, room organizing, buying a chain from the Ego Check genderless collection

JULY MOOD BOARD

This July we’re diving headfirst into the Summer content. We want to see our Genderless jewelry spending a day at the beach, or enjoying the outdoors. We’ll still implement grays, blacks, and whites. Think natural textures such as stones, sand, and water.

Check out our Pinterest!

AOM POINT SYSTEM

What Are The New Changes?

We prioritize your hard work and creativity, so we decided to take a look at our point system, and make some small adjustments like:

Tik Toks + Reels are now valued at the same 40 points

You can now send us the content without posting for 1/2 the points

Content Mission Posts are now DOUBLE the BAM Cash!!

Double The Points?!

We understand that our Content Missions are asking a lot of you whether that’s creativity, time management, or letting us be on your feed. We felt the need to double your points, which doubles the chances of you winning AOM + Geting rich with BAM CASH!!

Gettings Points Without Posting?!

Just like we explained above, we understand that some months are BUSY. Or maybe the content mission doesn’t align with your feed aesthetics, or your creative abilities for that month. Which is now why we’re allowing you to send us content without posting for 1/2 the points!! This is great if you still want to participate but you can’t commit

Email kadee@cutandclarity.co for any questions on the new updates

DIAMOND COLLECTIVE GUIDELINES

Quality Content

We prioritize QUALITY vs quantity. DO post content that resonates. DON'T post content for the sake of posting. All posts must be:

High Resolution

Visually pleasing

Tell your story

Showcase our jewelry

*Please ensure that all images and videos are well-lit and restrain from over-editing/filtering

Exclusivity

C+C does not request exclusivity since we are a long-term partner; however, we request that any C+C promotional posts are not commingled with other jewelry brands. Any post (Static, carousel images, reels, TikToks or story series) that is commingled will not earn you any points towards BAM cash.

Brand Identity

Cut + Clarity is a purpose-driven company that empowers individuals to express themselves through personalized jewelry. We believe that jewelry should tell your unique story, and we are dedicated to providing a platform for underrepresented people + women to share their narratives. Our commitment to authenticity extends beyond our products to include genuine connections with our customers and community Cut + Clarity is dedicated to creating jewelry that represents the diverse experiences and perspectives of real people.

BRAND AMBASSADOR OF THE MONTH

• $200 Gift card to C + C

• 1 Entry B.A.Y

1st Runner up

2nd Runner up

(Brand Ambassador of the Year)

SPOTLIGHT

MIA

MOST ENGAGED

Even when Mia has a million things going on in her life, she still finds the time to engage and support us!! Thank you Mia!!

ISAAC

FIRST TRY

Isaac is a brand new gem in the Diamond Collective, but that doesn’t stop him from creating an amazing content mission video on the FIRST TRY!!

Congratulations!

SIGMA

MOST CREATIVE

Sigma is always going the extra mile to get the perfect picture, or the perfect video. Not only are his photography skills creative, but so are his captions + writing!! Keep creating

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Review updated Diamond Collective Guidelines

Sign up for July’s content mission

Make sure you completed all of your content for the previous Content Mission.

Product Reviews

Reviews earn you 15 BAM points and are a crucial part of our community. Make sure to leave a product review on ALL C+C pieces you own or borrowed.

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