April Monthly Collective

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C U T + C L A R I T Y 0 1 A P R 2 0 2 3 V O L U M E 3 1
MONTHLY
AAPRIL PRIL THE
EDITOR'S NOTE A NOTE FROM OUR CEO INTRODUCING CLARITY CHATS NOTABLE HIGHLIGHTS COMMUNITY NEWS 06 03 04 05 11 14 C U T + C L A R I T Y 2 T A B L E O F C O N T E N T S SELF-EXPRESSION TOUR NEW BRAND AMBASSADORS 08 09 10 B A M 18 21 NEXT STEPS APRIL CONTENT MISSIONS GENDERLESS SNEAK PEAK APRIL MOODBOARD 16

HAPPY APRIL!

April is here and spring is in the air, Earth day & Mother’s Day are right around the corner, so this month we ’ re going to spend a little extra time appreciating Mother Nature!!

April’s content mission is focused on shining a light on sustainability + reincarnation! Earth day is on April 22nd but we like to celebrate our home 24/7 by using our Rotating Closet + creating sustainable jewelry with our recycled gold! As we pre-seed Mother’s Day, plant a seed and show us how you give back to the earth.

Thank you to those that took on this Mission! Remember to show gratitude to the place we call home & the Mom’s that make us feel at home!

Let’s choose to live a little more sustainably

04/01/2023
www.cutandclarity.co
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A NOTE FROM OUR CEO

MARIANA RUSSO CHAMBERS

Having worked in the fashion/jewelry industry for almost 2 decades, I have been privy to the beauty, the glamour but also the wastefulness + the ugliness of it all. Becoming a mom gave me the urgency to change what I saw in an industry that I loved and despised simultaneously. Cut + Clarity + Mika were born almost simultaneously. My responsibility as a mother is to nurture + guide them both to be better than the generations that came before them.

Being a mother is beautiful, difficult, and yet hopeful.

Here's to a world created by the future thinkers and doers nurished by the mistakes we've learned from.

MRC is a Latina immigrant, mom wife and founder of C+C

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CHOOSE

MINIMUM REQUIREMENTS

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1 REEL/TIKTOK/YOUTUBE

(MUST HAVE COVER PHOTO THAT MATCHES OUR FEBRUARY MOODBOARD)

LEAVE A PRODUCT REVIEW ON OUR WEBSITE

3rd content mission of 2023! Let's set the tone for a Year of Self - Expression! 1.

CREATE AT LEAST 1 IMAGE USING THIS INSPO:

APRIL MOODBOARD

APRIL CONTENT
MISSIONS
INSPO: T O P I C
on the Content Mission
BAM Cash
Gift Package
AT LEAST 1 VIDEO
Take
Earn
April’s
STORY POSTS + Choice of:
1 IN GRID INSTAGRAM POST/CAROUSEL OR
GRWM jewelry edition 5
Gift a Mother In Your Life
Day in the life of a Mother
Rotating Closet + Sustainability
Spending a day in nature Click Here To Sign Up
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NOTABLE HIGHLIGHTS

C+C IRL

What’s new with you?

We dedicated last month to taking some extra time and writing ourselves a self-love letter. Thank you for everyone who participated, it was beautiful to see so much self love.

Earth Day is just around the corner, so we recently collaborated with the “For Days” Clothing Brand. They are the first closed loop clothing brand, that’s working towards a waste-free future!!

You can now find our jewelry on their Marketplace!

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I have so much to tell you…
S E L F L O V E L E T T E R F O R - D A Y S C O L L A B

WHAT'S GOING ON WITH C+C?

AYEAROFSELFEXPRESSION

MAMA ASL x OTG

MAMA ASL x OTG

Off-The-Grid Missions (OTG) is a beacon of hope for those who have been marginalized and left behind A BIPOC, Women and Deaf-founded Non-Profit Organization dedicated to providing Deaf and Hard-of-Hearing individuals access to life-saving resources in high-risk and remote regions worldwide Off-The-Grid Missions empower and protect those who have been forgotten It is an honor to partner with them and Deaf Actress, Millicent Simmonds, once again to offer our Mama ASL charm in Sterling silver and donate our profits to support their vital mission.

GENDERLESS

COLLECTION

"Let us break free from societal constraints and embrace our individuality. ...jewelry has no gender!!! @by.giancarlo

Los Angeles Creative

This June let's break barriers and lets be fully self expressed. Our collection launches for Men's Mental Health awareness month and we have some amazing partnerships in store.

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WHAT'S GOING ON WITH C+C?

AYEAROFSELFEXPRESSION

I N T R O D U C I N G C L A R I T Y C H A T S

Our stories are unique and beautiful yet we often feel like we are not worthy enough to share them Continuing from last years "Year of Self Love" we are excited to introduce Clarity Chats. Clarity Chats is a safe + anonymous place for us to share our stories without fear of judgment Our goal is to realize that we are not alone, and to foster deeper conversations around sensitive topics that promote empathy + understanding. Join us in creating a more open and understanding world, one story at a time.

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TENTATIVE SCHEDULE

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GENDERLESS SNEAK PEAK

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BRAND AMBASSADORS

Meet Sophie:

Insta: @sheina_meidel

Self Love + Lifestyle

Fun Fact:

Sophie has been to over 15+ Countries

NYC Meet Kim:

Insta:

Film + Lifestyle

Fun Fact:

LA / NJ

Meet Icess:

Tik Tok:

@kimhoyos @Icessr

Kim is a Filmmaker + A producer at @wearemitu!

Fun Fact:

Beauty + Vlogs

Icess is graduating this year in Honours Health Studies

WELCOME OUR NEW
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TORONTO

BRAND AMBASSADORS

Meet Macee:

Insta: @bink_mac.ee

Self Love + Fashion

Fun Fact: NYC / IDAHO

Macee is currently Fundraising money for TNBC Foundation

Meet Carina:

Insta: @healingmycells

Mental Health + Lifestyle

Fun Fact:

Carina was featured on the Today Show for dancing her way through Chemo Therapy

PENNSYLVANIA

WELCOME OUR NEW
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COMMUNITY NEWS

Check out your crew's latest.

Have something to share? Need your crew's support?

Reach out and let us know!

What’s new with you?

I have so much to tell you…

Speaking at FIT Hey Alexa Play “22“

Make sure to check out the link above where Bianca takes us along on a journey where she was able to speak at FIT about her Career and advice.

One of our beloved Diamonds Coco turned 22 in March!! Make sure to wish Coco a happy belated birthday if you haven’t already!

EIRYN’S 6 WEEKS TO A STRONGER YOU

Mark it on your calendars, Eiryn is starting up a new group couching program on March 20th! This will be a virtual program fit for both beginners + people looking to get back into exercising!

Bianca by Taylor Swift
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This Mother’s Day brings new complexity for me First, it presents a renewed appreciation for my mom. An 8 year breast cancer survivor herself, she spent the better part of the last year as my caretaker while I underwent intensive chemotherapy and surgery for a rare pediatric/AYA (adolescent young adult) cancer called Ewing’s sarcoma. I can’t imagine getting through treatment without her support.

Second, it carries some new heaviness. Due to a lengthy delay in my cancer diagnosis and the aggressive nature of Ewing’s sarcoma, I chose not to freeze my eggs before jumping into 10 months of chemotherapy. The chemo I received was extremely strong 14 rounds of 5 different drugs and often leaves women infertile. At just 32, I am facing the reality that I may not be able to have biological children. The idea of never celebrating Mother’s Day the way I always imagined is overwhelming

Lastly, this Mother’s Day I am thinking of those who have lost their moms. A good friend of mine who I met while we were both undergoing Ewing’s treatment died suddenly last month from the disease. She left behind a 5-year-old son. This will be his first in a lifetime of Mother’s Days without his mama. Those of us who still have our moms in our lives are so fortunate; it is a privilege and not a given. Happy Mother’s Day to us all — children of fierce mamas, and moms and mother figures of all kinds. And for those who don’t have a positive (or any) relationship with their moms, I see you too. Sending loving energy to everyone in this season.

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B Y : S O P H I E F R I E D M A N

APRIL

MOOD BOARD

Spring is in the air, and Mother’s Day is just around this corner. The flowers are growing and so is our baby fever! This month think flowers, gold & pearls, Mother’s Day, Picnics, green, and pops of pink!

Check out our Pinterest!

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DIAMOND COLLECTIVE GUIDELINES

Quality Content

We prioritize QUALITY vs quantity. DO post content that resonates. DON'T post content for the sake of posting. All posts must be:

High Resolution

Visually pleasing

Tell your story

Showcase our jewelry

*Please ensure that all images and videos are well-lit and restrain from over-editing/filtering

Exclusivity

C+C does not request exclusivity since we are a long-term partner; however, we request that any C+C promotional posts are not commingled with other jewelry brands. Any post (Static, carousel images, reels, TikToks or story series) that is commingled will not earn you any points towards BAM cash.

Brand Identity

Cut + Clarity is a purpose-driven company that empowers individuals to express themselves through personalized jewelry. We believe that jewelry should tell your unique story, and we are dedicated to providing a platform for underrepresented people + women to share their narratives. Our commitment to authenticity extends beyond our products to include genuine connections with our customers and community Cut + Clarity is dedicated to creating jewelry that represents the diverse experiences and perspectives of real people.

UPDATED
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APRIL B.A.M

BRAND AMBASSADOR OF THE MONTH

• $200 Gift card to C + C

• 1 Entry B.A.Y

(Brand Ambassador of the Year)

1st Runner up

•$100 Gift card to C + C

2nd Runner up

• $50 Gift Card to C + C

ISIK
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JULIA HANNAH

BRAND AMBASSADOR

SPOTLIGHT

ANGELICA

MOST ENGAGED

Angelica is our online BFF, she’s always engaging on our stories + sending us emails for advice on the content she makes for us.

COCO

MOST INVOLVED

Coco is involved with C + C Online + IRL! From always creating stunning content for us, & inviting the Diamond collective gems to speak at her school FIT!

MIA

MOST HELPFUL

Mia is always the first to leave a heartfelt review, and she’s always putting her all into creating content for us. Thank you Mia!!

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OVERVIEW/RESOURCES

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Leave a review on your C+C products on the website. Follow and engage with your fellow brand ambassadors.

Review updated Diamond Collective Guidelines

Sign up for April’s content mission

Make sure you completed all of your content for the previous Content Mission.

Make sure you are staying above the 50 point minimum requirement each month. Review April’s moodboard 2 0
NEXT STEPS

Product Reviews

Reviews earn you 15 BAM points and are a crucial part of our community. Make sure to leave a product review on ALL C+C pieces you own or borrowed.

Write your review and post!

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2. Click on the hamburger menu 1.Click on the review icon 3.
BAM Rewards Tracker Shopify Collabs/Dovetale Rotating Closet Form Instagram Pinterest TikTok Kadee Evenson, Social Media Manager Kadee@cutandclarity.co IG: @kd evenson
Russo Chambers,
mariana@cutandclarity.co IG: @marianarchamb 2 2
QUICK LINKS
Mariana
CEO/FOUNDER
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