C U T + C L A R I T Y 0 1 M A Y 2 0 2 3 V O L U M E 3 1 MAY MAY THE MONTHLY
EDITOR'S NOTE A NOTE FROM OUR CEO WHATS GOING ON WITH C + C? NOTABLE HIGHLIGHTS COMMUNITY NEWS 06 03 04 05 12 14 C U T + C L A R I T Y 2 T A B L E O F C O N T E N T S SELF-EXPRESSION TOUR NEW BRAND AMBASSADOR/S 07 10 11 NEW A O M UPDATES 16 18 APRIL BRAND AMBASSADOR OF THE MONTH MAY CONTENT MISSIONS GENDERLESS SNEAK PEAK MAY MOODBOARD 15
HAPPY MAY!
May is officially here, and full of so many exciting days such as Mother’s Day, Cinco De Mayo, and some exciting news on our Genderless Collection!
May’s Content Mission is focused on Mother’s Day! Whether you ’ re a mom or you have a strong mama in your life, we want to shine a light on these super-humans. And what better way to celebrate them than with 14k solid gold!
Thank you to everyone who decided to take this month and gift a mama, and of course thank you to all of the moms who are selflessly taking care of everyone around them.
Happy Mother’s Day, Let’s make May beautiful
Love, Kadee Social Media Coordinator, Cut + Clarity
05/01/2023
www.cutandclarity.co
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MARIANA RUSSO CHAMBERS
Jewelry has always been front and center in my life. It’s a tradition in Argentina, many Latin American countries, and other cultures to gift baby gold jewelry. The idea stems from the fact that gold never loses its value, and it’s the beginning of the baby’s nest egg. Something for them to have when they are older and, one day, pass down to their child. I have pieces from birth that I am saving to gift my daughter, Mika, one day. I began her collection the moment I found out I was pregnant. While she is only 6, I look forward to the days I will hand down my treasures. I will save the pieces and give her each when the moment calls for it.
This year was our first. She started Kindergarten, and on the first day of school, I gave her a little heart charm necklace that was given to me by my godmother for my 10th birthday. Kindergarten is a transition into (almost)
“big kid school,” and the days are much longer. I told her that if she misses us, she could look at her heart necklace and know we are always with her.
Jewelry has the power to connect and mark your moments.
Jewelry tells your story past, present + future.
A NOTE FROM OUR CEO 4
MRC is a Latina immigrant, mom wife and founder of C+C
MINIMUM REQUIREMENTS
4th content mission of 2023! Let's set the tone for a Year of Self - Expression!
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CHOOSE
LEAVE
CREATE
MAY
MAY CONTENT
MISSIONS
AT LEAST 1 IMAGE USING THIS INSPO:
AT
1 VIDEO INSPO: T O P I C Take on the Content Mission Earn BAM Cash May’s Gift Package
LEAST
STORY POSTS + Choice of:
IN GRID INSTAGRAM POST/CAROUSEL OR
REEL/TIKTOK/YOUTUBE
HAVE COVER PHOTO THAT MATCHES OUR FEBRUARY MOODBOARD)
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(MUST
A PRODUCT REVIEW ON OUR WEBSITE GRWM jewelry edition 5
MOODBOARD
1. Gift a Mother In Your Life 2. Day in the life of a Mother 3. GRWM as a Mom 4. Mother’s Day Gift Guide Click Here To Sign Up
NOTABLE HIGHLIGHTS
What’s new with you?
I have so much to tell you…
Last month we celebrated Mother Nature!! You guys celebrated sustainability by using our Rotating Closet. We also started to celebrate Mom’s because it’s never too early to celebrate Mother’s Day!
Last Month Mariana flew out to LA where she put together a photoshoot for the Genderless Collection. I’m looking at the photos and I’m so excited to see the results, I cannot wait to show you guys and share the jewelry!!
C+C IRL
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R O T A T I N G C L O S E T L V R S
I N T H E W O R K S
WHAT'S GOING ON WITH C+C?
AYEAROFSELFEXPRESSION GENDERLESS COLLECTION
"Let us break free from societal constraints and embrace our individuality jewelry has no gender!!! @by giancarlo Los
Angeles Creative
This June let's break barriers and lets be fully self expressed. Our collection launches for Men's Mental Health awareness month and we have some amazing partnerships in store.
COLLAB
MAMA ASL x OTG
MAMA ASL x OTG
Off-The-Grid Missions (OTG) is a beacon of hope for those who have been marginalized and left behind. A BIPOC, Women and Deaf-founded Non-Profit Organization dedicated to providing Deaf and Hard-of-Hearing individuals access to life-saving resources in high-risk and remote regions worldwide. Off-The-Grid Missions empower and protect those who have been forgotten. It is an honor to partner with them and Deaf Actress, Millicent Simmonds, once again to offer our Mama ASL charm in Sterling silver and donate our profits to support their vital mission.
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WHAT'S GOING ON WITH C+C?
MARIANA + ENTREPRENISTA LEAGUE
Mariana is a Latina Immigrant, Mom, Wife, and founder of C + C. She’s done it all, and has some things to say. She will be featured on a panel for the @entrprenistas + @workingmomkind on May 6th!!
POP-UP @ LAUDEREE SOHO
Cut + Clarity x Chick Mission
Spring is here, mark your calendars and celebrate at Lauderee Soho on May 23rd With us! Embrace the spring weather by shopping at small pop-up shops in the beautiful Soho Garden, and let into some champagne + bad behavior. Tickets are currently on sale, and all proceeds of sales go back to @chickmission.
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WHAT'S GOING ON WITH C+C?
I N T R O D U C I N G C L A R I T Y C H A T S
Our stories are unique and beautiful yet we often feel like we are not worthy enough to share them Continuing from last years "Year of Self Love" we are excited to introduce Clarity Chats. Clarity Chats is a safe + anonymous place for us to share our stories without fear of judgment Our goal is to realize that we are not alone, and to foster deeper conversations around sensitive topics that promote empathy + understanding. Join us in creating a more open and understanding world, one story at a time.
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TENTATIVE SCHEDULE
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GENDERLESS SNEAK PEAK 11 @by.giancarlo @_pdogg June 2023 @sheabuttershawtyy
BRAND AMBASSADOR/S
Meet Jenny:
Insta: @sebas.and.amelia
Fashion + Motherhood
Fun Fact: FLORIDA Jenny has two kids!!
WELCOME OUR NEW
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COMMUNITY NEWS
Check out your crew's latest.
Have something to share? Need your crew's support?
Reach out and let us know!
What’s new with you?
I have so much to tell you…
B-Day
Queen B celebrated her Birthday April 10th, and looked STUNNING while doing so!! If you haven’t already make sure to wish her a Happy Birthday!
New Hairdo + Non Profit Program
Mia Recently got her haircut while talking about her Non Profit Program (@respitecaresa) which is caring for Children with Special Needs. Mia grew up with the cognitive disability community by coaching Special Olympics + watching her grandparents & parents care for her Uncle with Down Syndrome! Make sure to watch the linked video above!
Exciting Mentorship
Kim was recently selected as a Mentee this spring for Women In Animation! “I can't wait to see what this journev has in store for me and the incredible community and knowledge I will gain along the way.”
Bianca’s
Kim’s
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GRACE by Jennuine:
Becoming a woman, I’ve gone through many stages of life. I have been a prepubescent girl, a young over-achieving adult, a mother, an exiled family member, mental health patient, and an institutionalized patient. Now, I am a free, independent, clear-headed woman.
I’ve felt the need to scavenge for gratefulness in every stage of life. But when I started to look around, I was overwhelmed by the gratitude I collected. This gratitude transforms itself into grace, but how do I use it?
All of the gratitude I pick up, I put on a shelf. I seldom pick it up in search of more to be grateful for. So when I came back to this shelf, I observe my treasures. I hesitate to touch these gems and begin counting my blessings instead. In these moments, I feel abundance. I sit with these blessings, this abundance. These blessings breathe life, forgiveness, and, most of all, grace into me.
I realize now that allowing myself to smell, feel, see, and simply just be has allowed me to truly recognize + discover who I am + who I was never meant to be.
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MAY MOOD BOARD
Mother’s Day is here, the flowers are growing and so is our Baby Fever. Check out our Moodboard for more Inspo on Gold + Pearls, Picnics, Flowers, & Cottage Core Fashion.
Check out our Pinterest!
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AOM POINT SYSTEM
What Are The New Changes?
We prioritize your hard work and creativity, so we decided to take a look at our point system, and make some small adjustments like:
Tik Toks + Reels are now valued at the same 40 points
You can now send us the content without posting for 1/2 the points
Content Mission Posts are now DOUBLE the BAM Cash!!
Double The Points?!
We understand that our Content Missions are asking a lot of you whether that’s creativity, time management, or letting us be on your feed. We felt the need to double your points, which doubles the chances of you winning AOM + Geting rich with BAM CASH!!
Gettings Points Without Posting?!
Just like we explained above, we understand that some months are BUSY. Or maybe the content mission doesn’t align with your feed aesthetics, or your creative abilities for that month. Which is now why we’re allowing you to send us content without posting for 1/2 the points!! This is great if you still want to participate but you can’t commit
Email kadee@cutandclarity.co for any questions on the new updates
UPDATED
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DIAMOND COLLECTIVE GUIDELINES
Quality Content
We prioritize QUALITY vs quantity. DO post content that resonates. DON'T post content for the sake of posting. All posts must be:
High Resolution
Visually pleasing
Tell your story
Showcase our jewelry
*Please ensure that all images and videos are well-lit and restrain from over-editing/filtering
Exclusivity
C+C does not request exclusivity since we are a long-term partner; however, we request that any C+C promotional posts are not commingled with other jewelry brands. Any post (Static, carousel images, reels, TikToks or story series) that is commingled will not earn you any points towards BAM cash.
Brand Identity
Cut + Clarity is a purpose-driven company that empowers individuals to express themselves through personalized jewelry. We believe that jewelry should tell your unique story, and we are dedicated to providing a platform for underrepresented people + women to share their narratives. Our commitment to authenticity extends beyond our products to include genuine connections with our customers and community Cut + Clarity is dedicated to creating jewelry that represents the diverse experiences and perspectives of real people.
UPDATED
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BRAND AMBASSADOR OF THE MONTH
APRIL B.A.M
Runner
Runner up ISIK
$200 Gift card to C + C
Entry B.A.Y •$100 Gift card to C + C
$50 Gift Card to C + C 18
Ambassador of the Year) MIA LINDSAY
1st
up 2nd
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(Brand
BRAND AMBASSADOR
SPOTLIGHT
ALEX
MOST ENGAGED
Alex is our full-time hype girl. Her comments mean the world to us, and her online support fuels our creativity!!
KIM
MOST INVOLVED
From getting coffee with Mariana, to last minute content creation, Kim truly deserves all the 14k gold jewelry she can dream of!
SOPHIE
MOST HELPFUL
Sophie can tackle anything, from an extra special Mother’s Day request, to beautifully writing personal captions. Thank you!!
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OVERVIEW/RESOURCES
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NEXT STEPS
Leave a review on your C+C products on the website. Follow and engage with your fellow brand ambassadors.
Review updated Diamond Collective Guidelines
Sign up for May’s content mission
Make sure you completed all of your content for the previous Content Mission.
Make sure you are staying above the 50 point minimum requirement each month.
Review May’s moodboard
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1. 2. 3. 4. 5. 6. 7.
Product Reviews
Reviews earn you 15 BAM points and are a crucial part of our community. Make sure to leave a product review on ALL C+C pieces you own or borrowed.
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2. Click on the hamburger menu
1.Click on the review icon
3. Write your review and post!
BAM Rewards Tracker Shopify Collabs/Dovetale Rotating Closet Form Instagram Pinterest TikTok Kadee Evenson, Social Media Manager Kadee@cutandclarity.co IG: @kd evenson
Russo Chambers,
mariana@cutandclarity.co IG: @marianarchamb 2 3
QUICK LINKS
Mariana
CEO/FOUNDER
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