the skill you didn’t know you had
Code Switching
Y
ou may think code-switching is something you’ve never heard of, but there is a probability you have used it without even realising.
It’s mostly described as an unconscious act, yet using it consciously can be a highly beneficial tactic for an entrepreneur, where you could be interacting with people from all over the world.
Defined by NPR as the “practice of shifting the languages you use or the way you express yourself in conversations”, code-switching is a way to elevate your social standing in the group that you are in, and can also be applied to appearance and behaviour, not just the words you use. It can be the switch from academic-speak to street-speak, or the way bilingual people can use a mixture of languages in one sentence.
Whether you code-switch between the different languages you speak, or adjust your dialect or mannerisms based on who you’re talking to, you can boost your business by taking advantage of it as a powerful psychological tool. Below we include some ways in which code-switching can positively benefit you when making a sale.
