Crowd Magazine VOL.11

U P DAT E F R O M M E GA E V E N T + STA RT E R PAC K AG E S + M U LT I WA L L E T

VOL. 3 · 2021 €6,90

UNFORGETTABLE TRIP WHAT DOES UNFORGETTABLE MEAN TO YOU?

LifeTRNDS MARK SEYFORTH ON HIS RAGS TO RICHES STORY

CODE SWITCHING THE SKILL YOU DIDN’T KNOW YOU HAD

THE PLANET OF TOMORROW EVERYTHING YOU NEED TO KNOW ABOUT PLANET IX

As the world finally opens back up, give yourself something to look forward to.

Book your next adventure at LifeTRNDS.com

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CO N T E N TS 07

E D I TO R I A L

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M U LT I WA L L E T

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PLANET IX

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I M PAC TO R AWA R DS

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B E H I N D T H E S CE N E S

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I N S P I R AT I O N : I M PAC T E R

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A R O U N D T H E G LO B E

3 7 S P OT L I G H T 43

HOW TO MAKE YOUR BUSINESS MORE SUSTAINABLE

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L E T ' S P L AY !

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TRIP OF A LIFETIME

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ECO-FRIENDLY GADGETS

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P E T E R JA KO B SS O N

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G R OW YO U R N E T WO R K W I T H S O CI A L M E D I A

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CO D E SW I TCH I N G

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M A R K S E Y F O RT H

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TO P P R O D U CE R S R E CO G N I T I O N

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W H AT IS CR OW D1?

BUILD THE PL ANET OF TOMORROW

G E T R E A DY FO R T HE L AUN CH O F P L AN ET IX

E D I TO R I A L

A I M I N G F O R T H E M O O N, T H E STA RS, A N D P L A N E T I X In September 1962 President John F. Kennedy proclaimed that within the decade, the human race would have taken their first steps upon the moon. “We choose to go to the moon in this decade,” Kennedy said, “and do the other things, not because they are easy, but because they are hard.”

Miraculously, in the summer of 1969, Neil Armstrong left the first human footprints on the lunar surface, an incredible feat of engineering and bravery that had appeared impossible just a few years before. It just took the right man to tell the world that it was possible.

In total, just 12 people have set foot on the moon and the last manned flight to the moon was in 1972. What has happened to that inspired vision that captured the hearts of millions around the world? Where is the urge to fight against nature herself, to protest against the forces that ground us on Earth, to aim for the stars and achieve the impossible in the present day? For nearly 50 years that sensation has been missing.

But I believe at Crowd1, we’ve found it again.

It’s time for humanity to take its rightful place among the stars in PLANET IX. In our third issue of 2021, we’re bringing you all the latest and most exciting details about this new project ahead of its beta launch later this summer. Crowd1 Affiliates get exclusive early access to the unique new strategy game, and will be the first to settle this new world.

We also bring you a behind the scenes look at the Unforgettable Trip, where Crowd1 top leaders were treated to luxurious meals and wild watersports over a few fantastic days in Dubai. CROWD has sat down with LifeTRNDs founder Mark Seyforth who once awoke to find his car upside down, and Peter Jakobsson writes on the need to become comfortable being uncomfortable.

At Crowd1 we aim high. We aim for the moon, the stars, and PLANET IX beyond, not because it is easy, but because it is hard! Crowd1 has surpassed 31 million registered users, and is racing on to 40 million.

Miggster has broken a million subscribers and will continue to quickly expand to two million, numbers which were unthinkable just a few years ago. PLANET IX already has more than four million registered users, and before the end of 2021 it will be a record breaking product.

We will show the world that anything is possible and whatever you can dream, you can achieve!

JONAS E. WERNER VOL . 3 · 2021

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The state of the art payment solution giving everyone access to the stock market.

MultiWallet to be included in TitaniumPRO packages

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ultiWallet, the new payment and stocks app, will be included in TitaniumPRO packages from July this year, Crowd1 have announced. During an event for top leaders in Dubai, Jonathan Ström, Head of Network Operation, introduced the app and outlined a few of the features that will soon be available to Crowd1 Affiliates all over the world.

MultiWallet is a state of the art new technology giving Crowd1 Affiliates access to a virtual payment card, their own IBAN registered account and the option to take part in fractional share trading.

The app is provided by a licenced strategic partner and will have the capacity to change Euros to bitcoin, and vice versa, in a smooth, real time exchange.

percentage of a share of these huge companies, giving everyone the chance to share in, and profit from, their growth.

Once you’ve bought your percentage of a stock, that value can still be used as a means of payment through Google or Apple Pay. Use your percentage of an Apple stock to buy a coffee, or exchange that

“MultiWallet is what will change everything.”

- Jonathan Ström

Crowd1 Affiliates can receive their commissions directly into their MultiWallet. This streamlines the payment process and gives you easy access to your funds. Funds in the MultiWallet can be spent through a virtual card with Google or Apple Pay, allowing you to pay directly with your commission from Crowd1. Soon it will also be possible to order a physical payment card through the app, but at no point will it be possible to receive loans or interest on funds stored in the MultiWallet.

slice of Tesla stock for a takeaway. Or sell your share at any point in a real time transaction to get your money back, all within one, easy to use app.

The real innovation in MultiWallet lies in fractional trading. This powerful new technology is democratizing access to the stock market. Not everyone can afford to buy a whole share of global companies like Apple or Tesla. But now, MultiWallet is using blockchain technology to allow people to buy a

Crowd1’s partner company has all the necessary financial licences in the UK and EU to issue financial services such as the MultiWallet, which will be rolling out, region by region, to all Crowd1 Affiliates with TitaniumPRO Packages in the coming six months.

“MultiWallet is what will change everything.”

Jonathan Ström said in his address at the Crowd1 Dubai live event. “We are going to present much more information about the MultiWallet, but this is something that will change everything, for you, for your network and potential members.”

Home

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Our Strategy

Our Big Three

SDG Goals

Join the Impactors

Crowd1 launches new sustainability website Crowd1 has launched a new sustainability website to celebrate affiliates’ social enterprises, lay down the sustainability framework and how Crowd1 contributes to the UN’s sustainable development goals.

and given back to their communities. Some of these may be familiar faces from CROWD magazine, such as Annie Kapapula-Landu MBE and Andile Nkabinde, with more on the way in the coming months.

The website outlines Crowd1’s social licence to operate, the sustainability strategy that underpins all the work that the company does and the products that we choose to partner with.

Crowd1 is a young company, just three years old, but there are huge plans for the future.

These are only possible if they are sustainable, and we leave the planet in a better condition than when we started.

The site also describes four of the seventeen sustainable development goals (SDG), the targets set by the United Nations that together create a shared blueprint for peace and prosperity for people and the planet, now and in the future. Crowd1 works to provide quality education, climate action, partnerships for achieving the goals, and decent work and economic growth.

You can also find stories about our Impactors, the people who have succeeded in Crowd1,

You can find the Crowd1 sustainability website through the Sustainability tab on crowd1.com.

ARE YOU UP TO THE TASK OF BUILDING A NEW WORLD?

PLANET IX is the upcoming asset trading strategy game from NIBIRU. In the words of Felipe Dunley, Creative Director at NIBIRU, the game aims to “break the barrier from digital space to the real world” and will be launching its first phase in July. ”If there was suddenly a new planet in our solar system, a planet not unlike our own, what would its future look like?” Dunley said, “Would its inhabitants take better care of this new planet than we do? How would they tackle the global issues we’re facing today?”

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In PLANET IX players will compete for dominance, land, prestige, and rewards in this new, one of a kind, strategy game. The map for PLANET IX is a digital version of planet Earth, divided into millions of hexagons called PIX. These PIX will have different rarities and values, but players can increase the value of their PIX by buying adjacent PIX and combining them into Groups. Inviting friends to join PLANET IX will also earn you advantages in the game, putting you in a stronger position.

Some PIX will come with added bonuses - landmarks. These digital versions of awe inspiring structures such as Christ the Redeemer in Rio de Janeiro, or the Burj Khalifa in Dubai will be especially valuable. They will be completely unique digital tokens, also known as NFTs, with only one of each in the game. If you own it, no one else can...unless you sell it to another player. And there are more ideas behind the NFTs, but for that you will have to wait until the game starts later in 2021.

When the game is fully launched and you’ve opened your packs of PIX, it’s time to hit the marketplace. Players will get the chance to earn

real currency while they play. Trade, and buy PIX with other players to expand and increase the value of your collection. Sell isolated PIX for real currency, so you can buy new PIX closer to your group of PIX in order to turn it into a big ingame asset that can grant you greater possibilities later in the game. Play smart to get the best possible price for new PIX, or sell off your own collection and focus on the other side of the planet where the competition is less fierce.

PLANET IX will eventually open every PIX type for development, but not every PIX can be developed in the same way. Desert PIX will offer players the possibility to develop Renewable Energy Power Plants which will enormously boost their collective value, for example. A Capital City Center PIX will have the opportunity for development, but only in Commerce and Real Estate: you won’t be able to build power plants in a city centre, and that resource will be locked off for you.

PLANET IX is the perfect opportunity to show off your ability to strike a great deal, earn real currency, and have a whole lot of fun in the process. But PLANET IX isn’t just about having fun, PLANET IX also wants to give something back to the world that made it possible.

Player actions on PLANET IX will make a real difference, back here on planet Earth. The company behind PLANET IX will donate a percentage of specific ingame transactions to a foundation working to conserve vital habitats through reforestation. A good deal in PLANET IX is a great deal for planet Earth.

Transparency and equality are at the heart of what PLANET IX is striving for and they want it to be clear to players how the PLANET IX economy works and for it to be absolutely clear that everyone has an equal chance to win.

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In that spirit, one week prior to launch PLANET IX will release a game book, outlining how the ingame economy works and providing everyone with hints, tips, and strategy suggestions.

Further, the PLANET IX English language Discord Channel is now live, with more languages coming soon. Connect with the team, discuss strategy, or start your own channel to debate ideas and strategies. Visit planetix.com and make sure to follow PLANET IX on Social

Media to stay up to date and learn more.

Crowd1 Affiliates will get exclusive early access to PLANET IX as it opens up its Beta Phase in mid-July which offers players an opportunity to start building up their PIX collection without the pressure of the marketplace. Affiliates also have access to the pre-sale of the first PLANET IX PIX packages at special prices through the back office.

THE BUSINESS CARD OF THE FUTURE Sometimes one link just isn’t enough.

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hat does your business card say about you? Ever since Christian Bale’s disturbing portrayal of Patrick Bateman in American Psycho (2000), people have looked at business cards differently.

They were no longer just white off cuts with the essential details of some uninterested suit pressed into the card. In fact, they weren’t white at all, but eggshell, bone cream, or nimbus white. The font, the thickness, the watermark; suddenly all these things mattered and created an idea of the person behind the card.

Physical business cards are just the latest in a long line of physical objects that have been rendered obsolete. People no longer solely do business with people they meet in person, especially not this year, and rolodexes are utterly useless in the world of email. Thankfully, LinkMe is here to bring business cards into the modern era.

LinkMe is your digital business card, bringing Bateman’s object of obsession into the twenty-first century. Instead of just your name and contact information, LinkMe allows you to share your affiliate links, social media accounts, and important resources easier and faster than ever before.

Sometimes one link just isn’t enough. Multiple links in one message can look suspicious or

confusing, while sites like Instagram will only allow one link in your bio. LinkMe solves this issue by organising all your important links under one easy to remember link URL. Once upon a time, the thickness and complexity of your business card gave people a hint of what sort of person you are. With LinkMe, you can show clients and partners that you’re organised, digital first, and across a diverse range of platforms.

Any business professional in the online world has to keep track of what’s working, what’s driving engagement and what people are interested in. It’s no longer enough to share a link online and hope people will click through, you have to learn from the successes and failures of your approach and build on them. That’s why LinkMe includes analytics, so you can track how many people are following you, reading your work, engaging with your accounts and discovering your brand.

Time marches inexorably on, leaving countless casualties in its wake. The fax machine, DVDs, CDs, polaroid cameras, and now the physical business card. Thankfully, LinkMe is here to take its place.

LinkMe is free with a gold package, or available separately for just €40.00 a year. Visit link-me.io to try it out.

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Calling all Impactors!

Have you been working on a social enterprise you’d like to share with the world? Or been inspired by the stories of Annie Landu or Andile Nkabinde and launched a new initiative to give back to your community?

Let us know!

We love to hear these stories, and we love to highlight them here in CROWD. On page 27 of this magazine you can read about Andile Nkabinde and how he has brought structure and cohesion to his local youth by founding a football tournament.

We love to celebrate the incredible work that our affiliates do to empower their communities and give back to their neighbours. The selflessness of Crowd1 Affiliates never ceases to amaze us. We hear stories of people using their extra income from Crowd1 to set up incredible and inspiring projects. From creating new markets for cassava farmers and setting up community football teams, to paying for vital surgeries and to providing food and shelter to victims of flooding.

If you’ve started a project to support those less fortunate than yourself, get in touch!

We’d love to hear from you, feature your important stories in this magazine, and offer you support where possible.

Potential Impactors should get in touch with Jacqui Boshoff at impactor@impactct.com and include details of their project, their inspiration, and how it’s helping their community.

THE MEGA 2021 EVENT BEHIND THE SCENES

Photo by Abraham Engelmark & Felix Frank

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he July Mega Event was brimming with positive energy, inspirational speeches, and exciting previews of what’s to come

over the next three months. We learned about the upcoming launch of PLANET IX, were treated to inspiration from the MIT educated Anthony Chatelain, and other presentations on the theme of moving from reactive to proactive. Becoming more proactive was the golden thread running through the Mega Event and will continue to be vital for Crowd1 Affiliates to bear in mind in the months ahead!

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Uniting the youth through the beautiful game.

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ndile Nkabinde has used his extra income from his work with Crowd1 to set up a football league, supporting women and children in his community.

After joining Crowd1 in July 2019 as a route toward financial freedom, Andile Nkabinde looked around his community in Bergville, South Africa and saw something that concerned him.

“I love my community here in Bergville but everytime I come back, there is one thing that disturbs

me and that is to see these young kids that are growing up - they are not able to build a future for themselves. There are no jobs for them.”

Nkabinde had worked locally as a waiter growing up, but those jobs are now gone, and he believes this leads to alcohol abuse and teenage pregnancy among young people. “Teenage pregnancy is being caused by the youth who are consuming alcohol in the community. They don’t have anything to do, so they meet with their friends, drink alcohol and that leads to teenage pregnancy.”

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Nkabinde could not sit idly by and watch the community that he loves begin to decay around him. “I could see that there were children that needed assistance.” he said, “Someone that can bring them together, to bring them hope and understanding that they are loved by someone who can take care of them. We are brought together as one community.” It was this belief that led him to buy boots and shirts for the local soccer team that he had played for as a child, as well as buying food for less well off people in his community.

“I still need to train them on how to make profit on what they are selling. They just sell, so that they can have something to eat but I’m planning to get someone from Durban to train them on starting a business.”

“I have bought food parcels for the past four months for those families that cannot afford to buy food. But that is not my main issue when I come here, to bring food. When they sell food at the tournaments, it allows them to revolve money between themselves.”

Nkabinde’s personal philosophy is one that should guide all sustainable ventures: “in our communities, the Crowd1 members have made a lot of money and so now it is our turn to give it back to our communities. We need to uplift them, not just make them a charity case, but uplift them.”

“The first tournament we had, I bought a sheep for the team to play for. This was the winning prize. The ladies did cook it that day and they made a little bit of money and I want this to continue.”

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WHAT PROACTIVE MEANS TO

ANTHONY CHATELAIN

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ROWD sits down with Crowd1 Ambassador Anthony Chatelain to discuss his inspirational talk at the July 3rd Mega Event, how his background got him to his success today, and why time is more important than money.

When speaking with Crowd1 Ambassador 1 Star Anthony Chatelain, it is obvious that, as varied as the accomplishments in his life are, they all boil down to one simple thing: his love of numbers.

The links between his degree in nuclear engineering from MIT, his career as a professional poker player, and now a top Ambassador at Crowd1, all trace back to a humble childhood that embedded in him the drive to succeed. “I grew up poor as the child of a single mother. I was the first person in my family to go to college. I didn’t learn to drive until I was 28 because we couldn’t afford a car growing up. ''

time. Time is money and residual income is the name of the game”.

Chatelain emphasises the appeal of a crowd marketing career. “I could have made millions working on Wall Street for 80 hours a week. People asked why I was doing crowd marketing and not following that path, but again, it wasn’t money I was after, it was time. Crowd networking offers me the freedom of the laptop lifestyle. You can work whenever and wherever you want. Take last year as an example. Before Covid I was in Guadeloupe and South Africa, I had 20 trips planned around the world”.

Chatelain returned as a guest speaker for the Crowd1 Mega Event held on July 3rd, on the theme of “From Reactive to Proactive”; his talk boiled down to wanting to teach people to be “bigger, better, stronger, smarter and faster in their business”.

School and his competitiveness was what set him on his path to success. He had no trouble translating this mathematical prowess into crowd marketing, when upon graduation he was invited to a business meeting for a telephone marketing company.

Upon asking his advice to affiliates, he says to “treat this business like it’s a million dollar business. Some people treat this like a €99 business, and then it becomes less important. I view crowd marketing as important as my nuclear engineering degree, or being the top student in my class at university”.

“'I understood the math behind it, and how wonderful it is to work with leverage when building a big team. We would go out ourselves and find customers - every time your customer used their phone, we got paid, month after month after month. But it wasn’t only money I was after, it was

This, at the core, is what the theme of the Mega Event, and being proactive, means to him: taking every opportunity thrown at you with seriousness and motivation. “I stay focused. I listen, but don’t take things to heart- I await to see results. In the end, actions speak louder than words. Lets Gooo!”.

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Around the globe 30

Positive, uplifting news are always appreciated, regardless of the time and place. A wastecollecting yacht, a dolphin adopting a whale and red wine aged in space. Here is our selection of news from around the world and even beyond it.

melts the plastic and even uses the heat and gases to fuel a turbine to generate electricity.

Spain Ángel León, a three-Michelin-star chef in Spain known for innovative seafood is now cooking with rice from seagrass. He's incorporating the grain into cooking techniques as part of his quest to restore seagrass habitats around the world in order to not only slow global warming but also to feed the planet. Seagrass can absorb carbon 32 times faster than a rainforest, according to scientists, which makes them environmentally friendly.

Greetings from

Europe Russia A Russian fashion label is attempting to combat St. Petersburg's garbage mountains by turning it into a supply chain. Staff sift through piles of garbage to gather a variety of recyclable items, which are then turned into bespoke recycled accessories and school supplies. As the twenty-first century progresses, fashion sustainability is more important than ever, and who knows, this just may be the next big thing.

Scotland A dollhouse enthusiast from Scotland, Roz MacLean, has made a living out of her hobby of making miniature food for dollhouses. She began watching YouTube videos to teach herself the basics four years ago. In her online Etsy shop she has sold everything from cake to fish and chips to full roast dinners! She uses polymer clay to create the dishes, which she forms with knives, chalk pastels, and a toothbrush to imitate the texture of delicious, tiny food.

France A professional yacht racer in France has created a waste-collecting sailboat that is fuelled by the waste it collects. The garbage collected with wildlife-safe nets is fed into a sorting system before being moved to an incinerator, which shreds and Estonia Conservationists have produced an odd underwater scarecrow that looks exactly like WALL-E from Pixar's WALL-E. It was built to prevent birds from being trapped in fishing nets. Every year, 400,000 birds die as a result of fishing bycatch and conservationists are working to avoid this tragedy with various deterrents.

So far, the buoy has had excellent success, preventing a significant number of seabird deaths.

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A R O U N D T H E G LO B E

Greetings from

South America Costa Rica While on vacation in Costa Rica, a Canadian couple came across a weak stray puppy who stole their hearts. They rescued the dog from the streets and put her in a temporary foster home with the aid of locals and a veterinarian. The couple then realised that they wanted to help more dogs get off the streets. Together with a variety of organizations, they now work on a daily basis to help street dogs find new homes in Costa Rica, but they will never forget the first puppy they saved.

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Ecuador A collective of organisations, including one led by actor Leonardo DiCaprio, has raised $43 million to help rebuild degraded ecosystems in the Galápagos Islands. The archipelago is known for its native species and central role in scientists' understanding of ecology and evolution. To kick off the new project, DiCaprio handed over his social media channels to Paula Castao, a veterinarian and biologist who lives in the Galápagos Islands.

Peru Lima, Peru is a large city with a population of over 10 million people, and water scarcity is a constant concern. However, since the surrounding hills are on the coast, they are bathed in fog from the Pacific Ocean. To take advantage of this, a designer has built a massive fog-catching tower.

The towering structure allows it to infiltrate the clouds, collecting more critical water vapor, and the spiral form ensures that the moisture-rich fog will directly strike every part of the structure regardless of wind direction.

Bolivia A recent exploration into the Bolivian jungles resulted in the discovery of never-before-seen creatures for field scientists, including the devil-eyed frog and satyr butterfly, which had not been seen in 30 and 100 years, respectively. They were discovered just 30 miles from La Paz, Bolivia's capital. “This truly beautiful and diverse landscape has become a safe haven for amphibians, reptiles, butterflies, and plants that haven’t been found anywhere else on Earth,” said expedition leader Trond Larsen.

Greetings from

Africa

roads.They can last longer and are more resistant to water damage, cracking and potholes.

Kenya Time was running out for pregnant Judith Anyango Akala when her waters broke while her husband was at work. Since there was no other way to get to the hospital except by rowing, Anyango Akala's 12-year-old daughter piloted a boat through the night, using the torch from her mother's phone to direct them. Both mother and infant are healthy after the baby was delivered safely in the hospital.

Burkina Faso Mosquitoes are one of the world's deadliest pests, spreading diseases like yellow fever and malaria, which killed 400,000 people in 2019. Clinical trials in Burkina Faso of a new promising R21 vaccine could be successful against the disease, as it has been found to be 77 percent effective in phase 2 trials so far. Hopefully this will help prevent many deaths in the future.

Ghana Ghana is one of the countries in the world who have adapted to using plastic waste to make asphalt. Just 5% of the 5,000 tons of plastic that Ghanaians throw away each day finds its way to recycling centers and now, that waste can be used to make asphalt! According to a number of studies, waste plastic-filled roads have the potential to perform as well as or better than conventional

Uganda Uganda, Rwanda, and Ghana are among the countries that want to use medical supply drones to reach out to remote communities. Medical experts are using the argo drones to combat one of Africa's worst HIV crises on the 84 remote islands that make up the Kalangala District on the surface of Lake Victoria. More than 22 million Africans will benefit from a faster and more reliable delivery of life-saving drugs and supplies thanks to this groundbreaking technology.

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A R O U N D T H E G LO B E

Greetings from

Asia & Oceania New Zealand A group of marine biologists found a mother bottlenose dolphin who has adopted a baby pilot whale off the coast of New Zealand. Although dolphins have been known to adopt babies from other species, it's unusual to see it happen with such a large difference in size. Bottlenose dolphins can weigh up to 300 kilograms, but pilot whales can weigh up to two tons and grow to be six meters long! This serves to emphasize how unconditional a mother's love is.

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Japan Hiroyuki Arakawa, a 76-year-old Japanese scuba diver, met wrasse fish Yoriko 30 years ago.

Hiroyuki realized her mouth was injured while diving and started hand-feeding her. After she was nursed back to health they became close friends, and Hiroruki makes it a point to visit her often.

“I’m not sure if it’s the nature of the wrasse or

that I helped when she was badly injured. So for me to be able to do that, I am proud,” said the diver.

Thailand A district in northern Thailand has introduced a raffle campaign in which people will win a live cow every week for the rest of the year in order to boost vaccination rates. Starting June 2021, one lucky vaccinated villager in Chiang Mai province's Mae Chaem district will be selected at random every week to win a young cow worth about

10,000 baht ($319). Cross your fingers and it might be yours!

Russia/India Scientists from India and Russia have invented edible food wrappers. They're made of algae and cinnamic acid, which is derived from cinnamon.

It was designed to replace one of the world's least recycled products, plastic, with natural ingredients that are both environmentally and humanly friendly. The films are also water soluble, dissolving about 90% in just 24 hours!

not. It’s probably because there is a sense of trust between us. I guess she knows that I saved her…

India When a visually disabled mother and her 6-yearold son were walking through a train station, the boy fell down onto the tracks. Mayur Shelke, a track worker who witnessed the incident, jumped down to save the boy just as the train approached.

As a thank you for his service, the ministry of railways rewarded him with money, and Shelke unselfishly donated half of it to the boy he saved, to help pay for his welfare and education.

CROWD

Greetings from

Space A NASA space probe has observed an intriguing steady hum deep in interstellar space. The faint, persistent humming is now proven to be a result of interstellar gas. This research will help scientists better understand how interstellar gas interacts with the solar wind, as well as how the protective bubble of the solar system's heliosphere interstellar atmosphere is shaped and modified by the environment.

Several bottles of wine that had been stored on board the International Space Station have now been returned to Earth. The bottles were brought back down after drifting 273 miles above the Earth's surface for a year. They were part of an experiment to research the changes in plants in habitats with limited gravity, light, and moisture.

They have now been opened and consumed; for scientific purposes only.

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99942 Apophis is an asteroid named after the Egyptian god of destruction. It was discovered in 2004 and has been classified as one of the most dangerous asteroids that could collide with Earth. Estimated to be about 335 meters across, Apophis made a flyby of Earth in March, and NASA’s scientists took the opportunity to use powerful radar observations to estimate its orbit more accurately. Their results enabled them to confidently rule out any impact risk in 2068 and long after.

VOL . 2 · 2021

SPOTLIGHT

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very month, Crowd1 leaders are working harder than ever to inspire, educate and empower others. It is because of people like them that Crowd1 is the powerful, global force that it is today. This is a chance to get to know a few of the people behind that success.

If you wish to nominate a leader for the next magazine issue of CROWD magazine, you can email us at magazine@crowd1.com.

N A N CY AG U I R R E N A R E Z

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Nanz Username

Director 1*

What inspires you?

I am inspired by the people God has used to bring this business to the people. Not only mine, but so many other lives have been changed by this business.

Level What did you want to be when you grew up?

When I was young, I always wanted to be a teacher.

My mother died when I was in Grade 1, and as we did not have a lot of money and we were farmers, I was unable to complete my education.

What is your background like?

I am a mother to a son and the eldest sister of 7 siblings. My mother died when I was very young. Before I joined Crowd1, I was working in Dubai, UAE. I returned to the Philippines without finishing my contract in Dubai. I worked as a sales lady for 5 years, with a very low salary, before I was introduced to multilevel marketing.

Choose a superpower, and why?

My superpower is my determination in life to rise above adversity. I must help my siblings because we don't have parents anymore.

What is the best gift you have given someone?

The gift I give to any person is the great opportunity of Crowd1. This business is the best.

Follow the teachings of the mentors and coaches.

Attend the zoom meetings daily and your dreams will be fulfilled.

What has been going through your mind lately?

I was shocked and still can't believe that my life had changed in just under 2 years, since I became a member of Crowd1. I have been able to buy a house and a car as well as a condo unit. This all happened in the middle of the pandemic.

What do you work towards in your free time?

In my free time I go to church and pray in gratitude for the blessings God has given me and to all the Crowd1 members and our founder.

When I’m not doing business presentations, I also use the time to donate to those less fortunate and the usual housework and laundry.

Our world is progressing and we are more online. With this in mind, how do you make real connections?

Everything today is online, and I need to be on top of what is happening otherwise I will be left behind. I use Facebook to promote my business, and I use Zoom for meetings. I am able to reach anyone, anywhere in the world.

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MARIE TUKERANGI

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77quad_lz Username

Team Leader 2* Level

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What is your background like?

I come from a long line of a dedicated, loving, and hardworking family. I was born and raised in Ponsonby, Auckland; a New Zealand born Samoan. I am married to Chris who is Maori, and we have 3 beautiful children; half Samoan half Maori. Growing up both my parents worked, my mum worked two jobs to provide for a household of 15 people all from Samoa, in a 3-bedroom home.

My parents sacrificed and dedicated their time to provide for our family, for which I am truly grateful.

How did you get to where you are now?

I was introduced to this concept in May 2020 by my older sister Asoono. At the time, we were both looking for a second income to help with our families. I went all in; I didn’t understand it at first but I was willing to learn and was determined to make it work.

In September 2020 I was diagnosed with early stages of breast cancer. My whole world shattered, and I went into a dark place and hated the world. I resigned from my job, so I decided to continue with the business.

I had my operation on the left-side to have the lumps removed and the same day of the operation the medical team found another lump on the right side and sadly, it was cancer.

Again, I was hit with more bad news and I was either going to give up or continue the business and continue is what I did. Before Christmas I had my double mastectomy, I healed and recovered and am currently going through my chemotherapy treatments. Despite all the challenges I am facing, I am truly grateful for this business. It is my saving grace.

What is the best gift you have given someone?

Time, giving people your time shows what really matters. You don't know what they are going through, so you’re there to listen and show that you genuinely care.

Who inspires you?

My mum who forever prays for my health, family and my business and always shows me support.

She encourages and motivates me to strive to be a better person. My family always respects the time I put into my business. I do this for them.

What does Crowd1 mean to you?

Crowd1 has helped me grow within the business despite my health and challenges I face, I continue to learn from my leaders and team and to never give up, so that I am able to help others. I love this community, and even though we are all from different teams, everyone comes together to help and support each other: one team, one dream.

JULIET M U DAVA N H U

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maimatere2 Username

Director 3* Level

What is your background like?

I grew up in Zimbabwe; born and educated in Zimbabwe. I trained and qualified as a Nurse. I never thought that I would one day leave the country and settle overseas. But due to the economic situation in Zimbabwe, I had to move on.

I moved to the United Kingdom over 20 years ago. I am married with 4 children.

How did you get to where you are now?

I worked as a nurse for many years but realised that my time was completely controlled. There was less time for my family. I then started my own business in Occupational Health Services. Things were going very well, until the pandemic hit in 2019 and I lost a number of contracts.

When I lost my contracts for Occupational Health, I had to work Crowd1 full time. Crowd1 is the best opportunity, and I am very blessed to have it as it helped me through this pandemic period.

The pandemic has also affected my family back home in Zimbabwe. I still look after my mom, so

I need to earn money, not only for my immediate family here in the UK, but also for my family back home.

If you could coach your younger-self, what would you tell them?

I was very shy when I was younger. And the way we were brought up, it was - go to school, get very good grades and get a good job. You will then be able to look after your parents. As a younger person, I just wanted to do the best and make my parents happy. I would say to my younger self, to take any opportunity that comes my way and learn about it and you never know where it could take you.

What is the best advice you have received?

If you want to succeed in this business, you need to stay focused, set your goals and when your goal is clear you will find your way to succeed.

What did you want to be when you grew up?

I was always passionate about nursing and always wanted to become a nurse and I achieved that. And when this pandemic is over, I can always go back to nursing. This is the type of occupation that will always be there.

What do you work towards in your free time?

I’m always reading motivation books. It’s important to keep developing yourself. I’m always thinking of other ways of team building and doing our Zoom calls every day. The pandemic is easing up here in the UK, so we might start having team meetings. I am always thinking of ways to keep in contact with my teams.

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ST E P H E N DAV IS

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djs-4221 Username

Director 1* Level

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What is your background like?

I grew up in New Zealand, and lived on both the North and South Islands. I’m of mixed culture – my mother is from the Pacific Islands of Western Samoa and my father is a Caucasian NZ Kiwi.

When I was growing up, the mixed culture and growing up in different places and going to different schools led to some insecurities. As I got older those insecurities have helped me to help other people. I have realised that not everybody fits into nice, neat boxes. I have been able to help others through my own experiences.

How did you get to where you are now?

I am now divorced, with three children. When I first divorced, I moved back in with my parents and had to very quickly reinvent myself. I was in my

mid 40’s, married, had had a wife and family with a home and now it had all changed, and for various reasons I had lost everything.

A friend introduced me to network marketing about five years ago. I learnt a lot from my first introduction to network marketing through motivational videos and audios. I was able to move from the 9-5 dead-end to where I am now.

What has been the biggest challenge?

The biggest challenge is having lived for 35 years one way – the 9-5 grinder and working for an employer. That is all you have. You are living your life on autopilot. You can hide your feelings and thoughts in that way of life. I went from old habits and ways to a new and current life that I’m in where you have to take full responsibility for your behaviour and actions. It’s all up to me and not up to someone telling me what to do. That is a massive change. It’s taken me a full year – because I have been with Crowd1 for a year now – to fully appreciate where I am now. And now I just have to build on the foundations.

What does Crowd1 mean to you?

It means so much. When you think of 35 years living a different way and within two months being set free from that. What those 35 years couldn’t do, Crowd1 did in two months. It provides the ability for dreams to come true. I have been able to create a life that I have only dreamed of and now have choices in your life. It gives peace and serenity.. I am very grateful for the better place I am in now. I’m grateful to be in Crowd1.

LO U G E N CA L I B R A

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join.crowd1

been able to grow my team who are now all over the world.

Username

Manager 2* Level

What is your background like?

I am a hardworking man, with two children to support. I am currently separated from my wife.

When I finished school I worked in a factory and then took up network marketing. I didn’t earn much from these network marketing businesses and was not sure about Crowd1 in the beginning.

What did appeal to me was the pay-out in Euros.

Where can you earn Euros without being in Europe? That was a good return for me.

What has been the biggest challenge?

When I put the Crowd1 business opportunity forward to my friends and relatives and saw their rejection, that was a great challenge to overcome.

In the beginning their rejections made me sad.

The problem was around my personal presentation.

As I was still working the scrap business, my appearance was not good having just come from sorting garbage and I went around on a scooter. So my appearance did not show that this business was making me successful. But I am very motivated and positive and pushed through this negative reaction. After hard work and perseverance, I have

If you could coach your younger self what would you tell them?

I would tell my younger self that if you encounter an opportunity to change your life, stay focused and don’t be afraid to encounter failure, because all successful people undergo trials and failure.

What is the best gift you have given someone?

The opportunity of Crowd1 and the opportunity to change their lives for the better. I started out as a garbage collector, who people didn’t have much respect for, who didn’t believe that I could be a successful businessman and I can now share my progress and success with others.

What has been going through your mind lately?

Now that I have proved that I am a successful businessman thanks to Crowd1, I am planning to go home to my hometown Surigao del Norte and share this amazing opportunity with my community. I am going to build and expand my team and share the opportunity of Crowd1.

What does Crowd1 mean to you?

Crowd1 has shown me what potential I really have, and the opportunity to grow, learn and be successful.

Crowd1 is a unique opportunity to start your own business with very little start-up capital. This is not a business to sit back and let it work itself, you have to be constantly active in growing your team and supporting them. Crowd1 is an opportunity for everyone to improve their lives – but you need to work at it!

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HOW TO RUN A SUSTAINABLE BUSINESS

Sustainability is a concept that people come across practically every day, but what exactly does sustainability in business mean?

How do you incorporate sustainability into your daily life?

T

he most oft-quoted definition of sustainability comes from the UN World Commission on Environment and Development: “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

To live a sustainable lifestyle, you should strive to have as little influence on the environment as possible while also attempting to replenish the resources you do use.

We are now generating resources, using energy and producing waste at a rate that is not sustainable in the long term. This creates environmental issues including pollution and climate change, which impacts the environment and all living beings. You can lower your carbon footprint and help to address these challenges by making simple adjustments to your lifestyle and business.

Sustainability in business The two main categories of sustainability in business is the effect the business has on the environment and the effect the business has on society. All companies have three different impacts; people, planet and profits. In order to run a sustainable business, these different areas all need to work together in symbiosis. These three different areas are often called the triple bottom line of corporate sustainability.

The purpose of a long term company plan is to have a beneficial impact on at least one of those areas, but preferably all of them. When businesses fail to accept responsibility, the results can be severe: environmental destruction, inequality, and social injustice are all possible outcomes.

When making business decisions, a sustainable organization examines a wide range of environmental, economic and social factors. These companies also keep a careful eye on the impact of their operations to ensure that short term gains do not become long term liabilities.

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Plan of action Because they are tied to bigger corporate goals and organisational values, sustainable business strategies are unique to each organisation.

Here are a few examples of minor changes that can make a significant difference.

Use environmentally friendly materials Have reusable office supplies Invest in the local community Streamline the supply chain to help reduce greenhouse gas emissions Use renewable energy sources Implement a Corporate Social Responsibility plan

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Consumers are more likely to buy items, invest in services from and support businesses that have a proven track record of social responsibility in terms of lowering their environmental impact.

According to research made by Futerra in 2018, 80% of consumers prefer to support firms and brands that have a long history of sustainability.

Creating an ecologically conscious organisation starts with your employees, as it is critical for them to believe in your vision and follow environmentally-friendly behaviors in the workplace in order for your sustainability objective to be achieved.

There are a number of simple and cost-effective steps your business can take to minimise its carbon footprint and impact on the environment.

Here are six different sustainable projects you can put in place to encourage yourself and your staff to be environmentally mindful every day.

Recycle

Get outside and volunteer

Establishing a recycling program in your company is a common strategy to increase awareness around sustainability. Educate your employees on proper waste disposal by posting clear signage on designated waste stations to help them identify between what belongs in the recycling, compost, and trash bins.

Cause-driven volunteer programs are an excellent way to support something meaningful and have a big impact on your communities. There are all sorts of green causes and conservation campaigns your company can participate in.

Find a philanthropic project that’s close to your organisation’s heart and get your people involved.

Buy plants

Promote a paperless office

Plants in the workplace can assist to enhance your workplaces, improve the overall ambiance, and reduce tension and anxiety among your employees. Indoor vegetation can help to increase oxygen levels while also removing contaminants like carbon dioxide and formaldehyde. According to NASA studies, indoor plants can eliminate 87 percent of indoor air pollutants in just 24 hours.

Companies have grown more collaborative, streamlined, efficient, and yes, greener as a result of digital and cloud computing technologies.

Paper and ink are being replaced with an ecofriendly alternative, from using desktop apps like Microsoft Office and Google Drive to investing in digital HR and payroll tools to manage workforce management.

Save energy

Save human energy

Turning off the lights and electronic devices around the workplace during off-hours helps to conserve energy resources while also saving your business money on your electric bill. Ensure that your company's policy on minimising energy usage at their desks and around the office has been conveyed to employees, and offer advice like turning off computers at the end of the day and turning off lights when a meeting room is not in use. If you work for yourself this piece of advice can be just as applicable.

Although it may not be the first thing that comes to mind when thinking about environmental practices, the well-being of your employees is critical to your company's healthy habits. The importance of mindfulness cannot be overstated.

Consider how keeping your personnel healthy and energised will benefit your company's overall production. Establish a safe, non-toxic environment for your employees at all times to keep them happy and energised.

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The newly introduced gaming platform Miggster adds tons of new games each month, and in order to keep up, the CROWD Magazine staff challenge each other to find the best ones.

Here are our favourites this month within the categories Retro, Sports, Boardgames, Fantasy, Platformer and Skill.

Pac-Em

Archery World Tour

A genre of a game that remains as popular today as it was forty years ago. Pilot the insatiable cheese wheel through the maze, eating up the dots as you go. Gulp down the largest dots to turn the tables on the ghosts hunting you!

Fancy yourself a regular Robin Hood?

Test your aim with this skill based archery simulator. Steady your wobbly arms to take the perfect shot, but remember to account for the pesky breeze which can blow your arrows off course!

Retro

Sports

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Backgammon

Castle Defence

A dice game as old as the pyramids, success in Backgammon relies upon a combination of luck and skill. Addictive and frustrating in equal measure, Backgammon is the very definition of easy to learn, hard to master.

To the gates! Defend the castle from waves of invading bats and barbarians in this simple but addictive game. Choose your wizard wisely and upgrade them after each round to keep your character competitive.

Jump with Justin

Curveball 3D

Ever wanted to fire a chipmunk out of a ballista?

Now’s your chance! Propel little Justin high into the sky and keep him bouncing by collecting coins. Go too long without a coin and Justin will fall to earth and you’ll be out of the game!

A game that can only really be described as 3D pong if it were set in the matrix. Outplay your opponent with unblockable curveballs in this deceptively addictive game.

Boardgame

Platformer

Fantasy

Skill

CROWD1 TREATS ITS TOP LEADERS TO AN

UNFORGETTABLE TRIP 48

What does unforgettable mean to you?

Is it being flown out to one of the world’s most talked-about cities, being wined, dined, pampered and spoiled? This is exactly how Crowd1 showed its appreciation to our most successful networkers. Follow along for a glimpse into their Unforgettable Trip!

I

t was a beautiful warm day in Dubai, the sky that faint blue of early summer, the Arabian Gulf a shimmery aqua. Seated in a private dining space at SAL Restaurant in the iconic Burj al Arab were the cream of the Crowd1 crop: our Top Leaders.

What awaited them? Two days of fine dining, fun and pampering. An air of excitement filled the room as our VIPs took in the view and Crowd1 founder Jonas Eric Werner joined them. Competing with the view was the sumptuous dining on offer at SAL, with plate after plate of delectable treats - from tuna tartare with caviar to pavlova - magically appearing.

Between sips of top-shelf wine and bites of wondrous cuisine, our Top Leaders shared what they love about Crowd1, and some secrets to their fabulous success.

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The golden thread running through our Top Leaders’ Crowd1 experience is just how dramatically their lives have been changed; not just their own lives, but also those of their families and communities. Bibiana Nkatha Lichoro from Nairobi, Kenya says “I have personally witnessed 500 lives being changed through their involvement with Crowd1.

In my network alone, 30 people have become homeowners, something they never thought would be available to them”.

Bibiana has also been able to do something deeply personal: throw a big party - including an incredible helicopter ride - to thank her mother for all her support.

Duncan and Reginajoy Wambui Muriithi, the Crowd1 power couple also from Nairobi, have seen how, even during a global pandemic, their Crowd1 network was stable and even growing. Reginajoy is adamant that, through teamwork and with the support of the amazing Crowd1 management team, better things are coming. She is expecting explosive growth!

Want to live a luxurious, blessed life? Shankumar Bhaskaran from India knows the answer and, yes, it’s Crowd1. Shan has been involved in networking for 22 years, but with Crowd1 his life has changed 180°. It makes him so happy to know that he’s

changing other lives too.

Now we know you’ve been waiting for some tips from our big hitters.

For Udo Carsten Deppisch, the German power player, it’s elementary. The business model is easy, and easy to promote. Who doesn’t want to improve their lives while also making money? Crowd1 offers services that most people use every day, so why not make extra money while also playing online games or travelling?

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Jeanette Benedicto Torres, the Filipina master networker, has seen the future and it’s social media.

Events like this weekend sell our product for us.

She suggests regularly posting about your fabulous lifestyle and how well you’re doing and you are guaranteed to receive enquiries.

Now we know you want to find out more about how our Top Leaders were spoiled, right?

The lunch at SAL was followed by a truly unforgettable dinner at At.mosphere, the world’s tallest restaurant at the top of the Burj Khalifa. A feast for the senses, our guests were treated to the finest fusion foods. Memories were definitely made!

Sunday morning started early with delicious breakfast at Summersalt. Once again, cuisine and views vied for attention! Next up for our Top Leaders: a day of adventure and fun on the waters of the UAE. Whisked off to the Marina Walk, surrounded by the iconic Dubai skyline, they boarded a luxurious yacht for a day of sightseeing. But don’t think it was all just lounging around…

Here at Crowd1, we love adventure! What did that mean for our VIPs? Watersports, of course! The bold members of the group had an absolute blast showing off their skills and learning new tricks.

After some time to recover from all the excitement, the group were treated to one last unforgettable dinner at Ossiano, Dubai’s underwater restaurant.

Yes, you read that right: an underwater restaurant.

It has been an absolute privilege to treat our Top Leaders to an Unforgettable Trip: the absolute best, most luxurious, most iconic experiences Dubai has to offer. Who knows, next time it might be you!

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TOP ECO-FRIENDLY GADGETS

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1. SODASTREAM FIZZI SPARKLING WATER MAKER WITH CO2 With the (justified) war on plastic and single use water bottles raging on, what better way to stay hydrated and environmentally friendly than investing in SodaStream’s sparkling water maker (equipped with its own BPA free bottle). One sodastream bottle can replace thousands of singleuse plastic bottles that litter the planet.

2. IPAD PRO WITH M1 CHIP, 5G, 12.9 INCH LIQUID RETINA XDR DISPLAY The 2021 iPad Pro may not be the first environmental milestone for Apple: since 2018 they’ve made their products sustainable by using recycled aluminium. However, this year, their iPad pro was unveiled with an enclosure made from 100% recycled aluminium and 100% recycled rare earth elements in the magnets of the speakers and enclosure- all while also being the fastest ever iPad to boot.

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3. GOOGLE NEST THERMOSTAT No more evenings waiting for the heating to come on, as the Google Nest Thermostat allows you to control the temperature in your house from your smartphone or laptop. It can also turn itself down when you leave the house, switching to Eco Temperatures, saving you from wasting energy.

4. SUSTAINABLE MOUSE PAD It can be easy to forget how small things can still have their effect on the planet. This sustainable mouse pad is made from recyclable rubber and soft, microfiber surfaces that enhance mouse performance and ease of movement. It also works with any mouse.

5. A GOOD MOBILE CASE A Good Company’s ethos focuses on everyday products made with the environment in mind.

Their mobile phone case is billed as the ‘first climate-positive mobile phone case’, made from the byproduct of organic linseed farming, but their range is aesthetically pleasing to the eye too and come in a range of patterns and colours. If you wish to return it, they then recycle it into a new one for someone else to enjoy.

6. HOUSE OF MARLEY POSITIVE VIBRATION XL HEADPHONES Made from stainless steel and recycled aluminium, House of Marley’s headphones provide optimum sonics for a guilt-free conscience. Its packaging is even minimalist, with no excess of plastic that will end up in a landfill someday. The headphones themselves come equipped with bluetooth and 24 hour battery life, perfect for the thoughtful consumer who is always on-the-go.

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BECOME COMFORTABLE BEING UNCOMFORTABLE

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W

hy is it that some people seem to succeed in everything while others never succeed in anything? There is of course not one single answer or magic formula to answer that question.

PETER JAKO BSSON N E T WO R K D I R ECTO R

There are many components to being a success in whatever you do.

Some components are hard work, goal setting, planning and great attitude. But one thing is certain, and that is that if you don’t change, you will only have what you had when you started your journey. Why is that? Because what you have and what you are right now is the sum of all your thoughts up until today.

Remember, thoughts are things. Everything you have or don’t have today is a result of who you are and how you think. That’s why your journey to success starts with personal development. It’s when you start changing the way you think that you will change the outcome.

Personal development is essential for any student in life who wants to have success. Just as simple as that. So if it's that simple to do, why aren’t more people successful? It’s also simple to not do it.

Most people are not used to change, and some are in fact afraid of it. That’s why so few people really go all the way. They have high expectations and don’t realise that having problems and managing to stay on top of things is part of the equation. They have been taught that “free stuff is good” and that things are supposed to be easy, when the opposite is true. The student of success has got to realise and accept that all growth is outside their comfort zone. You have to be comfortable being uncomfortable.

That is where the goal setting comes into the picture again. It will help the student of success to override the feelings of failure when the going gets tough. To bypass the feeling that it’s not possible or that it’s not going to work. Those are false feelings and emotions. Because if you just keep moving, you might just succeed. There is nothing so motivational as taking action. Action you take because of the goals you want to achieve. It's better to act your way into a new feeling than to feel your way into a new action.

If you do that the best of your life will be the rest of your life, because you are not who you think you are, you are who you think you are.

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GROW YOUR COMMUNITY WITH

SOCIAL MEDIA

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W

hat is free, easy to use, at your fingertips and consumed by almost 4 billion people every day?

Yes, we’re talking about social media.

Did you know that more than 90% of expert marketers use social media channels to

benefit their clients? Yet only half of small businesses do. And what is your Crowd1 community but your own, personal small business? Optimally using your social media will help you engage with your team and, of course, grow it! Be part of the Crowd1 revolution by using social media.

But where do you start? Crowd1 is here to help!

STRATEGISE

SHOW YOUR SUCCESS

All successful small businesses have a social marketing strategy. Set your goals, see what your competitors are doing (and how you can improve), make your Crowd1 message stand out, listen to your audience and stick to your plan!

What can be more motivating to potential team members than seeing how successful they can be? Show off your new car, new handbag or plane tickets to an exotic destination. Make sure to mention that Crowd1

START A VIBE

STAY CONSISTENT

You want potential team members to start talking about you and Crowd1, so first off, make sure that you keep your message exciting! Share photos of what you have been getting up to related to Crowd 1. Yes, we mean playing Miggster games, searching for holiday fun on LifeTRNDS, your new meditation practice learned from Mindoe, or your new pix package from PLANET IX. Whether it’s a TikTok, Instagram or Facebook story, or a Twitter post, show the fun!

Choose your message, and stick with it.

If you keep the same branding message, people will remember you. Crowd1 has an exciting new hashtag to use: #unleashingopportunities. Be sure to always use it in all your posts!

SHARE YOUR STORY Make it personal. What made you join Crowd1 and how did it change your life?

got you there!

STICK TO THE RULES Yes, we’re talking about compliance.

Familiarise yourself with the do’s and don’t to make sure you don’t get kicked off the Crowd1 platform. Never misrepresent the company, and always make sure to use the provided standard messaging in your communications..

Crowd1 even has a product to make it easier for you! Yes, we’re talking about LinkMe, our innovative, easy-to-use link sharing tool. Here you can access all your links and customise your page with all the links you want to share consolidated in one. Be sure to use LinkMe! Where will your Crowd1 small business be 90 days from now? Or at the end of 2021? Make sure you use social media in order to take it into the stratosphere!

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the skill you didn’t know you had

Code Switching

Y

ou may think code-switching is something you’ve never heard of, but there is a probability you have used it without even realising.

It’s mostly described as an unconscious act, yet using it consciously can be a highly beneficial tactic for an entrepreneur, where you could be interacting with people from all over the world.

Defined by NPR as the “practice of shifting the languages you use or the way you express yourself in conversations”, code-switching is a way to elevate your social standing in the group that you are in, and can also be applied to appearance and behaviour, not just the words you use. It can be the switch from academic-speak to street-speak, or the way bilingual people can use a mixture of languages in one sentence.

Whether you code-switch between the different languages you speak, or adjust your dialect or mannerisms based on who you’re talking to, you can boost your business by taking advantage of it as a powerful psychological tool.

Below we include some ways in which code-switching can positively benefit you when making a sale.

1 2 3 4

Talking or acting like others around you makes them feel at ease and trust you. Mirroring others, like their body language or way of speaking, whether they’re formal or informal, can help them to sense an ally in you. When selling or referring a product to someone, they’re more likely to be receptive to it if they sense that they can trust you. It can also help you to get a promotion in the workplace: the Harvard Business Review wrote that “expressing shared interests with members of dominant groups promotes similarity with powerful organisational members” because “people tend to affiliate with people they perceive as similar”.

Switching up your language, like changing words into slang, can sometimes better express an idea or convey a particular thought.

When making a sale, you want to be as precise and your ideas as crystal clear as possible so as to not cause any confusion or mislead a customer.

A study found that code-switching can enhance learning and academic achievement, particularly non-native English speakers' command of the English language. Students who were able to code switch were more actively involved in their learning. Being able to function at a high cognitive level and remain focused are important factors when operating as an entrepreneur.

You fit into social situations more easily. Knowing to be more professional and polite in the workplace compared to having lunch with your friends will hold you in good stead as an entrepreneur: you can expand your customer base and easily adapt your sales pitch depending on your audience.

Becoming more conscious of the situations that you may code-switch in can help you adapt to any situation in your personal and social life but it can also be a tool to empower your business by engaging on a more meaningful level with your potential customer base.

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Mark Seyforth 62

“I really believe that

travel, it’s priceless.”

C

ROWD sits down with LifeTRNDS CEO Mark Seyforth to benefit from his crowd marketing experience, hear his holiday plans, and why he awoke one morning to find his car upside down.

For Mark Seyforth, life happens fast. He left home at 17, was married by 18, and had his first daughter at the age of 19. He would go on to found a company with a turnover of millions of dollars before he turned 30. But the college age Seyforth wouldn’t recognise this man, or this lifestyle, today.

“I was so poor when I was going through college that I had a car that was literally rusted out, it was falling apart.” Seyforth says, “I was lucky if I could get the thing to stop at a stoplight. A bunch of my buddies decided one day that the best thing they could do for my car was to turn it upside down.

I actually came out in the morning to go to class and the car was flipped over. So I’m going ‘How am I supposed to get to school?’ and they said ‘The same way you always do: walk, because your car is always broken anyway.’”

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After college Seyforth landed a job as a company Vice President, before quitting to pursue a new career selling soap door to door for the crowd marketing company Amway, much to his wife’s confusion.

“She said ‘What are you gonna do?’ and I said ‘I’m gonna go door to door and I’m gonna sell soap’ and she said ‘That’s the stupidest thing I’ve ever heard of in my life.’ I thought there was a great opportunity there.”

Unconvinced by Amway’s model, Seyforth soon entered into business for himself, founding his own network marketing company in 1976.

“Two years later I was doing over a million dollars a year. You talk about rags to riches, I went from not being able to put gas in my car to owning my own private jet. So a pretty big jump in a two year period and being a kid in his 20s, it was quite the experience.”

In the midst of this huge reversal of fortunes, there’s still one decision that haunts Seyforth to this day. When Mark Hughes founded Herbalife in 1980, he offered Seyforth a 50% stake in the company, which Seyforth turned down.

"You talk about rags to riches, I went from not being able to put gas in my car to owning my own private jet."

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“This is a great lesson for everybody. Sometimes you think you’re smarter than what you are. Because I said no. I could have had a 50% ownership in Herbalife for nothing and I turned it down. In life I've always told people be careful what you say no to because it might come back and bite you one day. And to this day I'm still going ‘What I was I thinking?’”

In 2018, Herbalife’s revenue was 4.89 billion dollars.

Today Seyforth is the CEO of LifeTRNDS, the online travel agent offering exclusive discounts on hotels, villas, cruises, and car rentals to Crowd1 Affiliates. Echoing Peter Jakobsson’s mantra, he credits his success in crowd marketing to belief.

“In life you are what you think you are and I mean that in all sincerity.

When I look back at my life or anybody’s life, anyone who’s had great success, they are who they think they are. You attract everything in life. You create an energy about you that attracts other people, so if you create this energy about you and believe that wonderful things are going to happen to you because that’s who you are, that’s what will happen.”

“I was never handed anything. I worked for everything I have but I realised it’s not work. It's belief. It’s the conviction that I am entitled to

what I believe in, and when you believe it and you start putting those things in motion it happens.”

It’s a worldview that Seyforth firmly believes got him where he is today, one that has driven his success in the world of crowd marketing, and one that can be employed by every Crowd1 Affiliate, no matter the size of their business.

“I would tell everyone that’s a part of Crowd1, don’t take it lightly. Get serious about your business, really know your business, become a

65

believer. Become a believer in what you’re doing and become a user of your own products because if you do those things then when you talk to other people, great things will happen.”

“When you go to share your story with somebody, they’re going to believe you. They're going to want to be a part of it, it will sound exciting, something that they want to do. Build your business, use your products and watch what happens to your income. It really could be life changing.”

So where will the man who sells holidays for a living, and believes that wonderful things will happen to him, be travelling when the world opens up again?

“In the next four or five months I’m taking my wife and my daughter and we’re travelling all over Europe. I think everything will be opened up by July, and we’re going to spend from July until maybe December going all over Europe. We’re going to go to Spain, Greece, France, Sweden, and we’re also going to Switzerland as well. It’s going to be a blast. To me it’s a life experience that’s priceless. I really believe that travel, it’s priceless.”

TOP P RODU CE RS M A N AG E R

M A R C H 202 1 - J U N E 2021 NO

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B I GWAY VIETNAM

H A P PY9 99 CA N A DA

QUEEN88 CA N A DA

71

W H AT IS CROWD1?

Crowd1 is a global leading crowd marketing network. We have set out to empower people all over the world to achieve professional and personal growth.

Since the beginning of 2020, Crowd1’s salesforce has grown to become 25 million ambitious members.

E DU CATI ON AL PACK AGES 72

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TIME L I N E

Q1 2021 Vision 2021 event Dubai office opening First Dubai leadership trainings Crowd1 World Mega Event 26,000,000 members worldwide

Q2 2021 Planet IX launch June Mega event Monthly Dubai leadership trainings

Q3 2021 September Mega event Monthly Dubai leadership trainings Third issue of CROWD magazine

Q4 2021 December Mega event Monthly Dubai leadership trainings Fourth issue of CROWD magazine

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N AP K I N P RE SE N TAT I O N Crowd1 is a global leading crowd marketing network. Our Vision is to provide sustainable business opportunities for everyone.

Since the beginning of 2020, Crowd1 has grown to more than 30 million ambitious registered users.

74

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EDITORIAL STAFF ED ITO R I N C H I EF Sam Walsh A RT D I R ECTO R Maria Jansson

CONTRIBUTORS WR ITER S Sam Walsh Isabelle Arwidsson Katie Driscoll Marianne Burger

PH OTO G R A PH ER S Abraham Engelmark Felix Frank

Thank you for picking up and reading CROWD. Don’t hesitate to send us your feedback, thoughts and suggestions: magazine@crowd1.com

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