Cosmetics Magazine, Innovation Issue, Spring 2023

THE INNOVATION ISSUE

New looks, new formulas, and new ways to shop

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A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK, MIAMI

ORGANIZER – USA BEAUTY LLC

Publisher Frank Turco

Beauty, Trends & Features Editor

Lora Grady

French Beauty Editor

Vânia Aguiar

Graphic Designer

Natalia Sielski

Editorial inquiries: fturco@cosmeticsalliance.ca

Advertising & event inquiries: fturco@cosmeticsalliance.ca

Cosmetics Alliance

President and CEO

Darren Praznik

Vice-President

Director, Science, Regulation & Market Access

Beta Montemayor

Director Membership, Marketing and Digital Services

Amy Sutherland

Director, Finance & Administration

Michele Follows

Manager, Membership & Administration

Michele Davis

Manager, Beauty Specialist Certification Program

Diane Kozak

Public Policy & Communications

Susan Nieuwhof

Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5

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PUBLISHER’S NOTE

2023 CERTAINLY BEGAN as an exciting year for me as I stepped into my new role as Publisher of this prestigious Cosmetics Magazine. And I’m loving every minute of it! As I celebrate my first issue of 2023, I look forward to what you, the readers, have to say.

In this edition, we focus on two things. First, we want to highlight all that is new in our glorious beauty industry, and second, we want to celebrate the rebound we see taking place overall. After what feels like a two-year rollercoaster ride dealing with a global pandemic and seeing stores close and sales drop, as online sales begin to skyrocket, then normalize, followed by makeup and fragrance taking a hit — the industry is finally BACK!

Yes, the industry is BACK BABY! To highlight this comeback, we have added an editorial in this issue that focuses on the performance of the beauty industry. With help from the folks at NielsenIQ and Circana (formally known as the NPD group), we have included valuable data and insights on how the industry has performed for the past year — plus a sneak peek at the current trend trajectory. Innovation and what’s new are the other focuses of this issue. With stories on what’s new in stores, trending ingredients, the hottest trends and more, this issue brings more innovation to readers than ever before. Several highlights in this issue were such a joy to research and write. My personal faves include:

Stories on skin care solutions

Feature on the Groupe Marcelle organization

A look at Avon’s new brand and product studio, which I had a first-hand tour of in LA. Industry spotlight interview with the iconic Louanne McGrory, who I had the pleasure of speaking with before she left Canada to embark on a new role in the US. And, of course, this issue wouldn’t be relevant if it didn’t include TECHNOLOGY. With that, I am excited to share my story on Skinopathy — a start-up tech company that is sure to shake up the beauty and medical communities.

A new feature I am adding will focus on our Beauty Advisor community. In each issue, we will connect with the women and men who work in our stores, serving the consumers we all love to have. We will share their stories, experiences, and engagements as the sales and client satisfaction experts in the industry. The Beauty’s Best Awards are a special event that recognizes and celebrates this community of hard-working professionals, but I wanted to do more to acknowledge their tremendous efforts.

I had a lot of fun working with the entire team — our Editors, Lora Grady and Vânia Aguiar; our Graphic Designer, Natalia Sielski; and Amy Sutherland and Michele Davis. Thank you all for your support, efforts and energy. I want to acknowledge and share my appreciation for these wonderful women this month as we celebrate international women’s month. I do hope you enjoy this issue. Oh, and don’t forget to go to Cosmeticsmag.com to vote for your best product and people awards!

Cheers,

Frank Turco, BEAUTY

AND AWARDS

SKIN CARE in 2023 GETTING ACCESS

TO WHAT IS BEST

FOR YOUR SKIN

By Frank Turco

CANADIANS ARE PAYING closer attention to their skin than ever before and for very good reason. Stress, damaging UV rays, dry skin, and aging have really taken a toll on our skin. But more than that, Canadians are facing challenges in getting skin care treatments for more serious ailments that they desperately need, like skin cancers. A stressed healthcare system and excessive wait times have made it very difficult for Canadians to get access to the medical attention required to deal with their more serious skin conditions. Born during the pandemic, SKINOPATHY introduces the technology of Artificial Intelligence to Canadians in need of medical treatments and expedites their treatment process.

Co founder and CEO Keith Loo spent over 20 years working for some of the biggest tech companies in the world like IBM and Microsoft and together with his partner, Doctor Colin Hong, plastic and reconstructive surgeon, saw a need for significant improvements in the healthcare system which was severely impacted by the pandemic. Patients who needed treatments were experiencing extraordinarily long wait times to see a doctor and get the help and care they needed. Illnesses like late stage skin cancer were on the rise during COVID 19. Keith and Dr Hong realized they had the medical experience and tech know how to “build a platform to help patients”. So, in the middle of a global pandemic, Keith started SKINOPATHY, a start up tech company offering Artificial Intelligence to assess a patient’s skin, determine the illness and expedite treatment from the physician community.

WAIT TIMES WERE RIDICULOUS

“Wait times were ridiculous,” says Keith Loo and the process was complicated at best. “If you noticed a skin ailment, you had to see your GP first, get a referral for a specialist and hope the assessments and treatments were quick”. Some wait times were as high as 18 months and for certain skin illnesses, that wait time is too long. “Our service offers not only an expedited assessment, but also a quick connection to a medical doctor or surgeon for treatment. Over 300 family doctors in Ontario have already sent us referrals because they see how we can help their patients”. SKINOPATHY reaches out to the doctor and makes room to help patients in need. “Our fastest turnaround from assessment to surgery using our AI was 4 hours,” says Keith.” You can’t beat that!”

AI FROM HOME

Keith wanted to create a “tech to check process” for skin cancer and other skin illnesses from your home – so he did and SKINOPATHY is offering a higher than industry average success rate. The technology used is commonly known as AI. AI is not a new phenomenon as many organizations and brands have begun to incorporate a form of AI for assessing skincare needs and making beauty product recommendations. SKINOPATHY’s AI allows the patient to use their cell phone to take images of their skin concerns and have them assessed. Results are available in minutes and doctors are contacted, when necessary, to provide the absolute quickest support.” With the technology and connection to the medical community, late stage skin cancers can be detected and treated with speed” says Keith. The start up has already evolved to include assessments of other skin ailments like wounds, burns and acne. SKINOPATHY also allows you to assess your treatments, so when using a commercial cosmetic product made for a skin condition, SKINOPATHY can track and assess whether that product is actually performing for you.

The future looks bright for SKINOPATHY as they explore unique ways to commercialize the AI technology and offer proprietary products to consumers.

EDITOR’S PICKS

AFTER SEVERAL YEARS of strong head winds from the pandemic, the beauty industry in Canada is coming BACK to life and I am on the hunt for all that is new. Shoppers Drug Mart enters the premium hair care category with the launch of 8 new brands, 200+ skus all available this month at Shoppersdrugmart.ca

“Prestige hair care is arriving at Shoppers Drug Mart in a very big way,” says Gwennaëlle Varnier, Vice President, Prestige Beauty, Shoppers Drug Mart®. “We have carefully curated the latest in hair care for our customers, growing our assortment to include some of the best of what the beauty industry has to offer. We are launching hundreds of very premium, high-quality products for all hair types, along with styling tools, must-have accessories, and enriching hair treatments.”

The expansion into prestige hair care at Shoppers Drug Mart is an extension of an already strong foundation in beauty. Shoppers Drug Mart is offering emerging new brands as well as trusted favourites from around the world, all available at a variety of price points. “We’re growing all aspects of our hair care offering,” continues Varnier, “Hair care is the new skin care, with exfoliating scalp scrubs, hair gloss serums, restorative masks and even hair-boosting nutrient gummies, our latest launches are allowing us to meet the hair care needs of our customers.”

Canadians can now shop over 200 different premium hair care products at Shoppers Drug Mart online, with over 50 products arriving at select store locations across the country starting this month.

New brands arriving at Shoppers Drug Mart include:

ALTERNA: Transcending ordinary hair care with clean, skincare-inspired formulas that transforms hair.

AUTHENTIC BEAUTY CONCEPT: A holistic premium vegan brand co-created with a hairdresser collective focused on natural. simple, authentic beauty.

IMARAÏS BEAUTY: Founded by American model, social media sensation, and entrepreneur– Sommer Ray, this brand is committed to producing real-world results with innovative formulas powered by plant-based superfoods.

LUNATA® BEAUTY: Combining beauty with technology to revolutionize the hair industry through creating innovative cordless hair tools.

PATTERN™: Founded by Tracee Ellis Ross, this brand celebrates and fulfills the beauty needs of curly, coily and tight textured hair.

TANGLE TEEZER™: Founded by leading hair colourist Shaun P, this brand began life as an idea in a salon and has grown to become a global business which has sold over 50 million hairbrushes worldwide.

VIRTUE®: Inspired by a vision to give everyone their best hair scientifically possible.

GET BACK TO EARTH “real” in natural and sustainability.

Kiley Routley, a Canadian from the Okanagan Valley who spent 17 years in the business is “very proud” of her brand Back to Earth and is shouting out loud “100% natural and we mean it.”

Kiley started crafting and thinking about the brand in her kitchen. She was on a mission to find clean products as her son had super sensitive skin. Fortunately for her, she was in the right place to start. She sourced blessed indigenous plants from the Okanagan valley along with mineral clay to develop a brand with proprietary ingredients and most of all, all natural ingredients. “Our preservatives are also 100% natural and we ensure ethical harvesting.”

When asked what matters most to her with the launch of the brand, “transparency and how products will be perceived”. Reservations are now being taken on the website with orders flowing in March.

With a network of influencers; a formula that is proprietary and natural, and a strong passion to give back, Get Back to Earth is sure to be a hit.

The Back to Earth Commitment

100% NATURAL INGREDIENTS From Active Ingredients and Preservatives.

Best Ingredients From Nature.

No Testing On Animals. No Animal By-Products. 35 FREE* COMMITMENT Free From 35+ Toxic Ingredients.

Every Step Of The Way.

BY THE NUMBERS

Is the BEAUTY industry BACK?

ARE WE FINALLY IN “REBOUND” AND “GROWTH” MODE?

After a tough few years of double digit declines in beauty sales brought on by the pandemic, it certainly is starting to feel like the industry is seeing a rebound back to pre-pandemic levels. In many cases across the total mass and prestige businesses and categories, the results are looking very promising and outperforming pre-pandemic levels.

YEAR END 2022 PRESTIGE BEAUTY SALES IN CANADA

$3.4B + 25% over 2021

Makeup + 38 %

Fragrance + 24 % $$$ (ASP) + 1 %

Skincare + 17 %

Haircare + 27 %

PRESTIGE BEAUTY SALES IN JANUARY 2023 CONTINUE TO SHOW STRENGTH TOWARDS A REBOUND.

According to the latest Circana data, sales continue to strengthen, “Beauty continues have its moment in 2023. In Canada, total beauty sales were strong in January, up +32% vs. LY. This was the strongest sales we’ve seen in January in the past 4 years. Demand remained strong across every category, but especially evident in Makeup and Fragrances as consumers continue to socialize and invest in prestige Fragrances. Despite economic pressures, we’ve also seen consumers spending overall 4% more, on average, on beauty products compared to last year.”

YEAR END 2022 MASS BEAUTY AND PERSONAL CARE

$127B+6% to LY Niesleniq.com

KEY BEAUTY CATEGORIES

Cosmetics + 15 %

Hair care + 4 %

Sun care products + 23 %

Cosmetics – Eye + 14 %

Cosmetics – Face + 20 %

Cosmetics – Lip + 45 %

“Throughout 2022, a cloud of inflation loomed over the global economy as prices rose by around 8% and consumer confidence rapidly declined”. Says Francis Parisien, Canadian SVP of Sales, Small and Medium Businesses at NeilsenIQ “Like all CPG industries, beauty & personal care was hit by price hikes. Average unit prices have risen faster with each consecutive quarter and many consumers have cut back on non-essential purchases, resulting in slowing unit sales.”

Despite rising prices and slowing unit sales, the beauty and personal care industry is seeing positive growth in dollars. When looking at the data in the period ending January 2023, NeilsenIQ data shows the trend up 6% with most of the key categories above showing more growth when compared to January 2022.

(source: Alecsandra Hancas, Circana Canada)

ASK A BEAUTY ADVISOR

OUR BEAUTY ADVISORS are the heart and soul of this industry. They engage, form relationships and transact with all of our beauty consumers everyday and have so much to share. This quarterly feature is a spotlight on the Beauty Advisor community, their experiences and what they are telling us about their client interactions.

With inflation on the minds of every single Canadian, we wanted to hear from our Beauty Advisor community on what their clients are saying; what they are feeling about spending and how inflation and rising prices has impacted their beauty and cosmetic product purchases.

WHAT IS THE OVERALL SENTIMENT OF YOUR CLIENTS ON PRICES AND SPENDING?

43% of those surveyed said “customers are pulling back” with 35% responded their clients are spending more.

WHEN ASKED WHAT CLIENTS WERE LOOKING FOR IN BEAUTY PRODUCTS.

An overwhelming 64% responded that their “clients were looking for something to make them feel and look good,” consistent with the trends reported by Circana . That said, 22% said their clients were looking for “something new and different they had never tried before.” Social media is playing a role in beauty purchases. For example, Alia noted that her clients are coming in looking for specific items to try (Black Honey lipstick) and buying it.

Although Circana reported only a 1% increase in ASP (average selling price) in 2022, prices are impacting purchase behaviour. Our BA’s had the following to offer when asked about the impact of prices.

“57% of my clients are concerned about higher prices” while only 11% shared their clients are not worried at all. Some clients are asking about promotions more now than ever. Many customers are also trading down to a smaller size of their favorite item – which is another sign that prices are of a concern.

We asked our Beauty Advisors whether they felt and believed that beauty sales have rebounded since start of the pandemic and only a third of them believed the business was rebounding. 48% felt that business was steady while 13% reported that sales were still tough.

PRICES HAVE IMPACTED MY CLIENT’S SHOPPING HABITS.

Almost half ( 46% ) of respondents told us that their clients “love their brands and products and are not changing due to price” That said, 27% said their clients are considering alternative products

ARE YOUR CLIENTS BUYING MORE OF ANY PRODUCT CATEGORY TODAY THAN EVER BEFORE?

Although not the fastest growing category in 2022 based on Circana data, skincare was by far the biggest category group here. 47% of the respondents said “their clients are buying more skincare than ever before.” Social media has also had a role in driving skincare routines as more clients are coming in asking for ways to improve their skincare. Makeup and Fragrance were very close with makeup having a slight edge as the second category of choice for purchase today.

Do you have a product launch, brand extension or innovation you want our Beauty Advisor community to provide their feedback on, email me at fturco@cosmeticsalliance.ca and let’s make it happen.

BEST IN CLASS, BEST IN INNOVATION AND BEST OF ALL — CANADIAN!

By Frank Turco

TAKE ONE PART CANADIAN; two parts iconic brands and family owned; and three parts innovative operations, R&D and sales - then mix them all together to get a beautiful formulation known as Groupe Marcelle Cosmetics.

Groupe Marcelle Cosmetics is the largest Canadian company in the beauty industry. Founded in 1949 in Quebec, Groupe Marcelle brings together 4 iconic brands: Watier, Annabelle, Marcelle, and CW Beggs & Sons to Canadian consumers through various retail and digital partners.

“Our mission is to bring great cosmetics to life effectively, profitably and safely,” says Jennifer Bedard Vice President of Sales. “We were the first brand recognized by the Canadian Dermatology Association’s Skin Health Program. We offer the most products under this certification and the only brand to offer colour under this certification.”

DIGITIZING THE PROCESS

Groupe Marcelle Cosmetics credits much of its product success to its manufacturing facility. Led by Luc Simard, Vice President of Operations/R&D, the operations and research and development functions are busy mixing, formulating, testing and innovating every single day. Having recently improved to a more sophisticated and innovative Product Lifecycle Management (PLM) process, Groupe Marcelle Cosmetics has been able to interface the ideation stage (product briefs and ideas) through to developing the formulas and then into the ERP system. “It is very difficult to find people (labour) today and we needed to reduce the level of manual work,” says Luc Simard, “so we needed to digitize our systems and processes”. The overall process improvements allowed for a smoother link of all different functions from ideation to launch. “We took our market research and ideas and interfaced them with our supply/chain and operations responsible for setting the gate process, (or ‘funnel’ as Luc

likes to call it), and ultimately delivered ideas and research to the consumer. We wanted to simplify how we make and design our products”. The operations of Groupe Marcelle Cosmetics needed to respond to the demand of consumers and they did just that.

OUR PROCESS AND PHILOSOPHY MAKES US UNIQUE

Groupe Marcelle Cosmetics is unique in its history and philosophy of driving innovation, “As Canadians, we have proximity to the Canadian consumers’ needs, and also share those needs,” says Jennifer Bedard. “We are fortunate to be able to bring feedback from our sales representatives and beauty advisors across all channels of retail in Canada directly to our brands in Montreal to drive new ideas and innovation. We have the capacity and desire to engage with our dedicated Beauty Advisors.”

INNOVATION TEAM

Along with a strong manufacturing and operations arm, Groupe Marcelle Cosmetics also has an “innovation team” embedded in its marketing function. The innovation team gathers all of the relevant market research and launch data, links it back with R&D to “prime the pump” as Luc says to create best in class products while never compromising on quality. And in an effort to ensure innovation is a top priority, a portion of products and raw materials are sourced from abroad, “Quality is always at the forefront of everything we do,” says Jennifer Bedard. “We recognize the need to include fabulous suppliers around the world to make our innovative products, and it is our price and quality that differentiates us in the market”. Groupe Marcelle Cosmetics has been able to turn new innovative products in as early as 9-12 months while ensuring all safety standards and protocols are being met. During the height of the pandemic, Groupe Marcelle interrupted production to manufacture sanitizer for sensitive skin to keep in line with the Marcelle skincare safety promise. Over and above that, they provided “care packages” to health care workers which included hand and face creams to deal with excessive mask wearing rashes and hand rashes from all the washing.

With the processes, people and products in place it’s no wonder that Groupe Marcelle Cosmetics continues to be in the top ranks of the beauty industry in Canada. Bien joué!

SKIN REPUBLIC Not just another mask

SAMANTHA WILSON was living in Hong Kong in 2008, when she was struck by the remarkable variety of Korean sheet masks available. She went through a bit of trial and error, and money as well, to only find out that many products did not deliver the promised results. It was through that experience that her skincare brand was created – Skin Republic.

THE SKIN REPUBLIC DNA

Samantha was focused on creating a skincare brand that prioritizes the development of proven formulations and solutions. “It is a fundamental aspect of our brand’s philosophy to make high-quality skincare accessible to all, without compromising on affordability,” says Samantha. Through this commitment, Skin Republic ensures that their customers receive the best value for their investment in our products. Additionally, each product is dermatologist tested and Samantha says this was “vital in building trust and credibility.” Concerns for the safety and efficacy of products that consumers use on their skin is top of mind and dermatologist testing assures consumers that the product has been rigorously evaluated by a qualified medical professional and deemed safe and effective for use.” The brand also invests in extensive clinical testing and trials to ensure that their products deliver visible results and suit a wide range of skin types.

“Serums have allowed us to create a complete skincare routine to effectively address our customers skin care needs, says Samantha. “All our serums have been developed to compliment our sheet masks and have been clinically proven when combined to increase skin hydration 2.3 times.” The Skin Republic serums have been formulated with concentrated actives such as vitamin C, hyaluronic acid, niacinamide and retinol.

AFFORDABLE QUALITY

“At Skin Republic, we are dedicated to providing our customers with the best possible skincare products at affordable prices,” says Samantha. In an effort to achieve this goal, Skin Republic works closely

with suppliers to maintain price stability through economies of scale and improved efficiencies. “We strive to keep our costs low without compromising on the quality of our products.” Their commitment to affordability is a cornerstone of our brand, and Samantha prides herself in offering high-quality products that are accessible to a wide range of customers.

Consumers today want fast everything which sets Skin Republic apart from the others. Samantha assures that the brand’s unwavering commitment to providing immediate, visible results is what sets us apart in today’s fast-paced society. Our products are carefully formulated to deliver noticeable improvements to your skin after just one use, providing a truly transformative experience. The brand’s Collagen Hydrogel Under Eye Patches, for example - clinically proven to reduce wrinkles by 13% in just a single application.

FINAL THOUGHTS

As a women-owned and independent skincare brand, Skin Republic takes great pride in everything they do, and are dedicated to creating a brand that is not only sustainable and ethical, but also deeply connected to our customers.

“Our mission is to make skin care accessible and affordable, without ever sacrificing on quality or performance”. Adds Samantha “We want our customers to feel empowered and confident in their skin, no matter what challenges they may face. We believe that by promoting a healthy relationship with your skin, and by providing the right tools and support, everyone can achieve their best possible skin.”

Skin Republic is distributed by Beler Brands Management and available at Rexall, Walmart, London Drugs, Familiprix, Shoppersdrugmart.ca. the Bay and launching this month at Jean Coutu stores.

RETAIL BEAUTY ADVISOR CERTIFICATION PROGRAM

NEVER HAS THERE BEEN a more important time than now for excellent customer service. With the worst of the pandemic behind us, consumers have made a significant shift back into brick and mortar locations and are hungry for a phenomenal customer experience.

OFEXCELLE N C E I N BEAUTYEXPERTIS

“Today consumers are searching for the human experiences they have been missing when it comes to shopping for their beauty products” says Mickey. “The only way to recover from the pandemic is to be really consumer focused and allow customers to connect with the brand and the most effective way to do that is through the beauty advisor.”

Mickey Tortorelli, founder and CEO of BeauteSchool Inc. and her team began working on the Retail Beauty Advisor Certification Program 3 years ago with the intention of providing retail beauty advisors with a performance based, online education program and piloted it with a major drug store in Canada. The program has gone through several iterations to ensure it meets the competencies, knowledge and skills needed by retail beauty advisors.

The new Retail Beauty Advisor Certification Program has recently launched with Pharmasave. Diana Del Negro, National Category Manager, Pharmasave says ‘Pharmasave is focused on providing exceptional service, products, and advice and the BeauteSchool Certification Program will provide our Beauty Consultants with the knowledge and skills they require to meet cosmetic department sales goals and build customer loyalty.’

Mickey is confident this program will be a huge success in Canada and the U.S. Beauty retailers across all channels are looking for programs that give their Beauty Advisors the knowledge and know how to recommend and sell beauty products and provide excellent customer service. And for Beauty Advisors looking to build their career in the beauty industry, they too are hungry for a program that can give them the knowledge to be successful.

“Our program provides the beauty knowledge foundation needed to be able to recommend and sell beauty products with confidence.”

The benefits of this program go beyond the advisor’s knowledge and confidence as it should result in benefits for retailers too.”  Investing in beauty training is one of the most important ways that retailers can retain beauty advisors and lower turnover and greatly impact their sales. In turn, the customer benefits from an expert advisor who is knowledgeable and trustworthy, resulting in loyalty to the beauty advisor and the retailer” says Mickey.

“The Retail Beauty Advisor Certification program is ‘the first of its kind’ in the beauty industry.  It is the only fasttrack fully digital program that provides either new or existing beauty advisors with the beauty knowledge they need to succeed personally and professionally.” Adds Mickey,

THE RBCP consists of 8 courses - covering all the key beauty categories a retail beauty advisor needs to provide excellent customer service and achieve their performance goals and all 8 courses can be completed in 15 hours. Mickey assures that program is responsive to innovation in the beauty industry. “Our goal is to ensure that our certification program remains up to date with beauty innovation.  For example, active ingredients, new categories, and new techniques will always be reflected in our courses through our revision process.”

With the successful completion of our certification program, the beauty advisor receives the ‘Certified Beauty Advisor’ (CBA) designation and can proudly wear their pin with confidence.  A symbol of excellence in beauty expertise!

Mickey stands firmly behind the program by confirming the goal she has set out to accomplish: “Our goal is to make the Retail Beauty Advisor Certification Program a ‘standard of excellence’ in the beauty industry, resulting in an elevated level of professionalism, knowledge and career path opportunities for the beauty advisor.”

Watch me discuss the program with CEO and Founder, Mickey Tortorelli.

NEW IN STORES NEW IN STORES

MAKEUP | SKINCARE | HAIR CARE

Face Forward Face Forward

Get ready for spring with a glowing complexion courtesy of these innovative new all-stars. Start your makeup routine with a great primer; try one infused with mushroom extract and probiotics for a calming, balancing effect, or go for a colour-correcting serum-primer hybrid that hydrates with avocado and ceramide complex. If you want to minimize the look of pores, set your base with a silky primer that uses AHAs, LHAs and BHAs to smooth skin over time. Get a luminous matte finish with a foundation that delivers up to 24 hours of hydrating wear plus SPF. Or, blur out imperfections with a talc-free powder that controls excess oil or a lightweight foundation that delivers a matte finish with 12 hours of hydration. — Lora Grady

UOMA BEAUTY Trippin Smooth Primer, $37, at Shoppers Drug Mart

COVERGIRL Clean Fresh Skincare Color Correcting Serum Moisturizer Primer, $19.99, at Shoppers Drug Mart

NYX Professional Makeup Bare with Me Blur Tint Foundation, $17, at NyxCosmetics.ca , and retailers across Canada.

NARS Soft Matte Advanced Perfecting Powder, $89, at narscosmetics.ca , Sephora, Hudson’s Bay and Nordstrom.

L’ORÉAL PARIS Prime Lab Up to 24H Pore Minimizer, $23.99, at Shoppers Drug Mart

YVES SAINT LAURENT All Hours Foundation, $76, at YslBeauty.ca and Sephora.

Must-Have Must-Have MAKEUP

Embrace a new lip colour, condition and lengthen lashes, and go for a glowing complexion with these innovative launches.

By Lora Grady

1.

5.

7.

4.

3.

2.

1. Essential Oil

Give your pout a hit of colour, shine and moisture with this new lip oil. Infused with cloudberry oil, raspberry oil and squalane, the formula provides 12 hours of hydration. The texture is smooth, not sticky, and it comes in eight shades that can be worn alone or over lipstick.

NYX PROFESSIONAL MAKEUP

Fat Oil Lip Drip, $12, at NyxCosmetics.ca and retailers across Canada.

2. Lash Out

Condition and care for your lashes while adding length with this new primer. Formulated with ceramide and vitamin B5, it makes lashes feel softer over time. When worn with mascara, 90% of users saw ultra-lengthened lashes — the primer delivers 1.5x the volume vs. Sky High washable mascara on its own.

MAYBELLINE Sky High Tinted

Lash Primer, $16.49, at Shoppers Drug Mart .

3. Get Buffed

Infused with vitamin E, this hydrating concealer is ultra buildable and easy to blend. The dual-end applicator, with a doe foot on one end and a brush on the other, makes application a cinch.

It covers acne scars, hyperpigmentation and dark circles with a naturallooking finish.

URBAN DECAY Quickie 24HR Multi-Use Hydrating Full Coverage Concealer, $40, at UrbanDecay.ca , Sephora and Shoppers Drug Mart.

4. Think Pink

Go for a new signature lip with this balm that adjusts to your skin’s pH and transforms into a super flattering personalized purple-pink shade with a subtle shimmer — perfect for spring! Its vegan formula is made with ceramides for hydration and leaves a pretty lip stain-like finish.

WINKY LUX Amythest Balm, $26, at Shoppers Drug Mart

5. Great Lengths

This new mascara went viral for a reason: Featuring the world’s first double hook brush, it lifts lashes and adds up to five mm of length. You get instant volume for 36 hours and the formula is smudgeproof for all-day wear. Plus, it’s available in three shades and a waterproof version.

L’OREAL PARIS Telescopic Lift Mascara, $19.99, at Shoppers Drug Mart .

6. Instant Tan

Over pale winter skin? Us, too! Create a natural, buildable glow no matter the weather with this new bronzer, available in 15 artist-crafted shades. Go for a soft matte or a radiant finish. Pro tip: Apply it with M·A·C’s new 143S Bronzer Fan Brush to effortlessly shade with precision.

M·A·C Skinfinish Sunstruck Bronzer, $43, at MacCosmetics.ca .

7. Pout Perfector

This super innovative makeup-skincare hybrid is a plumping lip serum that doubles as a blurring primer. Formulated with Instant Act Plumping Complex, it helps replenish moisture while diffusing the appearance of fine lines. Use it as part of a full lip facial routine with Stila’s new Buff & Blur Lip Enzyme Exfoliator and Plumping Lip Glaze.

STILA Plush & Plump Lip

Blurring Serum, $44, at Stila.ca , Shoppers Drug Mart, London Drugs and amazon.ca.

SKINCARE Superstar Superstar

Treat your skin to gentle cleansing, super effective eye creams, long-lasting hydration and a refreshing mist with these new products.

By Lora Grady

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1. Brighter Days

Packed with antioxidants, including 10 percent THD Ascorbate, this vitamin C serum reduces visible signs of aging while improving skin’s brightness and pigmentation. It contains black Myrobalan, an ingredient used in Ayurveda that nourishes and protects skin from free radicals, and green microalgae to protect against the effects of blue light.

JACK BLACK The Brightening

Booster Vitamin C Serum, $60, at GetJackBlack.ca , Shoppers Drug Mart, Amazon.ca, Sephora, Indigo, Simons, Husdon’s Bay, London Drugs, Nordstrom, Harry Rosen and Holt Renfrew.

2. Refresh and Renew

Skin’s moisture levels are at their lowest in the morning, which is where this new lightweight day cream comes into play. Formulated with a Hyaluronic Power Complex, it boosts skin’s natural selfhydration mechanisms and helps to preserve water reserves. The organic manioc powder in the cream delivers a velvety finish without any shine.

CLARINS Hydra-Essentiel

Day Cream, $49, at Clarins. com , Shoppers Drug Mart, Hudson’s Bay, Sephora, London Drugs, Jean Coutu and Uniprix.

3. Smooth Operator

Take on acne and signs of aging with this powerhouse serum that works overtime, delivering 3.5 percent fastacting multi-retinoid and squalane with technology that’s formulated to help reverse skin aging within just two weeks. You’ll quickly notice a reduced appearance of wrinkles, pores and retexturized skin.

DERMALOGICA Dynamic

Skin Retinol Serum, $128, at Dermalogica.ca .

4. Bounce Back

Moisturize, soothe and help prevent the appearance of signs of aging with this cream made with 96.5 percent ingredients of natural origin. Hyaluronic acid moisturizes and smooths while plant-based collagen boosts skin’s natural collagen production, restructuring and strengthening skin tissue. It also contains probiotics and vitamin C to help protect skin.

SVR Collagen Biotic

Regenerating Bouncy Cream, $72, at Shoppers Drug Mart .

5. Eyes Wide Open

Fake a good night’s sleep even when you stayed out all night. This new addition to the Ultimune family works to enhance circulation and strengthen your skin’s defenses for a smooth, refreshing finish. Infused with

Heart Leaf Extract and Jujuba fruit extract, the formula helps lengthen eyelashes while visibly diminishing dark circles.

SHISEIDO Ultimune Eye

Power Infusing Eye Concentrate, $95, at Shiseido.ca and retailers nationwide.

6. Oil Control

Made with only 10 ingredients, this new serum contains five percent concentrated niacinamide to reduce the appearance of skin imperfections and excess oil. It’s safe for sensitive skin and visibly minimizes shine while soothing skin. In a survey, 82 percent of users agreed that their skin was shine-free all day long.

KIEHL’S Ultra Pure HighPotency Serum 5.0% Niacinamide, $35, at Kiehls.ca and Sephora.

7. Clean Slate

Ideal for combination and oily skin, this super refreshing jelly formula gently cleanses while removing eye and face makeup. It contains 94 percent ingredients of natural origin, including Uriage Thermal Water and organic Edelweiss extract. The result is fresh, clean, soft skin without any tight feeling.

URIAGE Refreshing Make-Up

Removing Jelly Cleanser, $18, at Shoppers Drug Mart, Rexall, London Drugs, Amazon and Uriage.ca from April 12.

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8. Hit Refresh

Inspired by the buzz around Elizabeth Arden’s beloved Eight Hour Cream, this new mist is a great multitasker — use it in the morning, after a workout or any other time your skin needs a refreshing dose of hydration. Use it along with the Cream for deep moisturizing benefits.

ELIZABETH ARDEN Eight Hour

Miracle Hydrating Mist, $33, at Shoppers Drug Mart .

9. SPF Superstar

Finally available in Canada, this lightweight multitasking oil is a great addition to your spring routine. Hyaluronic acid, ceramides and squalane work to hydrate, lock in moisture and protect the skin barrier from pollution and other aggressors. Meanwhile, broad-spectrum SPF 40 protects against UV rays and rice germ extract helps protect against blue light.

SUPERGOOP! Daily Dose

Hydrating-Ceramide Boost SPF 40, $59, at Sephora.ca

10. Get Even

Formulated with bakuchiol, a gentler alternative to retinol, this treatment is gentle enough to use every morning or evening. It works to reduce the appearance

of wrinkles and fine lines while helping to fade the appearance of dark spots, age spots and uneven skin tone.

BURTS BEES Dark Spot

Corrector, $29.99, at Well.ca , Amazon.ca and Shoppers Drug Mart.

11. Firm Up

Ideal for women going through menopause, this super nourishing multicorrective treatment helps to correct the effects hormonal changes have on the skin around the eyes and lips. Key ingredients Proxylane and Cassia extract work to multiply skin-firming fibres by 1.0, reducing the appearance of fine lines.

VICHY Neovadiol Eye & Lip Care, $49.95, at Vichy.ca , Amazon.ca and drugstores nationwide.

12. Milk It

Remove all of your makeup without stripping skin of essential oils with this oil-tomilk balm. Sunflower seed oil from Austria and Croatia contains a high proportion of fatty acids, such as linoleic and oleic acid, to deeply hydrate while cleansing. Pro tip: Use this cleanser once a week as an overnight mask.

WELEDA Skin Food Face Care

Nourishing Oil-to-Milk Cleanser, $27.99, at Well.ca , The Detox Market, Healthy Planet, London Drugs, Rachelle Béry, TAU, Whole Foods Market and Amazon.ca .

13. Tone In

With innovative Snow

Mushroom essence and hyaluronic acid, this new toner leaves skin with a plump, dewy finish. The gentle formula boosts skin’s moisture levels 150 percent to provide 48 hours of hydration. It’s also fragrance-free, alcoholfree and made with natural ingredients.

THAYER’S Snow Mushroom

Milky Toner, $17.99, at Amazon, Shoppers and Walmart.

14. Sensitive Soother

Thanks to a combination of bioengineered ingredients, lipid nanoparticles that deliver bioactives to skin that needs it most, along with pure diamond powder, this new eye treatment addresses fine lines and wrinkles while de-puffing, brightening, tightening and smoothing — without causing any irritation.

U BEAUTY The Return Eye

Concentrate, $192, at UBeauty. com , Holt Renfrew and SSENSE.

Hair Care HEROES Hair Care

Show your locks some love this spring with innovative conditioners and masks, natural, glossy colour and reparative shampoo.

By Lora Grady

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1. Lightweight Hydration

Need a lift? Try this daily leave-in treatment to give thin, flat or fine hair some extra life. The formula uses rice protein, vegetable protein, sea buckthorn and a patented blend called Redensyl to stimulate hair growth and help prevent fallout while delivering instant shine and volume.

CAROL’S DAUGHTER Black

Vanilla Leave-In Conditioner, $16.99, at mass retailers nationwide.

2. Colour Queen

This beloved leave-in celebrates its 10 year anniversary to mark the occasion, the brand has relaunched Color Fanatic. The iconic formula offers 21 essential benefits, from priming hair for heat to detangling, protecting and providing shine from root to tip.

PUREOLOGY Color Fanatic

Heat Protectant Leave-In Conditioner, $42, at Sephora.

3. Shine On

If you’re starting to notice some early greys in your hair, now is a good time to try a demi-permanent hair colour. This formula, made with 90 percent ingredients of natural origin, makes hair three times glossier, shinier and silkier. It’s also low-commitment,

since it fades back to your natural colour after 28 shampoos.

L’OREAL PARIS Casting Natural Gloss, $16.49, at Shoppers Drug Mart and mass retailers nationwide.

4. Ultra Conditioning Care

Give dry, damaged hair a second chance with this new line, part of Yves Rocher’s hair-care launch. The Repair collection is enriched with organic jojoba oil and fatty acids (such as Omegas 6 and 9) to restore shine and suppleness. It also makes hair more resistant to breakage (up to 94 percent!).

YVES ROCHER Repair Restoring Shampoo, $14.95, and Repair Restoring Conditioner, $14.95, at YvesRocher.ca .

5. Mask Up

Formulated specifically for hair that’s prone to breakage or can’t seem to hold onto moisture, this hydrating mask, made with mongongo and jojoba oils, aloe vera and fair-trade shea butter, creates a protective layer over dry, damaged hair that smooths down rough cuticles.

SHEA MOISTURE High Porosity Moisture Replenishment Masque, $14.99, at Walmart, London Drugs, Shoppers Drug Mart and Jean Coutu.

Colour Outside the Lines

AS AN UPDATE to the blush draping trend, which originated in the ’70s and resurfaced around six years ago, makeup artists are using bright, vibrant shades to add fun pops of colour for spring. The playful trend appeared on SS23 runways for Etro, Marrisa Wilson and Christian Cowan, and Lizzo made headlines for her gorgeous blush at the Grammys. “This technique accentuates your features and instantly gives your eyes and cheekbones the lift we all want,” says Torontobased makeup artist Franceline Graham. She recommends a two-step approach to achieve this look: Use a blush brush to apply a cream or liquid formula and then set it with a powder for longevity. “Beginning at the high points of the cheeks, slowly work your way up to the temples,” instructs Graham. “Use just a little product on your brush at first and build your way up to the intensity you’re looking for.”

Clockwise from top left: Toronto makeup artist Franceline Graham created this dreamy look; Lizzo’s blush-focused look, created by makeup artist Alexx Mayo, turned heads at the 2023 Grammy Awards; models rocked this futuristic look at Christian Cowan’s SS23 show at New York Fashion Week.

Trend N o 1

VIBRANT BLUSH DRAPING

BEST FOR: Weekend brunch with your besties

Tool Kit

NARS

Orgasm Four Play Blush Quad, $60, at NarsCosmetics.ca, Shoppers Drug Mart, Sephora, Hudson’s Bay and Nordstrom.

CHARLOTTE TILBURY

Matte Beauty Blush Wand in Dream Pop, $52, at CharlotteTilbury.com

PAT MCGRATH Skin Fetish Divine Blush in Lovestruck, $51, at Sephora.

@SMASHBOXCOSMETICS @IWANTALEXX

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I think it’s important to have tools to make us feel like ourselves and it reduces some of the depression associated with the changes we go through.

Bejeweled Beauty

EVEN THOUGH we’re still waiting for the next season of HBO’s Euphoria, face embellishments (think gems and pearls) are still very on trend this season. Runways for SS23 were filled with sparkling details, from simple gold dots on models’ eyes at  Giorgio Armani to pretty jewels at Vivetta, and actress Jodie Turner-Smith dazzled on the red carpet at the BAFTAs with crystal freckles. “Face embellishments are such a fun and creative tool!” says Torontobased celebrity makeup artist Caroline Levin. The key to this look is patience. After applying your makeup, apply a strong eyelash glue to the back of the face embellishment and give it some time to begin drying and become tacky before placing on the skin. Then gently hold it down until it fully dries. Don’t be afraid to get creative, Levin says. “Having several styles, sizes and colors of embellishments gives you the freedom to play and complement your makeup look.”

Clockwise from top left: Makeup artist Linda Cantello created the pop of gold on models' eyelids at Giorgio Armani's SS23 show in Milan; Jodie Smith stunned at the 2023 British Academy of Film and Television Arts Awards with crystal freckles created by makeup artist Joey Choy; makeup artist Tami El Sombati created this look on Kahyun Kim for the film premiere of Cocaine Bear.

Tool Kit

ARDENE Face Gems, $6.90, at Ardene.

LIT BARBIE SHOPS Rhinestones, $25, at LitCosmetics.com

DUO PROFESSIONAL Brush On Adhesive in Clear, $10, at Shoppers Drug Mart.

@KAHYUNKIM257 @JOEYJOEYCHOY

INDUSTRY INFLUENCER SPOTLIGHT: LOUANNE MCGRORY

By Frank Turco

OWN THE LAST MILE

ONE OF THE MOST respected and renowned gurus in the beauty industry is Louanne McGrory. With over 30 years of experience in the industry, she had become a true icon in the world of beauty.

Over the years, Louanne worked with some of the biggest names in beauty, including Estée Lauder, Clarins but choose to spend over 26 years with Shiseido Group. She is recognized as the only female president in the history of Shiseido (Canada) Inc and spent over 6 years leading the team.

Louanne is recognized for her leadership, strength, kindness and wealth of knowledge, Louanne is now on her way to bigger and better things as she embarks on her next chapter leading as Chief Commercial Officer of Shiseido Americas, where she is on a mission to Own the Last Mile.

Q: You have had an extraordinary career in the beauty industry. What drove you to join this industry and more importantly what made you stay for this long?

A: “I was passionate about fashion and beauty as a little girl”. Rather than buy me clothes, my dad gave me money to make clothes and so I did. At La Salle college I studied fashion and held a part time job at the Bay as a beauty demonstrator and fell in love with the business. Shortly after, I was offered a role at Estee Lauder as an account executive, and it was there that I fell in love with beauty.

What I did notice about myself early on is that “I may have not been the best fit for fashionable clothes, but I had a talent and creative mind, that made me realize that beauty is for me.

I managed to stay this long for a few reasons. Firstly, “Beauty makes people feel good and always makes their day better – and I loved that” and secondly, “No two days are ever the same and I love that, as I never got bored.”

Q: You were appointed Shiseido Canada’s first female president at a time when there were not many female presidents across many industries. What were your initial thoughts when you were given this opportunity?

A: I was excited when I was given the opportunity to lead Shiseido Canada as President – when one of our former Japanese presidents recognized it was finally time they wanted to empower local talent. I put my hand up and prepared for the interview. I went in with my first 100-day plan, my thoughts on strategy, etc. and they told me –you have already proven to us that you are ready.

I love to empower and encourage individuals but specifically females. I think I am a great mentor, networker, “I felt like I was a trailblazer” added a different perspective and different dimension not only focusing on top and bottom line – but everything in the middle.

I always put people first and I knew I could influence change, inspire, and drive...

Our ULTIMUNE series awakens your beaut y circulation, charging your skin’s defenses with moisture*. Now, combine our # 1 serum with Ultimune Power Infusing Eye C oncentrate to ma ximize your radiance Fueled by The Lifeblood™, Power of S cience.

Q: What are you most excited for in your new role?

A: “I am excited about the magnitude of the business valued at over $1B in retail sales.” With that said, my challenge will be on how to engage over 300 employees all over the US. How do we pull these people together and build a community and get us to operational excellence?

I firmly believe that we must OWN THE LAST MILE BETWEEN BRAND AND CONSUMER and that’s my game plan. I always approach things with a very positive attitude.

Q: Do you feel like you have accomplished everything you wanted to here in Canada?

A: YYes, I have accomplished everything I wanted to here. I am passing the baton to Antonio Andrade with the Canadian business in a very healthy position. And I was ready for my next move.

Q: What has been your most influential or impactful accomplishment in your career? Any regrets?

A: I am most proud of our launches and brand partnerships and the evolution of brands including Dolce & Gabbana, and NARS which I took from a $5M business to over $40M in sales.

I am also proud of my partnerships with Look Good Feel Better, the AGO, the Japanese Arts Center and our exclusive partnership with the Raptors, yes, the Raptors. This partnership is exciting as we saw and recognized an opportunity to go where the consumers are and many females do attend sports events. When we did exit sampling at the games, our business doubled over the next week.

I have no regrets.

Q: What message would you say to our Beauty Advisors who are looking to follow in your footsteps?

A: The beauty advisors and specialists are the lifeline of our industry. They make consumers feel good everyday and that is a special talent. I would tell them to NEVER SETTLE and that they can overcome any obstacles and have a win/win result by having a positive attitude. I learned early on that I didn’t need to be mean to get things done. I would also tell them that a first impression is the lasting impression.

They truly own the last mile.

Q: If you could load up your luggage with one Canadian thing, what would that be?

A: My daughter told me it would be Ruffles All Dressed Potato Chips, but I personally love French food being from Quebec City, so I would pack it with cheese, foie gras, and a great charcuterie board.

Q: What has been the most rewarding impact of your partnership with Cosmetics Magazine and Beauty’s Best?

A: The partnership with Cosmetics Magazine and Beauty’s Best is one of the only opportunities to honour the people and brand successes. Even though we compete with other brands at all other times, the awards event is a time for the industry to come together and celebrate each other and the talented beauty advisors and specialists. It is the only one of its kind in Canada.

Q: What product do you use today that you wish was around when you first started in this industry?

A: When I started in the industry, covering up was important and there really wasn’t a lot of skincare offerings. Today, I think every good beauty

regiment starts with great skin. I feel there is a need and room for primer and that’s what I wish was around when I started. I use and love my primer after my skincare regiment.

There are several products I can’t live without including NARS LRF foundation and I love our fragrance portfolio.

Q: This spring issue is a focus on innovation. What product are you most excited for this spring?

A: There are several but I love our BIO performance products which are launching this spring.

Q: Any last parting words for our readers?

A: Make the world a better place, by inspiring and learning from each other. But never settle for less, work hard and follow your heart!

WHAT DO Sharks HAVE TO DO WITH Cosmetics?

IF YOU’RE WONDERING what sharks have to do with cosmetics and personal care products, it comes down to an ingredient known as squalene or squalane. It is often sourced from shark liver oil. The good news is that plantbased squalene/squalane is readily available.

Why should you care? Well, your customers care and they want to know.

We reached out to her team for some thoughts:

“We are very proud of Louanne McGrory’s appointment as Chief Commercial Officer for Shiseido Americas. This role is well-deserved, with her impressive achievements as Shiseido Canada’s President. She is a mentor and role model to all of us at Shiseido Canada

Congratulations Louanne!

President, Sales and Marketing Shiseido (Canada) Inc.

A recent poll shows 80% of U.S. and Canadian consumers would switch to products that don’t contain shark ingredients.

Squalene is used as a moisturiser in cosmetics, skin creams, lip balm, sunscreen and hair care. Labelled squalene or squalane (the hydrogenated version), it could be shark, plant or synthetic.

According to 2022 market research 70% of squalene derived from shark liver oil is sold to the cosmetic and personal care product industry around the world. A not-so-clean statistic, given that sharks are an endangered and threatened species that are critical to healthy ocean ecosystems.

ELAINE SHIGEISHI Vice

WHAT CAN YOU DO?

JOIN THE SHARK FREE INITIATIVE. The Shark Free initiative was developed by Cosmetics Alliance, IBA and PCPC members along with the Sharkwater Foundation in 2022 to bring awareness to the issue. The goal is to assist companies to remove shark squalene from products and to encourage product developers to consider plant-based alternatives in product development.

Join the Shark Free online seminar April 13th 12-1pm EST. Companies, retailers, beauty advisors; gain industry background and find out more on how to assist customers to source and buy Shark Free products. With over 200 organizations, companies and brands signed up for Shark Free, including industry leaders L’Oreal, Shiseido, and Unilever, Shark Free is working with the cosmetics and personal care industry to source squalene responsibly.

Shark Free is launching a consumer campaign this spring to empower shoppers to use their buying power to support Shark Free brands with buying guides, events, how to videos, and other educational tools.

Shark Free invites retailers, brands and companies to join the growing list of Shark Free supporters by signing up today. It’s free, voluntary and there is no requirement to use the logo. To learn more about the Shark Free initiative and to hear from industry leaders and influencers about the importance of this work, register for the upcoming webinar on April 13, 2023 from 12:00 - 1:00pm EST.

The Rob Stewart Sharkwater Foundation was launched by long time Cosmetics Alliance members Sandy and Brian Stewart to continue the mission of their son, world-acclaimed filmmaker Rob Stewart, who made it his mission to save sharks.

Rob Stewart was a Biologist, Author, Conservationist and the Filmmaker behind the hit movies Sharkwater, Revolution and Sharkwater Extinction. Rob discovered that sharks were being finned for shark fin soup; which was decimating shark populations, and he also found that shark liver oil was used to produce squalene for the cosmetics and personal care products.

He set off on a lifelong mission to save sharks.

Tragically Rob was killed in a dive accident filming Sharkwater Extinction.

Rob’s films have received more than 200 awards and have been viewed by over 135 million people across the world. His final film, Sharkwater Extinction, can be viewed in Canada on Crave and Amazon Prime Video in the U.S. and Internationally.

PEP UP

How the power of peptides can help rejuvenate your complexion

By Lora Grady

IT’S NO SECRET that over time, skin begins to naturally lose that youthful bounce — suddenly, it doesn’t have the same firmness and elasticity it used to. That’s where peptides (aka polypeptides) come in. Technically speaking, peptides are tiny bits of proteins that add to the skin’s amino acid content—the building blocks of our skin. Our skin produces them naturally but applying peptides topically also has major benefits, which is why so many brands are harnessing their power as a superstar skincare ingredient. “Peptides are a new and exciting frontier in dermatology and cosmetic chemistry because they may enhance the efficacy of our products, giving us better skin results through using ‘smarter’ ingredients,” says Dr. Renée Beach, dermatologist and founder of Toronto’s DermAtelier on Avenue.

One of the first companies to use peptides in its formulas in North America, Jouviance features peptides in many bestsellers, including its latest launch (a retinol serum suitable for all skin types). “Peptides are part not only of our history; they are part of our DNA,” says Nathalie Pelletier, Jouviance’s director of research and development, scientific affairs. There are different types of peptides and

each one offers different benefits to the skin (think: stimulating collagen production, offering antioxidant protection or improving skin radiance).

“The advantage of using peptides in our formulas is that they not only offer strong anti-aging benefits, but they are also very well-tolerated by any skin types, including sensitive skin,” says Pelletier. Jouviance combined two high-tech anti-aging peptides in its new 3D Retinol+ Multi-Action Cream to boost the benefits of retinol and anti-aging results of the formula without increasing the risk of reactions such as inflammation, redness, and scaling. “These peptides also work in synergy to improve the smoothness and plumpness of the skin,” Pelletier adds.

When looking for a formula with peptides, Dr. Beach suggests a watersoluble formulation like a serum or lotion, as it will allow for optimal absorption. And remember that consistency is key; using a peptide formulation as per the product instructions for about three months will help you see its long-term benefits on your skin. Over time, you’ll start to notice improved skin thickness and increased elasticity — and “who doesn’t like skin that snaps back?!” says Dr. Beach.

PERFECTING PEPTIDES

Three active ingredients (0.2% pure encapsulated retinol, 0.1% bakuchiol and peptides) work to visibly reduce the look of fine lines and wrinkles while protecting against external aggressors.

JOUVIANCE

3D Retinal + Multi-Action Cream, $79 for 30ml, at pharmacies.

Formulated with 8% glycolic acid and a firming peptide, this cream improves skin’s firmness and volume by smoothing the appearance of fine lines and wrinkles.

NEOSTRATA

Firming Anti-Wrinkle Cream, $46, at Shoppers Drug Mart and Jean Coutu.

Take on dark circles, fine lines and puffiness with this eye gel cream, formulated with peptide complex, hyaluronic acid and caffeine.

NEUTROGENA

Hydro Boost + Caffeine Eye Gel Cream, $36.99, at Shoppers Drug Mart.

DING DONG, AVON CALLING:

By Frank Turco

MANY OF YOU would recognize and remember the AVON household name as a beauty company that provides cosmetic and beauty products through a sales representative team working door to door. If you went back 20 years, that would be the case but today AVON has created an environment that is innovative, sophisticated, modern and stunning, and it’s called Studio 1886.

With two locations in North America, one in Los Angeles and the other here in Montreal, AVON has changed the way to do business and interact with their customers. The locations opened in late 2019 just before the pandemic and in 2020, like many retailers, salons and showrooms, had to close their doors in an effort to stop the spread of COVID 19. While still being able to do business and sell their products, (the LA location set up a tent in their parking lot) they were forced to close their sparkly, new showroom doors. Today, the product and brand experience center is open for business and creating a lot of buzz in the industry.

THE STUDIO 1886 CONCEPT

“I am so thrilled with it. I’m proud of it,” says Roberta Lacey, director of marketing for Avon Canada. “This studio is slick and modern and our brands look amazing in this space.” Roberta adds that, “The studio is a place to bring customers, new customers and even the general public.” Although the location itself is not

on the trendiest of streets of Montreal (just off the trans Canada HWY), it does bring over 2000ft2 of gorgeous product and brands to life in an impressive setting. Those who do come, and there are many, are so impressed and love the experience. Roberta goes on to explain that “People are surprised when they come and experience it – they think they know who we are, but they leave with an elevated positive impression.”

Anna Leon, who provided me (Frank the author) with a tour of their LA studio, shared some feedback that some “thought [Avon was] a museum.” The studio brings services and product samples together with a lounge area, conference rooms and lots of snacks and refreshments while visiting. Starbucks coffee is also free flowing for all visitors. Services include skincare analysis, product recommendations and mini make up tutorials for eye, lip, brow or face.

Make up artists and professionals, along with sales representatives provide top notch service. “You can try anything on in the studio,” says Roberta. “We are very generous with our samples and our time.” And best of all, everyone leaves with a sample goodie bag – who doesn’t love that?

W e’re Innovated!

NO INVENTORY BUT LOTS OF SAMPLES

The studio in Montreal does not carry inventory for purchase. Orders can be processed on devices or through an online brochure – but you cannot walk out of the studio with product in hand.

The concept was inspired and created by the Korean giants LGH&H (Life’s Good Household and Healthcare) corporation – yes, the makers of TV’s, appliances and other electronics. A broad assortment of Korean brands, mostly in skincare, are available through the Avon network. Some of the brands, like

BELIF believe in truth, are also available in some specialty retailers in Canada.

As for the success of this innovative concept, Roberta stated that it is meeting expectations on various levels. “The studio has so much potential.” The studio offers a wide brand assortment from Korea and the company plans on growing their brand distribution and opening up more locations.

It’s a far cry from where they started as a brand, but the changes are certainly exceptional

INTRODUISANT Vânia Aguiar

Notre rédactrice beauté partage les tendances de la nouvelle saison

Vive les Couleurs !

“ Couleurs vibrantes, compactage ultra maîtrisé et sexy, rouges à lèvres aux teintes branchées, tous les éléments beauté sont mis à contribution pour magnifier avec brio une saison qui s’annonce hautement lumineuse ! “

UNE BRILLANTE DÉCLINAISON de toutes neuves tendances maquillage s’apprête à définir notre printemps. Une fois la neige bien fondue, le fard à joues teintera nos pâles joues d’une touche de chaleur, un audacieux look vinyle illuminera nos lèvres et l’eyeliner sera l’ultime atout séduction.

Toutes à nos pinceaux pour oser ce maquillage éclaté !

D’UOMA Palette de Couleurs

Black magic make It Black, 56 $, disponible à Pharmaprix

DE CHANEL Stylo Sourcils

waterproof, collection Délices Pastel nuance 814 brun Taupe, 45 $, disponible aux comptoir Chanel

DE CHARLOTTE TILBURY Pillow

Talk Matte Beauty Blush Wand, Nuance Pink Pop, 52 $, disponible sur charlottetilbury.com

D’URBAN DECAY Anticernes

Multi-usage Stay Naked Quickie, 40 $, disponible à Sephora

DE DIOR Rouge à lèvres

Dior Addict Maximizer, 50 $, disponible aux comptoirs Dior

DE CHANEL Palette Les 4 Ombres, collection Délices Pastel nuance 68 délices, 80 $, disponible aux comptoir Chanel

D’ESTÉE LAUDER Rouge à lèvres Pure Color, nuance Defiant Coral, 46 $, disponible à La Baie

DE COVER GIRL Brillant à lèvres

Clean Fresh Yummy, nuance My Strawberry, 13,49 $, disponible en pharmacie

D’YSL Mascara Lash Clash, nuance Brown, 39 $, disponible à La Baie

DE GUERLAIN Rouge à lèvres Rouge G Cherry Blossom, 44 $ et le boîtier 48 $, disponible aux comptoirs Guerlain

DE CHANEL Poudre

Illuminatrice, Fantaisie de Chanel nuance pastel fucshia, 90 $, disponible aux comptoirs Chanel

DE NARS Quartuor de Fards à Joues Orgasm Four Play, 60 $, disponible à La Baie

D’OPI Vernis à ongles collection

Me, Myself and OPI, nuance Blind by the ring light, 13,95 $, disponible en salon

DE KYLIE Mascara KyLash, 31 $, disponible à Pharmaprix

Style epure

Les tendances capillaires de ce printemps bousculent les codes. Le renouveau et le classique s’y côtoient en effet presque effrontément dans un maëlstrom de contrastes. Certaines d’entre nous choisiront d’arborer une coiffure minimaliste. Pas besoin en ce cas de s’attarder des heures devant le miroir pour afficher une allure flamboyante. On mise sur le style effortless, qui procure à tout coup une allure épurée d’un chic fou. Certaines vont plutôt revisitesr et moderniser les bons vieux classiques. Comment ? Pour sa part, le wet hair modernisé se fera asymétrique et plaqué. Quant à elle, la crinière XXL ultra lissée s’imposera comme le must capillaire de la saison, tout comme la demi-queue de cheval ou le duo de couettes. Pour d’autres encore, la raie sur le côté sera la nouvelle obsession… Alors, nos bonnets et capuchons enfin rangés au grenier, parées des meilleurs outils et produits coiffants, lavants et texturisants, que rien ne limite notre plaisir !

D’YVES ROCHER Lotion de rinçage Vinaigre de Brillance, 19,95 $ les 150 ml, disponible aux boutiques Yves Rocher

DE SHEA MOISTURE Gel

Coiffant Définissant, 14,99 $ les 425 g, disponible à Pharmaprix

DE NEXXUS Shampooing

anti-cassures ProteinFusion, 18,99 $ les 400 ml, disponible en pharmacie

DE L’ORÉAL PROFESSIONNEL

Traitement professionnel Scalp

Advanced Serie Expert pour cuirs chevelus sensibles, 35,50 $ les 200 ml, disponible en salon

DE JOICO Crème de Séchage

Youth Lock, 23,99 $ les 177 ml, disponible sur amazon.ca

DE CLAIROL Root Touch Up Color + Volume 2 en 1 spray, nuance brun châtain clair, 16,99 $ les 52.7g, disponible en pharmacie

DE CAROL’S DAUGHTER

Crème Hydratant sans Rinçage Black Vanilla, 16,99$ les 236 ml, disponible en pharmacie

DE MONAT Soin pour cheveux amincissants IR Clinical, Sérum pour le cuir chevelu, 101 $ les 50 ml, disponible sur monatglobal.ca

DE PANTENE Soin Revitalisant Miracle Rescue Pro-V, 11,99 $ les 237 ml, disponible en pharmacie

Coups de cœur

LES PARFUMS RESTENT les grands incontournables de tous les rayons beauté. Bien choisir les sien est avant tout une question de goût. Qu’il s’agisse de replonger avec joie dans une odeur chouchou de notre enfance ou de partir en chasse magasin pour s’approprier les plus récentes créations des parfumeurs, l’heure de choisir son effluve pour le printemps est arrivée. Fleuries, boisées, légères ou intenses, ils se déclinent dans une multitude contrastée de styles. Voici mes plus récents coups de cœur olfactifs !

Pour Elle

DE VIKTOR & ROLF Eau de Parfum Flowerbomb, 150 $ les 50ml, disponible à La Baie

DE DIOR Eau de Parfum Miss Dior

Blooming Bouquet, 180 $ les 100 ml, disponible aux comptoirs Dior

DE NARCISO RODRIGUEZ

Eau de Parfum For Her Forever, 175 $ les 100 ml, disponible à La Baie

DE MAISON MARGIELA Eau de Parfum Replica On A Date, 188 $ les 100 ml, disponible à Sephora

DE NINA RICCI Eau de Toilette

Nina Nature 92 $ les 50 ml, disponible à Pharmaprix

DE SERGE LUTENS Eau de

Parfum La Fille de Berlin Collection Noire, 180 $ les 50 ml, disponible à Holt Renfrew Ogilvy

DE CAROLINA HERRERA Eau de Parfum Good Girl Blush, 178 $ les 80 ml, disponible Jean Coutu

DE GUERLAIN Eau de Parfum

Aqua Allegoria Harvest Nerolia Vetiver, 198 $ les 125 ml, disponible à Holt Renfrew Ogilvy

DE DIPTYQUE Eau de Toilette

L’Eau Papier, 237 $ les 100 ml, disponible à Holt Renfrew Ogilvy

DE GUERLAIN Eau de Parfum

L’Art & La Matière Jasmin Bonheur, 470 $ les 100 ml, disponible à Holt

Renfrew Ogilvy

DE FERRAGAMO Eau de Parfum

Signorina Libera, 122 $ les 50 ml, disponible à La Baie

DE GUESS Eau de Parfum Bella

Vita Rosa, 65 $ les 100 ml, disponible à Pharmaprix

DE BILLIE EILISH Eau de Parfum

Eilish No.2, 85 $ les 100 ml, disponible à Jean Coutu

Pour Lui

DE PACO RABANNE

Eau de Parfum Invictus Victory Elixir, 145 $ les 100 ml, disponible à Sephora

DE FERRAGAMO

Eau de Parfum Spicy Leather pour Homme, 165 $ les 100 ml, disponible à La Baie

D’HUGO BOSS

Eau de Parfum The Scent Magnetic, 131 $ les 100 ml, disponible à Pharmaprix

Retour en force de la beaute

LES NOUVEAUTÉS COSMÉTIQUES ne cessent de se multiplier grâce aux marques innovatrices qui cherchent constamment à révolutionner l’offre beauté. Le secteur des produits de maquillage s’est d’ailleurs démarqué l’an passé par une incroyable croissance. Selon le Groupe NPD, entreprise américaine d’étude de marché, la catégorie du maquillage a fait un retour en force qui était très attendu, avec un chiffre d’affaires en croissance de 38 % d’une année à l’autre, ce qui représente la plus forte croissance de tous les segments beauté de prestige.

La consommatrice sait très bien que son visage reflète son état d’esprit, son âge et sa santé. C’est pourquoi elle est friande de produits issus de la science et qui tiennent leurs promesses.

Selon Maxime Poulin, directeur de l’éducation beauté de Guerlain pour l’Amérique du Nord, le produit de maquillage Guerlain dont l’innovation transformera la routine beauté des consommatrices en 2023 est le Teint, dont la formule hybride marie les avantages d’un fond de teint poudre léger aux bénéfices d’un fond de teint liquide. Légèreté, finesse, lissant, tenue h, couvrance modulable, ce produit nouvelle génération fait la part grande aux ingrédients naturels, parmi lesquels de l’huile d’argon éthique et biologique. Maxime affirme que, à la grande satisfaction

des consommatrices de plus en plus soucieuses d’environnement, Guerlain se démarque grâce à son engagement durable, qui transparaît dans l’écoformulation et l’écoconception de toutes ses créations : « Guerlain est la marque de luxe la plus engagée dans le développement durable, avec un très haut pourcentage d’ingrédients certifiés bios et éthiques, des emballages recyclés et recyclables et une emprunte carbone neutre. »

Du côté de L’Oréal Paris, l’infinie diversité des consommateurs est un territoire d’inspiration et d’innovation incroyable pour ses chercheurs. Les révéler et les magnifier dans leur singularité, leur diversité de peaux, de cheveux, de rituels beauté permettent à l’entreprise de définir de nouveaux territoires de formulation dans une approche toujours plus personnalisée et inclusive. Pour Jodi Urichuk, artiste maquilleuse de L’Oréal Paris, la marque a toujours une longueur d’avance puisqu’elle se fait un point d’honneur de respecter les attentes des consommateurs et de répondre à leurs différents besoins par la diversité et l’efficacité de produits novateurs. Selon Jodi, le nouveau Mascara Telescopic Lift de L’Oréal Paris, infusé de céramides, procure un effet liftant jamais vu qui sublime irrésistiblement les yeux.

Pour sa part, le directeur artistique et de la formation international de Clarins Éric Antoniotti certifie que le leitmotiv de la marque a toujours été de prendre soin de la peau des femmes. « Grâce à notre expertise dans la formulation des soins, à notre connaissance des plantes, à notre maîtrise des huiles végétales naturelles et à notre savoir-faire, nous avons lancé notre iconique Huile Confort Lèvres, qui n’est pas simplement un produit de maquillage pour les lèvres mais aussi un véritable soin hydratant, nourrissant, réparateur et protecteur », est-il fier d’affirmer. Les formules des produits de maquillage Clarins contiennent en effet certains des ingrédients des formules de soins maison, tout comme des ingrédients d’origine naturelle. Selon Éric, c’est cette expertise que la marque met au service de la recherche et de l’innovation afin de proposer des produits jumelant soins et maquillage, tout en en propulsant la sensorialité.

Du côté de Leslie-Ann Thomson, artiste maquilleuse de l’Agence Project, les dernières années ont été très marquées par des tendances maquillage de style Instagram et par le heavy glam. Toujours très en vogue et présent chez les créateurs de contenus dans les médias sociaux, ce type de maquillage a par ailleurs incité beaucoup de femmes à viser plus de simplicité, de naturel, et ainsi une routine beauté efficace avec le moins possible d’étapes. Le régime minceur appliqué à leur trousse de maquillage les pousse à se concentrer davantage sur les soins de la peau. Leslie-Ann s’enthousiasme : « J’aime voir les femmes expérimenter avec le maquillage et chercher ce qui leur convient le mieux. Pour moi, un look sublime est un look où la personne qui porte le maquillage se sent bien, que ce soit avec un rouge à lèvres orange,

un smoky eye… ou juste un blush en crème. Cela dit, on devrait toujours mettre l’accent sur une peau lumineuse. Le Mini-quatuor d’illuminateur d’éclat Living Luminizer de RMS Beauty est un parfait exemple de produit multiusage qui sublime la peau en y ajoutant des points de lumière. Un peu sur les pommettes et sur les paupières et la peau de votre visage paraît soudain plus vivante et multidimensionnelle.

Avec la compétition féroce qui sévit sur le marché des cosmétiques, les marques se doivent d’innover, surtout que les consommateurs connaissent plus que jamais les produits et leurs avantages grâce aux médias sociaux. est important de faire la différence entre une innovation et un coup marketing ! », conseille en terminant Leslie-Ann.

Les soins capillaires, qui constituent un autre segment important de l’industrie de la beauté, démontrent aussi une belle croissance. Puisque plus de 90 consommateurs continuent de manifester un fort intérêt pour ces produits, cette catégorie devrait poursuivre sa trajectoire de ventes positive jusqu’en 2024. Cette année, davantage de consommateurs prévoient acheter des produits plus ciblés, notamment des traitements pour les cheveux et le cuir chevelu, des défrisants, des lisseurs chimiques, des gommes à cheveux et des vitamines, selon le récent rapport du Groupe NPD intitulé Le futur des cheveux.

QU’EN DISENT LES EXPERTS SUR LE TERRAIN?

L’artiste coiffeur Kevins Kyle du Salon du même nom, une star de la coiffure au Québec, se dit fier d’investir dans les avancées technologiques et d’offrir ainsi à ses clientes des produits avantgardistes aux bienfaits exclusifs. Il mise sur le lavabo vapeur pour le traitement des cheveux. Cette nouvelle technologie aide à l’hydratation et à l’amélioration de la santé des cheveux. Elle arrive à point nommé puisque les nouvelles tendances capillaires mettent de l’avant les brushings et les looks aux cheveux sains. Le lavabo vapeur détend le cuir chevelu et permet une pénétration en profondeur des traitements. « J’ai repensé l’espace du salon pour l’aménager de façon à ce que les clientes puissent s’y sentir à l’aise tout en permettant aux coiffeurs d’avoir assez d’espace pour opérer leur magie », explique Kevins.

S’il croit que chaque gamme offre des innovations différentes et permet de respecter les différents budgets des clientes, il affirme que la marque Shu Uemura se démarque par ses technologies avant-gardistes. Sa gamme Ashita Suprême est basée sur la découverte du pouvoir régénérant d’une plante japonaise nommée Ashita, qui a la capacité exceptionnelle de former de nouveaux bourgeons en seulement 24 heures lorsqu’une de ses tiges se casse. Intégrée à la technologie de la gamme capillaire Ashita Suprême, elle favorise la régénération rapide des cheveux.

Kevins rappelle que la diversite capillaire reste un enjeu important. Selon lui, la gamme Curl Manifesto de Kérastase constitue une avancée exceptionnelle en améliorant nettement la texture et la santé des cheveux frisés. La gamme Curl Expression de L’Oréal Professionnel propose quant à elle d’excellents produits dans une fourchette de prix abordable, un aspect qui favorise l’utilisation de bons produits par tous les types de clientèles. Sachant que pr % des membres des diverses ethnicités ont des cheveux à tendance frisée, on comprend aisément la nécessité d’une telle gamme. « Les marques devront certainement poursuivre leurs innovations et développer différentes technologies pour répondre à leurs besoins grandissants », affirme l’artiste coiffeur. kevinskyle.com

Melita Campellone, éducatrice nationale Oribe et propriétaire du Salon J’AIME ! Coiffure apprend que la marque de soins coiffants Oribe travaille avec des laboratoires d’innovation et des collaborateurs du monde entier pour créer des formulations personnalisées qui surpassent tout ce qui existe sur le marché mondial. Leur secret : une technologie à la fine pointe utilisée en tandem avec des ingrédients naturels. La force de la marque résulte de son intégration des matières premières de type soins de peau dans ses produits capillaires. L’exemple frappant est le nouveau masque de la gamme Hair Alchemy, dont le mélange aux propriétés curatives inclut graines de chia, feuilles de bambou biofermentées et protéines végétales.

Celui-ci se loge à l’intérieur du cheveu pour le nourrir et le fortifier tout en créant une armature à l’extérieur de la fibre capillaire qui favorise la pousse, prévient les cassures et empêche les polluants extérieurs d’adhérer, en plus de donner du lustre à la chevelure. jaimecoiffure.com

Janet Jackson, experte cheveu de L’Oréal Paris, se dit impressionnée par la rigueur de la marque puisque chaque produit de L’Oréal Paris est testé sur une grande diversité de types, de couleurs et de textures de cheveux. Sur la base de ces données et de ces connaissances, la marque peut promettre des résultats prouvés avec efficacité. Héritiers de plus de 100 ans de recherche, les scientifiques de la marque se passionnent toujours pour le développement. Ils sont friands d’avancées novatrices et d’ingrédients uniques, concoctent les textures les plus luxueuses et raffinent les fragrances de leurs créations pour les rendre divines ! Au résultat, la marque promet une chevelure fabuleuse, quel qu’en soit le type. Janet nous le garantit !

Force est de constater que, vu l’incertitude induite par la

COVID-19 tout au long des trois dernières années, l’industrie de la beauté a eu à s’adapter et à se dépasser pour préserver l’intérêt des consommatrices et des consommateurs. Le vent de renouveau qui les ramène enfin dans les magasins, prêts à investir à nouveau dans leur beauté, laisse présager que, à l’avenir, les marques aborderont l’art de la beauté comme un acte de plaisir et que celles qui sauront offrir aux gens une dose instantanée de bonheur avec leurs produits auront la faveur du public.

L’industrie de la beauté doit chercher à individualiser davantage son approche. Elle devra aller au-delà de la correspondance des tons de peau pour cerner tous les aspects de l’inclusivité. Au fil des progrès évolutifs, la fluidité sera traitée avec la même valeur et le même respect que l’accessibilité et l’adaptabilité. La légitimité scientifique associée à la précision technologique permettra à l’industrie de la beauté d’atteindre des résultats de très haut niveau, à l’avantage de toutes et tous.

DE GUERLAIN Fond de teint

Terracotta Le Teint, 72 $, disponible à la Galerie Beauté de Pharmaprix

DE L’ORÉAL PARIS Mascara Telescopic Lift, 19,99 $, disponible em pharmacie

DE CLARINS Lip Confort Oil Collection Camellia, 32 $, disponible aux comptoirs Clarins

DE RMS BEAUTY Mini-quatuor d’illuminateur d’éclat Living Luminizer, 63 $, disponible à Sephora

DE SHU UEMURA Masque Ashita Supreme, revitalisation intense des racines aux pointes, 95 $ les 200 ml, disponible à Sephora

DE KÉRASTASE Fondant Hydratation Essentielle Curl Manifesto, 60 $ les 250 ml, disponible à Sephora

DE L’ORÉAL PROFESSIONNEL Eau de Soin Professionnelle raviveur de boucles sans rinçage Curl Expression, Serie Expert, 32 $ les 190 ml, disponible en salon

D’ORIBE Masque renforçant Hair Alchemy, 85 $ les 125 ml, disponible en salon

DE L’ORÉAL PARIS Couleur Gloss nourrissant Casting Natural Gloss, nuance 553 auburn épicé, 13,99 $, disponible en pharmacie

Avec 4 % de peroxyde de benzoyle pour l’acné légère à modérée du visage et du tronc

3 céramides essentiels

Niacinamide

Sans parfum

Soins de reve !

ON RÊVE TOUTES d’afficher un minois qui respire santé mais, pour arriver à avoir un épiderme soyeux et un teint lumineux, la tâche peut sembler difficile ! Bombardées d’infos par les multiples marques, trouver le meilleur soin pour soi peut en effet être un casse-tête.

Avec des ventes qui devraient dépasser les 200 milliards de dollars d’ici 2028 sur le marché international, on peut espérer des traitements et des produits révolutionnaires, des outils et des innovations encore plus efficaces et plus aboutis dans le secteur.

Qu’il s’agisse de parvenir sans chirurgie à un ovale mieux défini ou d’adopter une routine de soins mieux adaptée, voici les petits pots qui procureront à votre épiderme de la souplesse, un lift WOW, une hydratation incroyable et une apparence plus jeune !

Les Nettoyants

Les Exfoliants

Les Essences

DE GLOW RECIPE

Nettoyant hydratant Avocado Ceramide, 37 $ les 150 ml,

DE SHAF

Exfoliant pour le visage, 45 $ les 120 ml, disponible sur s chafskincare.com

DE SHISEIDO

Essence Eudermine Activatrice Revitalisante, 115 $ les 100 ml, disponible aux comptoirs Shiseido

DE CLINIQUE

Baume démaquillant au charbon

D’EDITH SEREI

Gommage Express, 32 $ les 180 g, disponible sur edithserei.com

DE FRESH

Soin Essentiel visage au Kombucha, 108 $ les 150 ml, disponible sur sephora.com

Mousse nettoyante active au BHA, 12,99 $ les 50ml, disponible sur omycosmetics.com

DE CERAVE

Exfoliant Renouvelant Nuit, 36,99 $ les 50 ml, disponible en pharmacie

DE THAYERS

Astringent Hydratant Milky Toner Snow Mushroom, 17,99 $ les 355 ml, disponible à Pharmaprix

D’YVES ROCHER

Concentré Bi-Phase récupérateur de Nuit Anti-âge Global, 85 $ les 30 ml, disponible aux boutiques Yves Rocher

Soins Yeux

Les Apaisants

DE SHISEIDO

Concentré Activeur Yeux Energisant

Ultimate Eye, 95 $ les 30 ml, disponible aux comptoirs Shiseido

DE VICHY

Soin Yeux & Lèvres Neovadiol, 49,95 $ les 15 ml, disponible en pharmacie

D’ORIGINS

Soin appaisant Peace of mind

On-the-spot-relief, 28 $ les 15 ml, disponible sur origins.ca

D’HERBIVORE

Crème contour des yeux illuminatrice Super Nova, 63 $ les 15 ml, disponible à Sephora

DE DR. HAUSCHKA

Fluide de Jour Apaisant, 50 $ les 50 ml, disponible sur drhauschka.com

DE NUXE

Le Concentré Anti-Â ge Universel Super Serum [10] 119 $ les 50 ml, disponible en pharmacie

Crème Contour des yeux active, 62 $ les 15 ml, disponible sur iliabeauty.com

DE L’EAU THERMALE URIAGE

Soin apaisant Xémose contour des yeux, 20 $ les 15 ml, disponible en pharmacie

Les Sérums

DE DERMALOGICA

Dynamic Skin Sérum au Rétinol, 128 $ les 30ml, disponible sur dermalogica.ca

Les Soins Anti-Acné

DE NIVEA

Sérum de comblement AntiRides Q10, 29,99 $ les 15 ml, disponible en pharmacie

DE CERAVE

Gel concentré contre l’acné, 21,99 $ les 40 ml, disponible en pharmacie

D’UOMA BY SHARON C.

Sérum éclatant à la vitamine

C10 Supa, 23,98 $ les 30 ml, disponible à Pharmaprix

DE GUERLAIN

Sérum Yeux Double R Renew & Repair, 175 $ les 20 ml, disponible aux comptoirs Guerlain

DE PEACE OUT

Duo Jour et Nuit contre l’acné, 25 $ les 23 g, disponible sur sephora.ca

DE VICHY

Traitement Acné Quotidien

Normaderm BHA Peeling Serum, 49,95 $ les 30 ml, disponible en pharmacie

Les Crèmes Des Crèmes

D’EMBRYOLISSE

Soin Blush de Peau Crème visage défatigant, 49 $ les 50 ml, disponible à Pharmaprix

DE JOUVIANCE

Crème Restructiv Multi-action 3D Retinol+, 79 $ les 30 ml, disponible en pharmacie disponible en pharmacie

D’IT COSMETICS

Crème Hydratante et Métamorphante, 68 $ les 60 ml, disponible à Sephora

DE CAUDALIE

La Crème Riche Premier Cru, 159 $ les 50 ml, disponible sur caudalie.ca

DE FILORGA

Baume Nutritif multi-revitalisant Global-Repair, 152 $ les 50 ml, disponible à Pharmaprix

DE L’EAU THERMALE D’AVÈNE

Crème Fermeté Régénérante Hyaluron ActivB3, 65 $ les 50 ml, disponible en pharmacie

D’IDC DERMO

Crème Sublimatrice Reconstituante Intensive Ultime Premium de jour, 161,99 $ les 50 ml, disponible en pharmacie

DE CLARINS

Crème légère désaltérante HydraEssentiel [HA2], 49 $ les 50 ml, disponible aux comptoirs Clarins

Soins de Nuit

DE WELEDA

Crème de Nuit Nourrissante Skin Food, 38 $ les 50 ml, disponible sur well.ca

Pour Homme

DE CLARINS

Soin Repulpant anti-soif HydraEssentiel [HA2], 53 $ les 50 ml, disponible aux comptoirs Clarins

DE L’OCCITANE

Soin de nuit ciblé Reine Blanche anti-taches, 85 $ les 15 ml, disponible aux Boutiques l’Occitane

DE CLARINS MEN

Gel apaisant Après-rasage, 36 $ les 75 ml, disponible aux comptoirs Clarins

DE L’ORÈAL PARIS

Age Perfect Crème Midnight, 44,99 $ les 50 ml, disponible en pharmacie

DE L’EAU THERMALE URIAGE

Crème nuit lissante revitalisante Age Lift, 52 $ les 40 ml, disponible en pharmacie

DE DIOR Nettoyant et masque visage Sauvage, 55 $ les 120ml, disponible aux comptoirs Dior

Sérum booster éclaircissant à la Vitamine C, 60 $ les 30 ml, disponible à Pharmaprix

DE JACK BLACK

Pour Le Corps

DE

BONDI SANDS

Lotion Auto-Bronzante Graduelle et raffermissant pour la peau, 27,99 $ les 100 ml, disponible sur bondisands.com

DE THAT’SO

Eau Corporelle Scintillante Glam body mist, 52,99 $ les 200 ml, disponible sur thatsoitaly.com

DE DERMALOGICA

Huile pour le corps Phyto Replenish, 78 $ les 100 ml, disponible sur dermalogica.ca

DE CLARINS

Crème anti-rondeurs rebelles Masvelt Advanced, 72 $ les 200 ml, disponible aux comptoirs Clarins

DE GOLD BOND

Crème pour les pieds Healing, 9,49 $ les 113 g, disponible à Pharmaprix

DE THE SCENTED MARKET

Douche Steamer à l’eucalyptus et lavande, 15,99 $ les 2 unités de 110 g, disponible sur thescentedmarket.ca

DE DIOR

Gommage scintillante pour le corps J’Adore Les Adorables, 120 $ les 150 ml, disponible aux comptoirs Dior

UNE PEAU REPULPÉE EN 60 SECONDES*.

Nouveau Hydra-Essentiel [HA2]

Triple action repulpante et hydratante : duo d’acides hyaluroniques + kalanchoé officinal bio. Notre duo d’acides hyaluroniques repulpe et hydrate la peau instantanément. L’extrait de kalanchoé officinal bio exclusif Clarins relance la production naturelle d’acide hyaluronique de la peau.

- Le jour : repulpe et hydrate la peau.

- La nuit : compense la perte en eau.

Our annual “I RECOMMEND” issue — filled with the 20 best recommendations from BAs across the country — drops June 1, 2023!

• Getting real about sustainability and natural beauty

• The price war — inflation versus spending

• Summer skincare

• And much more... COSMETICSMAG.COM