EDITOR’S PICKS

AFTER SEVERAL YEARS of strong head winds from the pandemic, the beauty industry in Canada is coming BACK to life and I am on the hunt for all that is new. Shoppers Drug Mart enters the premium hair care category with the launch of 8 new brands, 200+ skus all available this month at Shoppersdrugmart.ca

“Prestige hair care is arriving at Shoppers Drug Mart in a very big way,” says Gwennaëlle Varnier, Vice President, Prestige Beauty, Shoppers Drug Mart®. “We have carefully curated the latest in hair care for our customers, growing our assortment to include some of the best of what the beauty industry has to offer. We are launching hundreds of very premium, high-quality products for all hair types, along with styling tools, must-have accessories, and enriching hair treatments.”

The expansion into prestige hair care at Shoppers Drug Mart is an extension of an already strong foundation in beauty. Shoppers Drug Mart is offering emerging new brands as well as trusted favourites from around the world, all available at a variety of price points. “We’re growing all aspects of our hair care offering,” continues Varnier, “Hair care is the new skin care, with exfoliating scalp scrubs, hair gloss serums, restorative masks and even hair-boosting nutrient gummies, our latest launches are allowing us to meet the hair care needs of our customers.”

Canadians can now shop over 200 different premium hair care products at Shoppers Drug Mart online, with over 50 products arriving at select store locations across the country starting this month.

New brands arriving at Shoppers Drug Mart include:

ALTERNA: Transcending ordinary hair care with clean, skincare-inspired formulas that transforms hair.

AUTHENTIC BEAUTY CONCEPT: A holistic premium vegan brand co-created with a hairdresser collective focused on natural. simple, authentic beauty.

IMARAÏS BEAUTY: Founded by American model, social media sensation, and entrepreneur– Sommer Ray, this brand is committed to producing real-world results with innovative formulas powered by plant-based superfoods.

LUNATA® BEAUTY: Combining beauty with technology to revolutionize the hair industry through creating innovative cordless hair tools.

PATTERN™: Founded by Tracee Ellis Ross, this brand celebrates and fulfills the beauty needs of curly, coily and tight textured hair.

TANGLE TEEZER™: Founded by leading hair colourist Shaun P, this brand began life as an idea in a salon and has grown to become a global business which has sold over 50 million hairbrushes worldwide.

VIRTUE®: Inspired by a vision to give everyone their best hair scientifically possible.

Kiley Routley, a Canadian from the Okanagan Valley who spent 17 years in the business is “very proud” of her brand Back to Earth and is shouting out loud “100% natural and we mean it.”

Kiley started crafting and thinking about the brand in her kitchen. She was on a mission to find clean products as her son had super sensitive skin. Fortunately for her, she was in the right place to start. She sourced blessed indigenous plants from the Okanagan valley along with mineral clay to develop a brand with proprietary ingredients and most of all, all natural ingredients. “Our preservatives are also 100% natural and we ensure ethical harvesting.”

When asked what matters most to her with the launch of the brand, “transparency and how products will be perceived”. Reservations are now being taken on the website with orders flowing in March.

With a network of influencers; a formula that is proprietary and natural, and a strong passion to give back, Get Back to Earth is sure to be a hit.

Back to Earth uses only the finest roots, berries, wildcrafted herbs (when available) and 100% pure essential oils.

Our products are free from artificial fragrances and toxic chemicals.

Non-GMO. Not Tested on Animals.

The natural choice for yourself and your loved ones.