RETAIL BEAUTY ADVISOR CERTIFICATION PROGRAM A SY MBOL OFEXCELLE N C E I N BEAUTYEXPERTIS E

sell beauty products with confidence.”

“Today consumers are searching for the human experiences they have been missing when it comes to shopping for their beauty products” says Mickey. “The only way to recover from the pandemic is to be really consumer focused and allow customers to connect with the brand and the most effective way to do that is through the beauty advisor.”

Mickey Tortorelli, founder and CEO of BeauteSchool Inc. and her team began working on the Retail Beauty Advisor Certification Program 3 years ago with the intention of providing retail beauty advisors with a performance based, online education program and piloted it with a major drug store in Canada. The program has gone through several iterations to ensure it meets the competencies, knowledge and skills needed by retail beauty advisors.

The new Retail Beauty Advisor Certification Program has recently launched with Pharmasave. Diana Del Negro, National Category Manager, Pharmasave says ‘Pharmasave is focused on providing exceptional service, products, and advice and the BeauteSchool Certification Program will provide our Beauty Consultants with the knowledge and skills they require to meet cosmetic department sales goals and build customer loyalty.’

Mickey is confident this program will be a huge success in Canada and the U.S. Beauty retailers across all channels are looking for programs that give their Beauty Advisors the knowledge and know how to recommend and sell beauty products and provide excellent customer service. And for Beauty Advisors looking to build their career in the beauty industry, they too are hungry for a program that can give them the knowledge to be successful.

“Our program provides the beauty knowledge foundation needed to be able to recommend and

The benefits of this program go beyond the advisor’s knowledge and confidence as it should result in benefits for retailers too.” Investing in beauty training is one of the most important ways that retailers can retain beauty advisors and lower turnover and greatly impact their sales. In turn, the customer benefits from an expert advisor who is knowledgeable and trustworthy, resulting in loyalty to the beauty advisor and the retailer” says Mickey.

“The Retail Beauty Advisor Certification program is ‘the first of its kind’ in the beauty industry. It is the only fasttrack fully digital program that provides either new or existing beauty advisors with the beauty knowledge they need to succeed personally and professionally.”

Adds Mickey,

THE RBCP consists of 8 courses - covering all the key beauty categories a retail beauty advisor needs to provide excellent customer service and achieve their performance goals and all 8 courses can be completed in 15 hours. Mickey assures that program is responsive to innovation in the beauty industry. “Our goal is to ensure that our certification program remains up to date with beauty innovation. For example, active ingredients, new categories, and new techniques will always be reflected in our courses through our revision process.”

With the successful completion of our certification program, the beauty advisor receives the ‘Certified Beauty Advisor’ (CBA) designation and can proudly wear their pin with confidence. A symbol of excellence in beauty expertise!

Mickey stands firmly behind the program by confirming the goal she has set out to accomplish:

“Our goal is to make the Retail Beauty Advisor Certification Program a ‘standard of excellence’ in the beauty industry, resulting in an elevated level of professionalism, knowledge and career path opportunities for the beauty advisor.”