CONSTRUCTION EQUIPMENT GUIDE • www.constructionequipmentguide.com • July 14, 2021 • Page 35
John Deere Brings Farm Life Home With New Minecraft VG Experience
Satisfaction Guaranteed! Within the FarmCraft world, players will undertake and complete unique farming missions, including planting and growing crops and then harvesting them.
John Deere is bringing the farm to young game enthusiasts with the latest version of FarmCraft, a Minecraft experience. Created by Blockworks, in collaboration with John Deere, the Minecraft experience gives players an introduction to modern agriculture through the virtual use of machines, processes and decisions that go into farming today. The FarmCraft experience, within Minecraft, is intended to educate young people on the importance of agriculture using a familiar, interactive platform. Within the FarmCraft world, players will undertake and complete unique farming missions, including planting and growing crops and then harvesting them. “John Deere places a significant focus on youth education as a means to increase the number of students interested in pursuing college degrees and careers in agriculture,” said Lauren Willis, global manager brand licensing. “Our team sees FarmCraft as a fun and unique way to introduce the industry to a whole new generation of young people.” Available now within the Minecraft Marketplace, FarmCraft provides an added educational benefit of player interaction with an automated researcher who explains the FarmCraft world and scenarios as players explore and complete activities. For more information, visit www.minecraft.net.
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