ASPHALT 365 PURCHASES ‘RAISED ON BLACKTOP’ PAVER

SECTIONPaving Pages 39-55

For more information on paving, compaction and milling equipment, as well as comparison charts, visit CEG's Web site at www.constructionequipmentguide.com. Asphalt 365 Purchases ‘Raised On Blacktop’ Paver

Representatives of Dobbs Equipment and LeeBoy joined Asphalt 365 in Kissimmee, Fla., on June 29 for the unveiling of a new Raised On Blacktop special edition LeeBoy 8520B paver and for a big “Asphalt 365 Day” event.

The paver, and its brawny colors, are at the center of a company rebranding for Asphalt 365, including other machines and trucks being painted in the same scheme as the paver by company owners Mimi and Blake Freeman.

The “Raised On Blacktop” concept has resonated with the Freeman family as multiple generations of the 22-year-old business are now a part of the company.

For the unveiling of this new machine, Matt Stanley of American Pavement Specialists, based in Danbury, Conn., flew in to be a part of the event. Stanley and his family are the ones who started the “Raised On Blacktop” campaign, which was actually a family mantra held by Stanley and his three brothers, who worked side-by-side since they were old enough to hold a shovel. Stanley turned that idea into a big name in the paving world and started a clothing line with the “Raised On Blacktop” name and even sponsored a car in NASCAR.

Raised On Blacktop was actually a saying his brothers proudly displayed on their shirts and social media. Matt Stanley created it as a way to tap into the pride and passion of his family.

When deciding how to take the brand to the next level, the Stanleys chose LeeBoy to partner with, not only because they believe in the equipment, but also because of the similar family heritage story. The Lees and Stanleys were both truly “Raised on Blacktop.”

The complete Stanley and Lee family story was one that the Freeman family could truly relate to. Asphalt 365 started as a pressure washing business for Eckerd drug stores throughout the state of Florida. Eckerd asked the Freemans to get into the seal coating, striping and paving business to meet their needs. With the need conveyed, Blake Freeman said, “We did a quick learn with a bunch of subs and I brought in Skip Dinning from the concrete and asphalt business to help guide us to purchase our first machine and build a crew.”

The owner of Asphalt 365, Mimi Freeman also had an amazing story. Mimi was selling cigarettes on the streets of Vietnam at 10 years old at the height of the Vietnam war, and was fortunate to get into a helicopter to evacuate and make it to the States. Mimi takes great pride in conveying her story of living the American Dream.

Dobbs Equipment and LeeBoy representatives, as well as Raised On Blacktop’s Matt Stanley (C), join some of the staff and crew of Asphalt 365 for a fun-filled day in Kissimmee, Fla.

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