Confidential - Do Not Copy or Distribute ALD NATIONAL ACCOUNTS MONTHLY RECAP
MAY 2024
EXECUTIVE SUMMARY
National Accounts: May
KEY HAPPENINGS & ACTIVITIES
NRS CBP Meeting (Dallas, TX) : May 2nd
NAOP West | PRUSA Business Review : May 6th
Publix Performance Tracking Capabilities : May 7th
PRUSA FY25 CA Chain Planning Meeting (Irvine, CA) : May 8th – 9th
NAOP | ALD Comm Ops Connect: May 9th
PRUSA | ALD Execution Scorecard Review: May 16th
NAOP Category Spotlight Call : May 16th
PRUSA | NRS | ALD OmniChannel Connect : May 20th
ALD Chain Insights Call #12 : May 22nd
PRUSA | ALD Inside Sales Supplier Training : May 24th
Meijer CBP Alignment Call : May 29th
ALD Jenda Sales Team Pilot: May 29th + 30th
GoBrands Monthly Alignment Call : May 31st
UPCOMING DATES & EVENTS
ALD Arizona Firestorm: June 5th + 6th
Albertson’s | ALD Quarterly Review : June 12th
PRUSA | NRS | ALD Military Channel Connect : June 17th
NA Quarterly Call : June 17th
NRS Virtual Execution Summit : June 18th
NRS | ALD Recognition Program / NA Integration : June 19th
NRS: CUSTOMER
DATA SOURCE: COMPASS MTD VS LY MTD
16,441 Total 9L in May +6213 Jameson 9L: +1157% Mumm Napa Family +431% (9L) +101.5% Jefferson’s Dollars($) • Jameson Brand Family • Kroger: + 280% 9L & +261% $ • Bevmo: +6213 9L & + 987% $ • Total Wine: +304% 9L +245% $
NRS: BRAND
DATA SOURCE: COMPASS MTD VS LY MTD
*TOP 20 VOLUME BRANDS SHOWN
+1348 9L (+52%) & + $1M in Dollars Costco: +813 9L
GoBrands: +143% 9L & +126% $
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Absolut Ocean Spray RTD
Target (Spirit & RTD Rack): +1865 9L
Publix: +2406 9L
ABSCO: +1725 9L
NRS: CHANNEL
DATA SOURCE: COMPASS MTD VS LY MTD +17% 9L & +6.1% $ in May +92% $ in Jameson Family +42% 9L in AZ Mumm Family: +125% 9L & +127% $
• Liquor Channel Driven by Jameson & Absolut
• Jameson Family: +11,254 9L (+193%)
• Absolut Family: +4160 9L (+41%)
• Absolut Cans: +50.8% 9L +34.6% $
Liquor
NRS: MARKET
DATA SOURCE: COMPASS MTD VS LY MTD
Overall 9L & $ Outpacing BOH % +35.8% 9L in AZ (+7916 9L) +22% $ in WA +$2.6 Million in value across markets
*TOP 20 VOLUME MARKETS SHOWN ALD
NRS: REGION
DATA SOURCE: COMPASS MTD VS LY MTD
• West Region: +14512 Jameson Family 9L • East Region: Absolut RTDs +345% 9L & +264% $
• Central Region: Cycling May Malibu Programming
West & East Regions Outpacing BOH 9L & $ West: +6.7% 9L & +13.4% $ Eastern: +11.8% 9L & +3.6% $
NAOP: CUSTOMER
DATA SOURCE: COMPASS MTD VS LY MTD
+19.4% 9L & +21.9% $ Absolut Family: +9.8% 9L & +4.8% $ Kahlua: +124% 9L & +110% $ FL: + 49% 9L & +34.4% $ •
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*TOP
Aramark: +22.8% 9L & +15.9% $
Absolut OS Cans: +293 9L Cases
Jameson RTDs +1633% 9L
Malibu Rum RTDs: +800% 9L & +671% $
20 VOLUME CHAINS SHOWN
NAOP: BRAND
DATA SOURCE: COMPASS MTD VS LY MTD
Gaming: +42% 9L *TOP 20 VOLUME BRANDS SHOWN
Kahlua +3.8% 9L
+4.7% $ 1360
Seminole
&
9L Sales in May
NAOP: MARKET
DATA SOURCE: COMPASS MTD VS LY MTD
Illinois, Colorado & Hawaii
Illinois: Outpacing the BOH 9L & $
Colorado: Outpacing BOH 9L
Hawaii: Outpacing BOH $
NAOP: REGION
DATA SOURCE: COMPASS MTD VS LY MTD
West Region: Codigo 1530 +135% 9L East Region: Codigo 1530 +87% 9L Central: Hilton Worldwide +53% 9L • Central Region – Aramark: +20.6% 9L & +8.3% $
West Region – Cheesecake Factory: +10.1% 9L & +18% $
East Region – Seminole Gaming: +35.8% 9L & +30.7% $
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EXECUTION SCORECARD
Monthly Recap: May
New View Coming Soon – Sneak Peak
NRS: NEW CHAIN PROGRAMMING
Confidential - Do Not Copy or Distribute
Program Name Market Program Start Date Program End Date Program Type Brands Details Albertson's - Absolut RTD AZ 04/01/2024 06/30/2024 Buy 2 Save $4 Absolut RTD Buy 2 Save $4 Albertson's - Absolut RTD Summer AZ 04/01/2024 07/09/2024 Buy 2 Save $4 - Digital Absolut RTD & Vodka Flavors Save $3 off Mixers/Buy 2 Save $4 Digital Coupons Albertson's - Always On AZ 04/10/2024 06/30/2024 End Cap Absolut Blue Buy 2 Save $4 Albertson's - Always On AZ 05/01/2024 06/30/2024 Display Absolut Blue & Skrewball POD Display - Loyalty Coupons Albertson's - Jameson Summer AZ 05/01/2024 06/30/2024 End Cap Jameson Regular, Black Barrel, & Orange Top Shelf Liquor End Cap - Loyalty Coupons Albertson's - Kahlua Spring AZ 05/01/2024 06/30/2024 Display Kahlua Top Shelf Liquor End Cap - Loyalty Coupons Albertson's - Malibu Summer Albertson's - Malibu Summer Albertson's - May Power Month Costco - Multibrand Summer Fred Meyer - Malibu Always On Fry's - Jameson Summer Fry's - Multibrand Summer Fry's - Multibrand Summer Kroger - Absolut Always On Kroger - Multibrand Halloween ALL 09/29/2024 11/02/024 End Cap Skrewball Multibrand with Skrewball Focus - Halloween QFC - Always On Mumm Napa ALL 06/01/2024 06/30/2024 Wine Endstand Mumm Napa Sparkling Brut Mumm Napa on Wine Endstand QFC - Multibrand Summer ALL 06/01/2024 06/30/2024 End Cap Jefferson's, Malibu 1.75ML, Jameson 750ML Fathers Day Endcap - Multibrand w/VAP Ralph's - Multibrand Summer ALL 05/29/2024 06/18/2024 End Cap Jameson, Jefferson's, Kahlua, Chivas 12 Yr, Skrewball Buy 2 Save $4 & Local Loyalty Available Ralph's - Multibrand Summer ALL 06/23/2024 07/20/2024 End Cap Malibu Coconut, Del Maguey, Absolut Blue, Altos, Beefeater, Codigo, Jameson, Jefferson's, Kahlua, Chivas 12 Yr, Skrewball 750 ML ONLY Buy 2 Save $8 Loyalty (750ML Only) Target - Always On Mumm Napa ALL 05/20/2024 07/04/2024 Digital Display Mumm Napa Sparkling Brut and Brut Rose Mumm Napa Digital Campaign - Memorial Day through July 4th, Displayed on 2nd Carousel Target - Customer Specific RTD ALL 05/12/2024 06/23/2024 Display Rack Absolut Ocean Spray 8 Pack & Maibu RTD Variety Pack Spirit Rack Placements Target - Day of the Dead ALL 09/01/2024 10/31/2024 Loyalty Coupon Campo Viejo Still - Full Line September/October Sangria Program - Dia de Los Muertos Target - Father's Day ALL 05/19/2024 06/16/2024 Digital Campaign The Glenlivet 12 Year 750ML Digital Offers Available Target - Jameson Summer ALL 05/12/2024 06/23/2024 Display Rack Jameson Orange and Regular Buy 2 Save $6 Target - Multibrand Summer ALL 06/23/2024 09/08/2024 Spirits Rack Jameson, Jameson Orannge, Malibu, Absolut & Ocea Spray Spirit Lock Box in 544 Stores. Samplings on Ocean Spray in June Total Wine - Absolut Cosmo Always On ALL 05/13/2024 06/19/2024 Loyalty Coupon Absolut Blue and Citron Loyalty Coupon Total Wine - Absolut RTD Walk-In Cooler ALL 04/07/2024 07/07/2024 Loyalty Coupon Absolut Ocean Spray 8 Pack Loyalty Coupon & Local Offers Available Total Wine - Jameson Fall Sports ALL 09/03/2024 09/29/2024 Loyalty Coupon Jameson Standard Local Offers May Differ by Market Total Wine - Jefferson Summer ALL 06/10/2024 07/07/2024 Loyalty Coupon Jefferson's Portfolio Jefferson's "Forged by Land and Sea" - Local Market Offers Available Total Wine - Malibu Summer ALL 07/08/2024 08/04/2024 Digital Offer Malibu Coconut & Flavors Local Market May Differ by Market Walgreens - Customer Specific AZ 05/01/2024 06/30/2024 Loyalty Coupon Jameson Black Barrel, Jameson Regular, Skrewball 750ML Buy 2 Save $4 Loyalty Available Walgreens - Customer Specific AZ 05/01/2024 06/30/2024 Loyalty Coupon Malibu Coconut 1.75ML Buy 2 Save $4 Walgreens - Customer Specific FL 05/01/2024 06/30/2024 End Cap Jameson Regular & Absolut Blue Buy 2 Save $10 (1.75ML) & Buy 2 Save $8 (750ML) - Loyalty Coupon Walgreens - Customer Specific FL 05/01/2024 06/30/2024 Case Stacks Jameson Regular, Absolut Blue, & Malibu Coconut Buy 2 Save $10 (1.75ML) - Loyalty Coupon Walgreens - Customer Specific FL 05/01/2024 06/30/2024 Display Glenlivet 12 Year, Caribbean, & Founders Rsv 1.75ML Wall of Value - Buy 2 Save $10 (1.75 June Only) Walgreens - Customer Specific NM 05/01/2024 06/30/2024 End Cap Jameson Regular, Jameson Orange, & Malibu Coconut Buy 2 Save $4 Loyalty Available Walmart - Arizona AZ 05/21/2024 08/21/2024 Rollback Jameson 1.75, Malibu 1.75, Kahlua 750 Rollback Tags in Place Walmart - May & June IRC Programming FL 05/01/2024 08/09/2024 End Cap Jameson Regular, Malibu Coconut, Jefferson's Reserve, Avion Blanco, Chivas 12, Absolut Blue, Del Maguey Vida & Codigo Blanco Customer Specific Offers - AZ, FL, IL, KY, LA, MI, MN, MO, ND, WA, WI - FSS Endcap Location #2 & #3 Whole Foods - Lillet Emily In Paris ALL 06/05/2024 06/25/2024 Shopper Visual Lillet Blanc Always On - Lillet Blanc "Emily in Paris" Monthly Recap: May
NAOP: NEW CHAIN PROGRAMMING
Monthly Recap: May
Confidential - Do Not Copy or Distribute
NRS: CHAIN FILL RATE
STATE & CHAIN: May
STATE FILL RATE BY MONTH
CHAIN FILL RATE BY MONTH
FILL
CFR% vs LM +2.3% FILL RATE Row Labels APR 2024 MAY 2024 Grand Total AR 105.9% 99.0% 101.9% AZ 96.2% 97.7% 97.0% CA 94.3% 94.8% 94.6% CO 92.3% 93.7% 93.1% DE 99.1% 98.0% 98.4% FL 88.4% 94.4% 91.3% HI 88.3% 86.4% 87.4% IA 93.3% 71.3% 81.8% IL 95.8% 95.0% 95.4% IN 100.0% 100.0% 100.0% KS 70.8% 72.5% 71.5% KY 91.4% 94.7% 92.9% LA 100.0% 100.0% 100.0% MD 89.6% 100.0% 96.2% MN 90.5% 92.3% 91.6% MO 100.0% 100.0% 100.0% NM 95.7% 98.7% 97.0% NV 85.4% 91.7% 88.9% NY 96.7% 86.4% 90.4% OR 93.9% 94.1% 94.0% SC 95.7% 91.0% 93.3% TX 77.9% 62.7% 65.0% WA 92.9% 95.4% 94.4% Grand Total 92.2% 94.5% 93.5%
Row Labels APR 2024 MAY 2024 Grand Total 7 ELEVEN 95.7% 95.5% 95.6% AB ACQUISITIONS 97.2% 95.2% 96.0% AMAZON 95.6% 94.7% 95.1% CASEYS GENERAL STORES INC 100.0% 99.9% 99.9% CIRCLE K 99.7% 95.6% 97.8% COST PLUS 75.3% 55.5% 66.0% COSTCO 99.0% 98.4% 98.7% CVS 93.6% 96.0% 94.8% GOBRANDS 93.6% 96.2% 95.4% KROGER 93.6% 95.1% 94.6% MEIJER 96.4% 91.4% 93.7% PUBLIX 88.0% 97.6% 92.0% SAMS CLUB 95.4% 97.2% 96.5% SPROUTS 85.4% 91.3% 88.4% TARGET 88.2% 89.1% 88.7% TOTAL WINE & MORE 85.2% 87.6% 86.6% WALGREENS 88.7% 94.1% 91.2% WALMART 95.8% 98.0% 97.1% WHOLE FOODS 86.1% 86.4% 86.2% WINCO 91.8% 98.2% 95.3% Grand Total 92.2% 94.5% 93.5%
RATE
NRS: CHAIN FILL RATE
FILL RATE - BRAND
FILL RATE - BRAND
Mitch Rick – Regal Cinema Hunter Peterson – Cheesecake Factory Cassie Marmas – Aramark Sean Griffin – Total Wine & More John Brooks – Fogo de Chao Christine Oates – Marriott Int’l Jorge Solis Valencia – So Cal Chains BRAND: May
For a further understanding of Chain Fill Rate regarding Market, Chain, and/or Brand – please contact the ALD NA team for more detailed information. aldnationalaccounts@sgws.com Row Labels FILL RATE CASES ORDERED CASES SOLD CASES BACKORDERED PERNOD RICARD USA 97.4% 32,227 31,392 835 ABSOLUT VANILIA 61.0% 583 356 227 ABSOLUT MANDRIN 90.1% 1,639 1,477 163 ABSOLUT PEARS 81.6% 586 478 108 ABSOLUT WILD BERRI 91.5% 1,132 1,036 96 ABSOLUT APEACH 65.4% 265 173 92 ABSOLUT CITRON 98.0% 2,946 2,888 58 ABSOLUT LIME 96.7% 1,480 1,431 49 ABSOLUT GRAPEFRUIT 94.8% 322 305 17 ABSOLUT MANGO 48.0% 27 13 14 ABSOLUT BLUE 100.0% 21,754 21,746 8 ABSOLUT WATERMELON 99.6% 1,093 1,089 4 ABSOLUT RASPBERRI 99.9% 335 335 0 ABSOLUT ELYX 100.0% 45 45 0 ABSOLUT PEPPAR 100.0% 20 20Grand Total 97.4% 32,227 31,392 835 FILL RATE - BRAND Row Labels FILL RATE CASES ORDERED CASES SOLD CASES BACKORDERED PERNOD RICARD USA 99.6% 45,139 44,951 189 JAMESON STANDARD 99.7% 40,932 40,812 119 JAMESON ORANGE 98.6% 2,791 2,752 39 JAMESON BLACK BARREL 97.9% 1,416 1,387 30 Grand Total 99.6% 45,139 44,951 189
Row Labels FILL RATE CASES ORDERED CASES SOLD CASES BACKORDERED PERNOD RICARD USA 99.6% 7,418 7,384 33 ABSOLUT OCEAN SPRAY COMBOS 99.5% 6,613 6,583 30 ABSOLUT OCEAN SPRAY CRANBERRY 99.4% 589 586 3 ABSOLUT OCEAN SPRAY CRAN PINE 100.0% 215 215Grand Total 99.6% 7,418 7,384 33 FILL RATE - BRAND Row Labels FILL RATE CASES ORDERED CASES SOLD CASES BACKORDERED PERNOD RICARD USA 99.7% 27,188 27,119 69 MALIBU COCONUT 99.7% 27,188 27,119 69 Grand Total 99.7% 27,188 27,119 69
NAOP: COMPLIANCE
May
For a further understanding of Compliance regarding Market, Chain, and/or Brand – please contact the ALD NA team for more detailed information. aldnationalaccounts@sgws.com Gainers and Drainers in Top 10 Volume NAOP Customers NAOPChain Compliance% OLIVEGARDEN 83% CHILI'SGRILL&BAR-BRINKER 86% CARRABBASITALIANGRILL 78% CRACKERBARRELOLDCOUNTRYSTORE 95% BJ'SRESTAURANT&BREWHOUSE 81% YARDHOUSE 91% LEVYRESTAURANTS 22% HILTON-FULLSERVICE 74% LONGHORN 86% TEXASROADHOUSE 90% vsBOH Mandatory Optional PRUSA 74% BOH 74% 29% Compliance% Market Mandatory Optional AR 76% 36% AZ 77% 36% CA 73% 34% CO 72% 34% DC 67% DE 79% 33% FL 80% 37% HI 70% 41% IA 43% IL 73% 25% IN 43% KY 71% 23% LA 36% 71% MD 67% MN 50% 13% MO 64% NE 43% NM 72% NV 76% 31% NY 72% 30% OR 75% SC 56% 25% WA 72% 34% Region Mandatory Optional West 74% 34% Central 70% 28% East 78% 34% Compliance% Compliance%
ALD NA RECOGNITION & REDEMPTION
Monthly Recipients: May
Nicole Nottingham – GoBrands
Debbi Peek – Great Wolf Lodge
Caroline Vargas – Great Wolf Lodge
Kennedi Nunez – Inside Sales
Heidi Brazil – Inside Sales
Joseph DeGarmo – Inside Sales
Giovanni Rodrigues – Inside Sales
Boyd Moses - Texas
ROUTE TO MARKET
Link to ALD NA SharePoint
Link to ALD NA SharePoint