Confidential - Do Not Copy or Distribute ALD NATIONAL ACCOUNTS MONTHLY RECAP
APRIL 2024
EXECUTIVE SUMMARY
National Accounts: April
KEY HAPPENINGS & ACTIVITIES
NAOP CBP Meeting : April 8th
PRUSA IL Chain Summit : April 8th – 9th
Convenience Channel Summit (Dallas, TX) : April 9th – 11th
ALD / PRUSA Joint Marriott All-Call : April 15th
ALD National Sales Conference (Chicago, IL) : April 16th – 19th
ALD Executive Leadership Meeting (Dallas, TX) : April 30th
NRS CBP Meeting (Dallas, TX) : May 2nd
PRUSA FY25 CA Chain Planning Meeting (Irvine, CA) : May 8th – 9th
UPCOMING DATES & EVENTS
SET 2.0 Introduction Call : May 13th
PRUSA OmniChannel Connect Call : May 15th
NAOP Category Spotlight Call : May 16th
ALD Chain Insights Call #12 : May 22nd
Inside Sales Supplier Training Call : May 24th
Walmart/Sam’s Club NRS Call : May 24th
GoBrands Monthly Alignment Call : May 28th
Meijer CBP Alignment Call : May 29th
ADDITIONS TO THE MONTHLY RECAP
Execution Score Card
NRS Chain Fill Rate
Route to Market Updates – NRS & NAOP
NRS: CUSTOMER
DATA SOURCE: COMPASS MTD VS LY MTD 29,562 Total 9L +6197 Absolut Ocean Spray 9L
House +107.5% (9L)
Brancott Dollars ($)
Absolut
+255%
NRS: BRAND
DATA SOURCE: COMPASS MTD VS LY MTD
20 VOLUME BRANDS SHOWN
*TOP
29.8K +24% 9L & +21% $ +20.7% Absolut Citron $ (+18.5% 9L) +76% 9L in Total Wine • Absolut Citron • Total Wine: +37.8% 9L & +39.1% $ • Publix: +139.5% 9L & +118.8% $ • Albertsons: +14.1% $
NRS: CHANNEL
DATA SOURCE: COMPASS MTD VS LY MTD
+53% 9L & +21% $ in April +80% Total RTD’s +614% 9L in FL
+82% $ Absolut Cocktails MASS
• Grocery Channel Driven by 355mL • +12.1% $ and +52% 9L • +7653 9L Absolut Ocean Spray • +22% 9L & +17.3% $ Malibu Rum Cans
NRS: MARKET
DATA SOURCE: COMPASS MTD VS LY MTD
*TOP 20 VOLUME MARKETS
Overall 9L Outpacing BOH % +47%
(15,899
+24%
+10.2%
SHOWN
9L in FL
9L)
9L in AZ
$ in MN
NRS: REGION
DATA SOURCE: COMPASS MTD VS LY MTD
West Region – Cycling Mumm Napa Rose
East Region outpacing BOH +39.9% 9L +7.7% $ •
•
+322.4% 9L
$ –
•
Region – Costco +3521 444.4% 9L & +228.4% $
East Region – Brancott
& +160%
Publix BOGO
Central
NAOP: CUSTOMER
DATA SOURCE: COMPASS MTD VS LY MTD
20 VOLUME CHAINS SHOWN
+5.7% 9L & +9.4% $ +21.6% 9L Absolut Blue +13.4% 9L Malibu +35.3% 9L Kahlua • Applebee’s: +41.7% 9L & +36.7% $ • +57.1% 9L & +52.3% $ Malibu Rums • +29.9% 9L & +30.3% $ Jameson Family • +21.4% 9L & +13.7% $ Absolut House *TOP
NAOP: BRAND
DATA SOURCE: COMPASS MTD VS LY MTD
+1,861 9L Cases – Levy Group +518.4% 9L – Hilton Worldwide +26.4% $ – Top Golf *TOP
20 VOLUME BRANDS SHOWN
NAOP: MARKET
DATA SOURCE: COMPASS MTD VS LY MTD
$ Codigo 1530
$ Olmeca Altos
Colorado +17.1%
+140.4%
+40.3%
9L & +15.8% $ - Absolut House
NAOP: REGION
DATA SOURCE: COMPASS MTD VS LY MTD
Central Region Outpacing BOH 9L & $
• Central Region – Aramark +36.6% 9L & +37.3% $
• West Region – Levy Restaurants: +5649 PRUSA 9L Cases
• East Region – American Airlines +31.6% 9L & + +31.6% $
EXECUTION SCORECARD
Monthly Recap: April
NRS: NEW CHAIN PROGRAMMING
Program Name Market Program Start Date Program End Date Program Type Brands Details Albertson's - Absolut RTD AZ 04/01/2024 06/30/2024 Buy 2 Save $4 Absolut RTD Buy 2 Save $4 Albertson's - Always On AZ 04/10/2024 06/30/2024 End Cap Absolut Blue Buy 2 Save $4 Albertson's - Absolut RTD Summer Albertson's - Jameson Summer Albertson's - Malibu Summer Albertson's - Always On Albertson's - Kahlua Spring Albertson's - Cinco De Mayo Albertson's - Jameson SPD Albertson's - Malibu Summer Fry's - Multibrand Summer Fry's - Multibrand Summer Ralph's - Multibrand Agave Ralph's - Multibrand Summer Ralph's - Multibrand Summer ALL 06/23/2024 07/20/2024 End Cap Beefeater, Codigo, Jameson, Jefferson's, Kahlua, Chivas 12 Yr, Skrewball 750 ML ONLY Buy 2 Save $8 Loyalty (750ML Only) Kroger - Price Blaster ALL 03/31/2024 05/25/2024 Price Blast Mumm Napa Brut Sparkling Coupon Offering & Digital eCommerce Total Wine - Agave Summer ALL 04/17/2024 05/14/2024 Loyalty Coupon Altos, Avion, & Codigo Agave Summer Programming with Loyalty Coupons Total Wine - Whiskey of the Month ALL 04/17/2024 05/14/2024 Whiskey of the Month Redbreast 12 Year Whiskey of the Month Programming Total Wine - Absolut Cosmo Always On ALL 05/13/2024 06/19/2024 Loyalty Coupon Absolut Blue and Citron Loyalty Coupon Total Wine - Skrewball AAPI Month ALL 05/15/2024 06/11/2024 Loyalty Coupon Skrewball 750ML AAPI Month Celebration Total Wine - Absolut RTD Walk-In Cooler ALL 04/07/2024 07/07/2024 Loyalty Coupon Absolut Ocean Spray 8 Pack Loyalty Coupon & Local Offers Available Total Wine - Jefferson Summer ALL 06/10/2024 07/07/2024 Loyalty Coupon Jefferson's Portfolio Jefferson's "Forged by Land and Sea" - Local Market Offers Available Target - Mother's Day ALL 05/05/2024 05/12/2024 Consumer Sampling Mumm Napa Sparkling Brut and Brut Rose Mother's Day Specific Tasting May 10th Target - Always On Mumm Napa Target - Jameson Summer Target - Customer Specific RTD Target - Father's Day Costco - Multibrand Summer Walgreens - Customer Specific Walgreens - Customer Specific Walgreens - Customer Specific Walgreens - Customer Specific Walgreens - Customer Specific Walgreens - Customer Specific Walmart - May & June IRC Programming FL 05/01/2024 08/09/2024 End Cap Jameson Regular, Malibu Coconut, Jefferson's Reserve, Avion Blanco, Chivas 12, Absolut Blue, Del Maguey Vida & Codigo Blanco Customer Specific Offers - AZ, FL, IL, KY, LA, MI, MN, MO, ND, WA, WI - FSS Endcap Location #2 & #3 Meijer - Absolut RTD ALL 05/01/2024 06/01/2024 Loyalty Coupon Absolut Ocean Spray 8 Pack Sqaure POD & Digital IRC/Coupon BJ's Restaurant & Brewhouse - LTO TX 05/30/2024 06/26/2024 LTO Skrewball Peanut Butter Whiskey 1L Capital Grille - New Items ALL 06/03/2024 06/03/2025 New Menu Items Italicus Rosolio Di Bergamotto Liquer 750ml Hyde Park Prime Steakhouse - New Menu ALL 05/01/2024 3/31/2025 New Menu Lillet Apertif Wine Rose 750ml Maggianos Little Italy - LTO ALL 05/01/2024 5/31/2024 LTO Absolut Raspberry Flavored Vodka Raspberri 1L The Palm Restaurant - Core Beverage ALL 05/08/2024 10/08/2024 Core Beverage Program Italicus Rosolio Di Bergamotto Liquer 750ml Program Name Market Program Start Date Program End Date Program Type Brands Total Wine - Agave Summer ALL 04/17/2024 05/14/2024 Loyalty Coupon Altos, Avion, & Codigo Total Wine - Whiskey of the Month ALL 04/17/2024 05/14/2024 Whiskey of the Month Redbreast 12 Year Total Wine - Absolut Cosmo Always On ALL 05/13/2024 06/19/2024 Loyalty Coupon Absolut Blue and Citron Total Wine - Skrewball AAPI Month ALL 05/15/2024 06/11/2024 Loyalty Coupon Skrewball 750ML Total Wine - Absolut RTD Walk-In Cooler ALL 04/07/2024 07/07/2024 Loyalty Coupon Absolut Ocean Spray 8 Pack Total Wine - Jefferson Summer ALL 06/10/2024 07/07/2024 Loyalty Coupon Jefferson's Portfolio Program Name Market Program Start Date Program End Date Program Type Brands Target - Mother's Day ALL 05/05/2024 05/12/2024 Consumer Sampling Mumm Napa Sparkling Brut and Brut Rose Target - Always On Mumm Napa ALL 05/20/2024 07/04/2024 Digital Display Mumm Napa Sparkling Brut and Brut Rose Target - Jameson Summer ALL 05/12/2024 06/23/2024 Display Rack Jameson Orange and Regular Target - Customer Specific RTD ALL 05/12/2024 06/23/2024 Display Rack Absolut Ocean Spray 8 Pack & Maibu RTD Variety Pack Target - Father's Day ALL 05/19/2024 06/16/2024 Digital Campaign The Glenlivet 12 Year 750ML
NAOP: NEW CHAIN PROGRAMMING
Program Name Market Program Start Date Program End Date Program Type Brands Details Albertson's - Absolut RTD AZ 04/01/2024 06/30/2024 Buy 2 Save $4 Absolut RTD Buy 2 Save $4 Albertson's - Always On AZ 04/10/2024 06/30/2024 End Cap Absolut Blue Buy 2 Save $4 Albertson's - Absolut RTD Summer AZ 04/01/2024 07/09/2024 Buy 2 Save $4 - Digital Absolut RTD & Vodka Flavors Save $3 off Mixers/Buy 2 Save $4 Digital Coupons Albertson's - Jameson Summer AZ 05/01/2024 06/30/2024 End Cap Jameson Regular, Black Barrel, & Orange Top Shelf Liquor End Cap - Loyalty Coupons Albertson's - Malibu Summer AZ 05/01/2024 06/30/2024 Display Malibu Coconut POD Display - Loyalty Coupons Albertson's - Always On AZ 05/01/2024 06/30/2024 Display Absolut Blue & Skrewball POD Display - Loyalty Coupons Albertson's - Kahlua Spring AZ 05/01/2024 06/30/2024 Display Kahlua Top Shelf Liquor End Cap - Loyalty Coupons Albertson's - Cinco De Mayo CA 04/09/2024 05/13/2024 Display Del Maguey Premium Pavilions Placement - IRC & Digital Coupons Albertson's - Jameson SPD CA 04/09/2024 05/13/2024 End Cap Jameson Regular, Black Barrel, & Orange 2 Month EndCap Program on Split Barge - Buy 2 Save $6 Albertson's - Malibu Summer LA 05/01/2024 06/30/2024 Display Malibu Coconut + Flavors & RTDs Priority Stack it Out display program Fry's - Multibrand Summer AZ 04/28/2024 09/15/2024 Sponsored Rack Jameson Regular, Skrewball, Absolut Blue, & Malibu Coconut Local Loyalty Offers Available Fry's - Multibrand Summer AZ 05/19/2024 09/15/2024 RTD & RTS LTO Malibu & Altos RTD/RTS's Local Loyalty Offers Available Ralph's - Multibrand Agave ALL 05/01/2024 05/28/2024 Display Rack Malibu Coconut, Del Maguey, Absolut Blue, Altos, Beefeater, Codigo Buy 2 Save $8 Ralph's - Multibrand Summer ALL 05/29/2024 06/18/2024 End Cap Jameson, Jefferson's, Kahlua, Chivas 12 Yr, Skrewball Buy 2 Save $4 & Local Loyalty Available Ralph's - Multibrand Summer ALL 06/23/2024 07/20/2024 End Cap Malibu Coconut, Del Maguey, Absolut Blue, Altos, Beefeater, Codigo, Jameson, Jefferson's, Kahlua, Chivas 12 Yr, Skrewball 750 ML ONLY Buy 2 Save $8 Loyalty (750ML Only) Kroger - Price Blaster ALL 03/31/2024 05/25/2024 Price Blast Mumm Napa Brut Sparkling Coupon Offering & Digital eCommerce Total Wine - Agave Summer ALL 04/17/2024 05/14/2024 Loyalty Coupon Altos, Avion, & Codigo Agave Summer Programming with Loyalty Coupons Total Wine - Whiskey of the Month ALL 04/17/2024 05/14/2024 Whiskey of the Month Redbreast 12 Year Whiskey of the Month Programming Total Wine - Absolut Cosmo Always On Total Wine - Skrewball AAPI Month Total Wine - Absolut RTD Walk-In Cooler Total Wine - Jefferson Summer Target - Mother's Day Target - Always On Mumm Napa Target - Jameson Summer Target - Customer Specific RTD Target - Father's Day Costco - Multibrand Summer Walgreens - Customer Specific Walgreens - Customer Specific 05/01/2024 06/30/2024 Loyalty Coupon Buy 2 Save $4 Walgreens - Customer Specific 05/01/2024 06/30/2024 End Cap Jameson Regular & Absolut Blue Buy 2 Save $10 (1.75ML) & Buy 2 Save $8 (750ML) - Loyalty Coupon Walgreens - Customer Specific 05/01/2024 06/30/2024 Case Stacks Jameson Regular, Absolut Blue, & Malibu Coconut Buy 2 Save $10 (1.75ML) - Loyalty Coupon Walgreens - Customer Specific 05/01/2024 06/30/2024 Display Glenlivet 12 Year, Caribbean, & Founders Rsv 1.75ML Wall of Value - Buy 2 Save $10 (1.75 June Only) Walgreens - Customer Specific 05/01/2024 06/30/2024 End Cap Jameson Regular, Jameson Orange, & Malibu Coconut Buy 2 Save $4 Loyalty Available Walmart - May & June IRC Programming 05/01/2024 08/09/2024 End Cap Jameson Regular, Malibu Coconut, Jefferson's Reserve, Avion Blanco, Chivas 12, Absolut Blue, Del Maguey Vida & Codigo Blanco Customer Specific Offers - AZ, FL, IL, KY, LA, MI, MN, MO, ND, WA, WI - FSS Endcap Location #2 & #3 Meijer - Absolut RTD 05/01/2024 06/01/2024 Loyalty Coupon Absolut Ocean Spray 8 Pack Sqaure POD & Digital IRC/Coupon BJ's Restaurant & Brewhouse - LTO 05/30/2024 06/26/2024 LTO Skrewball Peanut Butter Whiskey 1L Capital Grille - New Items ALL 06/03/2024 06/03/2025 New Menu Items Italicus Rosolio Di Bergamotto Liquer 750ml Hyde Park Prime Steakhouse - New Menu ALL 05/01/2024 3/31/2025 New Menu Lillet Apertif Wine Rose 750ml Maggianos Little Italy - LTO ALL 05/01/2024 5/31/2024 LTO Absolut Raspberry Flavored Vodka Raspberri 1L The Palm Restaurant - Core Beverage ALL 05/08/2024 10/08/2024 Core Beverage Program Italicus Rosolio Di Bergamotto Liquer 750ml Program Name Market Program Start Date Program End Date Program Type Brands BJ's Restaurant & Brewhouse - LTO TX 05/30/2024 06/26/2024 LTO Skrewball Peanut Butter Whiskey 1L Capital Grille - New Items ALL 06/03/2024 06/03/2025 New Menu Items Italicus Rosolio Di Bergamotto Liquer 750ml Hyde Park Prime Steakhouse - New Menu ALL 05/01/2024 3/31/2025 New Menu Lillet Apertif Wine Rose 750ml Maggianos Little Italy - LTO ALL 05/01/2024 5/31/2024 LTO Absolut Raspberry Flavored Vodka Raspberri 1L The Palm Restaurant - Core Beverage ALL 05/08/2024 10/08/2024 Core Beverage Program Italicus Rosolio Di Bergamotto Liquer 750ml
BOH Chain Fill Rate: 94.7% PRUSA: – 1.6%
For a further understanding of Chain Fill Rate regarding Market, Chain, and/or Brand – please contact the ALD NA team for more detailed information. aldnationalaccounts@sgws.com
NAOP: COMPLIANCE
Cinema
Peterson – Cheesecake Factory
Marmas – Aramark
Griffin
Total Wine & More
Chao
Marriott Int’l
Chains April
Mitch Rick – Regal
Hunter
Cassie
Sean
–
John Brooks – Fogo de
Christine Oates –
Jorge Solis Valencia – So Cal
For a further understanding of Compliance regarding Market, Chain, and/or Brand – please contact the ALD NA team for more detailed information. aldnationalaccounts@sgws.com Market Mandatory Optional AR 76% 43% AZ 79% 40% CA 73% 37% CO 76% 40% DC 67% 20% DE 82% 33% FL 80% 39% HI 71% 40% IA 43% IL 74% 45% IN 29% KY 73% 33% LA 36% 71% MD 56% MN 44% 23% MO 64% NE 43% NM 77% 50% NV 79% 36% NY 75% 36% OR 69% SC 55% 33% WA 84% 52% Region Mandatory Optional West 75% 39% Central 70% 42% East 78% 38% Compliance % Compliance % vs BOH Mandatory PRUSA 76% BOH 75% Compliance % NAOP Customer Compliance % OLIVE GARDEN 67% BUFFALO WILD WINGS 83% APPLEBEES GRILL & BAR 76% OUTBACK - CORE 82% BJ'S RESTAURANT & BREWHOUSE 69% MARRIOTT-COURTYARD MARRIOTT 66% RED LOBSTER - NATIONAL 79% MILLERS ALE HOUSE 72% OUTBACK - OUT WEST 54% CHILI'S GRILL & BAR - BRINKER 97% Gainers and Drainers in Top 10 Volume NAOP Customers
ALD NA RECOGNITION & REDEMPTION
Monthly Recipients: April
Ryan Leon – Total Wine & More
Sarah O’Leary – NRS eComm
Felix Williams – Publix
Joseph Angelico – Publix
Bryan Herman – Arizona
Jody Burgamy – Arizona
Carl D’Ambrose – Kroger
Steve Becraft - Kroger
Watch: ALD Swag Sizzle Vide o
ROUTE TO MARKET
Link to ALD NA SharePoint
Link to ALD NA SharePoint