JULY 2024
EXECUTIVE SUMMARY
National Accounts: July
KEY HAPPENINGS & ACTIVITIES
Monthly NRS Customer Development Connect: July 16
Spring 2024 Retailer Shelf Analysis Report Overview: July 17
Go Brands ALD Connect: July 18
Understanding C Store + PRUSA RTD’s (+ Spirits): July 19
NAOP All Call: July 19
ALD Commercial Strategy Market Visit: Southern California - July 22-26
NAOP + ALD Prioritization & WoW Meeting: July 24
NAOP Commercial Development Connect: July 25
ALD Executive Leadership Meeting: July 29-31
UPCOMING DATES & EVENTS
Walmart/Sam’s Club Summit: Bentonville, AR - August 13-14
ALD Recognition Program – Nat’l Accounts Executive Briefing: August 15
Announcement/Introduction – *New* NAOP SVP Jamie Gruwer: August 16
Introduction – *New* NRS Walmart/Sam’s Club VP Nabil Kawas: August 19
CVS National Chain Update Connect: August 20
PRUSA/ALD Chain Insights Session #13: August 21
Introduction – *New* NRS SVP Alex Drew: August 21
ALD Monthly Leadership Connect: August 22
PRUSA/NRS/ALD Monthly Publix Connect: August 22
NAOP Commercial Operations Red Flag Reporting: August 28
Walgreen’s National Chain Update Connect: August 28
PRUSA/NRS/ALD Monthly Digital Connect: August 29
PERFORMANCE SPOTLIGHT –
NRS & NAOP
July
NRS
• ALD NRS Outpacing 9L Sales vs BOH
• (+5.1% vs +3.1%)
• Dedicated Markets Generated +$1.1m in Value
• Ocean Spray RTD
• 11,246 9L Cases Sold in July
• Publix: +2860 9L Cases
• Malibu House
• Walmart: 8114 9L Cases in July (+1724 9L vs LY)
• Costco: +56% 9L & +57% $
• GoBrands: +67.4% 9L & +49.4% $
• Wholesale Club Channel
• +37.7% 9L & +27.3% Dollars in July
• Absolut: +931% 9L (+3021 9L)
• Eastern Region Outpacing BOH 9L & Dollars
• +10.1% in 9L (+4781 9L)
• +13.1% Dollars (+1M in Value)
• Absolut RTDs: +299% 9L (+3850 9L)
NAOP
• ALD NAOP Outpacing BOH 9L & Dollar Growth
• +3.8% 9L vs -2.4% 9L BOH
• +3.0% $ vs +0.1% $ BOH
• American Airlines: Glenlivet Returns
• +363 9L Cases in July (+5955%)
• Aramark
• +31.1% 9L & +20% Dollar Value
• Absolut Cans: +72.6% 9L (+178 9L)
• Jameson House: +56.4% 9L & +56.3% $
• Colorado: +108.9% 9L (+420 9L)
• Florida NAOP
• +2.9% 9L vs -4.1% 9L BOH
• +6.0% 9L vs -1.4% $ BOH
• 6268 Total 9L Sales (+178 9L)
• ALD East & West 9L & $ Outpace BOH
• Western: +6.0% 9L & +3.2% Dollars
• Eastern: +1.1% 9L & +4.0% Dollars
NRS: CUSTOMER
DATA SOURCE: COMPASS MTD VS LY MTD
32977 Total 9L in July
Jameson Family: +4406 9L
Absolut House: +329% Dollars ($)
Costco WA: +2224 9L vs LY
• The Glenlivet House • Total Wine: +226.6% 9L (+1317 9L) • Costco: +78% 9L (+1240 9L) • Sam’s Club: +76% 9L (+141 9L)
NRS: BRAND
DATA SOURCE: COMPASS MTD VS LY MTD
*TOP 20 VOLUME BRANDS SHOWN
Malibu House
Absolut Ocean Spray
11,246 9L Cases Sold in July
Publix: +2860 9L Cases
Albertson’s: +2029 9L Cases
Walmart: 8114 9L Cases in July (+1724 9L)
NRS: CHANNEL
DATA SOURCE: COMPASS MTD VS LY MTD
Wholesale Club
+37.7% 9L & +27.3% $ in July
Absolut: +931% 9L (+3021)
The Glenlivet: +143% 9L & +116% $
Washington: +422% 9L (+2224 9L)
• Liquor Channel – The Big Three (+10.9% 9L & +11% $)
• Jameson Family: 14949 Total 9L (+2840 9L)
• Absolut Family: 9250 Total 9L (+600 9L)
• Malibu Rums: 12909 Total 9L (+1267 9L)
NRS: MARKET
DATA SOURCE: COMPASS MTD VS LY MTD
Overall 9L Outpacing
+26.6% 9L in Hawaii (+728 9L)
+216% 9L in Delaware (+1790 9L)
+$1.1 Million in value for ALD Dedicated
NRS: REGION
DATA SOURCE: COMPASS MTD VS LY MTD
East Region Outpacing BOH 9L & Dollars +10.1% in 9L (+4781 9L) +13.1% Dollars (+1M in Value)
Absolut RTDs: +299% 9L (+3850 9L)
• West Region: +6402 9L (+5.3%) & +2.1% in Dollar Value (+431K)
• East Region: Target Corp +121% 9L (+544 9L) & +40.3% Value
• Central Region: Cycling Absolut Programming (-22% 9L & -27.6% $)
NAOP: CUSTOMER
DATA SOURCE: COMPASS MTD VS LY MTD
20 VOLUME CHAINS SHOWN
NAOP: BRAND
DATA SOURCE: COMPASS MTD VS LY MTD
9L Sales in June
9L (+375 9L) *TOP 20 VOLUME BRANDS SHOWN
NAOP: MARKET
DATA SOURCE: COMPASS MTD VS LY MTD
Florida
Outpacing BOH in 9L & $
178 Incremental 9L vs LY
6268 Total 9L Sales in July
NAOP: REGION
DATA SOURCE: COMPASS MTD VS LY MTD
NRS: CHAIN FILL RATE
STATE & CHAIN: July
3 UP, 3 DOWN vs LM
3.8%
FILL RATE
July NRS CBP UPDATE
July NAOP CBP UPDATE
NRS: NEW CHAIN PROGRAMMING
NAOP: NEW CHAIN PROGRAMMING
Monthly Recap: July
Org Chart