ALD National Account Monthly Update March 2024 Final

Confidential - Do Not Copy or Distribute ALD NATIONAL ACCOUNTS MONTHLY RECAP

MARCH 2024

TABLE OF CONTENTS 01 EXECUTIVE SUMMARY 02 NRS SNAPSHOT ($ + 9L vs BOH)  Customer  Brand  Channel  Market  Region 03 NAOP SNAPSHOT ($ + 9L vs BOH)  Customer  Brand  Market  Region Monthly Recap: March 04 CBP/CDI/eCBP UPDATES  NRS  NAOP 05 NEW CHAIN PROGRAMMING  NRS  NAOP 06 NAOP COMPLIANCE UPDATE 07 ALD NA RECOGNITION & REDEMPTION

EXECUTIVE SUMMARY

National Accounts: March

KEY HAPPENINGS & ACTIVITIES

 Absolut Excellence Trip (Sweden) : March 1st – 7th

 Absolut Ocean Spray / Walmart NRS Call : March 1st

 Marriott Gold Standard Program All-Call : March 1st

 hosted by Christine Oates

 National Accounts Division Meeting (Dallas, TX) : March 27th – 29th

 hosted by Chris Williams

UPCOMING DATES & EVENTS

 NAOP CBP Meeting : April 8th

 PRUSA IL Chain Summit : April 8th – 9th

 Convenience Channel Summit (Dallas, TX) : April 9th – 11th

 hosted by Evan Callahan

 ALD / PRUSA Joint Marriott All-Call : April 15th

 hosted by Isabelle Clingan

 ALD National Sales Conference (Chicago, IL) : April 16th – 19th

 ALD Executive Leadership Meeting (Dallas, TX) : April 30th

 NRS CBP Meeting (Dallas, TX) : May 2nd

 PRUSA FY25 CA Chain Planning Meeting (Irvine, CA) : May 8th – 9th

NRS: CUSTOMER

23.4k (+8.6%) 9L in March +23.7% Absolut Blue 2,8k 9L Absolut Ocean Spray +6.7% Malibu

DATA SOURCE: COMPASS MTD VS LY MTD

NRS: BRAND

DATA SOURCE: COMPASS MTD VS LY MTD

46.6k (+8%) 9L Standard in March

+8.6% Orange

+5% Black Barrel

+5.6% Target

*TOP 20 VOLUME BRANDS SHOWN

NRS: CHANNEL

DATA SOURCE: COMPASS MTD VS LY MTD

MASS

+5.7% 9L in March

+83% all RTD’s

+32.1% Mumm Brut Rose

+153% Campo Viejo Tempranillo

NRS: MARKET

DATA SOURCE: COMPASS MTD VS LY MTD

9 Markets outpacing BOH $ & 9L +4.8% 9L in Kentucky +58.3% 9L in Colorado +2.2% $ in California

*TOP 20 VOLUME MARKETS SHOWN

NRS: REGION

DATA SOURCE: COMPASS MTD VS LY MTD

West Region outpacing BOH

+2.4%

+1.3%

9L

$

NAOP: CUSTOMER

DATA SOURCE: COMPASS MTD VS LY MTD

*TOP 20 VOLUME CUSTOMERS SHOWN

+17.7% $ (+6.7% 9L) in

+33.7% 9L Jameson +17.7% 9L Malibu +9.4% 9L Skrewball

March

NAOP: BRAND

DATA SOURCE: COMPASS MTD VS LY MTD

*TOP 20 VOLUME BRANDS SHOWN +28.8% Marriott Int’l +45.5% Cooper’s Hawk +18.5% Seminole Gaming +80% Puttshack

NAOP: MARKET

DATA SOURCE: COMPASS MTD VS LY MTD

11 Markets outpacing BOH 9L

10 Markets outpacing BOH $ Illinois +2% 9L & +21.8% $ Minnesota +4.4% 9L & +5% $

*TOP 20 VOLUME MARKETS SHOWN

NAOP: REGION

DATA SOURCE: COMPASS MTD VS LY MTD

Eastern + Central Regions outpacing BOH 9L

Eastern Region outpacing BOH $

*TOP 20 VOLUME MARKETS SHOWN

NAOP: CBP UPDATES

Monthly Recap: March

Last Month:

COMPLETE IN PROGRESS PRESENTED PENDING DECLINED 15 28 11 4 CBP

Monthly Recap: March

NRS: NEW CHAIN PROGRAMMING

–

Ocean

AZ

PHX Suns Sponsor Rack Spring Digital Sales National Spirits End Cap Jameson SPD Customer Specific Spirits Racks Absolut RTD &

Spray Racks

NRS: NEW CHAIN PROGRAMMING

Monthly Recap: March

AZ & NM - End Cap

Save 2 for Offer

AZ - Kahlua Spring 2 for Offer

AZ & NM – Case Stack 2 for Offer

AZ – End Cap for 2 Offers

FL – End Cap for 2 Offers

NAOP: NEW CHAIN PROGRAMMING

Monthly Recap: March

+788 locations +120 locations +105 locations +729 locations +67 locations +84 locations +118 locations +5 locations

NAOP: COMPLIANCE UPDATE

Monthly Recap: March

EVERYDAY BRANDS # EVERYDAY PODs UNSOLD ABSOLUT CHILI PEPPER FLAVORED VODKA PEPPAR 299 ABSOLUT FLAVORED VODKA WATERMELON 5 ABSOLUT GRAPEFRUIT FLAVORED VODKA 80 114 ABSOLUT LEMON FLAVORED VODKA CITRON 80 504 ABSOLUT LIME FLAVORED VODKA 80 112 ABSOLUT MANGO FLAVORED VODKA 80 27 ABSOLUT ORANGE FLAVORED VODKA MANDRIN 80 313 ABSOLUT RASPBERRY FLAVORED VODKA RASPBERRI 80 19 ABSOLUT VANILLA FLAVORED VODKA VANILIA 80 163 ABSOLUT VODKA 80 708 ABSOLUT VODKA ELYX 80 137 ABSOLUT VODKA PEACH 150 ABSOLUT VODKA PEARS 57 KAHLUA COFFEE LIQUEUR THE ORIGINAL COFFEE 1050 MALIBU FLAVORED RUM MANGO 1 MALIBU FLAVORED RUM ORIGINAL COCONUT 539 MALIBU FLAVORED RUM PASSION FRUIT 23 MALIBU FLAVORED RUM PINEAPPLE 19 THE GLENLIVET SINGLE MALT SCOTCH 12 YR 734 THE GLENLIVET SINGLE MALT SCOTCH 18 YR 198 THE GLENLIVET SINGLE MALT SCOTCH ARCHIVE 21 YR 14 THE GLENLIVET SINGLE MALT SCOTCH CARIBBEAN RESERVE 3 THE GLENLIVET SINGLE MALT SCOTCH COGNAC CASK SELECTION 14 YR 28 THE GLENLIVET SINGLE MALT SCOTCH FOUNDER'S RESERVE 3 THE GLENLIVET SINGLE MALT SCOTCH ILLICIT STILL THE ORIGINAL STORIES 12 YR 3 THE GLENLIVET SINGLE MALT SCOTCH THE FRENCH OAK RESERVE 15 YR 91 THE GLENLIVET SINGLE MALT SCOTCH XXV 25 YR 36 Grand Total 5350 EXPLODE BRANDS # EXPLODE PODs UNSOLD ABSOLUT COCKTAILS-OTHER BERRY VODKARITA SPARKLING BERRY 58 ABSOLUT COCKTAILS-OTHER GRAPEFRUIT PALOMA SPARKLING GRAPEFRUIT 65 ABSOLUT COCKTAILS-OTHER MANGO MULE SPARKLING MANGO 59 ABSOLUT MARTINI STILL PINEAPPLE 63 CODIGO 1530 MEZCAL ARTESANAL JOVEN 11 CODIGO 1530 TEQUILA ANEJO 80 34 CODIGO 1530 TEQUILA BLANCO 80 33 CODIGO 1530 TEQUILA BLANCO ROSA 80 206 CODIGO 1530 TEQUILA EXTRA ANEJO ORIGEN 80 1 CODIGO 1530 TEQUILA REPOSADO 80 25 CODIGO 1530 TEQUILA REPOSADO ROSA GEORGE STRAIT 80 5 JAMESON BLENDED IRISH WHISKEY 414 JAMESON BLENDED IRISH WHISKEY 18 YR 12 JAMESON BLENDED IRISH WHISKEY BLACK BARREL 55 JAMESON COCKTAILS-OTHER COLA OTHER 47 JAMESON ORANGE FLAVORED WHISKEY 36 JEFFERSON'S STRAIGHT BOURBON 8 YR 6 JEFFERSON'S STRAIGHT BOURBON OCEAN AGED AT SEA VERY SMALL BATCH 27 JEFFERSON'S STRAIGHT BOURBON RESERVE PRITCHARD HILL CABERNET CASK FINISHED 18 MARTELL COGNAC CORDON BLEU GRAND CLASSIC 153 MARTELL COGNAC VS 80 33 MARTELL COGNAC VSOP 80 31 MARTELL COGNAC XO EXTRA FINE 46 MARTELL GRAPE BRANDY COGNAC VSOP FINISHED IN BOURBON CASKS BLUE SWIFT 1 SKREWBALL PEANUT BUTTER WHISKEY 381 Grand Total 1820

NAOP: COMPLIANCE UPDATE

Monthly Recap: March

MARKET # EXPLODE + EVERYDAY PODs UNSOLD AR 121 AZ 324 CA 1725 CO 377 DC 7 DE 61 FL 1651 HI 112 IL 767 IN 15 KY 314 LA 12 MD 5 MN 707 MO 12 NE 4 NM 50 NV 145 NY 627 SD 1 WA 133 Grand Total 7170

ALD NA RECOGNITION & REDEMPTION

Monthly Recipients: March

Austin Peters – Chicken & Pickle

Jack Pounds – Sam’s Club

Greg Eickhorn - Benihana

Ryan Dow – Albertson’s

Marie Ostermann – Bubba Gump

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