ALD National Accounts Monthly Recap - February 2024

FEBRUARY 2024

Confidential - Do Not Copy or Distribute

ALD NATIONAL ACCOUNTS MONTHLY RECAP

TABLE OF CONTENTS 01 EXECUTIVE SUMMARY 02 NRS  Customer  Brand  Channel  Market 03 NAOP  Customer  Brand  Market Monthly Recap: February 04 CBP/CDI/eCBP UPDATES  NRS  NAOP 05 NEW CHAIN PROGRAMMING  NRS  NAOP 06 NAOP COMPLIANCE UPDATE 07 ALD NA RECOGNITION & REDEMPTION

EXECUTIVE SUMMARY

National Accounts: February

KEY HAPPENINGS & ACTIVITIES

 ALD “Career Chat” Session with PRUSA (Kris Di Loreto & Vince Fusco)

• hosted by Debbie Carabini & Jordan Holland

 PRUSA FY25 Commercial Planning Meeting (Houston, TX)

 ALD Executive Leadership Meeting (Miramar, FL)

 NRS “Execution” Summit (Dallas, TX)

• hosted by JR Allen

 ALD National Account “Roadshow” (Arizona, Washington, California)

 VIBE Conference with NAOP & PRUSA (San Diego, CA)

UPCOMING DATES & EVENTS

 National Accounts Division Meeting (Dallas, TX) : March 27th – 29th

• hosted by Chris Williams

 NAOP CBP Meeting : April 8th

 PRUSA IL Chain Summit : April 8th – 9th

 Convenience Channel Summit (Dallas, TX) : April 9th – 11th

• hosted by Evan Callahan

 ALD National Sales Conference (Chicago, IL) : April 16th – 19th

 ALD Executive Leadership Meeting (Dallas, TX) : April 30th

 NRS CBP Meeting (Dallas, TX) : May 2nd

 PRUSA FY25 CA Chain Planning Meeting (Irvine, CA) : May 8th – 9th

NRS: CUSTOMER

DATA SOURCE: COMPASS MTD VS LY MTD

33.5k 9L in Feb

13k Jameson

4,5k Skrewball

2,7k TGL 14

NRS: BRAND

DATA SOURCE: COMPASS MTD VS LY MTD *TOP

21,4k 9L in Feb

5,4k Walmart

3,7k Kroger

3,2 TWM

20 VOLUME BRANDS SHOWN

NRS: CHANNEL

DATA SOURCE: COMPASS MTD VS LY MTD

LIQUOR

+97.5% Jameson

+39.9% Malibu

+51.5 Absolut Blue

+103.1 Jameson Orange

+289.4% Jameson Black Barrel

+239.1 Skrewball

+326.1% Redbreast

+236.5% Martell Blue Swift

+116.9% Cocktails

+236.9% Rum

CLUB MASS

+314.3% Bourbon

+31.5% Jameson Orange

NRS: MARKET

DATA SOURCE: COMPASS MTD VS LY MTD *TOP

+60.4% California

+24.5% Florida

+4.5% Arizona

+20.8% Illinois

20 VOLUME MARKETS SHOWN

NAOP: CUSTOMER

DATA SOURCE: COMPASS MTD VS LY MTD

+316.7% Absolut Blue

+8380.6% Codigo

200+ 9L PJ Brut & Rose

+272% Jameson Ginger & Lime

*TOP 20 VOLUME CUSTOMERS SHOWN

NAOP: BRAND

DATA SOURCE: COMPASS MTD VS LY MTD

+32.6% TopGolf

60 9L Lettuce Entertain You

49 9L Cheesecake Factory

+18.7% Marriott Int’l

*TOP 20 VOLUME BRANDS SHOWN

NAOP: MARKET

+1.3% New York

+55.7% Nevada

+11.8% Washington

+6.4% Minnesota

*TOP 20 VOLUME MARKETS SHOWN

DATA SOURCE: COMPASS MTD VS LY MTD

NRS: NEW CHAIN PROGRAMMING

Monthly Recap: February

NAOP: NEW CHAIN PROGRAMMING

Monthly Recap: February

+1550 locations +130 locations +10 locations +35 locations +66 locations

ALD NA RECOGNITION & REDEMPTION

Monthly Recipients: February

Mitch Rick – Regal Cinema

Hunter Peterson – Cheesecake Factory

Cassie Marmas – Aramark

Sean Griffin – Total Wine & More

John Brooks – Fogo de Chao

Christine Oates – Marriott Int’l

Jorge Solis Valencia – So Cal Chains

ALD Swag Sizzle Video

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