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ClubsACT CLUBSACTION MARCH 22
KENO 2022: KEEPING THE BALL ROLLING Keno is exploring new ways to engage with customers to drive sales for its venue partners. Utilising new technology for in-venue display and streamlining tickets to make Keno even quicker and easier to play is a vital part of Keno’s strategy in 2022. The coming year will see Keno bolstering its offerings to add further value to the game through a refresh of popular products, focus on training, and more innovative in-venue promotions. Check out at what’s in store for your club. BOOST SALES WITH EXCLUSIVE PROMOS With the introduction of the highly successful ‘Special Buy’ concept, your club can offer customers the chance to win limited edition prizes that only a select number of other venues have. The prize pool is continually being refreshed so your venue can offer an array of new promotions to keep customers engaged. Research has been undertaken to gauge what might excite customers in 2022, so watch out for exciting new prizes coming soon. HAVE HUGE SCREEN TIME Keno’s Retail Image display is a simple way to amplify your venue’s Keno overall presence and create a bigger and better customer experience. The largescale, digital, display solution is designed specifically to attract new players to the game. Talk to your Keno Sales Executive about implementing it this year. KWIKPIK EVOLUTION Playing Keno is becoming even quicker, simpler, and more affordable for new customers thanks to four new Kwikpik games, which offer a fresh version of this popular way to play. Following a six-week pilot across 57 selected venues in NSW and Queensland in 2021, four Kwikpik bundles were chosen based on customer and venue feedback and will now be trialled in around 700 venues in both states in the coming months. Look out for the results later this year.
ALWAYS A SECOND CHANCE Keno can help boost your sales year-round via the popular Second Chance Draw. At the end of every month, Keno randomly draws five players to win $1,000 in cash each. In the last six months of 2021, Keno received more than 271,000 entries into this ongoing promotion. Animations are currently running on Keno display screens encouraging entry. HEADS OR TAILS KICK IT Footy season is the ideal time to educate customers about Keno Heads or Tails ¬– a quick and easy way to play, perfect for quarter and half-time breaks. Keno’s ongoing campaign that aligns with backing a footy team will have your customers thinking, ‘Which side will you choose?’. TRAIN THE TEAM TO PLAY Skilling up your club’s Keno operators via Keno’s training platform is a great way to get the year started. The platform helps staff learn more about the game and better guide their customers in how to play, with unlimited access to eLearning materials and available across all digital devices. More than 2000 venue operators have already used Keno’s new training system since its launch in early December. KEEP YOUR CLUB CONNECTED All Keno’s products are backed by the Keno Connect web site – a dedicated hub where staff can access point of sale, digital and printable marketing assets, as well as tools and tips to bring Keno to life in your club. Visit it now to keep up to date on everything you need to make 2022 your club’s best Keno year yet!
