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Featuring: Andis, Kevin Luchmun, Charlie Venn, and more… HAIR
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The Marketing Issue
Contents
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ello readers! Welcome back to another fantastic issue of Barber. Firstly, thank you all for your amazing feedback on the re-brand! We’re so proud of what we’ve made, and the fact that you guys seem to love it too is an absolute win in our book. This issue, we’re diving in to the wide world of marketing within your barbershop. This has many avenues, a few of which we tapped into for this summery July issue. Waterman & Webb are back, providing their top five marketing tips on page 12. Following on from that, we have a huge chat with some industry professionals from page 14 and are even treated to a special Create This Style from Andis on page 20. We can’t wait to hear your thoughts on this issue. Don’t forget to get in touch on Instagram (@thebarbermagazine) and Twitter (@barbermaguk) to share your thoughts! From myself, and everyone here at Barber, have a wonderful July and we’ll see you next month!
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Editor
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JULY 2022
Featuring: Andis, Kevin Luchmun, Charlie Venn, and more… HAIR
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BEARDS
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SKINCARE
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SHAVING
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BUSINESS
On the cover: Harley Hunt for Urban Jack
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30 Editor Connor Jenkins connor@tgmpublishing.co.uk Commercial Director Mike Smith mike@tgmpublishing.co.uk 01795 509102
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Design and Production Grant Waters, James Taylor 01795 509108
In this issue: 12 14 20 22 24 26
Credit Facilities Manager Lauren Sharpe creditcontrol@cimltd.co.uk 01795 509103
Essential Five: Waterman & Webb provide their top marketing tips. Marketing: We speak with industry professionals to find out how you should be marketing your business.
Digital & Web Developer Matt Coppard
Create This Style: Andis® presents Fluid Vol. 3 featuring Kevin Luchmun. Barbers Around the World: Issy Hickman talks us through the barbering scene in Dubai. Barbershop of the Month: We take a look at what makes Savage’s Barber Lounge tick. Inspiration: Craig Henderson tells us about how his barbershop helps adults and children with additional needs. /BarberMagazine
Managing Director John Denning © 2022 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.
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Industry Update New direction for the Fellowship for British Hairdressing
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together to share ideas, inspirations and determination to take the British hairdressing industry to new levels. Each member not only brings a wealth of experience, but will also be responsible for driving the Fellowship forward. Robert explains: “The launch of our dedicated Executive Board is about recognising the great work that has already been done, celebrating our heritage and driving the Fellowship forward in a fresh and modern way.” Become a member and be part of the
ollowing its 75th anniversary, the Fellowship for British Hairdressing has unveiled its plans for the next 75 years to come – with new initiatives, a new direction and new faces to lead it into the future. With President Robert Eaton at the helm, the Fellowship is embracing the diversity of the industry, the challenges it faces and the opportunities available with the launch of its Executive Board, Fellowship members who have come
future of British hairdressing. Find out more fellowshiphair.com/join/join-thefellowship
Fudge Professional partnered with Secret Spa
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Professional global ambassador Jonathan Andrew personally styling hair for Capital FM radio presenter, Sonny Jay Muharrem, throughout the concert and Secret Spa stylist Samantha Morris backstage in the VIP area, Fudge Professional products were on hand to ensure all guests backstage were show and video ready throughout the day.
udge Professional partnered with Secret Spa to primp and preen singers, presenters and VIPs backstage a this year’s Capital FM Summertime Ball. The UK’s biggest summer part returned to London’s iconic Wembley Stadium in June for the first time since the pandemic began. With Fudge
Hair & Beauty Charity launches annual raffle
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he Hair & Beauty Charity launched its annual raffle on 1st July 2022 and entering couldn’t be easier, as tickets are available for purchase online via the charity’s website. The raffle is renowned for its extensive list of fantastic prizes and this year will not disappoint, with all winners being announced in December 2022. All proceeds raised will go towards supporting the charity’s hair, beauty and barbering beneficiaries. With your help, the Hair and Beauty Charity is able to provide much-needed financial
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support to individuals and their families facing difficult times due to unforeseen circumstances such as illness, bereavement and financial hardship. Jayne Lewis-Orr, President of the Hair & Beauty Charity said, “The funds raised from our raffle helps industry colleagues suffering extreme financial hardship in the aftermath of the pandemic and the looming energy and cost-of-living crisis. This simple act of kindness can not only win you a fabulous prize, but shows struggling industry colleagues that we’re
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all here for them.” To purchase raffle tickets, visit www.hairandbeautycharity.org/raffle
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HAIR LOSS
Ready, Set, Grow Dense is a new, multifunctional range of men’s grooming products which combines active ingredients to prevent and reduce hair loss, whilst offering styling solutions for men who want control and convenience at their fingertips.
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acked by science and innovation, the range has been expertly formulated with help from the team behind Juvida, voted GHP’s The Most Trusted Hair Transplant Clinics in the UK, to bring to market a professional range of multifunctional hair loss prevention and styling products that are born out of first-hand experience and extensive knowledge of male hair loss. The range comprises a Daily Densify Shampoo, Active Densify Salt Spray, Active Densify Styling Paste and Active Densify Hair Vitamins. Containing a combination of Pharmaceutical, Botanical, biotechnological and herbal active ingredients, all expertly formulated with scientific data and knowledge boasting some incredible benefits: • Activate hair follicle regeneration • Increase hair density • Decrease hair loss • Repairs and conditions hair fibres • Improve hair strength
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• Stimulate and improve scalp condition • Repairs and conditions the scalp Hair loss in the UK is estimated to affect 6.5 million men with many experiencing hair thinning in their 20s and 30s. Still a somewhat taboo subject, Dense has two main aims – to provide a revolutionary range of tried and tested products that combine the convenience of styling with hair maintenance and improving volume and density, and to help drive change and reduce the stigma surrounding hair loss. Having been involved in the early trial stages of Dense, Ollie Foster, co-director of Number 47 Barbers in Chester and lead educator with The Great British Barber Bash, said, “Having experienced the physical and mental effects of hair loss and having had a hair transplant several years ago, I understand the emotional impact this has on men. “I was introduced to the team behind Dense at The Great British Barber Show in Liverpool a couple of years ago. I was
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intrigued to find out what they offered on a personal level. Having been asked to trial the products, I can say with confidence that the results have been phenomenal.” Mo, co-founder at Dense comments: “We have spent many years understanding the needs of clients who are experiencing hair loss in all its forms. Our insights and research tell us that prevention is key to gaining control. We’re so excited to unveil Dense to salons and barbers as a simple solution for male clients looking to maintain and promote hair growth, whilst still having the freedom to style their hair as they desire. “We hope that industry experts will join us on our mission to try to remove the stigma around male hair loss, open up conversations around the taboo topic and help to instil confidence in those lacking due to hair thinning or balding.”
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Barbicide - No pretender Every client, every time
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Marketing This issue, we look into how marketing to your clients is beneficial to your business. Photo from Kesman Male Grooming by REM.
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ESSENTIAL FIVE
The magic of marketing The lads from Waterman & Webb are back once again, this time to talk us through their top five marketing tips.
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etailing products is a great way of expanding your revenue. Retailing products suits most salons because it is another pull for clients, especially if they retail a brand that is well known in the non-barbering world. This also gives your business a selling point for social media and advertising because you can use the products company branding and marketing for your own salon. If you become a top seller for the brand, you might even be able to become ambassadors or be affiliated with them. As great as all of this is, if a product you’re retailing isn’t great, customers won’t buy and it creates a surplus of products that you can’t sell. We decided it was time to create our own branded products. Once we had trialled and tested all the products in our salon, we decided to launch the Waterman & Webb Styling Range. It has helped make our brand stronger, so I do believe working on your own salon’s brand is very important before you try to take this route. We worried that if customers didn’t like the products, we had nothing else to give them. However, we believed in our own judgement and it has paid off. We ask for all feedback from customers and have discontinued one product in our line, as the feedback wasn’t what we wanted. 1. Use social media to advertise. This will help customers find you. They will also be able to see the services you offer as well as your finished work. 2. Keep Google up to date. Your Google account for your business is one of the most powerful tools you have. A simple Google search of your business can show everything a customer needs to book an appointment. 3. Customer service. Once clients are in the door, you need to treat them like
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it’s their first time, every time. This, as well as word of mouth, helps in keeping customer retention. 4. Use your booking system to send alerts when appointments are available. We use Booksy, which allows us to send every customer on our database a push notification to tell them when we are free.
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5. Our last tip would be to make sure every client that leaves your shop has a haircut you would like. Even when it’s been a long day, you still need to perform to the best of your ability! Follow @ waterman_and_webb on Instagram.
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MARKETING
Stay sharp X Stay lucky Charlie Venn, Owner of Lucky Sevens Barbershop in Weston-super-Mare, is here to provide some of the best marketing tips, stories on how he’s grown his business and a little about his career.
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omething which every barber should be aware of is the concept of marketing their business to potentially new, and existing, clientele. Since opening his own shop in the South West in October 2019, Charlie Venn has created a space that is constantly growing, a relaxed environment where everyone is welcome. Described as a “modern barbershop with a classic edge”, the business prides itself on its inclusivity, diversity and ability
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to be constantly growing. As I’m sure you’ve heard plenty from us by now, it’s no secret that social media can be a hugely contributing factor to almost any aspect of owning a business. With over 10,000 followers on Instagram alone, we decided to ask Charlie the ins and outs of how social media has helped aid his marketability. He says: “My social media journey has not only helped me grow as a local barber, but also within the industry. Social
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media has its negative attributes but overall I think, within our industry, it really has set the bar for me to promote myself and inspires me to work harder and stay current with styles and techniques.” Naturally, staying on the ball with social media will help to grow your business. It’s 2022, and we have no doubt that this will be a continuing trend for years to come! Charlie sees that the current standard of how barbershop owners market their
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MARKETING businesses using social media is at an all-time high. The standard is competitive with everyone trying to stand out from the crowd. “Barbershops are starting to form more frequently, with goals aiming towards working with brands,” Charlie continues, “Social media is a great way to gain their attention using consistent hashtags and building business pages into a piece of art instead of just photo after photo.” One of the biggest issues that people face, especially when it comes to social media, is the struggle of consistency. The high demand can limit owners’ time to be able to contribute to growing their social media platforms, ultimately harming their online presence and thus, appearing less marketable to a potential audience. Charlie uses Instagram to promote his work, business and events that he attends, and claims that it’s a fantastic way to network with people from big brands and other barbers that share the same interests. The burning question still lingers, however. What if there’s a business owner or barber who’s not as passionate about constant social media content as the rest of us? This, of course, is a completely acceptable way to live your life. Charlie shares his thoughts: “When it comes to marketing their shops, not everyone wants to have an online presence. They might be happy with their status and use their profiles to stay up to date and current, but keep away from the spotlight as such. “I am not a social media guru. I think more people could utilise their time and format their profiles more efficiently.” A method of keeping track of it all is, of course, taking a look at your insights to figure out what the best times to post content would be or seeing how they gain traction from other posts. For followers of Charlie and Lucky Sevens, the data has shown that they love his modern classics over a more creative scissor cut. So, in this case, Charlie would try to regularly post more classics, but still showcase his other work to show off his diverse skillset. “I do feel there is scope for everyone on social media if utilised well,” Charlie adds, “The opportunities are endless and people could be missing a trick if no marketing is done at all. A potential
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customer might be too nervous to pop in and would like to see images prior to making their appointment.“ Aside from posting on social media, a few other aspects can be touched on from a marketability standpoint. The simplest thing to keep in mind is that communication with your clients is key. Being on top of answering messages and replying to comments on the regular is just as important, if not more important, than posting in the first place. It’s important to stay in touch with the people who you have worked so hard to build a relationship with. This will help you grow, and provide more opportunities with word of mouth and people being able to see how much you care for your clients and fellow barbers online. The next big thing to mention is how
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Charlie’s Five Top Tips for Social Media Marketing 1. Study your insights and post four to five times a week. Don’t over-saturate your feed. 2. Use strong visuals. Make your followers know it is you before they read your name! 3. Utilise your hashtags and tags. Make yourself seen! 4. Try to never let your stories expire. 5. Build relationships. Network and support your friends’, and customers’, journeys.
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MARKETING
much working with brand can really help to appeal to wide audience and make yourself more marketable. The consistency that Charlie has worked so hard on has led him to some fantastic opportunities, even meeting people that he’d call his closest friends today.
Charlie has had the pleasure of working with Uppercut Deluxe since he first started in the industry eight years ago: “Working out how my skills can work within a brand was a huge part of my career. Firstly and foremost, believing in the brand and what they
stand for as well as enjoying their products. Marketing really helped me to follow their journey and ensure it was something I truly believed in. “Working in barbershops and using Uppercut Deluxe products on my clients throughout my career, I now fully stock their products in my own shop and have recently become an Uppercut Ambassador which, through showcasing my skills online, attending events and marketing, enabled me to achieve.” One of the key things that it all falls down to is commitment. Charlie has demonstrated that his passion for the industry, sharing it with others and constantly chasing ways to make Lucky Sevens more desirable online, really does pay off when it comes to successfully marketing your business. From barbering to social media, working with brands to keeping in touch with clients, you can find your own unique spins on marketing and apply them directly to your business to see some fantastic results. Follow @charlievenn_barber and @luckysevensbarbershop on Instagram. Photos by James.
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CREATE THIS STYLE
The London Crop by Kevin Luchmun Andis® Company, a leading manufacturer of barbering and grooming tools, its FLUID Vol. 3 Collection is led by Andis International Artistic Team Lead, Kevin Luchmun. Here is a step-by-step guide for one of the many styles available.
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ndis International Artistic Team Lead, Kevin Luchmun, is an award-winning Londonbased barber, stylist, and photographer. He’s renowned for his blend of traditional barbering and high-end men’s hairdressing. During his formative years, he would continuously seek educational opportunities to further hone his craft and rose through the ranks where he held the position of International Art Director for Toni & Guy, heading up their men’s education division. Andis now offers a new online educational website andis.com/ BarberStylistEducation. This site features incredible educational resources, including a suite of free, step-by-step video tutorials led by Andis Company’s world-class global educators to help expand skills, and much more. The London Crop combines elements of precision cutting and sharp detailing. Created using a soft clipper fade throughout the sides and back, this look finishes with a bold, detailed front fringe that demands attention. Barbers and stylists can purchase on-demand access to each FLUID Vol. 3 video directly at andis.com/ BarberStylistEducation/VirtualEducation/ (choose the On Demand Video section to find the collection).
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CREATE THIS STYLE
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Step 9
Step 10
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Step 12
Use an Andis Master® Cordless Clipper, and with the blade closed, cut clipperover-comb on the curve of the head to create the initial guide.
Continue descending the fade using a #0.5 attachment comb with blade closed, cutting below the previously cut section using a C-stroke motion.
With the Andis GTX-EXO™ Trimmer, start to remove the hair around the perimeter.
Blow dry the hair, using fingers and a brush to help add volume at the roots.
Next, use a #2 attachment comb and remove the hair below the previously cut guideline to create the canvas to start the fade.
Remove the attachment comb and begin fading to a smooth transition at the nape area. Start with the blade in the open position, gradually working your way to a closed blade.
Cut clipper-over-finger or use shears to connect the top and back areas using diagonal sections, working with a low elevation to maintain the length at the crown.
Use the GTX-EXO trimmer and visually cut the front fringe to the desired length.
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Switch to a #1.5 attachment comb and open the blade to start descending the fade below the previously cut section.
Repeat this same fading process on the sides.
Then take horizontal sections to connect to the guide on the curve of the head, still working with a low elevation.
Finish styling with product to enhance the texture.
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BARBERS AROUND THE WORLD
Issy H Issy is a female barber based in Dubai. She currently working at Chaps&Co, the first barbershop in the United Arab Emirates to employ female barbers. Issy tells us about the barbering scene in the country.
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BARBERS AROUND THE WORLD
What can you tell me about the barbering scene in Dubai? Barbering in Dubai is intense, fast paced and nothing like you’ve ever seen before. You have to be a perfectionist and give nothing but 110% with every haircut if you want to succeed and retain clients.
What can you tell me about where you work, Chaps&Co?
I work in the best-branded barbershop in the United Arab Emirates. It was
What can UK barbers learn from barbers in Dubai?
established in 2015 with one shop, but has now branched out to ten in a really short amount of time, all with their signature authentic aesthetics.
What are some of the key differences between barbers in Dubai and barbers in the UK?
I think UK barbers would learn a whole new level of professionalism from barbering in Dubai. It’s a corporate world here, and clients want the luxurious experience to wind down from the 24/7 hustle.
The difference between UAE barbers and UK barbers is the competition. Barbers go above and beyond on customer service here to make sure they’re retaining their client base. All the extras and special care to each and every person is essential. Being here makes you thirsty to become a better barber, so it’s constant training, networking and sourcing new ideas to create a better service for your clients. thebarbermagazine.co.uk
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Are there any general thoughts that you’d like to share with our readers? My opinion of barbering in Dubai is that anything is possible. The type of people you’re cutting forces you to level up with ambition and motivation, it makes you want to be the best possible version of yourself in every way. It’s impossible to be lazy here! Follow @issyh.barber on Instagram.
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BARBERSHOP OF THE MONTH
Savage’s Barber Lounge Billy Savage is the proud owner of Savage’s Barber Lounge in Cleveleys. We sat down with him to discuss Savage’s, his opinion on the art of barbering and what makes Savage’s stand out to be this month’s Barbershop of the Month.
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avage’s first opened in the October of 2018, with Billy the owner amassing a hefty eight years of working within the barbering industry before deciding to open his own shop. It’s because of these years of experience that Savage’s was off to such a shooting start, as his barbering history within the industry provided a plethora of knowledge to apply to his own business. Billy tells us more about the start of the business: “My experience in other shops has shown me how to run a shop properly and treat your staff correctly. The business has never been about money, it has always been about my own personal growth and showing my children that you can push your boundaries and achieve your goals with hard work and dedication.” Naturally, the ethos that Billy strives for has helped them grow, to stand out from the traditions and bring a new take on the barbering industry compared to other local barbering businesses. Billy and the team at Savage’s have travelled
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BARBERSHOP OF THE MONTH up and down the UK, attending shows and competitions where they were able to gain a wealth of knowledge from other industry pros and talented barbers alike. This was one of the base layers for helping them create a “fresh approach” to barbering, from the décor to the service that the team provides to their clientele. “We are always honest with our clients when it comes to the latest trends and styles,” Billy continues, “We also operate our open door policy to help anybody who is struggling or just needs a chat. We provide a safe place for people to come and we are always happy to listen and help in any way we can.” Thanks to this, Savage’s has earned not only a loyal clientele base, but a lot of positive feedback which would do nothing aside from bring in even more clientele to share the top-tier business operation with. Savage’s has now been voted into the top ten best barbershops in their area, an achievement that will carry positive word of mouth for years to come. “People always think barbering is ‘just cutting hair’ but it is an art and skill,” Billy adds, “I wanted the shop to reflect this with the unique art we have all around. It reflects all of us who work in the shop.” Walking in to Savage’s, you’ll instantly notice that the theme has a very modern, street feel. Being no strangers to art, specifically the magic of tattoos, the team at Savage’s decided to let this inspire the décor within the shop. From the almost skeletal, alternative logo of the business to the colourful graffiti surrounding the barber areas and mirrors, you’ll immediately get to know how creative and passionate the team are. It reflects the demographic of them, as well as represents what the barbershop stands for. By the age of 30, Billy had a handful of goals, one of which was to own his own barbershop. Alongside this, almost going hand-in-hand with the business, came the eventual stage work, barbering competitions, and sponsorship deals from big brands. I suppose that you could say that by taking the leap and applying the creative spirit of the team to the ethos of the barbershop, this has led to nothing but positive growth within the industry. Billy always wanted to help others
to grow in the industry, have the opportunity to feature in a magazine (Hey, that’s what we’re doing now!) and to “master the work-life balance”. All of this combined leaves only one goal left for Billy, to teach others and to pass on his skills and knowledge to the next generation of upcoming barbers in the industry. What we can learn from Billy Savage and the rest of the team at Savage’s
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Barber Lounge is that you shouldn’t be afraid to put your own spin on your business. Put your name out there, stand out from the crowd and you too can reap the benefits much like how Savage’s Barber Lounge did. Follow @billy.savagesbarberlounge and @Savagesbarberlounge on Instagram, savagesbarber on Snapchat and search Savage’s Barber Lounge on Facebook.
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INSPIRATION
Craig Henderson Craig Henderson is the company director of Craig’s Barber Shop in Bolton and has an amazing ethos around the shop’s gender-neutral and neurodiverse way of operating.
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raig’s Barbershop is an award-winning business which offers barbering services for all lengths, genders and sexualities. With a focus on working with adults and children with additional needs, it’s no secret that Craig’s is making a name for itself within the industry. Craig explains a little about the ethos: “Where do I start? Additional needs are a broad spectrum, this covers the medical, mental, or psychological. It all started with me working at a specialist nursery in Bolton, helping kids with additional needs and also working with a high school that has a broad spectrum of additional needs, which was a real eyeopener for me. “I currently have various clients I support with additional needs, with regulars who are children with autism, and non-verbal autism. People with autism tend to have sensory triggers, whether that’s noise, smell or feel, so this can prove very difficult when doing a haircut. “It takes me back to when I learned to cut hair, as I had to master my scissors and blow-drying before I could go anywhere near a pair of clippers.” Running an all-inclusive barbershop carries certain beliefs and ethos within the staff, along with a heap of benefits to demonstrate the passion for caring about your fellow human beings. You serve the community, which includes every type of person out there. One of Craig’s biggest influences is his son, who has sensory processing disorder (SPD): “It has always been a challenge to cut his hair but learning his triggers has helped me adjust. I cut hair for 19 years in November, and I still feel like I walked into the industry yesterday. “You hear horror stories like kids being flicked with combs, pressures marks on their heads from holding them still and one parent told four barbers to pin the kid down and he head-butted one and broke his nose. I prefer to sit down with
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them, be at their level, and manage a full haircut. “We live in a world that is moneydriven. Yes, it’s nice to have all the money in the world but giving that extra 10-15 minutes could help an awesome, incredible human who just wants look fantastic! We didn’t spend years at college to just be barbers. We are professionals.” Overall, Craig aims to spread the
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message that hair professionals should be more accepting of people from all walks of life. It takes time working with some types of clients, so be patient as you may just end up with a new client for life, sharing moments and stories and helping someone who struggles with having their hair cut. Follow @craighenderson_srsb and @craigsbarbershopbolton on Instagram.
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WAXING
Hive of Beauty David Sneddon, Operation & Marketing Manager at Hive of Beauty tells us a little about why you should be introducing waxing to your barbershop.
What can you tell me about Hive of Beauty?
Launched in 1993, waxing innovators HIVE® of Beauty have been at the forefront of the professional beauty industry since the brand’s inception. The introduction of HIVE®’s first product, “the Beehive” styled wax heater specially formulated “honey” waxes and eventually the development of a full range of depilatory products. This firmly established HIVE® as the industry’s leading authority on depilatory waxing.
What does Hive of Beauty offer barbershops?
The HIVE® Wax range is a complete waxing solution for professionals. As well as an extensive range of high-quality wax heaters, the range includes warm and crème strip waxes, hot film wax blocks and pellets, pre and after wax treatment products and wax accessories/ disposables. A high percentage of male clients are likely to have thick, coarse hair. HIVE®’s Xtra Strong Warm Wax 425g and Xtra Strong Hot Film Wax 500g are excellent options for this due to their potent formulations and thick blends, resulting in wax with a strong grip making it easier to remove difficult hairs. In addition, our Charcoal D/Tox Hot Film Wax Pellets 500g are especially proficient for facial waxing. Powered by Activated Charcoal to draw toxins and impurities from within the pores, leaving skin hair-free, cleansed, and rejuvenated. Charcoal D/ Tox Pellets require no wax strips to be removed and can be used for specialist waxing such as beard shaping or nose and eyebrow waxing
How can waxing become a beneficial part of a barbering business?
Waxing is now a key part of a large and ever-growing male market’s beauty routine. Yet, waxing is still an untapped
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source of income for many barbers. Providing a tailored service to fit male clientele needs can give your business and its revenue a boost. Add-on services such as eyebrow or beard shaping can be tied in with a haircut, providing a tiered pricing structure and raising a client’s spend per visit whilst only requiring minimal additional time in the barber’s chair. It has a two-fold advantage to a barbering business, increased turnover and ensuring clientele need not look anywhere else for their grooming requirements.
Are there any general thoughts you’d like to share?
Potential clients and even existing clients may not assume a barbershop would @thebarbermagazine
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provide waxing services designed for men, so it is essential to reach out to the market and let them know what you can offer. Provide a brief description of different treatments in any literature, and look at producing some video content for your social channels to raise awareness of your services. Providing an excellent service will ensure repeat custom and help you to cultivate a new revenue stream for your barbershop. The HIVE® Wax range is available from all good wholesalers. Contact David Sneddon at Hive of Beauty Ltd on 0141 814 3260 or e-mail david@hiveofbeauty.co.uk Follow Hive of Beauty on Instagram (@hiveofbeautyltd), Facebook (@HiveWax), Twitter (@HiveofBeauty) and search for Hive of Beauty on YouTube.
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INSURANCE
Don’t cut corners
Photo by Allyson Carter
Haircuts and styles are your works of art. Whether it’s a simple trim, colour or specialised treatment, your clients expect to leave looking and feeling great. You build great relationships with them, but if something goes wrong it can be more than just your reputation at risk.
W
ith the rise in inflation and the cost of energy, it might be tempting to cut corners when it comes to your insurance, but it’s important you have the right level of cover for your business. Having the right insurance in place means that you can help protect your business, clients, and employees in the event that something goes wrong.
Top Tips/ requirements RE cover: Allergy Tests
• You must carry out an allergy alert test on existing clients every six months (previously, this was every 12 months). Please note you must follow the manufacturer’s instructions/protocols if they state that allergy alert tests are required more often than every six months. You must always carry out an allergy alert test if you change: • The product/brand. • The manufacturer. • You must keep a written record of every test for at least six years. Each written record must be signed by the client. You must comply with all the above Allergy test requirements, or your insurance may not cover you.
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Photo by delfina pan
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INSURANCE Apprentices
Your apprentice will be covered if they are supervised by a qualified member of staff or training provider. If they are working without supervision, they must have: • a unit accreditation (completion) in the service they are doing; or • at least one year’s training towards a recognised hair and beauty qualification; or • a level 1 qualification (NVQ or City of Guilds) in hair and beauty. See below a real-life example highlighting the importance of the above top tips and having the right insurance in place…
Photo by Jan Kop iva
Consultations
• You must carry out a full consultation before starting any service or treatment that uses chemicals such as colour, bleach, lightener, perm, or relaxer. The consultation must include an assessment of the condition of the hair and scalp. • You must keep a written record of every consultation for at least six years. Each written record must be signed by the client.
Staff training and qualifications
Staff members must hold an appropriate nationally recognised qualification for each service and/or treatment they carry out. Jensten Insurance Brokers recognise ‘shop floor’ (also known as ‘time-served’) experience (continuing professional development) and training provided by manufacturers.
Case Study The Client attended a salon for a colour treatment, during the consultation The Client advised they had previously had a skin test so a further one was not administered. The Client did not raise any issues at the time of the treatment and there was no visible sign of reaction at the salon. However, in the following days, they contacted the salon to advise she had suffered blisters to her scalp and ears. This had developed into swelling around the eyes and sides of the face requiring The Client to attend the hospital. Photographic evidence was provided. On review of The Client’s treatment records, it was discovered that she had a skin test for an entirely different product/treatment. Due to the failure to undertake a skin test as required prior to the treatment, although The Salon Owner had purchased a salon policy,
the cover under public liability (treatment cover) was declined. This left the salon owner personally liable to deal with the claim, and foot the bill for any damages and costs awarded. The compensation to The Client was estimated at approximately £18,000.
Photo by Salah Regouane
The team at Jensten Insurance Brokers has over 20 years of experience between them. They know that no two policies are the same and can offer you enhanced cover suitable for your business needs. Contact the team on 0800 308 1000 or visit the website jensteninsurance.co.uk
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COMING UP NEXT ISSUE...
Photo by Nick Karvounis (@nickkarvounis)
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COMING UP NEXT ISSUE...
Retailing, style and uniform
H
i everyone. I hope that you had as much a blast reading our July issue as we had putting it together. I feel as though I know a little more about how to market a barbering business now, and I’m not even a barber! Next issue, we’ll have two main focuses to share with you. Firstly, we’ve been putting together a fantastic retailing focus to let you in on all of the secrets of how you can make a little extra revenue by selling products to your clients when they come and visit. Secondly, we’re going to touch on something that I’ve not covered in my time here at Barber, but have always wanted to. This, of course, is style and uniform. From some aesthetic touches within your barbershop to ensuring that your clients know that you’re a valuable member of the team, I think that this feature will highlight the pros and cons of bringing a running style to your barbershops. Naturally, this will all go alongside or regular features such as Barbers Around the World, Barbershop of the Month, and our monthly Essential Five. We’re always searching for new contributors for the magazine, and we love working with our readers, so if you’d like to get in touch for any potential feature opportunities, please don’t be a stranger! E-mail me at connor@tgmpublishing.co.uk or message the team on @BarberMagUK (Twitter) or @thebarbermagazine (Instagram) for a chat. Have a fantastic month, see you in August!
Editor /BarberMagazine
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CONNECTIONS ASSOCIATIONS
MALE GROOMING PRODUCTS British Barbers E: admin@britishbarbers.com W: www.britishbarbers.com
Opie’s Beard Co E: info@opiesbeardco.co.uk W: www.opiesbeardco.co.uk
British Master Barbers Alliance E: info@britishmasterbarbers.com W: www.britishmasterbarbers.com
The Bluebeards Revenge Bluebeards HQ, Unit One, Langage Business Park, Eagle Road, Plymouth, PL7 5JY T: 01752 898191 W: www.bluebeards-revenge.co.uk
BARBER & SALON FURNITURE Albert Ewan Design 28 Hayton Close, Cramlington, NE23 2FN T: 016 70 73 89 79 E: studio@albertewandesign.com W: www.albertewandesign.com
Urban Jack 20-22 Wenlock Road, London, N1 7GU T: 020 363 341 20
PROFESSIONAL BARBERSHOP SUPPLIES Hair & Beauty Depot Unit 2, Victoria Road, South Ruislip, HA4 0QF T: 020 3475 8869 E: sales@hairandbeautydepot.com W: www.hairandbeautydepot.com
Concept Salon Design T: 0151 523 0132 E: sales@salonfurniture.co.uk W: www.salonfurniture.co.uk REM UK Ltd Glenfield Mill, Glenfield Rd, Nelson, Lancs, BB9 8AW T: 01282 619977 E: sales@rem.co.uk
MIX Ltd The Cabin, Rectory Farm, Fambridge Rd, Ashingdon, Essex SS4 3LW T: 01702 435804 E: info@mixhairltd.co.uk W: www.mixhairltd.co.uk
BARBERING TOOLS
Morgan’s Pomade Company Limited Tyler Way, Swalecliffe, Whitstable, Kent, CT5 2RT T: +44 (0)1227 792761 E: sales@morganspomade.co.uk W: www.morganspomade.co.uk
Andis T: 01635 581 958 E: info@andisco.com W: www.andis.com
EDUCATION Training Solutions in Hair Ltd National Training locations (England, Scotland Wales, NI and ROI) T: 0208 845 4115 E: info@uktraining-solutionsinhair.co.uk W: www.uktraining-solutionsinhair.co.uk
ENTERTAINMENT
SALON MANAGEMENT SOFTWARE Salon Tracker T: 0113 350 8230 E: info@salontracker.co.uk W: www.salontracker.co.uk
TRAINING
TheMusicLicence T: 0800 086 8804 (quoting ‘Barber Magazine’) W: www.pplprs.co.uk
Saks Apprenticeships 55-59 Duke Street, Darlington, Co Durham, DL3 7SD W: www.saksapprenticeships.co.uk
HAIR REMOVAL Lycon UK Training Academy 343 Fulham Palace Road, SW6 6TD T: 0207 590 9300 E: sales@lyconuk.com W: www.lyconuk.com
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