THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS
Editor
Ailsa Newgreen ailsa@cimltd.co.uk
Publication Manager
Declan Wale declan@cimltd.co.uk
Tel: 01795 509 112
Account Manager
Katy Terrell kt@cimltd.co.uk Tel: 01795 509 112
Design and Production
James Taylor james@cimltd.co.uk
Grant Waters grant@cimltd.co.uk
Head of Digital
Xhulio Bishtaja digital@cimltd.co.uk
Credit Facilities Manager
Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103
Marketing Manager
Lucas Payne lucas@cimltd.co.uk
Social Media Manager
Lily Lawson socials@cimltd.co.uk
Sales Director
Tom Woollin tom@cimltd.co.uk
Chief Executive
John Denning
Editor’s letter
Welcome to the latest edition of Salon Magazine! In such a fast-paced industry, with trends and inspiration constantly evolving, we know staying up-to-date and connected is essential.
Within this August issue, we have curated a range of articles, helping you to keep at the forefront of the industry through the latest insights and developments in hair and beauty.
We delve into the exciting world of haircare, kicking it off with a unique feature, looking into the best strategies and products for combatting hair damage in professional settings. We also share our Essential 5 piece on haircare from within with GLOWWA.
In line with building trust and loyalty with consumers, we hone in on the topic of influencers in the industry and discuss if they’re right for your salon, or if alternative marketing techniques will be more beneficial.
Of course, we are once again sharing our plethora of regular features, including Salon of the Month, Rising Star and A Day in the Life.
Thank you for choosing the Salon Magazine as your chosen beauty resource. We hope this issue inspires you and provides you with valuable takeaways.
6
INDUSTRY UPDATE
Stay up-to-date with the industry’s latest!
12 SALON OF THE MONTH
From bonny Scotland, we feature Laird & Co as our picturesque Salon of the Month.
15 HAIRCARE
We discuss the best strategies and products for combatting damaged hair in the salon.
23 BUSINESS
Are influencers right for your salon? Or are other marketing techniques more beneficial?
26 A DAY IN THE LIFE
We go behind the scenes and spend a day in the life of expert grey colourist Nancy Stripe.
F.A.M.E. TEAM 2026 Semi-Finalists
Announced
The Fellowship for British Hairdressing is delighted to announce the 2026 F.A.M.E. Team SemiFinalists. The Fellowship Academy of Merit and Excellence is an annual initiative that was created to nurture, encourage, and promote an elite group of up-and-coming hairdressers in all aspects of the industry. The F.A.M.E. Team enjoys a busy and fulfilling year which includes mentor days with a variety of industry experts, photoshoots, the opportunity to work on shows and seminars and much more.
The semi-finalists will now be asked to take part in an all-day event on the 8th of September 2025 where they will be invited to showcase their talent and creativity in front of a prestigious panel of judges. When the tasks have been completed, the judges will mark each section, totals will be counted and 16 will become eight to go through to the finals on the 20th of October 2025. The 2026 F.A.M.E. Team will then officially be announced on the 1st of December 2025 at the Fellowship Luncheon and Awards at the Londoner Hotel, London.
Semi Finalists are as follows:
• Chelsey Stone, Chelsey Stone Hair
• Lucy Melvin, Diamond Appearance
• Katie Guise, Ochre Hair Studio
• Samantha Byrne, Vanilla Hair Design
• Amelia Krasinski, KH Arnold
• Meg Piper, Solstice Hair Studio
• Sasha Perkes, Storm Hair Design
• Christina Thomson, The Little Hair Company
• Sofia-Rose O’Kane, Houston Hair
• Zoe Hodgkiss, Zoe Hodgkiss Hair Artistry
• Karis Woodward, Karis Amy Hair
• Troy Boyd, Anthony John Salons
• Cheryl Poulter, Perfectly Posh Hair Design
• Dean Lawton-Taylor, Trinder Hair Studios
• Finlee Spearing, Toni & Guy
• Olivia Brady, Honeycomb Hair
Commenting on the announcement of the semi-finalists, Barry Stephens, Fellowship for British Hairdressing CEO, said, “The calibre of entries for the 2026 F.A.M.E. Team was incredible – which made it extremely difficult to narrow down to 16! All semi-finalists should be extremely proud that they have made it through to this stage. We now look forward to the semi-final in September – best of luck to you all!”
Sweet Squared secures K18 distribution for England &
Wales
Sweet Squared is thrilled to announce its exclusive partnership with K18, becoming one of only two strategic distribution partners in England, Wales, and the Channel Islands. This landmark deal brings the revolutionary biotech-powered haircare brand directly to professional salons — a true industry coup.
K18 has redefined hair repair with its patented molecular technology, earning cult status among stylists and clients alike. And now, thanks to Sweet Squared, salons can access this breakthrough innovation with unmatched support, education, and service.
“K18 chose Sweet Squared because we serve the pro exclusively — we don’t just sell products,” said Samantha Sweet, co-founder of Sweet Squared. “Our passion for education, service, and salon success made us the obvious partner for a brand rewriting the rules of haircare. Our sales team couldn’t be prouder — or more pumped!”
The addition of K18 to Sweet Squared’s portfolio alongside iconic brands like KEVIN.MURPHY, COLOR.ME, epres, CND™, and Nimue Skin Technology strengthens S2’s position as the go-to destination for innovative, pro-first brands that deliver real results.
Andrew Barton named as HBSA Wig Industry Ambassador for the HBSA
The Hairdressing & Beauty Suppliers Association (HBSA) is proud to announce the appointment of award-winning hairdresser Andrew Barton as its first HBSA Wig Industry Ambassador. In this role, Andrew will shine a much-needed spotlight on the UK’s worldclass wig industry – a sector that plays a vital role in supporting NHS patients and restoring confidence to those experiencing medical hair loss.
As HBSA Wig Industry Ambassador, Andrew will help raise awareness of the outstanding work of UK wig makers and suppliers, many of whom are small businesses delivering essential services to thousands of individuals undergoing treatments such as chemotherapy, alopecia, and other hair loss conditions. With a market worth over £5 million, this sector is built on compassion, craftsmanship, and a deep commitment to improving lives.
Stephanie Bruce, General Manager, HBSA, commented, “At the HBSA, we fully support our wig suppliers and makers to promote the best standards and services for their clients, but often they are a part of the industry who are forgotten. That’s why we’re so pleased that Andrew – who is already heavily involved in the Little Princess Trust – is now the HBSA Wig Industry Ambassador.
“Wig suppliers are the unsung heroes, often there for their clients during the most difficult time in their lives. An important part of our work is also with the NHS Supply Chain, sharing common goals to deliver excellent service and products – something that’s absolutely critical to this industry.”
Andrew Barton, whose long-standing charitable work includes his ambassadorship for the Little Princess Trust, shared his enthusiasm, “I’m absolutely thrilled to take on this new role with the HBSA. The work of UK wig specialists is incredibly moving and inspiring – it’s about so much more than hair. These professionals help restore a sense of self during incredibly tough times, and I’m determined to give their work the visibility and respect it truly deserves.”
Denman Stops 8.5 Million Plastic Bottles Reaching the Ocean!
The Denman partnership with Plastic Bank® has reached a massive milestone and so far has prevented over 8.5 million plastic bottles and 170 thousand kilograms of plastic reaching the worlds waterways and oceans. The partnership is now in its third year and the results speak for themselves. Plastic Bank® is an incredible organisation that builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global supply chain as Social Plastic®. Collectors receive credits for the materials they collect which can be redeemed against family necessities such as groceries, cooking fuel, school tuition, and health insurance. Plastic Bank’s blockchain platform secures the entire transaction and provides real-time data which means that Denman can see a snapshot of just how many people and communities around the world have been positively impacted by the partnership (over 1000 people and 83 communities and counting).
Denman Professional CEO Kevin McNamee shared, “The Plastic Bank partnership is pivotal to our CSR strategy and the work they do makes a material difference to the communities in their programme. This is a fantastic milestone but the work goes on and so does our support.”
A Perfect Match
When Swedish haircare brand Maria Nila set its sights on expanding its professional presence in the UK, the goal was clear: partner with salons that reflect creativity, community, and a strong sense of identity. Enter bebop, North London’s award-winning, ethics-first salon known for its bold cuts, fearless colour, and inclusive approach.
With both partners seeing a responsibility beyond their service, the two brands are teaming up to bring a fresh wave of innovation to the professional hair scene. While the product performance always takes center stage, Maria Nila combines highend results with a vision of creating a friendlier world for nature, wildlife and humanity. Maria Nila has always been an industry leader within environmental issues and since last year is also a proud B-Corp member.
We sat down with Pont Smith, founder of bebop, to learn more about the salon and about what this partnership means to them.
Tell us more about your salon and vision?
bebop wasn’t created to fit in, it was built because the industry didn’t. I wanted to tear the system up and build
something new, grounded in honesty, compassion and guts. The aim was to create a salon that put people before image and creativity before conformity. It was designed to feel human. No egos, no gatekeeping, no rigid binaries and no one-size-fits-all beauty. Just great hair, honest advice and client care that goes deeper than surface level. I wasn’t chasing trends—I was focused on being true, and it worked.
bebop isn’t chasing traditional definitions of success, it’s setting a new standard for what salons can be.
Both team bebop, and Maria Nila are strongly ethics driven, tell us more about the partnership and what it means to you as a salon?
Our ethics were never a marketing strategy, they’re just how we think all salons should be. We believe that
inclusivity, sustainability and transparency should be standard.
When Maria Nila approached us, we did our homework. They’re not just a brand with a vegan logo, they’re B-Corp certified, climate-conscious and built from the ground up with sustainability in mind. Partnering with a brand like Maria Nila means we can keep doing what we do without compromising our values.
Maria Nila recently launched a new color system, Color Collection, which is a high shine, long lasting color system with a patented bonding technology, “We wanted to create a color system that was easy to use, easy to love, and easy to connect with,” says Louise Bjelke, Marketing Manager at Maria Nila. “We could not be more thrilled to partner with bebop and make it one of our color destinations in the UK. Their creativity and playfulness really align perfectly with our brand and we are extremally excited to have them onboard!”
Your team are known for your bold colors and cuts. What are some key features that you look for in your tools – color and products – to keep innovating?
Creative work needs tools that can keep up, not hold you back. We need flexibility and performance. We’re known for bold, high-impact colour but we also do refined, understated work - lived-in blondes, seamless blends and soft tonal shifts. Our products need to do it all: vibrancy, softness, longevity, and serious shine.
What’s impressed us with the Maria Nila system is how refined it is. The bleach lifts clean without compromising condition, and the toners, especially in blondes, give real dimension and softness. There’s movement, tone and the shine is unreal. Our clients constantly comment on how long their colour lasts and more than anything, how glossy and healthy it looks weeks down the line.
What are some aspects that you have noticed with the new Maria Nila Color Collection that helps you and your staff in your every day business?
The system has genuinely changed the pace and flow of our day-today. The colours go on smoothly, perform predictably and don’t require babysitting. The shine is next level and the bond technology does what it claims. The hair feels stronger, not just softer and that’s something both our stylists and clients are noticing.
The Boost shades have opened up new creative shortcuts. We’re adding micro-tones (a drop of red, violet, even yellow) into lived-in blondes or soft brunettes, and it instantly makes the colour feel more bespoke. What’s been most exciting is how easy the range is to navigate. It’s built in a way that gives the team confidence straight away. That kind of confidence creates better outcomes and more loyal clients.
3
Quick Questions with Tanahya Grace, hairdresser at bebop and Educator for Maria Nila
Favorite hair trend right now?
I keep seeing things like ‘mocha’ this and ‘cowboy’ that, but it’s usually just a renamed version of something we’ve done for years. What I really love is adding subtle, creative tweaks to toners, barely-there touches of pink or lavender. Blonde but your mates look at you, squint, and ask, “Wait... is your hair pink?”. That’s why I love giving clients the Maria Nila Colour Refreshes as they’re perfect for keeping those soft tones going at home.
Product you think everyone should know about?
Maria Nila Power Powder, oh my god! It’s a volumising, matte styling powder that packs a punch and is FANTASTIC in bangs or around the crown for a little extra something-something.
How has the new Maria Nila Color system changed your colour game in the salon?
The Sheer Toners are absolutely stunning. They deposit fast, even and beautifully, and with the Boost collection, I can create those fun, bespoke tweaks to my blondes that actually last.
3 Quick Questions with Olivia Robin, hairdresser at bebop and Educator for Maria Nila
Favorite hair trend right now?
I’m falling in love with the French bob. It’s giving attitude with precision. Chic, sharp and always a serve. It somehow
manages to say ‘I’m cool’ and ‘don’t speak to me’ at the same time, which I deeply respect. Styling it with the Maria Nila Salty Mist is my go-to move. It adds just the right amount of lived-in texture without losing the structure.
Product you think everyone should know about?
The Maria Nila Spray Wax. I don’t just recommend it, I preach it. It’s like texture in a bottle. Volume, grit, hold, drama, all without the crunch. I use it in fringes, on roots, through ends, basically anywhere hair exists. It’s the kind of product that makes clients say, ‘Wait, what was that?’ and that’s the goal, isn’t it?
How has the new Maria Nila Color system changed your colour game in the salon?
It’s given me main character energy behind the chair. The colours do what they say they’ll do. The toners are smooth, the shine is wild and everything falls into place like it read my mind, which means I can focus on creating colours that feel elevated. I’m in full control but the results still bring the drama that makes clients feel like celebrities. Clients leave swishing their hair like they’re in a shampoo ad and I fully encourage it.
You’ll find bebop at 8 Hornsey Street, London N7 8EG and on social media @bebopldn
To learn more about Maria Nila and their Color Collection please visit: www.marianilapro.com @marianilaprofessional & @marianilastockholm on social media
Nail’d It!
Featured as this month’s Rising Star is Mia Farrelly, also known as @bymiaf, discussing the importance of consistency and a willingness to learn in order to stand out.
Please introduce yourself and tell us what ignited your passion for nails.
I think I’ve always had an interest in the beauty industry, but my passion for nails really started from the love of getting my own nails done. When I was in my mid-teens, I remember asking my parents to buy me all sorts of nail supplies, and convincing my friends to let me practice on them. In 2018, I took an acrylic nail course, but I left lacking confidence, feeling super disheartened and convinced it wasn’t the right path for me, mainly because acrylics were the only option I knew of growing up, and it didn’t quite feel like the right fit.
Then, about a year later, I came across builder gel. I started watching videos, did some research, and eventually booked myself onto a course. Although my interest in nails was clear early on, it wasn’t until I discovered builder gel that my passion really sparked. From there, I was able to channel my passion and excitement into creating my business and becoming self-employed.
How did you find your style? What are your tips for other nail specialists trying to stand out?
I think I’ve tried a bit of every style and, for me, it really comes down to what excites me the most. I’ve got a wide range of clients, from girls who love a clean, simple French tip to those who go all out with nail art, chrome and 3D designs. You name it, they’ll try it! And while you can’t go wrong with a classic, polished look, my heart will always lean toward the colourful, funky and fun designs.
Over time, I’ve learnt that standing out isn’t just about bold designs it’s about being consistent and staying open to learning. It’s not always about perfection; practice makes progression. Your style will naturally develop the more you experiment and refine your skills.
Something that’s just as important as your work is the experience you create; building genuine relationships with clients makes all the difference. The energy you bring to an appointment matters; when people feel comfortable and valued, they’re much more likely to return. I think it’s the same for social media too; standing out isn’t just about posting pretty photos, it’s about connecting with people. Taking the time to reply to comments and engage with others helps build real connections, and that’s what makes your page stand out.
What would you describe your speciality as, and how did this define your target audience?
I’d say my speciality is fun, bold and creative nail art. I love working with colour and mixing different styles. I think
my style of work attracts people who want to express themselves through their nails. Some of my clients come to me with three or four inspo photos they’ve combined, asking me to bring their vision to life because they want something a bit different. Others come with a general idea, but trust me to put my own twist on it.
Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content works best to increase bookings?
Before, I was only posting content every now and again, but recently I decided to be more intentional with what and when I post. I started creating designs and content based around the current season, and I found that when I shared ideas that matched what people were looking for, I started to get more interaction. I’ve also learnt that the more consistent I am, the more my following grows naturally—and tagging my location means I’m being found by people in my local area, which has definitely led to an increase in bookings.
What are your goals for the future, and how do you plan on achieving them?
A short-term goal that I’ve actually just reached was hitting 5k followers on Instagram, which is super exciting! I’d also love to work with brands to create content, so I’m focusing on staying consistent with my posts and pushing myself to make more video content in the hope of getting those opportunities. I’m also moving to Manchester soon, so a big goal of mine is building a whole
new client base and getting my name out there in a brand-new city.
What has been your favourite nail trend in recent months, and what trends are you predicting for summer nails?
One trend that’s been really popular is starfish, and I’m honestly obsessed. I love
that you can pair it with a simple French tip, and it instantly transforms the look into a minimalist holiday vibe, or you can add it to a colourful mix & match set.
For summer, I think we’ll keep seeing beachy, tropical-inspired nails like starfish and hibiscus flowers. Blooming gel is always a fan favourite too. 3D shells seem quite popular, and I think they’ll be sticking around for summer.
Salon of the Month
Laird & Co,
Edinburgh
Creating a blend of comfort and luxury was my main inspiration. The idea was to create an atmosphere that feels stylish but also inviting, somewhere that’s comfortable for clients to relax.
Sitting in the heart of Edinburgh’s West End, designed to feel like a home away from home, is Laird & Co, providing the city with a beauty hub that’s warm, welcoming and effortlessly luxurious. It’s not just about great hair, it’s about creating an experience. From the carefully curated interiors to the relaxed atmosphere, every detail ensures clients feel comfortable, pampered and completely at ease.
Speaking about the design of the salon, owner Christopher Laird shared, “The interiors are very much influenced by my personal love for interior design. I wanted the space to feel like an extension of my own home. Creating a blend of comfort and luxury was my main inspiration. The idea was to create an atmosphere that feels stylish but also inviting, somewhere that’s comfortable for clients to relax.”
Every detail has been meticulously selected, from the handpicked lighting to the marble offcut tables, to create a stylish yet inviting atmosphere. For Christopher, there wasn’t a specific theme in mind when designing the salon; instead, he shared, “I’ve gone for more minimal, curated furniture, like loungy armchairs and coffee tables, instead of traditional salon seating. I also wanted to add a sensory experience, so I’ve incorporated high-end brands like Loewe candles and hand soaps to ensure clients feel pampered and relaxed.”
When curating the treatment menu, consideration was given to the audience Laird & Co hoped to attract. Christopher noted, “It was important for me to design services that reflect the salon’s ethos of offering high-end, tailored treatments. Every service we offer is carefully curated to meet the needs of clients who seek both quality and luxury, with a focus on enhancing their natural beauty. We want them to leave feeling their very best.”
At Laird & Co, stylists are hired for their independence, motivation and desire to take their career to the next level.
The salon is designed for those who want the freedom to run their own business while being part of a high-end, creative
environment. Christopher explained, “It’s important that anyone who joins us is a self-starter, passionate about what they do, and has great chemistry with the team. We value good energy, professionalism and a collaborative mindset. After all, the right atmosphere is just as important as the right skills.”
Clients note the relaxed yet luxurious atmosphere of Laird & Co. Being in the heart of a busy city, clients appreciate the feeling of escaping to a space that feels both tranquil and homely. Since transitioning to a more personal 1:1 experience, clients have embraced the intimate and tailored approach, finding it a refreshing change from the traditional salon setting.
In order to be recognised in a competitive industry, Laird & Co focus on showcasing the unique, intimate experience that sets Laird & Co apart. The dedicated social media and marketing team help bring this to life through online presence, capturing not just the hair but the essence of what it feels like to step foot into Laird & Co. Telling the story of the brand with a more lifestyle-driven approach allows potential clients to connect with the salon experience before they even step through the door.
In a busy industry, Christopher’s approach to business is all about the experience rather than the transaction. Laird & Co isn’t just a place for hair services, it’s designed to be a retreat. The boutique feel of the salon ensures a more intimate and exclusive experience for clients.
Looking ahead, the goal is to stay true to the vision while allowing the brand to grow and evolve naturally. Christopher shared, “After years of working in the industry, I want to fully enjoy this chapter of my career, keeping my clients’ needs at the centre of everything I do. Their experience will always shape the direction I take, ensuring we continue to adapt and improve.
“While I’d love to see the brand expand in the future, potentially offering more co-working spaces for independent stylists, right now I’m focused on refining and enjoying what we’ve built.”
We value good energy, professionalism and a collaborative mindset. After all, the right atmosphere is just as important as the right skills.
Create bright, beautiful blondes your guests will love—without fumes. Color Purity’s Pure Brilliance lifts up to 9 levels without ammonia, irritating fumes or compromise on performance.
Haircare
Start from Within
Most clients focus on surface-level fixes when it comes to hair health, masks, serums, the latest styling tricks. But what if true results start from within? That’s the philosophy behind GLOWWA. Founded by nutritionist therapist Suzanne Cooper after her own experience with hair loss, here’s how GLOWWA is turning hair health on it’s head.
Reducing Shedding
Hair shedding can be distressing for clients and hard for stylists to solve. GLOWWA HAIR FOOD targets the hair growth cycle with nutrients that reduce shedding and stimulate regrowth. Most users begin to see results within 12 weeks, making it a reliable, long-term solution.
Tailored Formulas
Hair health isn’t one-size-fits-all, and GLOWWA’s range reflects that. HAIR FOOD MENO supports women before, during and after menopause with added ingredients for hormonal balance and skin health. HAIR FOOD MENS targets male hair loss with natural DHT blockers like Saw Palmetto and Pumpkin Seed Extract, while also supporting digestion, prostate health, mood and focus.
GLOWWA COLLAGEN CREAMER offers a simple daily ritual, blending patented collagen peptides, MCT and hyaluronic acid to boost skin hydration, improve hair strength and elasticity, and support joints and digestion. Clinically proven and easily absorbed, it delivers results from fine line reduction to increased energy and focus.
More than just hair
GLOWWA’s inside-out approach doesn’t stop at the scalp. The carefully chosen ingredients help address the root causes of poor hair health – from stress and inflammation, to hormonal shifts, digestion issues and nutritional deficiencies. With added wellbeing benefits to support the body through modern daily life, clients report feeling better overall: improved mood, more energy, clearer skin, and reduced sensitivity. It’s more than a supplement – it’s a way for stylists to support clients in feeling good, inside and out.
Brand Trust
From day one, GLOWWA has been shaped by hair professionals. There’s now a growing ambassador network – including Errol Douglas MBE, Sophia Hilton, Jack Mead, Sarah Louise Keane and Alan Beak – as well as the GLOWWA Insiders: a tight-knit community of stylists who believe in the product and see the results firsthand.
“GLOWWA is revolutionising the way we think about hair health,” says Errol Douglas MBE. “It’s not just about looking good – it’s about supporting the hair, skin and body from the inside out. I’ve seen first-hand how it transforms hair and overall wellbeing, and it’s something salons can offer their clients for real, lasting results.”
Supports Salon Growth with Education and Exclusivity
GLOWWA doesn’t just deliver results for clients – it adds real value for stylists too. As an approved stockist, you gain access to exclusive education, in-depth product knowledge, and GLOWWA’s course in hair nutrition, equipping you to confidently talk about inner health and hair with clients.
From in-salon retail opportunities to early access to new product launches and support with events and activations, GLOWWA gives salons the tools to grow a loyal, results-driven retail business – built on trust and transformation.
Custom Basins is the home of award-winning, no mains water vanity units that don’t break the bank.
Designed for salons, studios, and commercial spaces without plumbing access, their fully automatic sink systems deliver hot and cold water at consistent pressure – no pedalling, no plumbing, just plug in and go. From compact vanity sink units to backwashes and even bespoke options to suit your needs, each product combines style, function, and flexibility.
Approved by many UK councils for licensing purposes and accepted across the EU subject to local regulations. Custom Basins is a trusted solution for professionals across the UK, US, and Canada. Founded by husband-and-wife duo Niko and Annie, this family-run business offers free delivery and flexible payment plans to help you get started without the upfront pressure.
EXCLUSIVE FOR SALON MAGAZINE READERS:
Receive a FREE handmade mystery gift with every order –just use code FREEGIFT at checkout. While stocks last!
Say Hello to Curl Curl
This month we spotlight Curl Curl, the latest curl friendly range from O&M and discuss how this curl-loving range enhances natural textures.
Say hello to Curl Curl
Introducing the newest range from O&M – the pioneers of clean, kind haircare. Meet Curl Curl, the brand-new line designed to care for your waves, curls, and coils. It defines, hydrates, and enhances natural textures. This is curl confidence, bottled.
Luxuriously packaged, each product in the range features a Free From Five formulation – free from sulphates, parabens, propylene glycol, MIT, and triclosan.
Certified by PETA (People for the Ethical Treatment of Animals) as Cruelty
Free, O&M products combine highperforming natural ingredients and are trusted by top salons and boutique retailers around the globe.
Explore the Range:
CURL CURL SHAMPOO
Cleanse, don’t strip. This curl-loving cleanser is packed with hydrating avocado oil and chia + flaxseed to gently purify without disrupting your natural curl pattern. It leaves curls soft, springy, and ready to soak up the good stuff. No dryness, no drama — just great curls.
Best for: Cleansing and defining natural curls while boosting hydration and softness.
CURL CURL CONDITIONER
Moisture with movement. Designed to deeply hydrate without weighing curls down, this nourishing conditioner smooths frizz, detangles with ease, and restores bounce.
Infused with plant-based oils and glycerin, it leaves every twist and turn feeling stronger, softer, and more defined.
Best for: Deeply nourishing and
enhancing curl definition while restoring hydration and shine.
CURL CURL CREAM
Your curl’s daily dose of moisture. A rich, curl-quenching cream that melts into textured hair to define, hydrate, and soften without heaviness. It’s the perfect prep step for frizz control and all-day bounce — with clean ingredients and maximum definition.
Best for: Shaping curls with soft hold, hydration, and frizz control.
CURL CURL GEL
Hold that still moves. This lightweight styling gel gives curls smoothness, shape, and hold. Powered by chia and flaxseed for flexible control, it keeps coils, waves, and ringlets in rhythm while fighting frizz and humidity. Think sculpted, not stiff.
Best for: Holding curl shape and moisture while preventing frizz.
CURL CURL SPRAY
Wake up your waves. This moisturereviving mist refreshes second (or third) day curls without the need to rewash. Hydrating, reactivating, and softly scented with clean citrus, this spray brings curls back to life — springy, shiny, and full of volume.
Best for: Refreshing and reshaping curls while controlling frizz.
O&M is built on three values:
Clean, Kind, Original.
We are clean
We were the original pioneers of ammonia, PPD, and resorcinol-free hair colour. It’s in our DNA. We believe hair colour is a health choice, and our community trusts us to think carefully about hair wellness.
Our haircare is made in Australia, in our own solar-powered factory in Sydney. It’s free from phthalates, sulphates, parabens, ammonia, propylene glycol, MIT, and triclosan. We use native Australian ingredients and highperforming naturals.
We are kind
We’re committed to making a positive impact in the haircare world. Our sustainability journey is ongoing and
holistic. We care not only about what goes down the drain in salons and homes, but also about how we package and recycle.
All of our Australian haircare and styling products are packaged in postconsumer recycled plastic (PCR). We developed the first recycled aluminium hair colour tube, and use FSC-approved paper for all our packaging.
Our products are kind to hair. We are transparent, honest, socially and environmentally aware — kind to our clients and our industry. We are vegan and PETA-approved, and we contribute a portion of our turnover to the Australian Made foundation — look for the symbol on our packaging.
We are original
O&M is a female-founded, entrepreneurial brand.
We used to say we were a band of rule-breakers. But we’ve come to realise we’re not breaking the rules — we’ve just been making our own all along.
We challenge artificial norms in haircare and the industry as a whole. We attract like-minded people who want to be part of a community that does things differently and believes anything is possible.
Want to know more or become a stockist?
Contact exclusive UK distributors, Salon Business Solutions Ltd. www.sbs-hair.com 0330 3206000 info@sbs-hair.com
Repair the Tear
With hair health a priority for all clients, we discuss dealing with damaged hair in-salon, offering solutions to not only improve hair health, but also build lasting trust with clients.
In an era of advancing haircare technology combined with clients demonstrating a deeper, invested interest in hair health, maintaining healthy and vibrant hair has quickly become the epicentre of hair care regimes. It is possible to optimise hair at home, but in-salon treatments are the ones that truly elevate results, which leads me to the importance of in-salon bond building!
These bond-building treatments aim to restore broken disulphide bonds, which are crucial for maintaining the integrity and resilience of hair strands. Exposure to an array of aggressors damaging hair, such as heat from styling tools, pollutants, and chemical procedures, can cause hair to become weak and susceptible to breakage. Bond-building treatments contain concentrated formulas that work to repair disulphide bonds and keep them full of life!
While bond builders are an important addition to any salon’s repertoire, it’s important to ensure clients understand they work to strengthen and condition damaged hair, but they may not be able to revive dead hair fully. Being realistic with clients is the best way to manage expectations, explaining that a trim and a proper hair care routine are best to maintain the new healthy hair growth.
Jake Nugent, OSMO Ambassador and hairstylist, believes repair treatments within the salon play a huge role in building long-term client trust. He shared, “When you put a client on a proper hair journey, it shows your commitment to their hair’s health; it’s not just about appearances. Being 100% transparent and honest about what a client’s hair needs, and setting realistic expectations, forms a stronger clientstylist relationship. Clients will return when they feel you genuinely care about their hair, not just the final look.”
Treatment offering depends entirely
Being 100% transparent and honest about what a client’s hair needs, and setting realistic expectations, forms a stronger client-stylist relationship.
on the condition and needs of the client’s hair. Many clients may wonder, ‘What is the difference between insalon treatments and the ones you do at home?’ and it’s important they understand the difference. In-salon bonding treatments are the most intense treatments available. When used by a salon professional, the highly concentrated formulas help to penetrate the hair more deeply, repairing further,
working in tandem with at-home products.
Jake suggests starting with an OSMO Chromaplex treatment, especially for damaged or chemically processed hair. He continued, “This bond-building service repairs internal hair structure and improves strength. I always suggest that clients continue the care at home with OSMO Chromaplex Shampoo and Conditioner, to maintain the results and
prolong the effects between visits.”
Alternatively, Paul Davies from Holy Ghost Hairdressing is a keen advocate for the Keratin Complex VitalShot, acting as an extra keratin hit that intensifies both strength and moisture and provides the healthiest results. Paul noted, “VitalShot is a powerful, no-added-time option that strengthens damaged hair from the inside out without leaving a permanent coating on the hair. I’ve yet to meet a single client who didn’t want a shiner hair, a more radiant colour, or a brighter blonde. In turn, this gives me greater confidence with every hair type.”
When it comes to adding bonding treatments to your salon offerings, it’s important to pick a brand that’s right for you. With an abundance of products on the market, understandably it can feel overwhelming knowing what to look for.
Anabel Kingsley, Philip Kingsley Brand President and Consultant Trichologist, emphasised, “There are many bond repair treatments on the market; however, I would always advise looking for one with minimal conditioning agents. Often these agents are just smoke and mirrors, making the hair feel better. The more conditioning agents a bond repair product includes, the more it prevents the repairing actives from working.”
Once you’ve selected the right brand for you and your salon, it’s key to remember care doesn’t end in the salon, and at-home care is equally as important to maintain the health. Through retailing professional-quality haircare, you ensure clients get the right products for their hair needs. Jake noted, “By recommending, and explaining how to use, these products, clients can continue their haircare routine confidently at home. This not only protects the results achieved in-salon, but also reinforces your role as a trusted expert. From a business point of view, it also provides extra revenue and improves client satisfaction, as they see better, longerlasting results between appointments.”
Ultimately, with bonding, the results will speak for themselves, but it’s important clients understand the treatments and the products used. Technical terms may be confusing, so try using layman’s terms to convey the scientific process. The more clients understand, the more likely they are to relate, understand and re-buy!
There are many bond repair treatments on the market; however, I would always advise looking for one with minimal conditioning agents.
Business
Fix the Fuss
Dealing with client complaints is an inevitable part of running a salon, but how you handle them can make or break your reputation. A professional approach not only helps resolve issues but can also strengthen client relationships and build trust.
Listen Up
Allow the client to express their concerns fully without interrupting, demonstrating respect for their perspective, and give them a chance to feel heard. Often, clients just want to vent their frustrations. Through active listening, nodding and making eye contact, you convey to the client that you care about their feelings, and by the time they’re done, you’ll have a better understanding of their issue.
Feelings Matter!
Once you understand the complaint, acknowledge the client’s feelings. Even if you believe the issue was out of your control, showing empathy is crucial. Phrases such as “I’m sorry this didn’t meet your expectations” can go a long way in calming down a distressed client. Acknowledging their feelings doesn’t mean you’re admitting fault; it simply shows that you understand their point of view.
Take Responsibility
If the complaint is valid and your salon made a mistake, take responsibility for it. Own up to the situation and assure the client that it will be corrected. A simple apology, such as “I’m really sorry for the mistake; this is not the standard we aim for and we’ll make it right”, can help to defuse the situation. Clients appreciate honesty, and taking responsibility can show them that you’re a reliable business owner who cares about quality service.
Find a Solution
After acknowledging the issue, it’s important to then propose a suitable solution. Depending on the nature of the complaint, the solution may be a re-service, a discount, or a complimentary service to make up for the poor experience. For example, if a client is unhappy with their haircut, offering to redo the service at no charge or with a more senior stylist could help resolve the issue. It’s important to tailor the solution to the specific situation, and, sometimes, offering multiple options gives the client a sense of control.
Follow Up
After resolving the issue, don’t just leave it at that; follow up with the client within a few days to ensure they are satisfied with the solution. A little call or thoughtful email asking if they’re happy with the resolution can show you genuinely care about their experience. This follow-up can help turn a disgruntled client into a loyal one, demonstrating your commitment to customer service.
PRODUCT FOCUS
Pamper Sensitive Skin
Tailor your beauty regime and find your perfect skincare rhythm with the ANLAN Radiofrequency for face machine, equipped with an 18K gold flat head. Containing 9 beauty functions, the all-in-one design combines radio frequency, microcurrent, and phototherapy to achieve comprehensive skin care. A luxurious 18k gold head makes skin care gentler and effectively enhances absorption. Skin-tightening radiofrequency technology provides deep anti-ageing, tightens skin, and reduces fine lines. Light repair therapy with red light for anti-ageing and blue light for anti-acne helps to improve skin quality and health. www.anlan.com
Roll with it!
Quick, accurate & hygienic waxing
HIVE® Roller Cartridges help professionals achieve a perfect flow of depilatory wax; when heated, the superbly designed cartridges will provide accurate and consistent delivery of depilatory product to the treatment area for a perfectly smooth, hair-free finish!
Ideal for waxing large areas such as legs, and when combined with HIVE®’s range of patented Roller Heads, they can also be used for areas such as underarms or eyebrows. Providing no-fuss, convenient, high-quality results.
HIVE Roller Cartridges 80g are available in a wide variety, including HIVE® Warm ‘Honey’ Wax 6 x 80g, HIVE® Xtra Strong Wax 6 x 80g, HIVE® Tea Tree Crème Wax 6 x 80g, HIVE® Sensitive Crème Wax 6 x 80g, and HIVE® Lavender Crème 6 x 80g. www.hiveofbeauty.com
Find the Perfect Curl
Achieve up to 3x faster high-definition results that last all day with the latest ghd chronos curve range. Ever looked at another girl’s dreamy curls or barely-there waves and thought: how have they achieved that look? And how do I get it? Wonder no more as ghd reveals the secret to 24-hour curls with the new ghd chronos curve collection, the latest innovations in the multi-award-winning ghd chronos HD Technology category, designed to speed up styling while protecting hair from extreme heat damage.
Featuring 2 professional wands and 2 professional tongs, the new chronos curve tool with advanced curl-responsive technology reacts to your curling actions and responds to your hair needs for faster curling and high-definition results that last all day. www.ghdhair.com
New and Improved
The newly relaunched Replenish range is formulated for damaged, depleted hair with improvements designed to deliver enhanced performance and inclusive beauty experiences. Upgraded formulas with a nourishing blend of vitamin-rich shea butter, rice protein, and rice water help fortify hair from within and restore shine. The outside is just as important as the inside for this launch. The new packaging with accessibility advancements, including braille labelling and NaviLens technology, empowers more people—especially those who are blind or visually impaired—to interact with products independently and confidently.
www.authenticbeautyconcept.co.uk
A Day in the Life
This month, we spend a day in the life of Nancy Stripe, grey blending specialist and owner of Stripe Salon, who discusses what a typical day looks like, her three ride-or-die products, and the impact grey blending has had on business.
How did you begin your career in the hair industry?
My career began 24 years ago in my hometown of Tadcaster in North Yorkshire. I worked in my mum’s salon after a failed attempt at doing A levels at college. I couldn’t concentrate for longer than five minutes and, unless my teacher was exciting, the words would go in one ear and out the next. I really didn’t feel like I’d ever found the subject for me, but then hair came along and the love affair began.
I was an overambitious apprentice who thought I was much better than I was… Once I moved to Manchester and started to really hone my craft, I soon realised that the more you know, the less you know!
Not getting my dream job at Trevor Sorbie shattered me but led to my next step at Urban Retreat, which was where my colour specialist qualification began. This was actually the best thing for me, as it led on to everything I’m doing now. From working on TV sets and creating character looks to testing
product innovation, building my own education courses, and being one of the first pioneers of the grey blending movement, buckling down on knowing colour inside out gave me the career I have today.
What is a typical day like for you as a grey blending specialist?
A typical day as a grey blending
specialist starts with a consultation. This plays a big part in really understanding the relationship my client is having with her hair and guides me into which technique they are ready for. I always try to film these moments because so many people find this so relatable and are often searching online for answers to managing grey hair. People really aren’t looking for you online, they are looking for a reflection of themselves.
What are three products you couldn’t live without in your day-to-day work?
1. L’Oréal Professional Blonde Studio 8 levels. I would get this product on subscription if I could. Perfect lift, optimum condition, and glorious texture when applying in foils.
2. K18. It’s an absolute game changer when it comes to lifting hair, and the best part is it doesn’t hinder any lift. It’s built into all of my colour service charges.
3. Foilboss. The three different sizes in this range mean that I can work quickly and efficiently. I have even made my own balayage board to wrap the foils over for a sturdy application.
What do you enjoy the most about your role?
The best part about my role is the multiple layers of work I get to do in any given week. From bringing up apprentices to educating about grey blending nationally (independently and through L’Oréal Professional), servicing clients behind the chair, shooting in Paris, and writing thought pieces for magazines, one thing my job is not is boring!
Why have you specialised in grey blending, and what impact has it had on your business?
I specialised in grey blending because society needs it. The creative capabilities of grey hair are endless, but it’s really more about the social impact for me. Body positivity and challenging ageing stereotypes is the drive. I am currently at
maximum capacity in the salon, and all the stylists at Stripe are trained up in my techniques, as we have a large demand for it. I train stylists across the country and connect them with clients through my Facebook group, ‘Nancy Stripe’s Grey Blending UK’, so people can find options locally.
What would be your words of advice to any colourist about grey blending?
My advice to any colourist about grey blending is this: find out how your client wants to identify. Have they come from being a brunette? Are they happy to feel lighter? This will determine where you map out their colour journey. Another big one is to know your margins; grey blending can use a mountain of product to begin with, so you have to be charging properly.
What would you say is your most experiencememorable working in the industry?
My most memorable moment to date has to be a trip to Paris I just had in April with L’Oréal Professional. It’s going to be launched in 2026, so it’s all still a bit secret at the minute, but it was a real pinch-me moment working on a set with some of the most talented creatives in the biz. Watch this space!
Listen Up
Breaking into the podcast market, we hear from HIVE as they discuss proudly sponsoring ambassador Becky Priest’s bold new podcast: Balls, Brazilians & Business, providing an unfiltered voice and behind-the-scenes reality of beauty businesses.
HIVE® of Beauty, the leading brand in professional waxing products, is thrilled to announce its sponsorship of their ambassador Becky Priest’s brandnew podcast, Balls, Brazilians & Business, now available on her YouTube channel, @beckysbeautyschool.
A dynamic and unfiltered voice in the beauty industry, Becky Priest, the owner of Becky’s Beauty, brings her signature wit, expertise, and real talk to the mic in a podcast that promises to lift the lid on the realities of running a beauty business—wax strips, awkward moments, and all. Whether you’re a seasoned salon owner or just starting out, Balls, Brazilians & Business offers insight, laughter, and inspiration for beauty professionals everywhere.
Each episode dives into the truths of running a beauty business, with everything from the technicalities of waxing and the most awkward interactions to the importance of branding and the hard work behind growing a successful business.
Becky’s signature wit and authentic approach will offer insights into the often-unspoken aspects of beauty business ownership, allowing listeners to feel empowered, understood, and motivated. It’s not just about waxing—
it’s about creating a thriving business that’s built on real-world experience, determination, and passion for the craft.
“As an award-winning waxer, business owner, trusted industry professional, and a proud HIVE® ambassador, Becky embodies the values of confidence, authenticity, and education,” said David Sneddon, Marketing & Operations Manager for HIVE® of Beauty. “We’re proud to support this exciting new chapter in her journey, and we know her podcast will resonate with the beauty community she’s so passionate about and beyond!”
Through candid conversations, expert interviews, and behindthe-scenes stories from the treatment room, Becky delivers honest advice and celebrates the highs (and hilarious lows) of beauty business life. Making it essential listening for anyone with an interest in beauty.
Be sure to tune in and subscribe to Balls, Brazilians & Business on YouTube, and follow Becky Priest for episodes that keep it real, raw, and ridiculously relatable.
Watch here: www.youtube.com/@ beckysbeautyschool
www.hiveofbeauty.com
Becky Priest
Finding Your Fit
In today’s digital age, recommendations are available instantly, whether from friends or influencers. Influencer marketing is an undoubtedly powerful tool for engaging a target audience and growing awareness, but is it right for your salon?
It’s no secret that influencers are everywhere, but when running a business, it’s important to decipher if this form of marketing is a help or hindrance; there is no one-size-fitsall approach! With the help of industry experts, we explore a range of marketing methods, including influencer marketing, and uncover what may work best for you.
Understanding your desired target market and demographic is the first stage in deciphering what marketing technique is best for you. Sonia Magnier, a holistic life, business, and wellness coach, agrees that some salons can find great success collaborating with influencers, while others struggle to see a tangible return on investment. She shared, “Before diving into influencer marketing, it’s essential to assess whether it aligns with your brand, goals, and ideal clients.”
Sonia continues, “Ask yourself, is your ideal client active on social media? If your salon caters primarily to a younger, digitally engaged audience, influencers could be a smart move. Do you have the resources to manage influencer relationships and campaigns? Time, effort, and sometimes free services. Do you offer something buzzworthy? Whether it’s creative colour, innovative treatments, or a luxury experience— something that makes people want to share.”
Once you’ve decided if influencers are for you, the next natural step is finding those whose content genuinely resonates with your audience. Samantha Cusick, Founder of Samantha Cusick London and Stā Studios, said, “The benefit isn’t just about reach; it’s about trust. When the right person shares their experience in our chair, it feels authentic, not transactional, and that connection often translates into new clients and increased loyalty. But it has to be the
Always check engagement over follower count and make sure their values align with your brand.
right person and the right message.”
Samantha shared her top tip for finding influencers right for your salon and noted, “Micro-influencers often have more impact than big names because their following is niche and loyal. Always check engagement over follower count and make sure their values align with your brand.” Sonia echoes Samantha here and encouraged, “Check engagement rates, not just follower count, prioritise authenticity, and ask for media kits or examples of previous collaborations. Start with a test campaign to see if you’re well aligned and monitor the results.”
For salon owners not looking to utilise influencers, Jodie Breeds, Colour Specialist and Owner of Haus of Finesse, encourages using your own regulars to improve word of mouth. Jodie finds regular clients, and word-of-mouth is a more believable method of marketing for potential clients. Jodie shared, “Our regular clients are the ones who shout about how good we are, so why not use them? Real everyday people who love to see your business and you succeed.”
Looking at influencers from a more unique approach, Fred McCann, a self-employed hairdresser, sees influencers as occasionally providing unrealistic expectations and unattainable transformations. Fred explained, “Clients often see a quick transformation online, for example, someone going from level 2 hair to platinum blonde in one session. Stunning, yes—but also misleading. As colourists, we know that result usually takes multiple sessions, careful formulation, and serious consideration of the hair, budget, and time.
“When you explain to a client that their dream hair will take time to achieve, they’re often taken back and think you’re overcharging or being difficult—when really, they’ve watched a two-minute video of a 10+ hour job done by a team of stylists. This disconnect between what’s shown online and what’s required in real life is where the problem begins.”
In light of this, Fred suggests that influencers, especially those with large followings, need to break things down more for their audience. Fred encouraged, “Show the process. Be transparent about the time, cost, and skill involved. When clients understand what really goes into our craft, they’re more likely to respect it—and us.”
Our regular clients are the ones who shout about how good we are, so why not use them?
This being said, influencers within the industry itself have the ability to provide an abundance of inspiration, as well as forge trends, challenge norms, and drive innovation in the industry. Fred explained, “Hair influencers have existed long before social media, with legends like Vidal Sassoon and Trevor Sorbie being influencers in their own right—shaping the hairdressing world and inspiring generations. Then we have modern-day figures like Dylan McConnachie, opening my eyes to the world of creative, avant-garde hair, and Darrel Starkey—endlessly creative and incredibly influential. That’s the power of inspiration—how hairdressers help other hairdressers by sharing knowledge, creativity, and opportunity.”
Of course, if influencers aren’t the right fit for your salon, there’s a range of marketing techniques that may be better suited. Samantha highlighted the importance of different marketing
approaches, “Email marketing is underrated. A well-timed message with a real offer works wonders, especially if your tone is personal and warm. Social media, when done right, is just as powerful—think reels, education, and behind-the-scenes content that showcases your team and your vibe. Loyalty schemes, referral programs, and collaborations with local businesses can also have just as much impact, if not more, than a sponsored post.”
Ultimately, finding your niche and understanding your target market is the place to start. Not every brand or business needs to go down the influencer route, so take time to find out what works best for you and your clientele. With a strategic approach, whether through influencers or alternative methods, your salon marketing can attract more of the clients you love to serve.
The Fellowship Focus
Highlights from the weekend included presentations from:
• James Parr
• Concept Hair Learner of the Year Winners
• Suzie McGill and Diana Carson
• Project Scotland
• Innersense Organic Beauty
• F.A.M.E. Team 2025
• Sebastian Professional
• Project Men and Media
• Project Sassoon
• Project Extend
• Calligraphy Cut Scholarship
• Fellowship All-Stars
• Project X
• The Irish Hair Collective
• Tonedo x Errol Douglas
• Keune
• West Suffolk College
• Lloyd Court - L’Oréal Professionnel
• Project Colour
• Project Afro
• Ruka
• ClubStar Art Team
Welcome to our monthly Fellowship Focus, where we discover what the Fellowship has been up to over the past month. This month, it’s all eyes on HAIRCON, with the Fellowship Stage providing an abundance of inspiration for all in attendance.
HAIRCON’s second showcase was nothing short of inspirational, as the occasion continued to champion the magic of the hairdressing industry. This unmissable event returned to the O2 Victoria Warehouse in Manchester for a two-day hair extravaganza, beaming
with passion, creativity and the very best that the industry has to offer. Over 7,500 visitors immersed themselves amongst a diverse range of industry professionals, from hair icons to the next generation of talent – the industry was out in full force at HAIRCON 2025.
Fellowship for British Hairdressing hosted the Fellowship Stage, which gave their brand partners, projects teams, and members the opportunity to present on stage and immerse themselves in a world of passion and inspiration, whilst advocating the organisation’s values of creativity, opportunity, diversity, and inclusivity.
After their appearance on the Fellowship Stage, the organisation’s project teams, brand partners and members were all invited to have their looks shot by photographer, Richard Miles at the Fellowship’s Live Photographic Area. With over 20 years’ experience in the industry, Richard is a multi-award-winning photographer who has left an indelible mark on the world of beauty and hair photography. Richard has cemented his status as a true visionary, shooting numerous award-winning ‘British Hairdressing Award’ entries. For the Fellowship project teams and brand partners, this was an incredible opportunity for them to experience a photographic set-up, before curating their project collections that will be shot later in the year.
After their time with Richard Miles, it was straight to the Fellowship’s Live Lounge for a debrief on their Fellowship Stage experience. The Live Lounge is the Fellowship’s famous interview platform, which returned to HAIRCON after it’s monumental success last year. HAIRCON attendees were able to listen to live discussions on a range of important topics, being given the opportunity to learn something new. Throughout the day, the area was buzzing with excitement as project teams, brand partners and members all shared the same enthusiasm and passion for showcasing their looks on the Fellowship Stage.
The Fellowship’s presence at HAIRCON was a huge success with the stage providing emerging talent with the chance to learn from leading mentors. The Fellowship is experiencing an exciting period of transition; from the introduction of new initiatives to the joining of new brand partners – it’s a great time to become a member of the Fellowship.
