WORK shop
_IS SUE.E I G HT
Puma Social Club Store _edit! + Tereza Komarkova
The Puma company came to us with a specific brief – to make a multifunctional meeting point combining a shop with their social club concept and a café. The store is oriented especially towards young people who may discover Puma street wear products in a more amusing way. Tereza Komarkova, a student of architecture at the Technical University in Liberec, joined the edit! team for six months as she was chosen after the workshop we organised for Puma for her original concept inspired by miners’ cloakrooms in coal mines of the Ostrava industrial region. Miners used suspended steel chains to hang up their clothes and pull them up to make them ventilated. In Puma store the chains serve to present the products
RETAIL
Design_ edit! + Tereza Komarkova
and to modify the inner space or even to free it up for various occasions or events. Their height can be controlled both manually and remotely and they can also be tied together to create a sort of chain tree with products. The building where the Puma social club store is located is the birthplace of Franz Kafka, in the very heart of the historical centre of Prague. The approach was first to clean up the space from additional non-historic interventions and then unite all public areas by a massive wooden floor. Besides the chains the major interior feature is a long bar clad in rusted steel plates that also serves as a retail counter. The rusted steel is used also at specially designed walls of perforated plates where shoes and apparel are presented.
Photography_ Saša Dobrovodský
Country_ Czech Republic
Client_ Puma Czech Republic