The final answer to condensation is nature's own principle of air circulation. In contrast with partial, mechanical vapor barriers2i1 vsnlilation, the normal flow of air in and around any structure, is truly a simple, dynamic solution to a fundamental weather problem. Now thoroughly tested and demonstrated successful, Vilson Air-cor Roof Decking embodies the air-in-motion principle in its most complete and scientific form.
\(ilson Air-cor is a rugged 2'x 8'panel with 16" of open space at each end for air to flow freely in four air channels from panel to panelacross the entire length of any roof. Homasote boards over three 2 x 2 wood members, with batt-type insulation encased in vapor barrier paper on the lower inside, constitute the primary materials. But Air-cor is much more than this description can indicate.
Besides being the only complete answer to condensation\Wilson Air-cor Roof Decking is, in one material, a sturdy roof, the best insulation known, a sound-deadening partition, and a finished ceiling. $Tilson Air-cor is available in two different top thicknesses and four difierent ceiling
finishes, including Sote Asbestos Board for fire protection. Any one familiar with Homasote Insulating-Building Boards w-ii recognize at once the advantages of this long-proven ma:erial'
The designing and production of this remarkable product illustrate a typical example of the thoroughness of research and practical testing behind each Homasote product. The Homasote Handbooknewly revised throughout all 68 pagesdescribes in detail a hundred other construction values. On each page of this fully-illustrated booklet every architect, builder, and dealer finds ideas of new consttuction and modernization that fit in with his quality plans. As is the case with N7ilson Air-cor, Homasote products are designed to give only the finest service-and yet the know-how behind each product makes every one an economy item.
S(e are proud of the Homasote Hand- See ocr book, and would like to place a copy in your hands, without cost or obligation. Kindly address your inquiry to Department M-15.
II& ADAMS Maacacr
Lumber shipments of 491 mills reporting -to the National Lumber Trade Baronieter in the holiday wiek ending November 24 wete 0.24o above the corresDonding week in 1955' In the current week, shipments were 3.7/o ind new orders were 7.2/o below production' Foi the year-to-date, shipments were 1.9/o and orders 3'37o below production.
West Coast Lumbermen's Association reported orders of 86'931'533 feet in the week ended November 24 were 3.5% below production of 90,125,232 feet. Shipments of 89,850,735 teer were 0.3/o below production. Shipments were almost 10,000,000 feet above the corresponding week of 1955.
Shipments of 61,369,000 feet were 6.5V" below productio!o{ 65,630,000 feet in the week ended November 4, lrom reports-of 117 mills 'to the Western Pine Association. Orders of 60665,000' feet were 1.1/o below shipments.
The 20 mills reporting to the California Redwood Association for October showed -produition of 59,211,000 fe-et and shipm-ents of f,q82,00o f e.et. Attivity
in'th-' preceding month, with produifion- -a1{-orders received slightly above 'Seotem6er. Pr6duction was 3,000,000 ftiet above October above Septem Fr6duction iSSS. Sftii-ents were nearly 9,000,000 feet less, and orders 3'000'0!0 feet less than the sa-e mbnth last year. The unfilled order file showed a further decrease and stocks increased compared with a year ago. Orders on hand October 31, 1956, wete 49,704,000 feet'
Southern Pine Associatior, ,.pl*J for 99 mills in the week ended November 24: production, 18,534,000 feet; qh-ig1ngnts, -1635-9'000 f.eet (11.2O/o belbw produition); orders, 16,162,000 feet (1.80% below shipments). All were below the 3-year average.
Orders of 78,104,000 feet fell below production of 83'894,000 feet in the holiday week ended November 24 for the first time in three weeks, reporied the Douglas Fir Plywood Association. Unfilled order'filei were 340,892,000 Ieet in the current week. Fir plywood orders for the year-to-date were 3'9/9 ab9y9 the same time last vear. Total 1956 production to date of 4,600,357,000 feet was 6.1/o lbove last year's tbtal to date, and also-for the year-to-date, orders were within almost 100,000 feet of overtaking production for the year.
1957, by Leo V.
Jock F. Pomeroy, LMANCThe housing credit shortage and its effect on new home starts rvere the most important factors in the lumber picture during 1956.
Softrvood producers and hardwood flooring manufacturers were the hardest hit by the decline in housing starts.
At this writing, total lumber production for 1956 was estimated at about 37.6 billion board feet-four percent below 1955's high output of 39.1 billion board feet.
Partially offsetting a five percent decline in softwood production, estimated at 30 billion board feet, was a one percent increase in hardwood output, figured at 7.6 billion board feet.
I-umber consumption for 1956 is estimated at approximately 39.8 billion board feet-eight pecent below the level of 43 billion board feet in 1955.
Softwood shipments for 1956 \\rere one percent below the year's production, while new orders fell two percent below output. fn hardwoods, shipments and ner.v orders both trailed 1956 production by five percent.
fn a way, it was ironic that in the year now drawing to a close there was plenty of almost everything except money. On the other hand, with an expanding national economy demanding more funds than were available, it was inevitable that some industries would be depressed by a lack of adequate financing.
It was such a lack of financing, more than anything else, that caused home construction to slip backward during 1956.
The Federal Reserve Board's money policies, aimed at holding down the availability of credit generally, aggravated the situation. But, without question, the major deterrent to investment in home mortgages this year was the 4l percent interest ceiling on government-backed home loans.
While the tight mottgage-money market caused a sig-. nificant decline in housing starts this year, the impact on lurnber and wood been expected.
1. A strong furniture market helped bolster demand for hardrvoods, as furniture manufacturers keyed their styling to the latest trends in home design and modern living.
2. U.S. hardwood shipments to the United Kingdom fell off, due-in part, to Britain's release of hardwood stockpiles held since World War II.
3. In building codes, wood construction continued to make steady gains in almost every class of building.
There are several important lessons to be learned from lumber developments during 1956. Not the least of these is the need for more research aimed at developing a greater variety of new products.
Such research should cover a broad area. Greater log utilization, new efficiencies in production and distribution, more economical glues-these are major goals that should guide future efforts.
In reviewing 1956 activities, it is encouraging to note:
(1) the undertaking of more cooperative research by groups of lumber manufacturers; (2) the stepped-up pace at which the production of other forest products was added to sawmill operations, and (3) the resurgence of rvood windows in new home construction-a striking example of the benefits accruing to manufacturers who emphasize quality control.
Prospects for the year ahead are clouded by a number of uncertainties. Legislation-wise, the complexion of the new Congress promises little to improve the climate for free enterprise.
One reason for torvard larger and
this was a continuation of the trend better-quality homes, featuring greater variety of purposes-paneling, kitchen decorative trim and exterior finish. to
products was not as great as might have use of wood for a cabinets, windows, narne a few.
In modestly priced homes, too, builders relied more on wood paneling and wood kitchen cabinets this year to give their dwellings a custom touch.
flere are some of the other factors that infuenced lumber production and demand during the year almost behind us:
Of particular concern to the forest products industries are prospective bills which would: (1) tie up large areas of government timberland solely for recreational uses; (2) put the government in the business of reporting prices on forest products; (3) enlarge the Administration's public housing program; (4) require the filing of additional reports with the Securities and Exchange Commission,.and (5) make business mergers more difficult.
Following is a summary of other prospects that would have a mljor bearing on lumber industry affairs in 1957:
1. Housing credit probably will remain one of the big problems of home builders throughout the vear. But, since home building is recognized as a keystone of the nation's economy, we may expect Congress or the Executive Branch, (Continued on Fage 25)
Merchandising is like religion. If you once get it, you never lose it. If you ever lose it, you never had it. ***
You can hear and read merchandising ideas from many angles, and based on a multitude of opinions. ***
But the best fundamentai thought in building-material merchandising is finding ways and methods of pointing out to'people the interesting things they can do with your goods, materials, stocks, services, or whatever you are selling. ***
There is interest, enticement, attraction in looking over and thinking over what you have, and using your brains and ingenuity to apply them to the needs of your trade.
And when that trade is unconscious of its building needs or wants until you pres€nt your offerings, then you are really merchandising, because you have made sales that had not yet reached the point of demand, or competition. Creating business is what that is called. ***
We knew a lumber dealer once who built up a substantial business, established a fortune, and died. He never merchandised in any modern fash'ion, scorned any sort of advertising, and just ran an old-fashioned yard.
Merchandising was n*""n"U lo fri- innumerable times in his life, but he couldn't se,e it. He was making a financial success of the operation, so why change? He never changed his mind.
He left his busines" *ln**J of his son. The son r ras much like the father in a general way, and it might have been predicted that he would follow in the old man's footsteps. *d.{.
To show how hard it is to judge humans, he was just the opposite kind of a business man. From retail dealer to modern merchant went this father and son. t<**
He runs the same business that his father ran, but he considers that day wasted that has not seen something new in the merchandising*line attempt€d in that business.
The father would not spend a cent for publicity. The son pays an expert to handle his publicity of many kinds. He is just as thoroughly convinced that modern merchandis-
BY JACK DIONNEing methods are vital to his business as his father was that there was no sense to them.
*t<*
The young man is making at least as much of a success of h,is operation of the business financially as his father did, and a whole lot bigger success viewed from other vantage points.
The business is an infinitely greater service-giving machine than it was in the old days. It is just as soundly conservative as it ever was, but much more active in applying itself to the affairs of the building trade than the father ever dreamed of making it.
The answer, of course, is that times have changed, the lumber and building material business has changed, the public has come to know and appreciate better things in the line of service than it used to: the methods that made the father a success would not do today, and the son grasped the situation and the opportunity. *{<{<
Which goes to show once again that it is every man's job to improve on the things his father did. It is the vital and essential law of progress, that men never stand still. They either advance or go back. The young man in the above story went ahead, keeping the solid characteristics of his father, and adding to them new thoughts and new things.
Long ago an advertisrJ ;"-r"med r,ewis wrote these very wise lines on the subject of merchandising. The young lumberman told about above may never have heard or read them, but he incorporated them into the business his father had left him. Thel are worth mulling over:
"The seliing process is the ultimate purpose of an organization, and if it fails, the company fails. Its vital importance is obvious. It is the only reason why a business exists. We sell to a public. The public is a peculiar thing. ft is busy, indifferent, exacting. We know less about it than we should, but we do know that: It is a fallacy that the public will automatically seek the best. It has t6 be educated and directed. It is a fallacy that the public knows the difference between price and value. It is a fallacy that the public knows what it wants. It is a fallacy that the public will automatically reward enterprise and service. It is a fallacy that the public will demand over any great length of time what it is notreminded of."
In that paragraph will be found much merchandising wisdom.
One of the most unique aspects of the lumber and building.material industry today is its trade associations. Unique because these associations are as old as the industry itself, yet are newer than when they first began because all of them are constantly changing-adding new services, developing new promotions, growing with new members and becoming more and more proficient in serving the needs of the industry.
The very idea of the trade association is unique in that they are voluntarily-joined, non-profit, cooperative organizations of business competitors designed to assist their members and their industry in dealing with mutual business problems.
Although the trade association institution had its beginnings in the middle ages, in Europe and England with the formation of guilds of crafts and trades, there is no comparison now with business association activities in the United States and the practices of European groups.
Senator Karl Mundt in a recent article named trade associations "the keystone in the arch rve call the American Way of Life." He also lvent on to say, "Nothing would aid European recovery more than the development of a vigorous, effective trade association movement in the American tradition."
He said, "Where Europe has trade secrets, cartels and
a moribund industrial machine, America has an amazing degree of free exchange of industrial information, a competitive system that insures ample goods at lorv cost, and an up-to-date, on-its-toes industrial economy. Trade Associations have made the difference."
How have they made this difference? By pooling and exchanging the knowledge, ideas and techniques in the industry. By being the common meeting ground .r'r'here all the members get to know one another better. By finding out what the industry thinks and feels and then expressing these thoughts as one voice.
The lumber merchant has two incentives for joining his industry's association. The first is a purely profit motive in that he is buying services and benefits for his orvn business that are, in most cases, unobtainable from any other source. He wants to keep up with what is going on in the trade; he wants his employes better trained and with a better understanding of the business; he wants ideas on merchandising, store layout, display, advertising, new products, improved safety, and better selling methods.
He rvants current information on legislation that tvill afiect his business, information on changes in state and federal laws under which he must operate, he .w'ants tax information, labor information, construction and financing information, information on wages and salaries, operating costs.
In short, he wants all the ideas and information he can get to us€ in the day-to-day operation of his business. His trade association is the source.
The second motive he has for being a member is the knowledge that a strong association representing the industry from which he makes his living is good for the in-
CAI.IFORNIA AS'OCIAIION MEMBERS AND OFFtCERS, shown ol the t955 NRIDA Exporition in Clcvelond, ore (left to llght): Orrie W. HAMltlON, exacufive vicc-prcsidont. the Southcrn Colifornic Rctail lumber Asrociotion; Joe KIRK, Klrk lumber E Building ]lctcriots Co., Scnto l/lcriq; fom FOX, John W. Fi:her Lun$cr Co., Sonto Monicc, ond Jock F. POilEROY, executivc yi6s.presidenf, fhe lumber Alcrchonts Associction of Northern Colifornia
dustry. What is good for the industry is good for him. He also knows that his membership helps to make the association strong and vigorous. He knows that in these times he must be represented by a strong association in legislative matters at both the state and national levels.
It is most important that when an association deals with state or federal agencies and bureaus it must be backed up by a large percentage of the members of the industry it represents. The greater the percentage, the more effective the action. And individual dealers make up those percentage figures.
These, then, are the reasons a dealer puts his firm into association membership. But it is a two-rvay street. What does the association expect from the member? Association membership is giving as well as receiving.
The association expects the member to acquaint l-rimself with all the services it has to offer and to use as manv of them as he possibly can. It hopes that he rvill inform his employes of the company's membership and encourage them to join in as many of the activities as they can. The association hopes the informational material that is sent out r,vill be channeled by the dealer to"the person in his employ to v"hom it r.r'ould do the most good. It expects the member to respond promptly when asked to contact officials or legislators and to take part in the exchange of legitimate business information. It u'ants the member to take an active interest in all its meetings, conventions and activities.
The giving is of as great importance to a successful association as the receiving.
The lumber industry, here in the West, is fortunate in that the men who make up this industry knorv the value of associations and the work thev do.
All the associations in this industry-manufacturing, wholesaling and retailing, represent the vast majority of the companies in each field and each association is ready and willing to work with the others in helping to solve mutual problems that will benefit the entire industry.
Members of one association benefit directly and indirectly from the work of the other groups.
It would pay to stop and think of the tremendous good that pours into the industry during the year from all its associations. The manufacturing associations with their quality brochures, pamphlets and books educating and informing the trade and the public on their product or their species; their grading bureaus and inspectors, their field men to help with technical problems; their promotion and pre-selling techniques; their quality control and public relations programs-to list just a few.
And the retail associations with th,eir employee training programs, management meetings, conventions, trade information and promotion-exchanging selling, merchandising and operating ideas. All these done by individual businessmen who have seen fit to join together into an association.
Those in the industry who have yet to join their association are missing something. They are missing not only help that could improve their individual businesses but they are missing the satisfaction of knowing they are a part of a group working for the betterment of all.
The great lack Dionne wrote in an editorial, "The man rvho fails to belong to his rightful lumber association is nothing more nor less than a slacker to his industry, because it is only through association work and activity that the things vital to the industry can be handled. and every man should do his share in the common cause."
Steve Yaeger, president of Redwood Empire Hoo-Hoo Club 65, reports all in readiness for the club's big annual Christmas party for the youngsters at the Lytton Salvation Army lfome, near Healdsburg, Friday evening, December 2I, and a good turnout of members, rvives and guests u'ill be on hand to help the deserving youngsters celebrate Christmas and have a little fun.
Their policy is supporting the Lytton Home in every way possible, and the members of Club 65 are presenting the h,ome with a complete gym this year. The club is also donating two radios to the Lytton infirmary, as well as paint for the Home's new fence. Herb Latell, Sterling Lumber Company, Santa Rosa, is in charge of rounding up the necessary paint and supplies for the fence project, which was last year's gift to the Home from Club 65.
The annual Christmas party will conclude club activities under the present officers and board. Elections are scheduled for January.
IIclt: is oul o\\'n trcu' crt'rttiotr * llancltlrll
Pllurk - conrbinitrg tlie bcrrrrtv of r:rtlcklrlt u,irlth lrrnrlrcr plarrking ri ith tlrc rigicl stilbilitv of -1' r S' plvrr oocl!
Rirrrrkrrn I)lrtrrk is ecrttrotrticrtl cllsy to hanrllt'. rurtl tlirorrgh a r','itlc sttlc'cticttl <lf bearrtifrrl u otttls. is in exccllcrtt tastc for anv rrpplicatirln. Ytltt crttt ttsc' r't'r'srttilt' lirrnclorn Plank rvltcrtr\'cr volt u'irnt the pt'rfect lrccetlt on living, n'lrert'r'cr the agt'lt'ss lrt'autt' of u'oocl c'an lencl itsclf to hotnes, o{ficcs, rt'stitttritnts or fixtures.
Yorr cttrr ltavc llantlrtrrt Pllnk in atly of tlrre,e Icilrtiful g,99rls lrlrilippint, \lthoganr,, Olicrital Birclr itnrl Oricntal Ash<lrrrLlitv ck,signerd irncl tltritlitv plocluce'cl to givt' I ott cvcr'\' orrtstttntling ft'lttrrrt' for eilst' of application, lrrstitrg ltt'arrtv ancl trttt: rtppc'itriincc of ltrmbcr planking.
Ask r,our clish'ibtrtortoclavfrtr tnore cletails on beautiful llanclom Plilnk, rrrrcl incluilt' this nerv prothrct lry Pacific \\/ootl in rTorrr sirlr,s picturc.
Look ot these ieatures of Rondom Plank:
o Mode in 1/q" x 48" x 96" eosy to hondle, lobor soving ponels
Foces coref ully mode of iointed veneers, in rondom widths trom 5" to IO"
Eoch ioint deeply V-grooved for moximum shqdow line
Color conlrol occenluotes lhe lrue oppeoronce of lumber plonking
Eosed edges furnish o conlinuous plonking effect
All the reolistic effect of solid lumber plonking with plywood's eose of opplicotion
Orientol A,h
Retail lumber dealers enjoyed a year of good sales and relatively good profits, on the average, in 1956-and L9S7 shottld be as good or better if international conditions do not rvorsen, according to a statement by H. R. Northup, executive
vice-president of the National Retail Lumber Dealers AssociationAn increased volume of home improvement business has helped to offset the decline in housing starts in recent months., Commercial and industrial construction has continued strong, and the prospect for the new year is at least as good as in the last few years.
After several years of lorv activity, farm construction promises to show some increase in 1957 as a result of higher farm incomes.
There is good reason to believe that housing starts will stay above 1,000,000 in 1957, particularly if the Administration can be prevailed upon to approve a realistic increase in the FHA interest rate, lr'hich is permitted by law, and if the Congress will take follorv-up action in regard to the VA interest rate. Certainly the Congress must realize by now that it is doing the nation's veterans no service by holding interest rates on VA housing loans dorvn to a point rvhere mortgage funds cannot be obtained. Both FHA and VA must be permitted to compete in the money market.
NRLDA will urge that the Congress, as a long-range solution to the mortgage money problem, accept the prin-
ciple of a flexible mortgage interest rate with provisions whereby a group of designated Federal officials will recommend future adjustments in the interest rate, .in light of the changing conditions.
The trend toward roomier homes promises to continue in the months ahead. There is an ample supply of small homes for young families and those wtih lower than average incomes. The need today is for larger houses with room for more people and more comfortable living.
When the full impact of the promotional t-ork done in Operation Home Improvement is felt in 1957, the amount of residential repair and modernization work should reach a new high. There is good evidence that more dealers are actively cultivating this type of business and are making it easier for home owners to get plans, financing, and labor.
Chicago-Jos. L. Muller, secretary-rnanager of the National Hardwood Lumber Association for the past five years, advised the Executive Comn-rittee October 20 that he was tendering his resignation as of that date to enter private business in the near future. The board, in formal session that date, accepted his resignation and thanked him for his past services. Before joining the NHLA in 1950, Mr. Muller r.vas with the Department of Con-rmerce in Washington.
Completion of the merger of The Long-Bell Lumber Company and Long-Bell Lumber Corporation into International Paper Company was announced last month by J. D. Leland, formerly president of both Long-Bell companies. It was also announced at the same time in Nerv York by John H. Hinman, chairman of the board of International Paper Company.
The Long-Bell organization has been a major U. S. producer and merchandiser of lumber and Douglas fir and ponderosa pine plywood for many years. Its propertieswoodlands, sawmills and plywood pla.nts, principally in the Pacific Northwest, and retail building material stores and jobbing houses in a number of states-are all included in the merger. The Long-Bell operations will be continued as the Long-Bell Division of International Paper Company.
In his statement following the merger, Mr. Leland said, "Long-Bell moves into a new future with the same fine sta.ff of manufacturing and sales personnel to serve our many friends in the trade. We will continue to offer the same high quaiity products and service that have characterized Long-Bell these many years. We thank our customers for their long and valuable association with us in the past. We assure them that our merger with International Paper Company means even finer products and service foi them in the years ahead."
Mr. Leland, who has been newly elected a vice-president
of International Paper Company, will be in charge of the Northwest operations, with headquarters at Longview, Washington. R. A. L. Ellis, formerly vice-president of Long-Bell and now a vice-president and director of International Paper Company, will continue to make his headquarters at Kansas City, Missouri, and will head up the retail division and southern plants.
Other officers of the old Long-Bell organization who have new positions in International Paper Company are K. G. Hanson of Kansas City, formerly secretary of Long8e11, and R. T. Frost of Longviern,, formerly assistant secretary of Long-Bell, now assistant secretaiies; and George W. McGaw of Kansas City, formerly treasurer and comptroller of Long-Bell, now assistant treasurer.
E. H. Houston and Richard E. Wallace rn'ill continue to function as general sales manager and manager of lumber sales, respectively.
Modesto, Calif.-A dustproof room was built last month by volunteer labor at the Stanislaus Vocational Workshop here in the training center for physically handicapped adults from Easter Seals sales funds collected by the Society for Crippled Children and Adults. Groups rvhich donated materials or labor included Carpenters Union 1235, American Lumber Company, Diamond Match Company, lfansens, United Lumber Company and Valley Builders Supply.
Two Irishmen w€re standing on the corner in New York City. It was a holiday of some sort, and down the middle of the street came a very colorful parade. It was the Shriners, and they were in full regalia as they marched to a lively band piece.
They were something brand new to one of the Micks who was not long from the Old Sod, and he looked at their costumes and fezzes with open mouth,and wide eyes.
The Home Builders Institute, trade association of Los Angeles ancl Orange counties, last month elected ne'iv officers f.or 1957. They are: president, George M. Pardee, Jr. ; first and second vice presidents, Milton J. Brock, Jr. and Ben C. Deane; secretary, John D. Griffith; treasurer, Ray K. Cherry. George O. Prussell continues as executive vice-president. The new slate will be installed in Januarv. President-elect Pardee served the HBI as 1955-56 chairman of the NAHB's important FHA-VA Committee. A member of a two-generation family in the home-building
"What the divil are them?" he wanted His friend, more sophisticated, said:
"Them's Shriners."
"And what's Shriners?"
"Shriners are Masons," said the other.
"Masons ! said the other, in disbelief. divil are they striking for-they're getting lars a day now."
to know. "Well, what the twenty-five dol-
business in Southern California, Pardee said he sees a continued population growth in the area n'ith an undiminished demand for new homes.
The directors of the Northern California Lumber Operators Association met November 20 to elect 1957 officers. Sarn Davis of the Jolly Giant Lumber Co. was re-elected president, Dick Norris of Van de Nor Lumber Co. was elecied vice-president, and Charles I\I. Rubyn is secretarymanager.
More than 2000 years of changes in the art of selfsudsing are shown in "Bathtubs Through the Ages," a collection of antique tubs and showers which has been placed on exhibit at the National HouSing Center, Washington, D.C., from November 8 to January 10. Valued at more than $120,000, the 12 tubs range in time from the days when Julius Caesar cast the die at the Rubicon to the gay nineties when Edwardians first realized that the proper place for a bathtub is the bathroorrr..
"In tracing the fascinating transition of bathing facilities through the ages, this exhibit illustrates the,,progress of bathing from the status of a luxury for t!re. privileged few to an everyday necessity for the mar1y," said Neal J. Hardy, director of the Center.
Some of the tubs are striking in artistic craftsmanship. Some are intriguing because of their ingenuity. Others reflect a desire to use a bathtub for bathing-dining, and even bathing-entertaining-all properly decorous, of course.
Real Yankee ingenuity is shown in a couple of tubs. The "Closet Tub" (circa 1870) is a two-way bath that can fold into its own closet, like the famous "Murphy" bed. Bathing suits were rvorn in the days of this tub.
The Virginia "Stool Shower" of the 1830s is a "Rube Goldberg" type of invention. The shower has a revolving seat and, when a lever is worked back and forth,
water flows over the bather while a brush scrubs his back simultaneously.
The Roman tub is the earliest known movable tub in existence. Made of white marble, it weighs a half a ton and is handsomely decorated in a classic motif.
"Baignoire" is the name for the 18th Century French Settee tub. A lid draws up over the bather like a quilt, and in the 18th Century it was possible for a bather in this tub to eat, drink, and exchange gossip with friends while sudsing.
General Nathaniel Woodhull, who was said to have been ordered by his British captors in the Revolutionary War to say, "God save the king," and replied "God save us all"-is represented in the collection by his personal. violin-shaped tub. Made of copper, it has a handle at one end for hanging or carrying.
Around the years 184G1850, when women used the flying-saucer-shaped "Hat Tub," they added crushed strawberries to the bath water as a beauty treatment. In the days when the stool shower was in vog'ue, ladies mixed eggs and rose water into a paste for beautifying the skin.
"Bathtubs Through the Ages" has been assembled through the cooperation of the Crane Company, American Radiator and Standard Sanitary Corporation, and the Cleanliness Bureau of the American Soap and Glycerine Producers, fnc.
The appointment of John Klopfenstein as general sales manager for the Hammond-California Redwood Company, newly created, rvholly owned subsidiary of the GeorgiaPacific Corporation, is officially announced by Julian N. Cheatham, Georgia-Pacific vice-president. Klopfenstein, who was previously manager of the Hammond Lumber Company sales office in Chicago, will headquarter at the Ifanrmond-California offices at 417 Montgomery Street, San Francisco.
Jack Wuori, former assistant to Klopfenstein, rvill head the Chicago sales office at 35 E. Wacker Drive. Sales east of the Rocky Mountains rvill be handled by Wuori, and
sales west of the Rockies by Charles Schober at San Francisco.
Acquisition of the Hammond Lumber Company, one of the oldest and largest redwood lumber manufacturers, by Georgia-Pacific was completed on October 22. In addition to the two large sarvmills at Eureka and Samoa, California, the purchase of Hammond brought nearly 4 billion feet of timber to G-P, making Georgia-Pacific's west coast timber reserves in excess of 12 billion feet.
The Hammond-California Redwood Company will maintain the long-standing Hamrnond reputation for high quality Redwood lumber and service.
(Tell thern you. saw it in The California Lumber Merchant)
California's lumber dealers are unique in their desire to learn all there is to know about their industry-and to share and pass on the good, new ideas with their brother 'dealers, competitors or not. And so it was at the 7th annual Retail Lumber Dealers Conference of the Southern California Retail Lumber Association at Palm Springs a month ago, when nearly 200 dealers and their wives and guests gathered at El Mirador hotel, November 14-16, for another meeting and exchange of knowledge.
It is stimulating to watch these retail lumbermen pick one another's minds, to watch a team of them on a panel take the ball and score a touchdown, and to hear th,e progressive, worthwhile ideas that they come up with and toss into the feedbin for the mutual nourishment of all.
The three-day meeting was composed of two days of sterling discussion on retail yard problems and one day of fun. Altogether, it was one of the best "shows" that SCRLA Executive Vice-President Orrie W. Hamilton and the association officers have ever put on. And they can thank their membership, for these dealers proved themselves to
a man to be at home on a platform, a panel or in open discussion from the floor.
The presiding officer at the Conference. was President Wayne F. Mullin, president of the Mullin Lumber Co., Los Angeles. Following a directors breakfast in th,e Starlight Patio, delegates breakfast in the hotel dining room, and the registration, President Mullin opened the first session at 10 a.m., November 14, in the excellent new theatre auditorium of the hotel with his "President's Report of ProgrCSS.,,
Mr. Mullin reported on the just-concluded, two-hour directors meeting, the SCRLA finances, its two excellent new field men this year-George Cordrey and Erik Flamer, budget, association plans, etc. In his comprehensive, wellrounded "Report," President Mullin again showed the great leadership under which the SCRLA has forged ahead in his administration of the past two years.
Clifford L. Gorce, personnel manager of the Hammond Lumber Co. Division of Georgia-Pacific Corp., Los Angeles, spoke next on "Engineering Our Plants for Safety." Mr.
Bob ond Por Allen Fonners Lumber & Supply Co., Downey
'Bernord and lllloxie Ancwolt, Anowoh lunrber & Mqleriols Co., Iuiungo
Hol ond Frcnces Anowolt, Anawolt lumber & l/loteriob Co., Tujungc
Pork cnd llcyme Arnold Fox-Woodsum Lumber Co., Glendole
Rolph ond Helen Boker, Bsrr Lumber Co., Sonlc Anc
Edrrord and Louro Bollcnlyne, Signcl lunber Co., Inc., Long Beoch
Wilbur ond Joie Dorr, Borr lumber Go., Sonfo Ano
Ben nnd ltlildred Bortels, Peoples Lumber Go., Venturq
Austin ond Nellie Borchelder, Rossmon llill & lumber Co., Wilmington
l. A. ond Rulh Beckstrom, Arcodio Lumber Co., Arcqdic
Corvel ond Ailcen Brown, Orbon Lumber Co., Possdcno
Hal ond Dorothy Brown, Woodheod lumbcr Co., los Angeles
Stonley cnd Yvonne Brown, Ghandler k mbcr Co., Von Nuys
Norbert ond Cloire Bundrchuh, Bruce Bundrchuh, Myrllc Avenuc Lurnber Co., llonrovio
Homcr ond Dororlry Burnobn llirc Soroh Burnoby, Sun Lumber Co., Son Pedro
Al & Wincna Childs, lunber & Bui]derr Supply Co., Solqno Beoch
Rex ond Arlenc Clorlr, Sun lunber Co., San Pcdro
Jock ond Elishc Clinc, Peopler lumber Co., Venlura
Chnrles ond Horriet Gooper, W. E. Cooper Lumber Co., lor Angelor
Williom G. Goopcr, W. E. Coopcr Lumber Co., lor Angeles
Gcorgc ond Violct €ordrey, So. Calif. Rctqil lumber A*n., los Angelcs
Fronk Doepker, l/lullin Lumber Go., Noilh Hollywood
Merrill ond Pquline Edmi:ton, Weslern lurnber Co., Scn Diego
Joc ond leono Fitzpotrick, Concoliddled lumber Co., Wilmington
Erik Flomcr, 5o. Golif. Rctoil lumber Arcn., los Angeles
fhomor ond Borboro Fleming, Fleming & Hightower lumber Co., Los Angeles
lhomos ond.Cstherinc Fo& John W. Firher lumber Co,, Sontq ll/lonico
Pou[ ond Elvcro Fritchcy, Polm Avenue Lumber Co., Alhombro
John ond Ccrhcrine Gsnohl, Emest Gonohl lumber Co., Anoheim
Oscor ond ldo Gibbs, Gibbs Lumber Co., Anaheim
Dungon ond Allene Gibson, Gibron lumber Co., Son Bernqrdino
Clifiord L. Gorce, Hornrnond lunbcr Co., los Angeles
Poul ttnd Erhcl 5. Hollingby, Hcrnnond Lumber Co., Los Angeles
Orrie ond louire Hornilton, So. Golif. Retoil Lumber Assn,, lor Angelcs
Tony ond ilorgoret Honsen, llullin Lumber Co., los Angoles
Fronl cnd Juonito Horrington, Ward & Harrington lumber Co., Sontq Ano
Glenn ond Cleonc Harri:, Erncst Gonohl lumber Co., loke Arrowhesd
Stuort ond Kothorinc Horris, Lounrberry & Horris, Los Angcles
Stephen ond Edirtc Hothowoy, Ocesnride lumber Co., Occnnside
Norton Holhowon Clcocnride lumber Go., Occonride
C. W. ond Noro Hestcr, Word & Hcrringlon lumbcr €o., Sonla Ano
George ond llory Hinkle, Consolidoled lumber Co., Wilmington
Wolloce ond Dororlry Hull, Hull Bros. Lurdber Co., Cqnogc Pork
Woyne ond Donnc Hull, Hull Bros. lunber Co., Conogo Park
Bob ond Virginic Jomes, Macco lumblr Co., Porqmounl
George ond Jone Johirson, Nqtionol Lumber Co., Norionol Ciry
Frode snd Hcrriet Kilstofte, Rossmon Mill & Lumber Co., Wilmington
Frederick ond Alice Kronz, Golden Stcte lumber Co., Sonfc Monicc
Herschell ond Annobel lorricl Lumber & Buildcrs Supply Co., Solona Beoch
Gorl nnd llorion loughlin, Mor Visto lumber Co., Los Angeles
Lothrop ond i/lorie Leishmcn, Crown City Lumber & Mill Co,, Pqssdeno
Corr tnd Ollie McCouley, Onfario lumber & Hordwqre Co., Ontqrio
Horry ond Ino l/lcGohcy, Son Diego lumber Co., Son Diego
Albcrt ond Evelyn l/lcKee, Forest lumber Co., Los Angetes
Kingrton ltlcKee, Imperiol Volley lumber Co., Browley
Williom ond lucile llormion, Son Gobriel Vclley Lurdber Co., Son Gcbriel
Arthur ond Pstricio Alilliken, Viney-Milliken Lumber Co., Govino
Rurrcll ond Merced lAullin, Burbqnk lumber Co., Burbqnk
Woyne cnd Chqrlotte llullin, Mullin Lumbcr Co., los Angelet
Joncs ond Alory Nclson, Bueno Pqrk Lumber Co., Buenq Pork
W. V. ond Morgoret O'Brien, Son Gqbriel Vclley Lumbcr Co. Son Gobriel
Gcorge ond Foye Rodccker, Williarns lumber Yord, Azusc
Al E. RoEen, Hydc Pork lumber Co., 1or Angeles
Rolph ond lcla Rusrell, Conrolidqted Lumber Co., Wilmingron
Horold ond lrobel Smirh, Smith.Trcvor lumber Co,, Son Diego
Pool ond Joonnc Snyder, Alullin lumber Co., Studio Ciry
Gole ond Yvonnc Sto$ord, lAullin lurnber Co., Sqn Gobriel
Elsie W. Sullivon, Weslern lumber Co., Son Diogo
John cnd Eleqnor Sullivqn, Weslern Lumber Co,, Son Diego
Robe* ond Lorno Sullon, Airline lumbcr Co., San Diego
Deon qnd Noro Swortz, Mor Visto Lumber Co., los Angeles
Wolt ond Groce Toylor, Wolt Toylor Lumber Co., Anoheim
lorry cnd frlcry Von Ctrder, Blue Stor Lumber Co., lynwood
Al ond Hildo Wohl, Consolidoted Lumber Co., Wilmington
Gilrnore ond lUlildred Word, Word & Horrington Lumber Co., Sonto Ano
Chorles ond Eeth Word, Sun lumber Co,, Son Pedro
l{owqrd snd Kothleen Wellmon, Weslern lurnber Co,, Son Diego
Hugh ond Gertrude Wilhoir, W, E. Cooper Lumber Co., los Angele:
Jock ond It/lcuveno Adelstein, Sunlond Lumber Co., Norwolk
Bill ond leoh Crowell, Southlond lumber & Supply Go., Inglewood
Voughon Dcvies, fhompron lumber Co.. ltd,, San Bernordino
Roy ond luth Engstrond, Wilrnington lurnber Go., Lor Angcler
Dqve ond Rorcnory Hil!, Burtcnk lumbcr Co., Burbqnk
lloyer ond llildrcd Weircl, Sunlond lumbcr Co., El l/lonte
SOUTHERN CAUFORNIA RETAII lUrliBER ASSOCIATION deqlers met in Gorce said his dealer audience all knew the obvious safety measures-steel helmets, red flags, etc., but asked if they knew the safety in lifting with the back instead of the stomach, about using red paint in yard danger areas, etc. He said industrial records show that accidents kill one worker every three minute!, injure one every 11 seconds.
"If we can curtail accidents, we can hinder legislation which will seriously curtail our operations," Gorce declared. He especially cautioned on th,e speed and condition of yard equipment. Quoting from a still applicable set of safety rules published by the Red River Lumber Co. in 1928, Gorce read:
"Keep your eyes on your work and your fingers on your hand."
"There are Old Lumbermen, and there are Careless Lumbermen-but there are NO Old, Careless Lumbermen.t'
In the Question-and-Answer period that followed, Mr. Gorce was asked about guards on saws, etc. One dealer declared from the floor that it had cost his yard $1800
new hotel rhedrre building; Orrie Homilton (stonding) wirh tope recorder because an employee had left off the guard. President Mullin also added some good comments to Gorce's talk.
Under the topic, "Are You Participating in All of the Association Benefits?" ex-SCRLA President Ben W. Bartelb, treasurer and general manager of tile Peoples Lumber Co., Ventura, cited such benefits as the monthly meetings at the Biltmore hotel in Los Angeles, the representation in Sacramento and Washington, D.C., the services of the SCRLA n'eekly bulletins prepared by Orrie Hamilton 'rvith their informatior-r, employment listings, etc.; the rvork of Erik Flamer on the ner,v grading rules, the SCRLA's Workmen's Group Compensation Insurance program which now lists 55 members, etc. "These SCRLA plans are not just 'pie-in-the-sky,'" said Mr. Bartels.
He presented yard Safety Certificates to these honored winners of them: Stanley Brolvn, Chandler Lumber Co., Van Nuys; Jack Cline, Peoples Lumber Co., Santa Paula: Wayne Mullin, Mullin Lumber Co., Los Angeles; Frank Doepker, Mullin Lumber Co., North Hollyrvood; Mayer Weisel, Sunland Lumber Co., El Nfonte; Russ McCoy,
McCoy Lumber Co., Hemet, and one in absentia to the Gibson Lumber Co., San Bernardino.
Carvel D. Brown, vice-president and manager of the Orban Lumber Co., Pasadena, spoke next on the subject "Are Your Cars Being Loaded for Quick and Safe Unloading?" He said that the coming of the lift trucks was a great day for lumberyard safety. He also stated that he believed 9O/o of the dimension lumber is being shipped on open cars today.
Mr. Brown spoke on proper horizontal. separation in cars (stickers), said strapping is now more generally pricticed and may soon become mandatory, which would be very good for the industry in Southern California; the uniform load with the railroads specifying the size of stickers, etc. He passed out photos of carloading while he mentioned sorting to length, figuring the load for the car, r.vidths of flat and boxcars, etc. He said the association could handle any complaints on carloading. Dwelling on
Et ffllRADOn, HOfEl, scene of the Confcrcnce, is :hown ot the left; here is o rypicol loncheon tcene
SAFETY CERTIFICATES worc aworded by Ben Bcrrels (lefr) to (1. ro r.): Jcck Cline of Peoplcr' Sonto Poulc yord, Rusr l/lccoy, Hcmct; Woyne llullin qnd Fronk Doepker of rhc ltullin yords in Lor Angeler ond North Hollywood, respectively, and Sfcn Brown of rhc Chtrndler yord in Von Nuys
new methods of loading, Brown told how the NWP R.R. started "unitized" loads without any side stakes, which takes a lot of strapping but it is cheaper with, strapping; he mentioned the "belly band" type strap which goes clear around the lumber "package." He said it saves at least $10 a car over stakes. He told how short lengths could be loaded in certain types of loads and detailed a reel that Orban's has developed for cutting.
Brown was plied with questions from the dealers on the floor after his talk. In the discussion, Dealer Herschell Larrick told how hls yard at Solana Beach disposes profitably of steel strapping after shipment is received.
Concluding the first morning's session, a buffet lunch was served on the El Mirador Terrace with a fine variety of food while a stunning fashion show was staged for the dealers' wives (not that it displeased the men at all).
Thomas J.Fox, president of the John W. Fisher Lumber
Ponderosq Pine
Douglos Fir
Engelmonn Spruce
Port Orford Cedqr
Western Red Cedor
Western Red Cedor
Shingles ond Shokes
Redwood
Philippine Mohogony
Douglos Fir Plywood
Inierior ond Exterior
Exotic Hordwood Plywood
Ribbon ond Rotory Cut Philippine Plywoods
Co., Santa Monica, rvas chairman of the luncheon program and the fashion sholv by \Valtah Clark's Han'aiian Shop at the hotel.
While the ladies enjoyed a card party, swimming, sunbatlring and, at 4:30, a Coffee-Punch on the Terrace, the dealers reconvened in the theatre room lor the afternoon's business session. Lathrop K. Leishman, co-olvner of the Crown City Lumber & Mill Co., Pasadena, opened the session, of which he served admirably as chairman, by saying, "There will be young men on the program this afternoon !"
And the "young men" proved they have picked up a lot of experience in their fewer years of association membership with their seniors.
Young W. G. "Bill" Cooper of the W. E. Cooper Lumber Co., Los Angeles, was one of the real "stars" of the Conference with his talk on "Making the $2 Sale Pay." The handsome color slides shown by the vice-president of the Cooper yard and his talk itself were of such interest, stirring up such a volume of interested questions from the other dealers, that Chairman Leishman had to "beg of[" for the boy, brief as his fine talk seemed.
Cooper told of the self-service "shed" just opened at the L. A. yard, a separate operation to make the $2 sale pay. In the yard's shed they take care of the customers' lumber needs, as opposed to their hardrvare needs in the main store. He said here the customer can pick up a board and get in and out lvithout having to "bother" the clerks with questions.
The self-service shed has also done away with the bother of contractors at rush hours, now getting them out of the way with separate contractor service.
The color slides showed the shed's pallet goods (cement, etc.) out in front of the store. Actually, Cooper's "shed" was better looking than lots of stores the dealers had seen.
Everything in the Shed is priced, down to the fu" dorvelit g. The cut-offs rvere all racked. Louver windows are displayed in front of the cashier's cage in the Shed, and a literature display is carried there.
Price labels are now stapled on the lumber because the first few weeks of operation showed a ferv customers were switching the labels. Cooper's employes can stand in the middle of th.e Shed and inventory the stock, taking less than two hours a day. The B-hour cashier can see the whole Shed from his cage.
tOS ANGELES, CATIFONNIA
2625 Ayerc Avenue
ANgeles 9-0174
sAN FRANCISCO, CAIIFORNIA
214 Front Street
YUkon 6-4395
About midway in his talk, the other dealers in his audience were already so full of questions on this "Shed"-type operation that young Cooper had to turn it into a Question-and-Answer forum without waiting until his formal sign-off.
In answer to questions, he said that cr.rstomers could saw their purchase themselves or the cash.ier rvould do it with a standard equipped handsaw if the customer wanted specified lengths. The Shed has a minimum milling charge of 50 cents. The minimum to cut plyu'ood or Masonite is $1.
Cooper said the yard uses the Douglas Fir Plywood Association's cartop racks and other merchandising aids. It packages nails with Scotch tape, etc. The Shed has 80 molding bins, up to l0 lengths. Cooper's can stock and price fnaterials in the Shed during off-hours.
These and many other items about the self-service type
We're independent! And becquse we're independent ihere isn't ony one mqnufqclurer who con rock our boot. We're free lo hondle mony different lines to sell you the best one lo suil your individuol needr. Nolurolly, we're nol forgelting obout oll of our top suppliers, our mill sources ond our mony good friends in the industry, bul we ore independent enough so we qren'l forced to push ony one brond. We exercise freedom of choice in buying ond selling. Whot's more, our 38 yeors of speciolized experience with locol building conditions is yours to profit by. So, if you're costing oround for o dislribulor who's free to give you unbiosed selling stop fishing, chum.
of operation brought forth so many questions that young Bill Cooperivas just barely able to scratch the surface.
Chairman Leishman introduced his next speaker, R. M. "Bob" Sutton, president of Airline Lumber Co., San Diego, rvhose topic u'as "Catering to the Do-It-Yourself Trade." Sutton started his own talk by praising the previous talk of Bill Cooper, and then said, "Our do-it-yourself customers were u'aiting on each other or trying to get another customer to 'ivait on them, so we put uniform shirts on the Airline employes. We also use the number system on Saturdays when there is not much contractor business.
"As soon as we got into Do-It-Yourself, we felt we had to piece-price. Now rve wouldn't change for anything in the world !" Sutton declared.
Under Airline's slogan, "Shop in the Shorts Shack and Save," the San Diego dealer said that "Short lengths are one of the sweetest markups a dealer can have."
The highlight of Sutton's talk was his explanation of his yard's ARA Plan-Airline Revolving Account. He passed out sample literature on it to every dealer in the conference and said the plan had been a boon to their business.
"If you're going to start Credit, start lf/o," he told his fellow SCRLA dealers.
At this junction, Sutton was interrupted for a hot-andheavy barrage of questions on how the 4RA plan skirts the usury problem, etc., but the dealers were so interested
that they pinned Sutton down on every littlest detail of how the credit plan works in the San Diego yard.
When he could get back to his topic at hand, Sutton said that his yard's customers will come in to make a $10 installment payment and buy $5 more merchandise for cash.
"The average Do-It-Yourselfer orders materials at 4:00 p.m. Friday and wants them by 10:00 a.m. Saturday," Sutton continued. "So we explain to them that there will be a regular delivery charge of $1 but it will be $3 for Special Delivery, etc. It takes care of the nuisances or else we can make a little profit on them," he added.
Again at the end of his interesting presentation, Sutton was peppered with questions from the audience of lumber dealers.
(A separate story on Airline Lumber Company's "Revolving Credit Plan" will be presented in an early issue of The CALIFORNIA LUMBER MERcHANT.)
Chairman Leishman introduced as the next speaker, Paul Snyder, manager of the Mullin Lumber Co., Studio City. Young Snyder very forthrightly and assured read a most interesting paper on "Merchandising and Selling in a Dynamic Economy," hitting such well-recognized points as modern merchandising techniques, industry trends, remodeling costs competing with vacations, new cars, etc. in the customer's budget; simplified selling, self-selection increasing over-all consumption, sales promotion tips, etc. He said sales will stay up after a successful promotion. Snyder concluded by saying th,at he believes night-shopping is coming to the retail lumberyard.
The final talk on the first afternoon's program was by Al L. Childs, secretary-treasurer of the Lumber & Builders Supply Co., Solana Beach. "lJnaccustomed as he was," Mr. Childs proved himself a very adroit platform speaker even before he got into his scheduled topic, "Radio Control of Lift-Truck Operations."
Praising former SCRLA Conferences, Childs said that "Conventions are fun but Conferences are business from 9:30 a.m."
Getting down to brass tacks, the seaside lumberman said, "There's very little new. It's all been tried before by one or more experienced lumbermen. But perhaps the time wasn't as ripe then as now, I'd like to suggest. The lifttruck has bridged the gap between yesterday's and today's wage scale. Thi calculator has replaced figuring by hand.
"The lift-truck-and now radio-control of it-have paid for themselves stickers, sorting chain, car unloading, delivery trucks, resaw, finish shed-all operations are tied into the radio-lift," and he explained how the Larrick yard operates two. Childs said the radio-phone solved the problem of a third lift for the yard and made it unnecessary; it has increased the efficiency of the two lifts now used; the yard can now accomplish in one minute u'hat used to take 10. "Even the yard boss goes for the radiolift, and he's a hard-bitten veteran of 3O years," said Childs.
Getting technical, the Solana Beach dealer said the UHF radio units are limited to a l2-mile range. The 1'ard operates its lifts rvith radio control on a "Citizens Band" from the FCC. Childs said there is no upkeep, no maintenance on the operation.
Chairman Lathrop Leishman, who has few ecluals, did his cultural center of Pasadena proud with the little poem he dashed off on the spur of the moment to conclude the afternoon's stimulating session and prepare the dealers for the evening ahead:
"Go back to your rooms, Take a rest and a shower; So you'll be able to stand on your feet For the Cocktail Hour."
(The report of the PauI Hallingby Testimonial Dinner and the Second Day's dealer sessions will be carried in the next issue.)
Bakersfield, Calif.-Hitting a near-record total of $43,693,626 for the year's first 1O months, Kern County building showed a 22.2/o gain over the same 1955 period and exceeded the lZ-rnonths total of $41,688,247 for all of last year. Building activity in unincorporated areas for October totaled $2,724,981, compared to $1,452,434 in last year's same month.
New home construction dominates the building totals, with perrtrits for 189 new residences at $1,892,988 in the countlr's $3,397,250 October total. Taft and Tehachapi showed gains over 1955.
Appointment of R. A. Halgren to general manager of the Minnesota and Ontario Paper Company's National Pole and Treating Division was announced by Paul'A. Mahony, Mando's vice president in charge of sales.
shes Sending you o "MlXED SHIPMENT" of best for /-/ Qllaryllndnas / z -/&Wr%u* flntl
EUREKA
COIhPAIIY
We speciolize in MIXED SHTPi,IENIS of REDWOOD [ureko . Son Jroncisco . los Angeles
Red woodHoo-Hoo Club 31 had a record turnout for its second annual dinner and football game party November 3. The affair was held at the Villa Basque and started at 5:59 p.m. with a cocktail period sponsored by Masonite, Weyerhaeuser Sales, Byles-Jamison Co. and White Pine Distributors. The party attracted 90 persons and a lot of fun and fellowship.
Following the delicious Basque dinner the meeting was adjourned at 7:29 and the party traveled to the stadium to witness the Fresno State-University of Idaho football game where the club had 90 reserved seats all together for the party. Everything was a grand success except that Fresno State lost the game.
On January l2 the club rvill hold its annual dinner dance and Ladies Nite at the Sunnyside Country Club. Jean Hartsock, of K-Y Lumber Company, is the gcneral chairman of the event and he promises it will be an outstanding one in a series of outstanding l-adies Nites that the club has had, reports Bernard B. Barber, Jr., secretarv.
The All-Brite Lumber Company officials announced November '4t that the Arcata, Calif., mill u'ould close down permanently rvithin two u,eeks due to market conditions. Ivan Menke, one of the owners, said another reason was because the r,vork of the fir planing mill could be done more economically at othcr plants because of ol:solescent practices.
F. E. Heard, Motroni Lumber Co., Woodland, celebrated completion of the 1.ard's ne.rv showroom with. a 2-day Open House, Dec. 7-8. Thousands attended the successful opening, which will be reported in full in an early issue of The MERCHANT.
James B. Overcast, manager of Strable Lumber Co., Oakland, has been invited to speak at the Pittsburg Rotary Club meeting December 18 in Antioch by Lewis W. Silvera, president of the Silvera Lumber Co., Antioch, who is chairman of the day. Overcast rvill speak on Hardwood Lumber to the club in the El Rio hotel. Jim holds the hard',tood lumber classification in his local Oakland Rotary, th,ird oldest club in the t,orld, and boasts seven years of IO0/o consecutive attendance.
john W. Rhoda, sales production coordinator for Simpson Redwood Co., returned to Arcata November 26 f.rom a 2-rveek business trip to the east, where he also conferred rvith Walter Parks, head of SR's Washington, D.C., office.
Don Coveney spent a November u'eek calling on mill connections in the Humboldt-Mendocino region for his California Lumber Sales, Oakland.
Baker P. Lee, manager of the United States Plywood Corp. branch in Santa Clara, is rounding out his fine family with the addition of a new son, Baker P. Lee, Jr., born Nov. 16.
Andy Anderson, formerly of Eastshore Lumber & Mill Co., Oakland, has joined the sales staff of Beaver Lumber Co., San Leandro.
Santa Barbara, Calif..-City building permits in October were $2,351 ,254, compared to $603,100 in last year'g same month. For 1956 to date, permits here are over the $10 millionmark, greatest in city history.
(Continued from Page 2) or both, to take appropriate actions to assure a 1957 housing volume of at least one million units.
2. If the preferences voiced by homemakers at a federally sponsored Women's Housing Congress, held in Washington last spring, are heeded by the nation's builders, next year's homes will be even larger, less gadgetridden, and of higher quality. Paneling, flooring, kitchen cabinets, furniture, siding and framing lumber are among the host of u'ood items rvhich stand to benefit.
3. Hardwood flooring production, down approximately six percent this year, seems likely to increase in 1957 under the impetus of stepped-up sales 'promotion efforts and greater emphasis on research. Likewise, we may expect a recovery in shipments of U.S. hardwoods to the United Kingdom.
4. Almost certain to be approved by tl-re upcoming session of Congress is a mammoth federal-aid-to-education program designed to help the nation catch up on its need for more classrooms. The economic advantages of onestory wood schools have been recognized in many sections of the country. fn others, still greater effort must be put forth to update school construction standards.
5. Research progress during 1957 is expected to include further gains in the development of wood particle boards and better gluing techniques. Recent opening of a new, rvood particle board pilot plant by the Timber Engineering Company, lttrLMA's research affiliate, offers the lumber
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industry new opportunities to find profitable outlets for its residues.
6. The prospect of more off-site prefabrication in home construction next year holds great promise for our industry. Indicative of the trend in this direction, leading home builders and housing officials, meeting recently in Washington, recommended greater use of tilt-up walls and prefabricated roof trusses as a means of reducing building .costs.
7. A key factor in the lumber picture for many years to come will be th.e new multi-billion-dollar, federal-state highrvay building program. First, this program, of itself, will consume a considerable portion of our industry's production. But, more important, it will pave the way for vast amounts of new construction-horhes, schools, churches, industrial plants, stores and commercial buildings-in which wood can play a leading role.
Many of the materials competitive to wood-steel and concrete are probably the best examples-may be hardpressed to meet demands of the highway program and the requirements of other new construction in the years immediately ahead. This would present new opportunities for the promotion of engineered timber construction in commercial and industrial building.
A number of related factors will figure in the lumber picture during 1957. To touch briefly on these elements:
Do-it-yourself activities promise to consume increasing quantities of our industry's production.
Farmers appear to be working their way out of recent economic setbacksa fact that should help lumber's markets in farm housing
Washington, D.C.-The Business and Defense Services Administration reports that spending for construction mhintenance and repairs reached a record high of $15.9 billion in 1955, up $1.3 billion from 1954.
The BSDA said more than half of the increase was in repairs to non-farm residential buildings. Homeowners and renters spent $6.5 billion for repairs and maintenance last year compared with $5.7 billion in 1954. No later figures are available.
and service buildings. . . Landscaping with wood should rvin more new friends as promotional efforts of the lumber industry expand the markets for outdoor use of woods.
The $15 billion-a-year home improvement market should continue strong, with wood a popular material. Lumber purchases by the Corps of Engineers are expected to decline about 25 percent below the normal peacetime rate of 500 million-to-600 million board feet annually-this due to Air Force withdrawal from the Corps' centralized procurement program. The dollar volume of total nerv construction during 1957 is expected to eclipse even the record level of 195Q now figured at more than $44 billion. How can the lumber industry capitalize on market opportunities in 1957?
The most important thing we need to do is intensify our selling efforts. This means, first, a larger 5alss f61ssmore men on the job selling.
Second, it means Harder Sell-more aggressive merchan-
INDUSTRIAt TUMBERMEN'S CtUB of SOUTHERN CAttFORNtA
AMERICAN HARDWOOD CO.
ANGEIUS HARDWOOD CO.
ATIAS LUAABER COMPANY
BACK PANET COfrTPANY
BOHNHOFF TUMBER CO.
E. t. BRUCE CO., tNC.
BRUSH INDUSTRIAT IU'iABER CO.
B. W. BYRNE & SON, INC.
CATIFORNIA PANET & VENEER CO"
w. E. cooPER wHst E. IUMBER CO., tNC.
FROST HARDWOOD CO. of SAN DIEGO
TIIAHOGANY IMPORTING COTI,IPANY
OWENS PARKS TUMBER COiAPANY
PENBERTHY TUMBER COMPANY
REEL TUMBER SERVICE
SANFORD & LUSSIER, INC.
SCiIIiA TUMBER COMPANY
SI'YIMONS HARDWOOD & LUMBER CO.
STAHT tUrflBER CO,I,IPANY, lNC.
E. J. STANTON & SON
SUttlvAN HARDWOOD CO. of SAN DIEGO
TROPICAT & WESTERN TUMBER CO.
U. S. PTYWOOD CORPORATION
WESTHARD ITTAPORTING COMPANY
PRESSURE.TREATED IU,i,IBER IS YOUR INSURANCE
Show the pvblic with Warren Bfue*
Pressure -f reqted Lumber ]hat you os a lumberdeqler orre viIaIIy interesfed in sofeguarding your luture and your cusfomerts investmeni,
*fn cornbinotion with chromatcd tinc arcGnata-dpptoved by city, covntyt, slale end Fedctsl rpecifcolionc.
dising, more persuasive advertising, more effective trade promotion.
We should court our customers-both old and nervthrough all the channels available to us and in a manner reminiscent of prewar years.
Our economy is punctuated by dips as well as peaks, and lumber is no less affected by the ebb and fovr of economic tides than are other industries.
Already, a significant segment of our industry has seen its profit margins narrowed by rising production costs and competitive sales pressures. These problems, it appears, will be no less extreme next year.
For the manufacturers of lumber and wood products, the year ahead will mean hard lvork-harder rvork than in the year just past if production and shipments are to equal. or come close to, 1956 levels.
S. Leonard Rea, former secretary-treasurer and director of Hammond Lumber Company announces his retirement plans following purchase of the Hammond company by Georgia-Pacific Corporation. Mr. Rea, who will have to hold off on his retirement plans for awhile yet, is currently representing the A. B. Hammond Company, the holding company for Hammond Lumber Company, which will be dissolved sometime next year. Until that time, however, Mr. Rea is keeping his golf clubs well shined and his dues paid up in the Los Altos Golf and Country Club. The Reas moved to Los Altos early last year in anticipation of his retirement plans.
The Above Brqnd, Plus the Worren Blue Color, is Your Assuronce of i/loximum Proleclion
-WE RECEIVE BY WATER, RAIL OR TRUCK_ -NO ORDER TOO TARGE OR TOO SMATI-
We Cqn Toke Up Your Slqck -Lumber Corrier Service ls MOBIIE
Adhesive lroweled inlo cemenl mokes the floor lougher, more resilient. Prevents dry-ouls ond dusting
RESURFACE wolls wilh new texture...floors with colored CEMENT. worn ond broken sfeps. cinderblock or concrefe.
l0 Gols. r 25 Gols., 100 Gals.
per tichet
ClrllENf fllN LrKE fT becouse it mqkes concrele eosier to spreod snd ftnish... soves lime ond lobor.
ARCH'TECTS AND HO'}IEOWNERS LIKE 'T becouse il mokes c lough, smooth foor. eosier to polish, eosier to point, eosier lo 3weep.
REPAIR cemenf floors, drives, wolks ond steps...brick or slone wolls, romps, swimming pool oprons ond thresholds. Ad
Where c concrete of high quclity is desired in OI{D OR TWO DAYS
USE
VICTOR IIIGH IANTT STRDTIGTH PORTI,AIIII CTMDI{T
TYPE III
THIS PRODUCT
Reduces consbuction costs by lcster working schedules cnd quicker re-use oI forms.
Allows marked scrvings to the concrete products mcrnufcrcturer by reducing curing time, curing spcce, crnd inventories.
Pcrticulcrrly crdvcntcrgeous in pouring trcrlfic intersections, repcrirs in opercrting fcrctories qnd stores, machinery loundctions, tunnel liningrs, AM
AI,I, OTHIR G(IIISTRUCTIOII ACTIVITT wlTDRT PORTI,AIIII GEMIIIT IS USEI)
ATIII TIMD IS OF PARAMOUTIT TMPORTAIICE
Mqnufqcfurers
CRE$CEIIT
tholesale
George S. Melville, manager of Simpson Logging Company's new Southern California door and plywood regional sales office in Los Angeles, has appointed Al Aarhaus of Shelton, Washington, as sales assistant in his office at 3440 Wilshire Boulevard, Los Angeles.
Melville's new position as regional sales manager continues the sales services he has given Simpson customers in Southern California for the past Z2 years. He is the ranking senior member of Simpson's national sales organization. Aarhaus has been sales-production coordinator at Simpson Logging Company's plants at Shelton and McCleary, Washington, since 1953. He was a production
worker at McCleary from 1948 until his promotion to the sales staff in 1953.
Simpson Logging Company is one of the nation's leading producers of doors and plywood, with plants at Shelton and McCleary, and Portland, Lyons, Albany and ldanha, Oregon. Simpson has 'been producing wood products at Shelton since 1895. The company is managing its forests for continuous production. Lumber and insulating board materials are among' Simpson's principal products at its central operating area in the state of Washington.
The Hoo-Hoo-Ette Club No. 1 members met at French Restaurant, November 12, for the regular Robaires monthly
meeting and dinner. It was agreed by all, the cuisine was excellent.
Jim Lawler, Patten-Blinn Lumber Co., was the guest speaker, on the subject of how to figure lumber footages, one every woman in the lumber industry is vitally interested in. Question and answer periods were conducted along with instructions by Mr. Lawler, which made it highly informative and interesting.
Simmons Hardwod Lumber Co. donated lovely prizes that were presented to Orinda Hazen for the door prize and Helen Smith for the birthday prize. Birthday greetings were also extended to Fay Bolmer and Felicia Reid.
The December meeting was reserved for the annual Christmas party and was at the Rodger Young Auditorium l)ecember 10.
INDUSTRIAL SPECIALISTS lN FOREIGN ond DOIUIESTIC HARDWOODS ond SOFTWOODS for every requirement
Direct Car ShipmentsTruck & Traileror LCL from Yard Stocks
OUR MOTTOz Quality and Quantity GUARANTEED
his brqnd nome on lumber olso offers lhe
In serving their customers, lumber dealers carrying the Weyerhaeuser 4-Square line have an important advantage. This line of lumber products includes all major species from the West Coast and the Inland Empire regions.
When there is a demand for scarce items in certain grades of one species, the 4-Square Dealer can supply comparable grades in another species of equal quality carrying the 4-Square brand. This satisfies his customer's needs. In many cases, it permits the dealer to operate more profitably
with a smaller inventory than usual. Consistently high standards" of manufacture and many years of national advertising have made Weyerhaeuser 4-Square a widely known and respected symbol of reliable qualityso builders and owners readily accept different species of comparable value when they bear that brand name.
Buying and selling the full line of Weyerhaeuser 4-Square Lumber products will give you the advantage of interchangeable species and items an important aid to profitable operation in today's market.
WEST COAST HEMTOCK-ThIs fine species is often colled the 'lAbility Wood" becouse il is so versolile. Weyerhoeuser 4-Squore West Coost Hemlock serves dependobly for froming ond sheothing os well os for flooring, siding, molding, ond olher finish uses. lt is light . slrong . eosy to work . . ond holds noils exceptionolly well. Altroctive lighi color, stroight groin, even lexture, ond freedom from pitch olso conlribute to its populority.
In addition to the usual golf ball prizes awarded Dubs, Ltd. low net winners, the 98th monthly Dubs Tournament also featured prizes of a little different nature-eight turkeys donated by the following firms: Daniels & Ross, Roddiscraft, Cheim Lumber Company, Golden Gate Lumber Co. and Bulldog Palletts. The "Turkey-tour-a-ment," which was held at the San Francisco Golf Club, sported a nearrecord attendance. A good crowd also took in the banquet at Rickey's Red Chimney Restaurant follorving the tournament.
Turkey winners in the member-guest flight division were Norm Miller and Al Hidy. Members who got the bird were: George Monnier, Ernie Peiper, Bert Hasselberg, Bill Freeland, Gordon Dennis and Al Boldt.
Golf balls were awarded to Chet Dennis, Charlie Larsen and Fred Ziese, first flight winners; Paul Kennedy, Leo Cheim, R. W. Daniels, Jim Hall, Hollis Jones, Jim Moore and Paul Gaboury, second flight toppers, and Bob Southwood, Jim Ramsey and Jack Crane in the 23 and over handicap division.
Guest flight winner was W. J. Ntahey, and bringing up second lorv net was A. Tayly.
The 98th tournament officially marked the end of Dubs activities for 1956. The next tournament lui1l be held on Tanuarv 18.
Santa Ana, Calif.-Building August gained 54/o over July 1955, making the year to date
in rural Orange county for and was 37/o above August $92,70r,72s.
December t5, 1956
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EACH CHRIST'IAS NI6}I1
lfE COrt{ES lN 316l{T
ilf r{ts srEr6H ftrADE $ llEDtulfD PlilE!
Salcs Rcprewutilcs for:
' BERRY LUMBER CO.-PINE GROVE, CALIF.-Hieh Altitudo, Soft Terlure Pine-Whiie Fir Roof Decling
OSCAR HEDLUND LUMBER,CO.-EIDWELI BAR. CALIF.Kiln Dried Pine Boards & Paneling-Douglos Fir Dimension, White Fir Roof Decking
.MOSS LUMBER COFBURNT RANCH. TRINITY COUNTY, CALIF.-Hi9h guality Oid Groi"th.Douglos Fir Boards, Dimension & Timbors
SIERRA MOUNTAIN MILLS-NORTH SAN JUAN, CALIF,Kiln Dried Pine Eoards.-Shop & Uppers, Douglos Fir Dimension & White Fir Roof Decling
ever developed -
Teco
ELIMINATE heovy stroP hongers, notching, shimming, toenoiling.
One sire f its ioists lrom 2" x4" to 2" x | 2'
STOCK ONE SIZE ONIY !
Write todq y lor DEA!.ER ARRANGEMENT
Shipped yonptly fu truck and truilcr tnlvhcrc in California , , , or bt ruii ro your tlu.t ot siding ary. vherc in Amcrico,.
Time, you old gypsy man, Will you not stay, Put up your caravan Just for one day?
All the gings I'll give you, Will you be my guest, Bells for your jennet, Of silver the best; Goldsmiths shall beat you
A great golden ring, Peacocks shall bow to you, Little boys sing. O, and sweet girls will Festoon you with MayTirye, you old gypsy mant Why hasten away?
-Ralph.HodgsonA certain Yankee householder laid in his winter's coal supplR and when the bill came he noticed that it bore the slogan printed across the top: "It's a black business, but we treat you white."
The buyer wept a bit when he noticed the price of the coal, but he bravely wrote out the check to pay for it. Then he added a little note at the bottom that read: "May I offer a suggestion? I think you should change your slogan to read-'It's a dirty business, but we clean you good."'
Titian by a few strokes of the brush knew how to make the general image and character of whatever object he attempted. His great care was to preserve the masses of light and of shade, to give by opposition the idea of that solidarity wh'ich is inseparable from natural objects. , He was the greatest of the Venetians and deserves to rank with Raphael and Michelangelo.-Sir Joshua Reynolds.
Her folks were poor when she was small, A dolly made of rags was all
Ifer mother could afford to buy, In vain for Princess dolls she'd sigh. When fortune smiled her mother bought The kind of dolls she'd always sought, Expensive dolls with silken curls; She was the happiest of girls. ft's funny how the years can fly, Now, side by side her dollies lie. But when she dreams of childhood's charms, The rag doll nestles in her arms.
-Nick KennvThere is an old story in Texas about how the state was populated back in the early days when the people of the East were turning their faces and their feet Westward.
The story is that when these Eastern folk reached a certain major river crossing on the Mississippi, they found a road with many forks, and a number of signs pointing into these various roads. One said t'To Kansas," another "To Oklahoma," another "To Arkansas," and so on. There w€re many of them. And one said "To Texas." And, says the story, the folks that could read all went to Texas.
Wit is a happy and striking way of expressing a thought.
It is not often, though it be lively and mantling, that it carries a great body with it.
Wit, therefore, is fitter for diversion than business, being more grateful to fancy than judgment.
Less judgment than wit, is more sail than bal.last.
Yet it must be confessed that wit gives an edge to sense, and recommends it extremely.
Where judgment has wit to express it, there is the best orator.
-Wm.A little place of inglenooks and books;
A place where still and cool a quiet pool
Of candlelight upon the table seeps;
A spot that keeps unbroken, ready for our need, Peace-that is home, indeed;
Enter-tired, restless qns-and dream, and read.
He had left his old home town ten years back, and today he was returning for the first time after making a great rbusiness success in his new home. Despite his hopes and 'expectations, there \Mas no old friend to greet him at the station. No one.
Discouraged, he sought out the station master, a friend since boyhood. To him, at least, he would be welcome, and he was about to extend a hearty greeting, when the other spoke first:
He said: "ffello, George. Going away?"
Bigotry has no head and cannot think, no heart and cannot feel. When she moves, it is in wrath; when she pauses, it is amid ruin. Her prayers are curses, her god is a demon, her communion is death, her vengeance is eternity, her decalogue written in the blood of her victims, and if she stops for a moment in her infernal fligh,t it is upon a kindred rock to wet her vulture fang for,a more sanguinary desolation'
-Daniel o,conneu.
The preliminary estimate of 93,000 new nonfarm dwelling units started in October was 1'2,800 units less than October last year. The total of starts for the first 10 months of 1956 was 972,4A0 units. This is 191,100 less than the corresponding period for 1955 and, on a seasonally adjusted basis, is at the rate of 1,050,000 units annually, reported the National Retail Lumber Dealers Association.
The housing starts in October remained at the September level of 93,0@, although a decline is usual at this time of year, the U. S. Labor Department's Bureau of Labor Statistics announced. The total was 1,2/o less than October Iast year and was well below the level for most Octobers since 1949.
During the first 10 months of 1956, 972,000 units were
placed under construction, compared with more than a million units started in the same period of. 1954 and 1955. A slight rise in private starts to 90,800 units in October was offset by a decrease in public housing to 2,200 units. The October firmness reflected reversal of a 4-months downtrend in housing started in metropolitan areas. Adjusted for seasonal variation, the annual rate of private starts rvas 1,050,000 units in October-up 5/o over September. For the first 10 months of 1956, the annual rate averaged 1,104,000 units.
Preliminary.reports of building permits issued indicate that all regions of the country shared the October improvement. The Western Region showed a particularly good gain after a sharp drop in Septemb,er.
Monroe Dumas, father of the Olympic highjump champion, Charley Dumas, was sent to Australia on funds raised by fellow employes of the Flintkote Co., Los Angeles, to watch his athlete son set the new world's record.
Henry Dreckmann, former salesmanager of Coast Pacific Lumber Co. at Eureka, h,as established a buying office at 539 G. St., Eureka, for the newly reorganized Dant & Russell Sales Company of Portland.
Congratulations to the Jim Frasers, whose third girl-child was born Nov. 15. Jim, who works for Winton Lumber Sales Co., says he may start an all-girl orchestra after while and retire from the lumber business.
HARDW()()D (lR S()FTWO()D
For lhe PLYWOOD you need when you need rl mor(e li your hoblt fo -
Ben Ward, of the Bonnell-Ward & Knapp clan, returned to the San Francisco offices Nov. 19 following a week in Los Angeles on business.
Don Hamilton, manager of the Valley Lumber Co., Palm Desert, with his wife, Jane, and son John, have returned to the retail yard after a two-week family visit in Pennsylvania.
Knute Weidman, head man of Roddiscraft Lumber Sales, Palo Alto, and Jim Lowman, from Roddiscraft's Medford buying office, attended the Northwestern California Lumbermen's Club annual Stag in Eureka last month and spent the following week seeing the mill connections thereabouts.
Joe Kirk, Kirk Lumber & Building Materials Co., Santa Maria, and Jack Pomeroy, executive vice-president of the Lumber Merchants Association of Northern California, attended the third annual Exposition and directors meeting of the National Retail Lumber Dealers Association in Chicago, December 10-13.
With intensified programs for insect control, fire control and salvage logging, tremendous loss of some of California's finest timber is being steadily reduced.
WESTERN c0rries o plywood inventory corefully selected to meel yiur needs domestic imported speciolties
Guaranleed lo be lhe last word in rromaiic rcd cedar closel lining, manu{aciured in thc finesi cedar closel plant in America, wc are main' laining our reputation of years pasf {or {urnishing the best only. LocatJd in lhe heart o{ lhe iedar counfry, only lhe highest quality logs are selecied from which lo male our lining. Available in fwo sizes, 2t/2" and 3t/2" wide and 3/s" thict, paclaged 50 board fcel, wrapped in heavy lrrafl papcrWe are also manu{acturers of soft-terlured, precision-milled, quality-made Chickamruga Appalachian oak floorinE. Every board lhat goes inio our flooring must meei exacfing re. quiremenfs and every board is seasoned {or e minimum of lhree months. largc sfocks, promp] shfpnents.
San Francisco last month reached the stage of actual execution in another phase of its attack on slums and blight when Acting Urban Renewal Commissioner Richard L. Steiner approved a Federal loan of $16,691,025 and a capital grant of $8,403,497 for the California city's 109-acre "Western Addition" urban renewal project.
A badly blighted, predominantly residential area, Western Addition-which escaped the 1906 earthquake and fire-contains some of the oldest buildings in San Francisco. Of 3,640 .structures in the area, 2,181 are substandard. An obsolete street pattern, which has caused a serious traffic problem, adds to the neighborhood's difficulties. IVlunicipal records indicate
a high incidence in the area of fire, crime, disease and juvenile delinquency.
Western Addition, after nearly all structures have been razed, will be redeveloped primarily for new residential uses, emphasizing multi-family housing. The plan for the area also calls for expansion of existing church, school, and playground facilities, development of shopping centers, and widening of Geary Street. The 2,680 families living in the area will be offered relocation in decent, safe and sanitary housing, as required by law. San Francisco has estimated that complete redevelopment of Western Addition will take about five years.
Estimated net cost of the project is $11,914,435. This represents the difference between the cost of acquiring and prepar-
Cosh in wifi the lonky Plonky monthly odvertising serYi(e
Eight ads per month, packed full of merchandising ideas. complete with artwork, layout and copy, yet easily individualized. Hard hitting effective! Covcrs every department of your business New Home Consruction, Remodeling, Repairing, Farm ads, Roofing and Siding ads, ads to appeal direct to the ladies and many, many more! Sold on an exclusive franchise basis on a "First Come, First Served" basis.
o Complete detoils csn be obtoined by :ending the coupon ot lhe bottom of rhis od to our Colifornio repre3entative. Don't deloy! Ger rhe lonky Ptonky fronchise NOW!
Calif ornia Re presentatiue VIGGO KIH
t8628 COX AVENUE SARAIOGA, CAIIFORNIA
ing the land for redevelopment and the return from resale of the cleared land. San Francisco will contribute non-cash local grants-in-aid amounting to $3,583,838 towards this deficit. The Federal capital grant of $8,403,497 covers the remainder of the deficit and includes an amount for aiding the relocation of site residents. All Federal funds involved are authorized by the Housing Act of 1949, as amended by subsequent Acts.
Western Addition is part of a2r/a-square-mile section of San Francisco for which urban renewal activity is contemplated.
Walter S. Smear, formerly cred'it manager of Atlas Plywood Corporation, Western Division, has joined Western States Plyrvood Corporation, Whittier, California. He has been associated with Davidson Plywood, Inc., now a subsidiary of Atlas Plywood Corporation, since 1951. Wally, whose home is in Rivera, served in the U. S. Air Force during World War IL In 1946 he u'as employed by the U. S. Grant Supply Company as credit manager.
"We're very pleased to have Wally with us," said Dick Fantz, Western States Plyr,vood general manager, "and u'e're sure his experience in credit and office management will be of great benefit to our organization."
Pvt this super sofesmon to work for you Iet him build soles ...proffts...presfige . .let him ,tin loyal Iriends for yovr frrm. &tilf
Say goodbye forever to old fashioned screen, sash and storm doors, for here are two all purpose doors..,COMB|NAT|ON SCREEN AND METAL SASH DOORS that lit all types of wall construction and harmonrze with any interior styling.
a GIYC ldequlte ersy yantil.tlon.
a lrssct.tlght, rut pr@t scr&ns.
a Sath Ghrs may be clelnod with ease.
Convenience
a l{o nora detouring areund r superf,uous crtr! door with rn rrmful of bundls.
a No m@ 3!gging, llimsy scrrcn d@6
TJ*.""",,ff :r, .,::,ff: .ii'g comblnsd into I dq.
a Saves on hrrdware, hanSing and paanting.
a Sav6 on expensive replscamdts.
a S.G space The Hollywod Jr.
Twins may b€ hung to swing In or out Leavcs tvlllable lloor rprcc which is usu.lltr lGt In ldtchen tr entry way.
Pcnel or Flush
a Hollywood Jr. Twini giv! yq ydr choice of a Dancl o. flush d@. to hlm@ize wlth lny style lrchlt€clure
q int€ilor dslgn.
a Flush dooB svell.bl? in Phlllppina
Luaun, Ori€nt l Arh (Sen) d Binfi.
a Panel d@E av.ilrblc in pinc only.
Wite Iq {ree illudroted literotvre
TaNUFACTUTETS Ot SCTEEN DOORs, loUVtE DOOIS & SHt ttGls
I127 Eosl 63rd Street, Lor Angele:. Califomio ADomr l-l lO8
fr AII Wesl Coort P.oductr orc disttibllcd by repvlobh dolers nolionwidc *
Two new Associate Member firms have joined the Southern California Retail Lumber Association in the past month. Dealer Bob James has enrolled Pacific Wood Products Co., 900 Wilshire Blvd., Los Angeles, wh,ose officers are Norman Davidson, Jr., president; John G. Davidson, executive vice-president; Richard S. Rartlett, vice-president, and Chandler Hart, secretary-treasurer. Dealer Lathrop K. Leishman enrolled Modern Materials, Inc., 6812 Santa Monica Blvd., Hollyrvood, whose officers are C. H. Anderson, president; John L. Gerich, vice-president, and H. Eames Bishop, vice-president. The latter firm has warehouses in Los Angeles, Long Beach, Van Nuys, E,l Monte and Santa Ana.
The 365th Terrible Twenty tournament was held at Monterey Peninsula Country Club, October 18, with 15 golfers aboard. They tell me the weather was perfect. It looks like Harry Whittaker, with his 79-10-69, won first prize, and Roy Stanton, 9l-20-71, took second place, using the old T. T. T. handicaps. Current Club handicaps (the new method) were not provided. The dinner party at Casa Munras was a great success with an attendance of. 26.
You fishermen may get your big thrill when that reel suddenly sings and something is on the line; and you football fanatics when the teams line up and the opening whistle is about to blow ;-but man !-the 16th tee at Cypress on a still, warm, clear day in October, that green fairway across the chasm, the seals barking, the match even, and par in for a 79;-that's a thrill, and how can you match it?
The 366th Terrible Twer-rty tournament was held at Red Hill Country Club, Novernber 16. It was a beautiful afternoon but, due to the warm lveather and winds, the greens were lightning fast and would not hold. Rex Wall knew how to handle things, however, and won his usual monthly prize,75-6-69. Helmer Hoel, with his local knowledge, won second place, B1-11-70. Geo. Rodecker won the lst six months' Medal Tournament, upper flight, by beating Ed Bauer 2 and l. Bob Pierce won the lower flight by default from Groschan.
At an after-dinner meeting, the following new candidates were initiated into the Terrible Twenties: J. William Back, wholesale lumber and plyw'-rod, Wilshire C.C. Hdcp. 15; R. Dewey Reeder, acoustical sub-contracting, Wilshire C.C. Hdcp. 9; Frank C. Ruppert, Ruppert Motors, Inc. (Finance), South
Hills C.C. Hdcp. 16; Robert P. Dilworth, Dilworth Construction Co., So. Hills & Glendora C.C.s, Hdcp 10.
The next tournament was at Oakmont C.C., our Christrras party, December 7. Vern Huck arranged the party.
-H. IV. AllinE.
Gerry Mclnroe Ncrmed Jolly Giont S.M.
Arcata, Calif.-Sam Davis, vice-president and general manager of Jolly Giant Lumber Co. here, has appointed Gerry Mclnroe as salesmanager of the firm. Mclnroe attended the University of Washington and, upon graduation, served in the Army two years. He has worked for Eureka Redwood Lumber Co. and Lane-Portland Lumber Co. before joining Jolly Giant.
Wholesole ond Gommission
I represent Angelus Hsrdwood lumber Co. for oll IMPORTED ond DOMESTIC ]lordwoods - Car loqds, LCL or Stopover cqrs for porfiol unlocding. ***
I Represenr KtAtflATH BASIN PINE tWLtS CO., who furnish fhe best Soft Text. Pine ond OG Inlond Fir to be hqd in fhe USA today. Also Bqte lumber Co., mqnufscturers of good Old-Growth D.F. lndustriol CLEARS qnd slso Full.Sown. Also CASGADIAN lumber Mills-qnd mcny others.
Ofr. 67A0 5. Afomedo - L.A. I- Ph. Ludiow 14778
Over 25O members of Los Angeles Hoo-Hoo Club 2, rvith their families and friends, turned out Sunday, November 18, for the big Barbecue and Field Day at LeRoy Boys' Home at LaVerne, California. On that day the new woodworking shop project of the club r,r'as dedicated for the boys, special sports events u'ere scheduled to entertain the guests, and everybody participated in the fun and goodfellou'ship.
Larry Weiland, chairman of the dedication activities, had a "lvhale" of a day. The retail dealer furnished most
of the food, which consisted.of 20O pounds of prime ground meat, salad, Mexican beans, rolls, soft drinks, coffee, ice cream and cake. Larry and Rex Oxford had worked for weeks to bring this big event to successful conclusion. It has been their committee which has furnished the effort to secure most of the lumber and materials for the rvood working shop at the school.
On hand to greet members of the fraternal order of lumbermen were Mayor Jones of Pomona, prominent citizens of the San Gabriel Valley, members of the Pomona Lions club orchestra, and members of the board of directors of LeRoy Boys' Home. Many Hoo-Hoo brought the
Phone: Flreside 2-Ol 03 o P.O. Box 714
entire f:rmily to thc picnic antl festivities got unclenvav prrllnptly at 12:30 p.nr.
At the dedication ceremonies Snark Jim Forgie acknowledged the support given this fine project by the
6/4-2sndBet.Gommon Ponderosq Pine Ponelling
Shipped in Poper-lined Cqrs o Chico, Cqlifornio o TWX: CZ-56-U
two men who originally sponsored the program for the home, Dee Essley and Roy Stanton, Sr. They rvere given a fine hand bv the big cron'd ancl ltciy gave a short talk regarding the aims and purposes of Hoo-
Americqn Timber Corporotion
Mctherrvs Lumber Co.
Plumos Pine Co.
Sqnd Creek lumber Co. for hetler Sugor E Ponderoso pine ond While Fir Twin Ciry ltrtoulding Co. lor quality mouldings ond jombc
Hoo. He also told the boys that, through working with wood, they would be working close to nature and, by so doing, it was hoped they would become better citizens. He also thanked members of the Los Angeles Hoo-Hoo club for the fine support the membership has given this worthy project.
Snark Forgie gave much of the credit for the procurement to Larry Weiland and Rex Oxford, who, he said, gave willingly of their time and effort to bring this woodwork shop building to a successful conclusion. Although it will be many months before the big building is completed, all of the material has been secured and it should be ready early next Spring for use by the boys.
Orin Srvain, a member of the board of directors of LeRoy Boys' Home, handled the actual dedication ceremonies. He thanked the members of the lfoo-lIoo club and led the group in a prayer of thanks for the splendid support given by the lumbermen. Follorving the dedication of the building, "the children"-both young and old. had the time of their lives at the field day of sports events, rn hich lasted all afternoon. The football game, of course, attracted the largest crowd. A truly fine tirne u'as had br- all who u'ere able to attend.
Offices of the Bus McNeil Company \vere opened November 1 in Los Angeles, representing several plyrvood and hardboard manufacttlrers and an importer. The firm will represent Diamond Lumber Co. 'rvith plyrvood in long lengths, marine grade, hardwoods and grooved panels;
"We need dnother lood ol
CASH IN ON IHE EVER.GROWING MARKET FOR RICHKRAFI SKUFPRUF. CUSTOMERS DE'I/IAND IT BECAUSE:
a Exclucive plosticizing lredlmenl qssures wel strenglh!
a Edgestring reinforcemenl provides exlro proleclion
. where ertro tlrength is required!
o Resiils shrinkcge, scufiing, fungus, dry ror!
STOCK AND DISPLAY IHE RICHKRAFI REDI-ROTI CARION ! lT sElr.s oN SIGHT !
Oregonbr>rd in specialties, tempered and standarcl boards; The Beton Compar.ry in imported plyrvoi,d, and Interstate lrlyu'ood Co. of lterl Bluff u'ith straight sheathing.
Bus McNeil has u'orked the past 10 years rvith Davidson Plvrvoocl and I-urnber Co. ancl Atlas I'lyr'vood Corp., tl're last four years as director of purchases for the l'estern division. tIe is fan.riliar u'ith the problems involved in mair.rtaining tninimnrn balancecl inventories and expects to <lrar,',. on his experience and be of service to the plvr,r'<tttd jobber in realizing extra profit potentials in this line. I'eggv NIottola. r'ho nas N{cNeil's secretarv at Davidson-Atlas, is assisting him in his ou'n compan\'. She is well knou'n in the jobber u,arehouse and oper:rting mi11 circles.
(Tcll thcnt, yow saw it in Tl'te California I'umber Llercltant)
section should be addressed to THE CALIFORNIA
108 West 6th
will then answer your inquiries direct.
Philippine, like a piece of fine furniture," continues Bill \\lhite. "the installation from ..a cost standpoint is attractive to the dealer, who has a variety of choices in the outright purchase of the unit-or in a lorv rental plan u'hich can be written off as an expense."
"The WyBro Lumber Units, and the nerv Baylaun Senior and Junior \\roodtape Self-Service Displayer nnits, are like an additional salesman for every retail lumber dealer," adds Don F. White, vice-president and general manager.
"That's why we tell our dealers: We are not selling lumber todayWE ARE SELLING PROFITS.''
With this short heading, White Brothers announces the development for distribution of its new WyBro Lumber Displayer Units. Geared for self-service and a minimum of dealer sales effort, these new units hold a variety of exotic hardwood species and sizes for the home craftsman. All items are clear, surfaced 4 sides, and come in three specific lengths. Each of the items in the unit c1n be price-tagged in accordance r'vith the individual dealer's requirements.
"We know from experience and numerous surveys that the selfservice type of operation not only produces the greatest margin of profit for the retail lumber dealer, but is actually preferred by the
average do-it-yourself customer, who takes a keen delight in browsing through a modern store before making purchases," says William T. White, Jr., White Brothers' president.
The WyBro lumber unit itself is completely flexible, requiring only t3 square feet of floor space for a single unit, and 16 or N.8 square feet for the double unit. Normal stocks are Japanese Ash, Japanese Birch, Red Philippine, Sakar (a new exotic island wood), Golden Raja from Borneo, and Japanese Oak. Stocks are available in 4',6'and B'lengths and in dimensions of /q" * 3%", 5%". 7'/+", 9'/a" and. also l/4" x l%".
"While the units themselves are cabinet-made from Japanese Ash and
This is rhe "ARDOX" Spirol noil which is exp.cted to rcploce in o lcrge meqlula the common rmooth shonk noil; now being nqnufactured qnd morkcted in rhe U.S. by Joncs & loughlin Steel €orporction, Pitt.burgh, under o licensing ogre€ment with The Steel Compony of Ccnodo, ltd. According ro J&1, rhe "ARDOX" noil hos greoter holding powcr, is cqsier lo drive, cnd rcduces wood splitting. Eecouse of the new monufocturing procesr. it is porsible to sell the /ARDOX" Spirol noil ot o lower price per noil thon the common noil.
CHapman 5-5501
Washington Steel Products, fnc., of Tacoma, Washington, has announced a brilliant new line of two-color cabinet hardware that promises to be a consistently fast moving item in this product atea. The new product; labeled Washington Line "Tempo" cabinet hardware, combines a velvety black with polished bronze, brass, or copper in two styles of pulls. The new door pulls are imaginatively designed to fit contemporary trends.
The new Tempo line features trvo sizes of fitted cones and knobs and trvo sizes of rectangular pulls and piates. All parts for each type and size are interchangeable. This permits an almost unlimited range of alternate color possibilities, such as black ringed with bronze, or copper and various "color meta1" centers outlined in deep black.
Santa Barbara, Calif. Building permits valued at $10,392,270 in the unincorporated areas of the county were totaled in the first eight months this year, compared to $4,36L,42O in the same span last year.
In another unique feature, the company says that decorative laminate plates, such as Formica, can be fitted into the cones on the door pulls so they will match other decorative surfaces in counters, cabinets, and furniture. The company says a very low cost tool, called a "Tempo" die, is available for cutting matching ,color laminates to fit the cones.
To build impulse sales for dealers and to illustrate some of the decoratirg possibilities, the company has available two styles of displays. One features the complete new Tempo line. The other is a more limited display for smaller space. The company said the new line would be available to the trade in November. Dealers who are inlerested in additional product information or the displays should contact their jobbers or write Washington Steel Products, Inc., Tacoma 2, Wash.
Secretary of Commerce Sinclair Weeks announced the elevation of Horace B. McCoy, veteran career service official, as administrator of the Commerce Department's Business and Defense Services Administration.
wE ARE HEADQUARTERS ron
SASTIIDOORSIMTUDOWS
Window, Frcrmes & Door Frqmes
Window Urrits -'- -
Sliding Sqsh Units
Glqss Louver Doors
ond
Louver Windows
We ofier a compfete distribution service of
ffTASONITE BR,AND PRODUCTS
FTINTKOTE CANEC INSUTATION BOARD
TENSION-tite Screens
The CATIT'OBflIA DOOB COIIPIilT of Los Angeles
494O Districl Boulevord
P.O. Box 126 Vernon Branch
l?r Angelcs 58, Gallfornia
Goost Pocific lumber Plonr
H. Robert Halvorsen and Robert Spoo have the Coast Pacific Lumber Company at Eureka, Dant & Russell holding. The name of the new be Marine Lumber Sales. The purchase included
purchased a former firm will the entire
foot of Washington Street plant--4J acres of property, tl ro deep-water-dock berths, sawmill, planing mill. inventory and other assets.
Halvorsen, who has been manager of Coast Pacific at Eureka for the past eight years, stated that the operation will continue as before, rvith the nerv comparly handling
olod Our Eeil Wirlr"t for th.e ]r/"* l!"orffi
ARCATA, CATIFORNIA
Tom Lsnnin
451 Soulh "G" Sl.
VAn Dyke 2-2971
tOS ANGELES I5
G. P. Henry & Go.
714W. Olympic Blvd. Rlchmond 9-5524
'I'TENLO PARK Jlm Rossmqn, Bob Mocfie l618 El Camino Reql DAvenport 4-2525
PORTLAND 4. OREGON
Jim Clork
525 Boord of Trdde Bldg. GApirol 8-4142
IIAIN OFFICE
.,
lUdlow 8-2l0l
Slnce 1887
ABERDEEN. WASHINGTON
sales operations for several smaller mills, in addition to processing lumber in transit from other outside firms. Shipments u'ill continue by water, rail and truck-ahdtrailer from the Eureka plant, or on a direct mill basis.
With the plant's own production and that of the other mills it represents, Marine Lumber Sales will be handling between 80 and 100 million board feet annually.
Halvorsen, who is a native of Humboldt county, opereted his orvn mill prior to becoming manager of the Coast Pacific Eureka plant. He is president and general manager of the ne\v company. Spoo, who is vice-president of Marine Lumber Sales, went to Humboldt county about five years ago when he purchased Precision Lumber Company in Eureka.
DISTRIBUTORS AND WHOIESAIERS
Ook Srqir Treods-Thregholdr
Door Sills-Hordwood lUlouldings ond Ponel-Woll
ond Domestic-Philippine-Joponesc Hqrdwoods
Worehousc Dellvery or Corlood Shipmcnlr
610I SO. VAN NESS AVENUE
los Angeles 47, Cslif. AXminster 2-9f 81
The East Bay Hoo-Hoo Club, Oakland, announces that it is sponsoring the distribution of 500 kegs of staple groceries to needy families in that district at Christmas time.
The rvholesale lumbermen of San Francisco propose to create a new wholesale lumber association in that city in the near future.
The Coos Bay Lumber Company, of Marshfield, Oregon, announces that it is reopening its sales ofEce in Los Angeles under the management of Jack Thomas.
Edward Hines, of Chicago, one of the most prominent lumbermen of the nation, died December 1, age 68.
M. M. McCune, formerly of Brawley, California, announces that he is opening a retail yard in Oakland.
The Pickering Lumber Company has closed its San Francisco sales office. and Mr. C. C. Stibich has taken over the sale of the products of several large California mills for Bay District territory.
Most of the important sawmills in Cali{ornia announce that they will close down entirely for the Christmas season.
Santa Ana, Calif.-August here were highest in the city
building permits of $4,172,150 history.
"The windbags are gone."
Pruden Frames, used with your present stock lumber, roofing, and building hardware, will give you a new 40 foot wide building, and a new market! Each dollar in Pruden Frame sales will sell two additional dollars worth of other materials. The Pruden Frame makes an ideal enclosure for a shelter where clear span, economical consbuction is needed.
- The franchise in your city may be open. lcrn Write today!
The 7l-year-old author, Peter B. Kyne, said it regretfully recently to the California Historical Society about the ships and the waterfront he remembers from the San Francisco Embarcadero of the turn of the century. His keen writer's memory saw the waterfront again, and he told it to 200 persons gathered in the Rose Room at the SheratonPalace. reported the San Francisco Examiner. "ft was a great forest of shining masts, lying in the stream. (That's an expression that has gone from San Francisco.) With their great bowsprits jutting out, and all around the wonderful aromas of paint and tar and cookery."
He told of spending youthful Sundays at the markets where the South Sea island traders displayed their wares, the air filled with the aroma of tropical fruits.
Kyne related how many of the stories that made his worldwide reputation were told him by friends on the waterfront, especially at the Nlerchant's Exchange. "f wasn't a member there, but the doorman liked me and let me in," he recalled.
Captain Peasley came from the waterfront, As did "Salvation Pete" llansen, the master who could not write his own name and navigated to San Diego and San Pedro by listening to the barking of dogs on the shore. And many others.
"They were a breed of man such as f shall never se€ again," he said. "Except maybe in Davy Jones' locker where they will be telling each other lies again."
ln the early 1900's Kyne worked in the lumber and shipping business in San Francisco. It was after he went broke. he said. that he took up writing.
Coast Counties Hoo-Hoo Club 114 devoted its November 8 evening meeting to annual elections and installation of officers. The meeting at the Loma Linda restaurant in Watsonville was presided over by the outgoing president, Vince Moore of the Moore Lumber Company, Salinas. Following the usual "happy hour" and an excellent banquet, the nominating committee presented its choices for the coming club year. The slate of officers and directors met with the unanimous approval of the membership and was so elected.
Outgoing President Moore turned over the meeting to the new club president, Fenner Angell, Pacific Lumber & Supply Co., of Soquel. Angell, in turn, paid high tribute to
Vince Moore for his good work as president during the 1955-56 club year. He then introduced the following new officers and directors of Club 114:
Vice-president, Jerry Fernandez, Western Pine Supply Co.; secretary-treasurer, Jack Yates, Hughes-Yates Lumber Company, Santa Cruz. Directors: Vince Moore, Mel Conger, Work Lumber Co.; Keith Davison, Tynan Lumber Co.; Willard Lentz, Santa Cruz Lumber Company, and Bob Brazelton, Georgia-Pacific Corp.
San Diego Hoo-Hoo Club 3 held its annual golf tournament and stag dinner November 17 at the Municipal Golf Course and Clubhouse. Reservations were handled bv Rov Batt and John Collins.
GYPSUIYT BOARD PRODUCTS .
Gypsum Woodgroined Boord
CERTAINTEED "Firestop" Gypsum
Boord
PATCO WOOL INSULATION o
ROCKWOOI BATTS
COIUMBIA o GENEVA STEET CO .
Noils
WOODTIFE WOOD PRESERVATIVES o WOLMAN SATTS
SCREEN DOORS o HOLIYWOOD
CO'YIBINATION DOORS
DOUGTAS FIR PTYWOOD o Interior & Exterior Types
PONDEROSA PINE PIYWOOD o
HARDWOOD PTYWOOD
IIASONITE PRESDWOOD PROD.
UCTS r UPSON BOARDS
ROOFING PRODUCTS . Shingles o
Felts ond Gootings
FORTIFIBER BUIIDING PAPERS o
KlwlSUt Blonket Insulotion
ARTUISTRONG o Cushlontone
Acousticql Tiles o Building Boord r Temlock Tile
CEIOIEX . Insulqtion Boqrd Producls . files . Plonk . Sheothing
PIONEER FIINTKOTE r Insulolion
Boord Products o Sheothing . GeilDek
Eureka, Calif.-George C. Jacobs, pioneer retail lumberman here and mayor of the city for the past 10 years, died November 22 after a long illness. His partner in the George C. Jacobs Company, Donald E. Larson, had died suddenly from a heart attack in January of this year. Their handsomely remodeled new retail store and yard were vvritten up in the January 15, 1955 issue.
Completion of the remodeling two years ago marked the Sfth anniversary of George C. Jacobs' arrival in Eureka as a young engineer just out of Stanford. After spending five years in the engineer's ofifice, he started a contracting and building supply business, continuing it until 1918 when he quit the contracting and relocated the building supply business in a former llammond Lumber Co. retail yard. The business enjoyed years of steady progress and Mr. Jacobs became a pillar of the community from which his passing last month will be deeply felt.
Mrs. Maurice L. Euphrat, about 65, wife of the president of Wendling-Nathan Co., San Francisco, died suddenly while dining in her home November 24, apparently after
Horoce
accidentally chokirrg or1 some foocl. She had been in excellent health and presented a lr-rr,ely appearance .lvhen photographed n'ith her husbar-rd earll' this liall at his SOth birthday gathering in the St. Francis hotel.
l\{rs. Euphrat l.as borrr Grace Clrolr'. She rr-as a sister of the late, great iumber trade paper edit<ir, C-arl Crou-, and leaves a brother, Guy Crorv, in Portland, and a sister, Florence, Prineville, Ore. Besides her husliarrd, "I)uke" Euphrat, in the immediate familv, she lear-es tn'o sons, l:'aul Iluphrat, n'ho is also in the lumber lrusiness in San Francisco, and Maurice, Jr., a concert pianist u-hose talent has been u'idely acclaimed. Funeral services l-erc hel<1 in San Francisco November 27, f.ollos.ed b-u: private inurrrment.
ROBERT STRAHLE, 87, {ather of Bob Strahle of the Service Lunrber Company, Sausalito, died November 24 in Sacramento. RAY H. STIMSON, 6(r, linancial secretary of the Carpenters Uniorr 1.506, I-os Angeles, died November 5. .
MILTON KAUFFMAN, 74, head of Kauffman-Wilson Ci-rnstructior.r Co., (]ardena, died Nor.ember 4 in Cuiver Citv hospital after a year's ilh-ress. His firm had built 20,00O homcs in thc are:t. ()n .19 tracts in Harvthorne, Lancaster, \\'est Covir-ra. L:r I)ucnte, Whittier, Compton, Nortalk, Long I3each, 'I'orralrcc and Gardena. He l-as born in Tucson ancl canre t<i attcntion in Southern California l'hen he associated u'ith the late "I-ucky" Baidrvin 50 years ago in the develriltruent of I'raldu'in Park.
Santa Ana, Calif.-County snpervisors clisclosc,J that IZ2 subdivisions, including 6178 lots, \\'ere cle\.clope<l in Orange county in 1956's first half.
Jor o,ll purposes
Bqltens Bosrds
Fencing Finish
Furniture Mouldings
Poneling Posts Siding sill
Speciolties Stqkes
L.C.L. or DIRECT CARS vdwstwKr{ wgLg& LWJWWWW C&.
4230 Bondini Boulevsrd, Los Angeles 23, Cqlif. ANgelus 2-4148 TWX tA 1846 frlewp
All We Are Giving This Yeor ls
By CARGO from Our Mills ot Coos Boy ond Worehouse ond Yord ot Berth 135, Wilmington
COOS HEAD TUIUIBER & Grode-Stomped, Old-Growlh Douglos Fir lumber
fWX: ZA5OOI
PTYWOOD CO.
Douglos Fir Plywood (DFPA Grode-Stomped) TErminol 4-5261
Here's another year gone by in a long chapter of service-63 years of service by the men behind the National American seal.
National-American Lumber Wholesalers have striven to promote the best interests of the lumber industry continuously since 1893. We're proud of the reputation for dependability and helpfulness the members of our association have built up. humble at the thought of the big jobs still to do eager to press on and serve you even better in 1957. Merry Christmas!
Watson Cross (right) is retiring after 38 years of service with Consolidated Lumber ComPany, Wilmington, according to A. H. "Al" Wahl, general sales manager for the pioneer lumber concern. He will leave on an extended trip throughout the United States immediately after the first of the year.
Mr. Cross joined Consolidated Lumber back in 1918, before the close of World War I. His first job was order man and shipping clerk, where he gained a thorough knowledge of yard operation and lumber grades. For the last 20 years Watson has covered the retail lumber yards for his firm and, in his rounds, has become known as "Mr. Consolidated" to the trade.
When he first joined the firm, the method of yard transportation was the horse-drawn vehicle ; the big planing mill was powered rvith a Corliss Steam Engine which operated all woodworking machinery in the plant, and wooden lumber schooners and sailing ships were common sights at the Consolidated docks in those days 38 years ago. Today cargo vessels are modern throughout and serve Consblidated with shipments from the northern forests on regular schedule.
Trvo sons have been raised by Mr. Cross and his wife' Watson Cross, Jr. was born the year his dad joined Consolidated in 1918. He is a graduate of the Choinard Air Institute, where he is presently an instructor. James Cross, the second son, is an ex-Air Force pilot and served with the 9th Air Wing in the Orient. He is norv employed at North American Aviation Corporation.
According to George Hinkle, general manager of Consolidated Lumber Company, Ed Schedin, veteran Southern California lumberman, has been appointed to succeed Watson Cross and will cover the retail dealers in Imperial, San Diego, Riverside and Orange counties. Ed is well known to the dealer trade as he has been identified in sales with Consolidated and other large wholesale lumber firms for over a quarter of a centurY.
"\Me feel that Ed Schedin will make a fine replacement for Watson," Mr. Hinkle said, "and although we hate to see \Matson leave, we wish him good sailing in the future."
"It is our thought that Watson Cross probably will be able to spend some of his spare time selling lumber," Al Wahl said, "and if he does he can spend that spare time with us."
However, Watson Cross is reported to have other ideas. He is going to spend the first year of retirement cruising in his big house trailer. He and his wife intend to visit every state in the union. When they return in 1958, he intends to continue with his hobby of orchid culture and plant life activity. From where rve sit, Watson rvill continue to be a busy man. His friends and associates will miss him at Consolidated.
Earle Bender re-entered the wholesale lumber business last month,, marking the continuance of a business he had operated until three years ago. Continuing the name of Earle D. Bender Lumber Sales for all business, Bender (left) rvill maintain offices at 2959 Carlsen Street, Oakland; phone ANdover l-72ffi.
In addition to renewing former connections with many of Northern California's better redwood and fir producers. Bender has also been appointed exclusive Northern California representative for the Eugene-Willamette Lumber Company, of Eugene, Oregon, a firm with a controlled production of both green and dry fir, pine, hemlock, cedar and redwood. Besides the usual direct-mill shipments by rail or truck, Ebrle D. Bender Lumber Sales will also feature mixed truckand-trailer shipments, plus mixed carloads and transits. Bender's lumber experience includes both sawmill and wholesale. He worked for several Northern California and Oregon mills and, follou'ing WWII, operated his own wholesale lumber business for frve years. For the past three years, Earle has been associated with both Pacific Western Lumber Company, and Lamon Lumber Company, in San Francisco.
Declaring that unusual fire hazard conditions exist throughout California, Director of Natural Resources DeWitt Nelson, by proclamation, has extended the period during which a written permit from the State Forester is
required to burn inflammable material or use explosives on forest. brush, or grass-covered land. State law requires a written permit between April 15 and December 1. The Director's proclamation declared that fire hazard conditions shall extend beyond December l, 1956, and until such time as this proclamation is revoked.
Automqtic Wcler Systems do fcil, ond lhcn wqtcr is cl o premium' Redwood Storoge fonks o?e the motl economicol. Inillsl cort ir lower, ond they hove c longer lifc. Rcdwood hor high inrulotion volue; keeps wqlcr cool. Redwood i3 r.rLtont ro fungi ond inrccl ottacli, Furfhermore, w! can givc immediotc dclivery.
Complete Your line with REDWOOD TANKS
F-G-<
-nDTfr-wlre C'Gre,
More than 300 dealers and friends attended the open house November 2 honoring the staff and the new home created by Paul Sink and his associates in Mason Supplies.
On hand to greet guests at the gala aflair, in addition to Manager Sink, were Warren Wheatland, Art Reysa, Dick
Manufacturer of QUALITY
Louver Doors, Shutters and Inserts in Various Species of Imported and-Domestic HARDS(/OODS and SOFTWOODS
Ao"ilable in St.andard and Special SizesStyles for Every,Purpose
Distributed tttto"gtr "eg"lar channels only to Retail Dealers
Becker, Don Cook and Tony Marquez. Cocktails and buffet supper were served from three o'clock in the afternoon until near midnight in the beautiful new warehouse completed late in September at a cost in excess of $150,000.
Mason Supplies has been identified in the wholesale distribution of all standard brand building materials in the Southland for over 15 years. The nerv warehouse is located at 524 South Mission Road in the heart of the eastside industrial area of Los Angeles. Adjacent to all freeways, fast delivery and pick-up to all Southern California cities
location, according to Paul Sink. , Door prizes were presented for guessing the exact number of "Rocks in the Jar" to George L. Throop, Sr., of the George L. Th,roop Co., Los Angeles; Wally Efting, Glen- :dale Builders Supplies, Glendale, and Ronald Biner, W. R. Allers Co., Los Angeles.
last year, a record high compared to the previous record.
IROPICAL & WESTERN LUrl/tBER COMPANY of los Angeles exhibired in s boorh cr the 8rh qnnuol Furniture Monufqcturers Associotion of Southern Cqlifornio show in Shrine Exposition Holl, Oct.3GNov. l. Pictured from tefr to right ore Rurs Swift, f&W soler mqndgeri Nelson Norh, Greot Eostern Lumher Co., Glen Folls, N. Y., ond Lew Wilford ond Woyne Gordner of the Tropitol & Wesiern rales sfsfi, who oilended the boorh 18 hours daily. The Southern Californiq hsrdwood lumber concern displcyed vorious species of mqteriols from qll seclions of tho U.S., Europe ond lhe Fcr Ecst to furnish new ideos for better produclr ol low€r cost ond greqter proftt to lhc furnitura monufocturers
Bcte-Josition wsnted $&00 per column inch
A$ otherg, $3.00 per column inch
Cloriug dcter lor eopy, Sth qud 20tb
DEALERS AND SALESMEN WANTED to handle PERMAWOOD and PENTAWOOD. Eetablished (12 years) lines of 5% PENTA Wood Preservatives. Well and favoribly -known among architects, builders and uscrs. C_ompletc-line of 5% Penta ready-to.use solutions and also Pcnta Stains. Good profit margin. Write or phone:
ADMIRALTY MANUFACTURING COMPANY
2530-18th Street, San Francisco 10, California; UNderhill l-4441
WANTED
Wholesale hardwood lumber company needs man between the ages of 30 and 45. Experienced in order desk and shipping' Some outside selling.
Address Box C-2582, California Lumber Merchant
108 West 6th St., Room 5o8, Los Angeles 14, Calif.
WANTED: LUMBER SALESMAN_LOS ANGELES AREA
Oregon lumber firanufacturer wishes to hire an experienced salesman for CARGO and RAIL sales. Product is pri,marily grecn Douglas Fir, Construction Grades. In first letter please state experience, refercnces, and salary and bonus desired.
Address Box C-2579, California Lumber Mcrchant
l(ts West 6th St., Roo'rn 5OB, Los Angeles 14, Calif.
SALESMAN WANTED
Wcll-establishcd Calif. Manufacturer and Wholesaler of West Coast lumber products looking for energetic man to head their Redwood dcpartmant. Desire expericnccd man with background in Douglas Fir and Redwood. Salarn etc. Al'l replies in strict confidencc.
Address Box C-2580, California Lumber Merchant 108 West 6th St., Roorn 508, Los Angeles 14, Calif.
ACTIVT ASSOCIATE WANTED
Wcll-established Wholesale Lumber and Plywood MilI representatives need additional capital and sales assistance. Investment of 82O,Ogg should provide an income of over S15,000 the first year and double that thereafter.
SUMMIT LUMBER AND MILLWORK
RYan 1-9858
POSITION WANTED.
Office man, capable, experienced. A bit on the older side, but has plenty of KNOW HOW.for any inside job. Retail yard or wholesale office. Order desk, estimator, telephone sales, etc. Do not drive, require place in L.A. convenient to public transportation. Available now.
Address Box C-2557, California Lumber Merchant 108 !\I. 6th St., Room 508, Los Angeles 14, Calif.
R.W.
Wholesole Lumber
475 Hunlington Drive San Morino 9, Colif. R.Yqn l-2127
Sales Representatives in Arizona and New Mexico
Norncr of AdvcrtLcrr in $b Dcpcrrrnrnt uring c bllnd oddrsc connot bc diwlgcd. All inquiricr ond rcplbr 3hould be oddrcrrcd b koy rhown in lho odvcrtlrcrnrnl
ln Solinos, Colif., o fost-growing community ond qn excellent ploce to live. Five lorge subdivisions qre now being developed wirh over 5OO building sites. This yord is one of the lorgest in Sslinos ond in on excellent locclion on spur lrqck. Deluxe oftce ond store buildings. 397x262 ft. yord-oll fenced. For price qnd further informolion see:
JACK PRADER-REALIOR
8rh Weir Gabilqn Street Solinos, Cqlif. Phonc: HA 4 4821
Am tired of snow and cold. Lumber, millwork and Ply, exec. Age 48, with 25 yrs. exp. all phases, mostly management levcl. Prefer manage stock millwork and,/or ply. jobber, either going or to-beestablished business. Know construction. Have National whsle. exp. Sclf employed past E yrs. Currently Pres. Millwork Mfg. Corp. Mid-West. Like L. A. area but will consider others. Honest, sobcr and too conscientious. Best relerences at proper time.
Address Box C-2583, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
ALI.AROUND YARD EXPERIENCE AVAILABLE
YARD SUPERINTENDENT-Covering Shipping, Receiving, In. ventory Control and Distribution of Mill Orders. Ten ycars .in Southern California with two fine cornpanies. ,Responsible adminid' trator, complete knowledge costs and labor relations, salcs and efficient, economical operation in sound business management. Prefer L.A.
Address Box C-2585, California Lumber Merchant
10E West 6th St., Room 508, Los Angeles 14, Calif.
CALIFORNIA LUMBER YARDS FOR SALE
We have several Southern California lumber yards and two in the southern San Joaquin Valley. NOW is the Time to Buy!
TWOHY LUMBE.R Co.
714 W. Olympic Blvd., Los Angeles 15, Rlchmond 9-8746
-The SEASON'S GREETINGS to You AllYOU MAKE THE DEAL_YOU MAKE THE TERMS LUMBER YARD FOR SALE OR LEASE, with or without equipmcnt; heart of Van Nuys, Calif, One acre, R.R. Spur, will sell on market value for equipment. TERRIFIC BUY, doing successful business past 12 years. Cornplcte lumberyard equipment and yard in excellent shape. Office, sheds, etc. Call R. C. Gray, STate 6-9449-or
Address Box C-2584, California Lumber Merchant
108 West 6th St., Room 508, Los Angelee 14, Calif.
NEVADA RTTAIL YARD FOR SALT
For sale at cost of inventory & equipmcnt, approx. $35,000, a retarl lumber yard and general building supplies. Located in one of thc fastest-going areas in Nevada. Doing approx. $200,mO. Owner will carry land and buildings on ten-year contract or lease,
P. O. Box 661, Fallon, Nevada
LUMBER YARDS WANTED
Anywhere south of Fresno. Information given will be kept confidential.
HAYWARD LUMBER & INVESTMENT COMPANY
P.O. Box 1551 Los Angeles 53, California
Lumber yard with re-manufacturing plant and with or without 60M Steam Dry Kiln. R*manufaeturing plant has #408 Woods Matcher 6x15 with Double Profile, BB Side Heads and several pattern Heads. 54" Resaw-tilting Feed Rolls. Self-Feed Ripsaw. Cut-Off Saw. Grinding & Filing equipment. #150 Hyster Fork-lift. TERMS. Will sell or lease land.
1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7881
ffi .GIPO, LUMBER HANDLING
Labor available for Car Unloading, Sorting, Sticking. "Free" 1956 Printed Price List. Arrangernents made for Lift or Carrier Hauls from any public team tracks.
FOR
Reconditioned late model 8-ton capacity Gerlinger; like new. 90-day warranty.
BURNABY and WILLIAMS
6102 Sepulveda Blvd. Van Nuys, Calif. STate
CRANE & CO.
5143 Alhambra Avenue CA. 2-8143 Los Angeles 32, Calif.
Newman 512 Planer Matcher 6x15. Top and bottom profile complete with heads, Christmas tree, feed table and electric motors. In good condition, priced low; sell on terms to reliable party. Call or write Bill Pendola or Cecil Schifiner.
OSTROM LUMBER COMPANY
P.O. Box 13lQ Marysville, Calif. Phone: SHerwood 2-2485
KILN STICKS FOR SALE
Two cars of 25/32 x LIA52" Hardwood. f.ot 6rAc each delivered in California, Oregon and Washington points.
GAIENNIE WHOLESALE LUMBER. INC, P, O. Box 1774 Shreveport, Louisiana
F'ork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed. ' COMMERCIAL REPAIRS AND SERVICE
1115 North Alameda Street, Compton, Cdif.
Phones: NEwmark l-8269, NEvada 6-4805
SAVE!
lfg Drscdrt. on llcw Surplus Porls lq Att IQ,ok s and l,lodels o, Forkttllt
Used Good, Reconditioned or Rebulh & Gtd. 2,OOO-|5,OOO lb. cop.
Hy:ter 150 15,000-lb. Copocily, rabuilt ond guorqnteed Hyster 75 7,500-lb. Cqpqcityr rscondilion€d
Clork . 6,000-lb, Cqpocily; rebuilt ond guqtqnl€€d Clork 3,000 ond 4,000-lb. Copqcily; reconditionsd
Towmolor LT56 6.000-lb. Cqpocity; rcbuilt ond guoronleed
ROSS l9 HT 6,OOO-lb. Gop., rebuilt ond guqr. $2,950
Ports for CoterpillarInletnotionolfe Tournesu
loroin - BuckeycEuclidNorlhwestelc.
17 GFltll Port. Compressors, Rebuitt -.------............--....$375
leo6
Wholesolle Pacific Coasl Lumber Produds
9538 Brighion Woy- Beverly Hills,'Colif. BRcrdslrovr 2-7943
Operation Ho.me fmprovement's 1957 display and advertising kit-"five times bigger and much better than the 1956 kit"-will be ready for distribution on December 15, according to John R. Doscher, OHI Executive Director.
Orders are being accepted now for delivery in time for the purchaser to get going on the "Better Your Living" campaign right at the first of the year, Doscher said. The price for the kit, which contains more than 50 individual items, is $10. If payment accompanies the order, Doscher said, OHI will pay the postage; if not, the postage costs will be added to the bill.
Included in the kit will be these items:
A file jacket with complete information and 57 suggestions for turning it into profit in '57; Community Handbook, with complete details on setting up a local campaign
of the type that has increased remodeling activity by as much as t56/o in some towns in 1956, Time-Selling Booklet, which outlines remodeling sales on the installment plan; Two speeches, to enthuse any type of industry or trade audience; Publicity booklet, Radio and television scripts, Newspaper information booklet, "Materials-Available Booklet," Giant seal for billboards, trucks, large displays, home show booths, etc.; Stickers, 100 two-color gummed stickers; Pennants in bright colors for stringing across your showroom, A sample OHI newsletter and subscription information, Two counter cards, two large posters, two streamers with "hard-sell" messages, a poster and streamer with blank spaces for OHI "specials" of your own selection; Decals of Oscar Ohi and the OHI seal, Reproduction proofs and mats of Oscar and the seal, BalloonsOscar standing on his own two feet, available in quantity to hand out at home shows or in your own showroom, and Handout booklets on home improvement financing and other subiects.
*Ady.rtl3lng oppecrr in oltarndo l3rug
Edwcrdr Lumber ond Mfu. Co, --...--.----..-. * Lerrefi lumber Co. -----.----...-...--.....-.......-----.t|3
Em:co Plywod ------....-.-. r* Long-8ell Lumber Co, .--.----------.------.-...--...-.. tt
Essley ond Son, D. C. .-------..---.-----------------. * Loop lumber & llill Co. -.----------.-----....--...*
Ecreko Redwood Lumber Co. :* lor-Cql Lumber Co, .,--.-.--.-----.-------------------*
5hively, Alo A. ------.-...--.-.------------------..----61
Sierra-Nevqdo Pine Co. -.-------.------...:--..-.----
5ierro Lumber & Plywood, lnc, -----------......-59
Sierro Redwood Co. -----...--.-.-49
Simnom Hqrdwood Lmber Co. -------------.-.
Simp:on Redwood Co. -....-.-----------------------.-13
5mith, l{ermqn A.
Avrm Lsmbq Co.
Bock. J. Willim Co.
Bogh. Corl W, ---------.---,-----.------,------,--.-----
Behr,.Joseph & Som, Inc, ------.---..------.-------63
Bender lmber Soles, Eorle D. ..-..---.-------42
Beton Cmpmy, The .-----.--..--.----...--.---------:t
Blisr I Golec lmber Co. -------.-----.------------58
Blw Dimmd Corpototion ---.----------.--------t*
Bohnhofi Lumber Co. ------.---.----------------.--.---'t
Bonnell-Word & Knopp --...-.-------.--.--.---.-----,.
Bonnington Lumber Co. .,-.-.-.,---------.---.-.----*
Brown ?inber Co. ---------.--.-------..----...-..------'t
Brucc Co.. E. t. -.---..-------.----------.----------------'l
Bru3h lndu.triol lumber Co. ------.---------------3I
Cql Dltlrlbuling Co. ------.--.-.--------------.......... r*
Ccl-Pqclfc Lmber Co. ----.---------................62
Col-Pccif,c Redwod Soler, Inc. ........------.-19
Cqlwerql Cmenl Go. ..----.............-....-.---.25
€cllfonio Door Co. of |- A. ....---..--..-........50
Colifornlo lmber Sale ..--.-------..................61
Collfornlq Pocl ond Veneer Co. -.--.--..---.21
Collf. tugor e Ws.t Plne Agency -.-----.----45
Ccrlow Co. ....---------.-----*
Corr & Co., l. J. ..-...-.--.--..,..--.-...---------O.F.C.
Corcadc Pqclfic Lmber Co. .....,,...--.--.-----. rt
Ce(o Stoel Productr Goq. --.----------.------.----- 'i
Cololax CorFor.rllon, lhe ---.----------------.------:t
Cenlrol Volley Box E Lunber Co. .--........-60
Chickmougo Cedc €o.. Inc. ..-...---.-.----..39
Chito Moulding Go. ......-.....................-.--.-.-45
Chri!lenson lumber Co. -.--.----...-....---------.--t*
€loy Lmber Cmpony ------------..--...-----..---. *
Clough Lumber Co. -------.-.-.----------.--.---. *
Coort Kiln Cmpmy ---.-----------.-----..---------.*
Cobb Conpqnv, f. il. --------..----...-.---.-------.:*
Conrolidoted fmber Co. ----.-.-----.--.----,.-----:i
C@tinentol Lumber 5oler --.---------------------.-34
Cooper Wholesole lmber Co., W. E. ---... *
Coor Hwd Lmber & Plyrrod --,-----...-.--.55
€ords Iumber Co. -----------..------.-.---.------------25
Dolton, l. W. & Co. -.------..--.-----.--.-.--.-------62
Dont & lussell, Inc. --.------------,-----------.------m
Dqvidron Div.-AtlG Plvwood Corp. --..--15
Del Vqlle. Kohm & Co. -------.,------..----.--3O
Dimond "W" Supplv Co. ----------------..----54
Dolco lllmufocturinq Co. ---------.-.----------..----tO
Dollsr Co., lhe Rohed ----,-.--------.----..--------34
Douglcr Flr Plywood Arn. ----.----------...-.-...6I
Drqftc'r Boy tmber Co., lnc. -.----.----*
Duroblc Plywood Solcr Co. -------..-.-.---.-....-rl
Eort Arlqtlc Co., Inc,, The .---..---.---..-------.-37
Eckrfrom Plprood & Door Co. -....-.-------.---12 a
Exchonge Sqwmiflr Soler Co. ---.----..--.--.-. 42 lor Angeler Lumber, Inc. ------.-------..------.-.- 'l
Fqirhunt Lumber Co. of Colifornio ----.----- * lmber Corier- 9eryice. Inl ------------------'---24
Smith Lumber Go., Rolph L. ----------------..--.-
go-Cql Building r{oteriqb Co,. Inc. ----,--,,*
South Bqy Lumber Co. -.-.----------------------------'*
Fisk E lAqton --------,------ -- a Lmber lerminol, Inc. .--------.-----'--.----------*
Fern Trucking C". .--.---.--,-.----------.--.----.-lf tmber Soles.Co' -'---------------------------------'---' :.
Founlqin, Ed Lumber Go, --..--.------------.------.- 3 llccBeoth Hordwood Compony .--,.-.--.------ ,t
Forcrt Fiber Producls Co. * ilocDonqld Co., l. W. rt
Freemon & Co.. Stephen G. --...-.-------...-.----- * llqple Brol. ----...---------.----.---.--.-.---.-.-...--.-----r*
Fry Rooing Co., lloyd A. .--.-----.------.--.---...11 lrlorqucrt-Wolfe lumber Go. -------------.----..--55
Golleher Hqrdwood Co, ------.----.-.-.--.--.-._.-_.-44 lllor:h Wcll Producls, lnc. ..---.-.--.-----.-.-.-.-57
cqmerjton & Green Lumber C". :-...:..-.:-:-.:'i llortin Bror, Cntr- E tbr. Prod. Corp. --,... * GcorgiePociic Cotp. .....-.--..--.----.--.----..--.--- a llorlin Plyrood Co' "-""""""-""'-"'-'-""-'*
Southern Cqlifornid Lumber Sole -,------------47
southwert Plywood Corp. -------------------------,-. +
Soulhwerlern Portlond Cement Co' ------------2!)
Stqhl Lumber Co. -...-.--------------------------.------*
Stondqd Lumber Co,, Inc. -------.....-----------rt
Sicnton & Son, E. J. ....----------------------.---.... r*
Steiner ond lloteer, InG. ------.--...-.-..---..------58
Stewcrt Plywood Co.' O. W. --------..-----.---. *
Strdble Lunber Compony -----.---.--------.-----..--{{l
Globe-lnt. it C"tii,, t".. -. --.-, -.-.--.- ,-----..1i lloron, Supplier. Inc' ---------------------------------*
Gerf iiger Cq.iei Cb. ..-.-.-..-.....'.'.'.'-'-'.'-'.".'.'.-.'.'.'.'.zz '$o'tinez Co'. t' W' """'-"-"""""""""""-'*
Golden Gote Lrrnbjr Go.
Go'rin-Hordins. Lunber co. . .-................le ft.,#.r",;.i1f,?a;.-:...::.:::.:::..::..:..:.:..:-51
Gredt Boy Lunber soler.-..---...-
Horey Bror. ...................s0 ilfl13,11"?'i#,r"";'-il.,'il"....:.::::::...::.::-: I
Hqll Co., Jqmer L. --. -. - - : iiiffii;; iir[", sorir, D. R. ..............-.45
Halllno rrlockln lmber co. : ii;;;;';; i;iico. ....-..,..........-...........-..... *
ffi1ffi1!.!,jlh:'.Ll'm.f,..::..::..:..it:.8.; iii"ii ilirrili rumber Go. ......................:r
Hcrbor Plywood Corp. ..-..-.--..........-....-..-..:] Notl'-Americon Whlre. Lnbr. Arn. ---...-.55
Horrlr, t.'E. lumber-Co. ........-....-........------36 Neimon-Reod Lgmber Co. ..----...-..--.."......-'-.-15
Heqrin, F, l. lumber .-----.--.-.--.--.----...-.--,.. I New, Horold A. .......r..........-.... .- .-.*
Hcdlund lunber Sqle:, lnc. --..--..--.-,-....-...35 Newquirt, Jomer W.:.-...........--..........-..... *
Hefmr-Brown lmber Co. * Olren Comoony, T. E, .-...--...-...----------..-.----64
Strqlt Door llfg, Co. -.----.....---------------..--.-.--. *
Superlor Lumber Soler Co. -'...-.-----.-----,14
locomq Lmber 5oler, In<. .---.-.--..-..--.-....--21
tqlbot Lunber €ompony --..---.------.-............51
Tordy, Joe ---..........-.-.......|i3
Torter, Weblter & Johnron, Inc. --------........24
loylor Millwork & Stolr Co., Inc. ..-..-..----53
Timbei Engineeling Co. of Collf. -----.----.-35
frlongle lumber Go. .--............-.--..-...---...-..-59
Trlnlty Rlver lumber Sqler Co. .....-----.-.---tlll
lroplcql & Wertcrn Lumbcr Co. -.---.........--59
twln-Ctly Iumber Co. -.------......--..--.........-..46
lwin Horborr Lunbcr Co. -....-.--..-..--.-------..50
U. 3. Plywood Corp. .-.-.-......---..-.--....---.----- |
Union Lumber Co. --..---.------..--...-..-.-.---.........53
Heron Lvmber Compony --...--.---..--.....---.---.57 Orqod, R;be; S. -..---.-.....--......-.-.-......--.- 't
Higgin: lumber Co., J. E. * 6irom'l,umber Co. .----.-...-..........-....--.--..--. 't Hill & Morton, Inc. ---.-.-..-.--"-.-.----------.----26 Oxford Lmbcr Co., Rex ----.--.--.--...-------.---. *
Hli,lWill'*ilil'fr: ru;;*'t;:'.::::: I pocirc cm-enr & Assresqrer, rnc' ---.----.-46
Hoiiow Tree Redwoodr Co. ..-.--- --- --,-- --- 'r Pociff< Fir Sqler -.---.-...--.------..--.-...--.-.-----.-- '1
Holmer Eurekq Lumber Go. -.----...........-.....-Zg Pq.ift( Folest Productr. Inc. --..----.---.- - -*
Holne: lumber Co,, Fred C. -,------.---------; PoGiftc lumbe' Co', The ".'"'--"""""'-"'-"'-*
Upron Gompony, Thc .,-...-....-.-.......-.----..----. tt
Virodor Co., The --...---..-..--...-.-.----......----...-.*
Vollrtedt Kerr lumber Co,, The .--.-----------... *
Worren Soulhwert, Inc. -.-.----..--.--.-.--------.---28
Wendf ing-Nolhon Co. -----------12
Wert Coqll lumbermen'l Assn. .-,-.----..----rt
Wort Cdrt Screen Co. -------.-------.-------------.{l
Honqiole Gonpony I E a Pocillc Lumber Deolcrr suPply, Inc' '-'---" '|
Hoover co., A. t. -.-.----...--.------.---...:.:-;]' PoGiiG Wile Prcductr Co' "'-"'-"""""""""" *
Hufi tumber Co, -----._--.---.----.--.. a Pociffc Wood Ptoducls Co. ----.-..------..--.--.-- 9
Vyelt Coolt Tinber Products Agency ..------41
Werfern Doo. & Sorh Co. *
Western Dry Kiln ---..-..---,---.--.--.-----.--,-----.--:i
Hyrter Compqny ------------------..-- * Poul, 8un1ion. lmber Co' ""-"""'-""-"".'--34
Indu:trisl Lmber --------.--.----------. -- Pecrles: fmber Go' -----------------------------------*
Indusrrior rmbemen,s cr"b "r a;l"a;ili.';; fffi?,"Jtf,:H:"i,.tja:-.:"._.........,...._.._.._: i
Inlond lumber Co. ...-----..--------........-.........3t il;i;;'r-C-,-til" *
Joffy Giont Lumber Co. ------.-----------------------58 Pruden ProducB Co, .----.--...-.-..--.--.---.-.--.---52
Johnr-iimville Corporolion -:-,:-------------- j f.a Cedor Shingle Burequ .---------.----,_---.-.-_. *
Wegfern Iumber Co. ------------.----------.---------*
Wertern liill E Lumber Co, ---.---------.-------55
Weslern Pine Associqlion *
Western Pine Supply Go. ----------------...---.--*
Weslern Slqles Plywood €orp. ---.--------.-----38
Weverhqeuser Sqles Co. ---,--.--.--------------32-33
White Bro!. ----,------,---..--tt
Jordqn Sqch & Door Co.. F. L. .....-....--.... t niii & Krwe tmbei Co. --...---..------...------.47
Joes l$ochinery Corp,, Fronk E. -............. : i;"i-;;r--t"ip-v -.........,.....-...........-.-, !*
Kelley, Alberr A. .------...........".-.-- !* Roberts Lmbcr Co., Fritz -.-----..-----..---.---*
Koehl & lon, John W. .---..---,--.- * Rockpott Rcdwood Co. ---.---.----.-.---.--.----.-..-- 7
Kochtd Plywood & Veneer €o., lnc. .--..:* loddircroft, Inc. -.------..--.--.----..-.---.-..---..--.---I8
Windeler Co., Lrd., George -.-------.--------.-----57
Winfree & Tynon --.-------,---..-----------.---.----.---.*
Winton Lumber Solsr Co. ---.-.-.-------.-----..-.. *
Wlnton tunber Whl:e. Distr., Inc. ----*
Wood Conver!ion Co. --...-.--..----.--...-.----------*
Wod lunber Co., E, K. ..--..--.-.--.------..----.rl
Woodrlde Lumber Go, --------..--.....-.....--------.63
Zeernon Plnnood Corp. ----.--.--.......--..* Zlcl & Co., lnc. ..---------.-.-...-.....-....--.-.-.-..:..'l
Co,. ......DA 6-6442
Pqcilic Lumbet Decters Supply Co....ZEnitb l156
Pccific Wood Producls Co....... ..Mltdison 6-7585 Reqql Door Comp.nw..... Cumha'l'nd t-6216 Roddiscroft, Inc,, Plywood Div. ...LUdlow 2-8341
Scni-Top, Inc, .......ADqms 3-5116
SecuriV Pcint MIs. Co............ANselus l-0359
So.Cql Bldq.
