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Spn" ily QIf;IXJ Q,o[ it y HARDWOOD PTYWOOD
Oregonbr>rd in specialties, tempered and standarcl boards; The Beton Compar.ry in imported plyrvoi,d, and Interstate lrlyu'ood Co. of lterl Bluff u'ith straight sheathing.
Bus McNeil has u'orked the past 10 years rvith Davidson Plvrvoocl and I-urnber Co. ancl Atlas I'lyr'vood Corp., tl're last four years as director of purchases for the l'estern division. tIe is fan.riliar u'ith the problems involved in mair.rtaining tninimnrn balancecl inventories and expects to <lrar,',. on his experience and be of service to the plvr,r'<tttd jobber in realizing extra profit potentials in this line. I'eggv NIottola. r'ho nas N{cNeil's secretarv at Davidson-Atlas, is assisting him in his ou'n compan\'. She is well knou'n in the jobber u,arehouse and oper:rting mi11 circles.
(Tcll thcnt, yow saw it in Tl'te California I'umber Llercltant) section should be addressed to THE CALIFORNIA
108 West 6th will then answer your inquiries direct.
Philippine, like a piece of fine furniture," continues Bill \\lhite. "the installation from ..a cost standpoint is attractive to the dealer, who has a variety of choices in the outright purchase of the unit-or in a lorv rental plan u'hich can be written off as an expense."
"The WyBro Lumber Units, and the nerv Baylaun Senior and Junior \\roodtape Self-Service Displayer nnits, are like an additional salesman for every retail lumber dealer," adds Don F. White, vice-president and general manager.
"That's why we tell our dealers: We are not selling lumber todayWE ARE SELLING PROFITS.''
For Solez "Deqler Profils"
With this short heading, White Brothers announces the development for distribution of its new WyBro Lumber Displayer Units. Geared for self-service and a minimum of dealer sales effort, these new units hold a variety of exotic hardwood species and sizes for the home craftsman. All items are clear, surfaced 4 sides, and come in three specific lengths. Each of the items in the unit c1n be price-tagged in accordance r'vith the individual dealer's requirements.
"We know from experience and numerous surveys that the selfservice type of operation not only produces the greatest margin of profit for the retail lumber dealer, but is actually preferred by the average do-it-yourself customer, who takes a keen delight in browsing through a modern store before making purchases," says William T. White, Jr., White Brothers' president.

The WyBro lumber unit itself is completely flexible, requiring only t3 square feet of floor space for a single unit, and 16 or N.8 square feet for the double unit. Normal stocks are Japanese Ash, Japanese Birch, Red Philippine, Sakar (a new exotic island wood), Golden Raja from Borneo, and Japanese Oak. Stocks are available in 4',6'and B'lengths and in dimensions of /q" * 3%", 5%". 7'/+", 9'/a" and. also l/4" x l%".
"While the units themselves are cabinet-made from Japanese Ash and
This is rhe "ARDOX" Spirol noil which is exp.cted to rcploce in o lcrge meqlula the common rmooth shonk noil; now being nqnufactured qnd morkcted in rhe U.S. by Joncs & loughlin Steel €orporction, Pitt.burgh, under o licensing ogre€ment with The Steel Compony of Ccnodo, ltd. According ro J&1, rhe "ARDOX" noil hos greoter holding powcr, is cqsier lo drive, cnd rcduces wood splitting. Eecouse of the new monufocturing procesr. it is porsible to sell the /ARDOX" Spirol noil ot o lower price per noil thon the common noil.
CHapman 5-5501