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PRESSURE.TREATED IU,i,IBER IS YOUR INSURANCE

Show the pvblic with Warren Bfue*

Pressure -f reqted Lumber ]hat you os a lumberdeqler orre viIaIIy interesfed in sofeguarding your luture and your cusfomerts investmeni, dising, more persuasive advertising, more effective trade promotion.

*fn cornbinotion with chromatcd tinc arcGnata-dpptoved by city, covntyt, slale end Fedctsl rpecifcolionc.

We should court our customers-both old and nervthrough all the channels available to us and in a manner reminiscent of prewar years.

Our economy is punctuated by dips as well as peaks, and lumber is no less affected by the ebb and fovr of economic tides than are other industries.

Already, a significant segment of our industry has seen its profit margins narrowed by rising production costs and competitive sales pressures. These problems, it appears, will be no less extreme next year.

For the manufacturers of lumber and wood products, the year ahead will mean hard lvork-harder rvork than in the year just past if production and shipments are to equal. or come close to, 1956 levels.

S. Leonord R.eq Plqns Refiremenf

S. Leonard Rea, former secretary-treasurer and director of Hammond Lumber Company announces his retirement plans following purchase of the Hammond company by Georgia-Pacific Corporation. Mr. Rea, who will have to hold off on his retirement plans for awhile yet, is currently representing the A. B. Hammond Company, the holding company for Hammond Lumber Company, which will be dissolved sometime next year. Until that time, however, Mr. Rea is keeping his golf clubs well shined and his dues paid up in the Los Altos Golf and Country Club. The Reas moved to Los Altos early last year in anticipation of his retirement plans.

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