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Q.tr*) 9*nnrt)y FROM ALL THE MEN BEHIND THE SEAL
Here's another year gone by in a long chapter of service-63 years of service by the men behind the National American seal.
National-American Lumber Wholesalers have striven to promote the best interests of the lumber industry continuously since 1893. We're proud of the reputation for dependability and helpfulness the members of our association have built up. humble at the thought of the big jobs still to do eager to press on and serve you even better in 1957. Merry Christmas!
Wotson Gross Retires After 38 Yesrs Wirh €onsolidoted
Watson Cross (right) is retiring after 38 years of service with Consolidated Lumber ComPany, Wilmington, according to A. H. "Al" Wahl, general sales manager for the pioneer lumber concern. He will leave on an extended trip throughout the United States immediately after the first of the year.
Mr. Cross joined Consolidated Lumber back in 1918, before the close of World War I. His first job was order man and shipping clerk, where he gained a thorough knowledge of yard operation and lumber grades. For the last 20 years Watson has covered the retail lumber yards for his firm and, in his rounds, has become known as "Mr. Consolidated" to the trade.
When he first joined the firm, the method of yard transportation was the horse-drawn vehicle ; the big planing mill was powered rvith a Corliss Steam Engine which operated all woodworking machinery in the plant, and wooden lumber schooners and sailing ships were common sights at the Consolidated docks in those days 38 years ago. Today cargo vessels are modern throughout and serve Consblidated with shipments from the northern forests on regular schedule.
Trvo sons have been raised by Mr. Cross and his wife' Watson Cross, Jr. was born the year his dad joined Consolidated in 1918. He is a graduate of the Choinard Air Institute, where he is presently an instructor. James Cross, the second son, is an ex-Air Force pilot and served with the 9th Air Wing in the Orient. He is norv employed at North American Aviation Corporation.
According to George Hinkle, general manager of Consolidated Lumber Company, Ed Schedin, veteran Southern California lumberman, has been appointed to succeed Watson Cross and will cover the retail dealers in Imperial, San Diego, Riverside and Orange counties. Ed is well known to the dealer trade as he has been identified in sales with Consolidated and other large wholesale lumber firms for over a quarter of a centurY.
"\Me feel that Ed Schedin will make a fine replacement for Watson," Mr. Hinkle said, "and although we hate to see \Matson leave, we wish him good sailing in the future."
"It is our thought that Watson Cross probably will be able to spend some of his spare time selling lumber," Al Wahl said, "and if he does he can spend that spare time with us."
However, Watson Cross is reported to have other ideas. He is going to spend the first year of retirement cruising in his big house trailer. He and his wife intend to visit every state in the union. When they return in 1958, he intends to continue with his hobby of orchid culture and plant life activity. From where rve sit, Watson rvill continue to be a busy man. His friends and associates will miss him at Consolidated.
Plastic - Finished Panels
Eorle Bender Returns to Wholesqle lumber Business
Earle Bender re-entered the wholesale lumber business last month,, marking the continuance of a business he had operated until three years ago. Continuing the name of Earle D. Bender Lumber Sales for all business, Bender (left) rvill maintain offices at 2959 Carlsen Street, Oakland; phone ANdover l-72ffi.
In addition to renewing former connections with many of Northern California's better redwood and fir producers. Bender has also been appointed exclusive Northern California representative for the Eugene-Willamette Lumber Company, of Eugene, Oregon, a firm with a controlled production of both green and dry fir, pine, hemlock, cedar and redwood. Besides the usual direct-mill shipments by rail or truck, Ebrle D. Bender Lumber Sales will also feature mixed truckand-trailer shipments, plus mixed carloads and transits. Bender's lumber experience includes both sawmill and wholesale. He worked for several Northern California and Oregon mills and, follou'ing WWII, operated his own wholesale lumber business for frve years. For the past three years, Earle has been associated with both Pacific Western Lumber Company, and Lamon Lumber Company, in San Francisco.
Extend Fire-Permit Period
Declaring that unusual fire hazard conditions exist throughout California, Director of Natural Resources DeWitt Nelson, by proclamation, has extended the period during which a written permit from the State Forester is required to burn inflammable material or use explosives on forest. brush, or grass-covered land. State law requires a written permit between April 15 and December 1. The Director's proclamation declared that fire hazard conditions shall extend beyond December l, 1956, and until such time as this proclamation is revoked.

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Moson Supplies Hosfs 3OO Deolers, Friends otPorty in New Wqrehouse
More than 300 dealers and friends attended the open house November 2 honoring the staff and the new home created by Paul Sink and his associates in Mason Supplies.
On hand to greet guests at the gala aflair, in addition to Manager Sink, were Warren Wheatland, Art Reysa, Dick