Merchant Magazine - December 1970

hondisi ng ond News Leoder-Since 1922

I R

A great prefinished line is just the 1..Deglnnlng.

AM-PLY offers you more. With fine handcrafted veneers for our p'renrium President series. And striking color-tone prints for our Mission and Castiliazz series. We've created the warm, inviting appearances so essential to prefinished paneling sales.

That's just the beginning profit minded dealers need more. So we've included fast service, responsible pricing, in-depth inventories and nearby distribution centers. And we have handsome new promotional aids to help you boost sales.

That's what AM-PLY is all about. It's the only prefinished line you need to stock from now on! Contact us at P.O. Box 3498, San Francisco 941 19, or better yet, phone any one of our nearby distribution centers.

Thslnmtdestsry nf ffimtnn Pacfrfk#w effiffisarg Gffim-w.

Inside-and out-Union Pacific's growing fleet of CUSHIONED LOAD insulated and general service cars assure tender handl ing.

Cross-membering, tiering and deck beds are designed to meet the particular needs of all types of lading. In addition, ingenious hydraulic and

spring-cushioned couplers assure the entire carload of a cushion ride. Along with electronic communications, including direct dial, microwave and data processing, CUSHIONED LOAD helps to keep your freight on the go-swiftly, smoothlY and d epen dabl y.

ililililililil1lilililil|lltililIilililililililililililIlll MAJOR NEwS and FEATURES {ilumnnlunumrlrilrlrilnunrrrrnrinnnl

THINGS ARE GETTING BETTER. .. BUT SLOWLY PLYWOOD PREPARES FOR HOUSING THRUST IN 19?1

WWPA'S ANNUAL YEAR END MARKET FORECAST

NFPA TAKES A LOOK AT INDUSTRY MARKETING TRENDS DIVERSIFICATION IS KEY TO SHINGLE MARKETING

REDWOOD INDUSTRY CONTINUES WORK IN NEW FIE|LDS

N-AWLA REGIONAL MEETINGS IN WEST COAST CITIES

INS AND OUTS OF NE.W NUMBER GRADING RULES DISCUSSED

FHA OKAYS NEW LUMBER STANDARD SIZES, GRADES

MILL MAKES GREAT STRIDES IN WAR AGAINST POLLUTION

WEYERHAEUSER ON FOREST INDUSTRY TAX STRUCTURE

JAMES STRAIT NAMED NEW PRESIDENT OF BELLWOOD CO.

Publieher A. D. BeU, Jr.

Edttor David Cutler

Agsoclate Dditor and Advertislng Proiluction Mgr. Richard Heckman Circulation Marsha Kelley

REPRDSDNTATIYES

NORTHDRN CALIFORNIA & PACIFIC NORTHWEST

_ Cal Wood, advertising and news, 5 -Genoa Place, San- F ancisco; Calif. 94133. Phone (415) 391-0913. San Franclaco Bllllnc Offlce. 2030 Union St,, San Franclsco. Caltf. 94123. Phone (415) 346-6000: SOUTIIERN CAIITORNIA

__Te-d TiBq, advertlslng and news, 5?3 So. Lake Ave., PasAdena. Call- fornia 91101, Phone (218) 192-5629 or (213) 192-40ga. NEW YORr Billingslea & Flcke. Inc.. 13? Ea-st- 3Q!h St., New York, N. y., 10016. Phone (2L2\ 532-L6Bi. luIDWEST

nlch&rd Heckler, advertlslns and news, P. O. Box B. Xenia. -Ohio 45385. Phone (57-3) 312-6477.

EDTTOR,IAL OFFICES

WESTERN LUMBER & BUILDING MATERIALS MERCHAI{.T is Dub- llshed monthly at 523 So. Lake Ave., Pasadena, Calif. 91101, Phone (213) 792-3623 or (213) ZSZ-IOSE !y qaliforntq. Lumber Merchant, Inc. Second-class postase rates oairi at Pasadena, Calif.. ant additibnal offices. Advertislng rates upon re- quest.

SUBSCRIPTIONS

Chango of Addrose-Send subscriD. tlon orders and address changes fo Circulatlon Dept., Western Lu-mber q- BultqinA Materlals Merehant, 573 So. Lake Ave., Pasadena. Caltf: 91101. Include address label from re-c_ent lssue if posslble, plus new address and zlp- code.

Subscrlption Rates-U.S., Canada, Mexico and Latln Amertca: g4-one year; $?-two years; gg-three vears. overseas: g5-one year; $8-two lears. Sl-ngle copieq 50/. Back eoptes Z5r when available.

The Merchant Magazlno serves the members of the: Arlzona Lumber &. Builde_rs Fupply Assoctailon, P.noenrx; Lumber Merchants Asso_ cigtion of_ Northern Callfornla, Los 4ltos; ltontana BuUding Mate- rial Dealers Association,-Helena; N{ountain States Lumbei Dealers lssoeiation, S-alt Lake Clty and uenver; Lumber Assoclailon of il9"l',Tl' f,l,\'iiJl' i"*gi, $ " i".,si : clatlon, OIympia, Washlngton.

TIIE MERCHANI

is_ an independent maga,zine, for the lumber and. building md,te- rials industrg, concentrating on merc handising, rn&na g erneni and a,ccurate, facktal neu*

CAIIFORNIA IUMTER I4ERCHANI

No other source in the West can give you the quantity and variety of decking available right here in our Los Angeles Distribution Yard. Fountain's inventory includes Douglas fir, Western red cedar, white spruce, incense cedar and hemlock in 2", 3" and 4" widths in all thicknesses. You can choose from clears, select structural or select dex with special patterns or sawn face.'Specified lengths provide economy in material and easy installation on the job.

We can also give you fast delivery on rail, T&T and cargo shipments directly from the mills. On top of that, you can sell the complete roof structure by including Fountain laminated timbers and construction lumber.. everything you need, close to freeways for quick pick-up, Call Fountain first and /asfl

An Eorly look ot l97I

f\RYSTAL ball gazing time again!

\-/

Every year we devote part of our December issue to forecastins business conditions in the year ahead. The reactions to our past prognostications have been excellent, accounted for mainly by the quality of the contributors we were able to corral.

The lineup of forecasl"ing talent in this issue is indeed impressive and should be most helpful irr helping you decide your plans f<rr 197I. Six of the l,riggest and best staffed associations in the industry have contributed major articles.

The best part of what they have to say is that business will be much better next year than it is this year. They are at a variance in how rnuch, when and why, but that is to be expected. Some foresee the increase to be very slight, others feel the general curve may pitch up sharply in the second half of 1971.

Gazing at the globe and tarrying with the tea leaves of prophesy in this issue are the NationalAmerican Wholesale Lumber Assn., V/estern Wood Products Assn., National F'orest Products Assn., Cali{ornia Redwood Assn., Red Cedar Shingle and Hand Split Shake Bureau arrd tht' American Plywood Assn.

Along with a general {eeling c'f irrt'reased business activity for most segments, a heightenr.d

awar'('ness thal the {uture is enveloping us {astt.r than ever seems to be in the background of a great deal of the thinking presented. It is probably prompted by the realization that the futuristic world of 2001 is only three decades away.

As always, the health of the housing market in the coming 12 months gets a good deal of attcrr tion.

In this year's folecasting we see something thal hasn't occured before; treating the housing market as it is, not as how we might like it to bt'. It consists of conventional or on-site construction on one hand and mobile and modular and systembuilt and what have you on the other. We think it's healthy that the head-in-the-sand attitude of some in the forest products industry o{ a few years back is fading fast.

Therc is a lot of profit in the ever more varied housing market lor all leuels of the business. Not for the grabbing, but available to those who do the planning and hard work needed.

It should lrc a gtrud, tht-rugh not a great year, as the wine people styb it. The outstanding ovt:rall trend will be the continued and increased wooing of the dealer, reflecting a maturity and flexibility within forest products marketing that is happily on tlrt' rise.

Cedar Specialties cedar (f pine mouldings; Ponderosa Pine White Fir selccted furking and otber speciahies

Also

Harrington -

Stuart Harrislvan HartBob HathawayNorton Hathaway -

Butch Heberle - lay HebertAt HellerDon Helmiglim

HendrickBill llerndon - Denny ]less - lerry Hickey0on HigginsAnn HigmanDan Higman - lerry HigmanGeorge

Hiraokalon HiteBert Holdrenpaul HollenbeckFred

llolmesRon llopkinsHill llormuthJim Hormuth -tack

llostetlerRoss llostetlerSherm HoytJack HugheyBob

HumphreyBill llunter - George Hunter - Cy lrvingIlick

JahrausChmk JentinsHank Jensen.lohnny .lohnsonLany

JohnsonScrap lron JohnsonLeonard JonesStan Kaufman -

Dan l(ellerJohn lGlleyRuss l(eltsPhil l(elgA. L. Kerper

- Mead KibbeyRoger KnoxBill XnudsenIed KnudsenBill

KoffardLowell l(olbManos KoulourisCarl l(uflerath -lohn

Bill LaGrangeWally LaiFloyd Laierlou lake -

Jim RichardsonChuck RiemannPutnam RobbinsCy RodakowskiBob RodeckerGeorge RodeckerChuck RoelenBill RogersKen Roselim RossmanJohn RudbachBill RuggBob RushingHerb RyanClint

RygelRoy SandefurBob SandersGrover Saunderspaul

SauseFred Scaifeltick SchillerBob ShannonBill SharpDick ShawHiroshi ShimaokaJake ShugrueEd ShumanGeorge SchmidbauerJeanette ShareNorm SieftenBob Sievers

-Charlie SiflordGil SissonsBob SitchlerGlark Smith -

0on Smithllarold SmithRay SmithWatter SmithCliff

Sm00tEk SnopesFlem SnopesStark Sowerspaul Sparso

Duke SpeerRoy SpencerPete SpeekGale Stafford -

Paul StakeFrank StangerDon SteffensenStan Stenlake -

llon StobaughEd StonerBob SullivanJohn SullivanJim

Sullivanllon SundstromTom SuppleFred Suvertrup -

Herb SuverkrupJohn SuverkrupWally SwansonDon

SwartzendruberTony TakashimaSho lahetaMerl lanner -

Phil laylorWalt TaylorJohn TennantHary TerrellHarvey

TerryFred lhomsonAl ThrasherTim limmermanIed

TissJohn lranbergHerm lransleRich Tuckerltave

TurnerDean VotrubaRex VowellHal Wagnertrlitch

lVagnerMike WalshGil Ward - Ierry Warelohn Weaver -

Howard WellmanBob WellsHarley WernerFrank Wesflake -

John WestonWaruen WexlerHal WhiteHarry tVhiteCayce

Whittenlim lVhitty - Hugh WilhoitGeorge Williamsllave

WillisChet WilsonChuck WinderCece lYingardSam

WingateBud WimberlySam WitzelSterling Wolfe, Sr. & lr.

Gordon WollardTim WoodLes WrightNagao Yamada -

Pat YoungJact Zalaha.

Things are getting better . . . bul sloily

J. J. AAULROONEY executive vice president Nofionol-Americon Wholesole Lumber Assn.

I S we muddle through the middle lf' o1 1970's fourth quarter, the forest products industry seems certain to experience improving times in I97I.

It is our feeling, however, that the outlook for 1971 does not portray a gigantic housing boom for the U.S. Better business will be tempered somewhat by our economic picture which continues to require care and nurturing.

On the plus side of the ledger, we definitely have demand for our principal market, housing.

IVe have much encouragement from, administrative and legislative steps to counteract the effects of earlier monetary policies.

Barring a serious recessiono the growth of the second home market is likely to continue.

Even if inflation has been slowed, it is likely that a goodly number of present home owners will engage in remodelingo expanding, or repairing their present homes. Recent statistics on personal savings indicate they easily have the wherewithall for this type of investment.

The optimism of lumbermen and home builders should not be discounted. This can generate initial action in the marketplace and will almost immediately require inventory build-up in the consuming areas.

These ingredients provide a very

real potential for a booming year for our industry for 1971. Unfortunatelyo there are other factors that will detract from this promising near-term future.

As we move away from the November elections and into l97I proper, we will see more realistic projections on the federal budget defi

Story ot s Gfqnce

Increased demand for housing tempered by increased competition for available funds . footage of wood per housing unit likely will be less . . . remodeling continues as strong point.

cit for the current fiscal year. The amount of that deficit and the one that likely faces our country for the next year could become an effective damper to the overly optimistic. How big is the deficit? And more important, perhaps, how close to the mark has our government projected tax revenues?

The loss taken by individuals in the stock market for tax purposes and the General Motors strike alone can be a serious factor in overall tax revenue. One can't help coming to the conclusion that government

will be in the money market as a substantial competitor for available funds.

Additionally, the thrift institutions will be faced with new compe. tition for savings funds as major industrial borrowers engage in the issuance of their own versiori of savings bonds.

Finally, one must be realistic about the 'omix" of housing units to be built in 1971. The number of units built will certainly increase. The amount of lumber and plywood per unit is something else again. It seems reasonable to assume that mobile homes and multi-unit construction will have similar or larger portions of the market. Due to the building costs and gualification re. quirements, there seems to be a trend towards smaller and less fancy single family structures. The footage of wood per unit, therefore, is likely to be less than in previous years.

Balancing these pros and cons precludes the thought that "things will go out of sight." For the first six months, we should see an upturn of prices and housing starts, which will be welcome relief to our beIeaguered industry. This period may also contain some spurts of activity as consuming area inventories adjust. Activity in the last half of l97l will depend as much on factors outside our immediate industry as on our production capabilities, housing demands, and marketing acumen.

Plywood Industry Prepares

For New Housing Thrust In 1971

ERONgON J. LEWIS Executive Vice Presidenf Americon Plywood Associotion

EIOUSING, plywood's largest single tr market, is on the move again. In this final guarter oI 1970 the recovery is still slow and painful, but the signs are unmistakable for a return to substantial housing activity in 197I.

A new l0-year demand forecast just

releasecl by the American Plywood Association's market research & development department describes the home building industry as on the threshold of a new era-one that will see starts rising to a 1.6 million level in l97I and gradually increasing further through the decade to 2.5 million by 1979.

The traditional single family house should continue to be built at almost the current 800,000 a year rate. But the lion's share of the market, increasingly, will be claimed by apartments,

townhouses, and factory-made modular and mobile units.

By 1975, factory-built housing could account for at least 50 percent of the 2 million permanent loundation units likely to be erected. And in addition, factories may produce about half a million "mobile-modules."

It's been estimated that out of 5l million farnily heads in the United States, 22 million are in the 25 to 4A age group. Under the pressures of still rising construction and mortgage costs, and growing competition for available land and shelteq the young marrieds are being forced out of the conventional single home market into a choice between apaxtments, mobile homes or older homes they can re. model.

. Apartments and the largely metal

mobile homes currently use much less plywood per unit than conventional

single family. Promotion to apartment builders and the mobile home industry will increase plywood's share of these sectors through the next decade. But plywood's greatest opportunity lies in the aggressive development and promotion of new systems for all types of factory-built, pre-assembled modular housing. That's where the action is. Todayls factory-built unit contains an average of 30 percent more ply-

Story si q Glonce

Substantial housing activity in '7I, . . improved training and sales aids for dealers . . more plywood promotion to the factory-built, pre-assembled modular housing market . . . more credit should be available.

wood per square foot than does stickbuilt housing. So the foundation has been laid for the expansion of the industry's No. I market.

Since 1969, plywood association prograrns have been undergoing realiglment in many directions, in recognition of the need for a change in the marketing approach in all sectors of residential construction. As a direct result of the slow pace this year in conventional single family starts, the association has switched much of its promotional emphasis to industrialized modular syst€ms in both the low and moderate income categories. Principal targets are the large, well-financed merchant builderso the apartment builders and the manufacturers of factory-built housing.

Working with Family Circle magazine and the Commodore Corp., one of the nation's ten largest mobile

home manufactulsls, the association has produced the NOW House, an allplywood mobile-modular home. The basic objective is to demonstrate the advantages of using advanced plywood systems to produce an attractive functional home that can be marketed as a mobile home or built on a foundation, while conforming to FHA standards.

The NOW House is expected to bc retailed for about $17,500 F.O.B. Commodore's Haleyville, Ala., plant-with three bedrooms, two baths, utility room, dining room and 23-ft. living room formed around a central courtyard in 1,500 sq. ft. of living area.

Plywood association strategy for 1970 was based on holding actions in a depressed market situations with ini tial efiort in industrialized housing and other active new markets like fiberglass reinforced plastic plywood for truck trailers and containers.

Relaxation of external pressures such as credit supply should enable the association and tJre industry to resume a fuller attack in 1971.

A balanced APA promotional program for next year, while giving major emphasis to housing, will feature the concentrated "rifle shot" approach in many other areas, including general construction, industrial uses and agriculture.

Rural housing will receive special attention, and strong efforts will be made to revitalize the plywood remodeling market, and improve training and sales aids for dealer personnel.

Plywood looks forward to a good r{ sales year in 1971, and steady advances through the decade.

Year end market forecast

66|-FHE pent-up demand for hous- ing in the United States is about to break loose and, when it does, the lumber market will move steadily upward," Wendell B. Barnes recently told The Merchant in an exclusive forecast.

Barnes cited President Nixon's Second Annual Report on National Housing Goals which points up the need to increase the supply of softwood timber and develop adequate lumber substitutes to overcome the threatened "lumber barrier." AIthough the President's report indicates sufficient softwood lumber and plywood at current price levels dur. ing fiscal 1970 and 1971, it indi cated 1972 would probably find supply lagging behind demand.

*AIl indicators," said Barnes, "point to strengthening of the demand for softwood lumber. The federal government's leading indices moved upward sharply in July and the Department of Commerce feels that the composite index supports a strength in busines activity suggested by other data."

Barnes cited the steady growth in the number of households in the United States. 'oCensus figures and projections show a rise from 53 million in 1960 to 62 million in 1969," he said. "This is substantial growth in family units which we have not been able to house adequately over the last decade for a number of economic reasons.t'

Marriage and birth rate projections also support a need for additional housing, Barnes pointed out. Recent projections of the building marketing research director for the Ponderosa Pine lVoodwork Association project marriages rising from

1.9 million in 1970 to 2.4 million by 1979. The same source predicts birth rates will rise from 3.6 million to 4.3 million in the same period.

Story aI s Glonce

Housing starts will increase by about 150,000 . . . softwood demand will strengthen . . multifamily starts will decline one percent to Mo/o of conventional starts . . long range outlook good.

- Barnes cautioned that although the long range oudook for housing is good, sharp rises in the economy and the housing market should not be expected immediately. "In March," said Barnes, "WWPA forecast some I.4 million housing starts for 1970 while others were predicting starts at a lower level. Recently, however, economists have been re. vising their earlier estimates up. ward. Louis Barba, president of the National Association of Home Builders, is now predicting 1.45 to 1.5 million starts in 1970."

.In the coming years, Barnes said, the industry expects an additional 1.6 billion board feet of softwood lumber will be consumed. "This is based on a revised projection of 32.2 billion bf. to be consumed in 1970 and 33.8 billion in 1971," he said.

The largest single contributing factor to this growth is increased housing startso Barnes pointed out. "WWPA's forecast for l97I is I.55 million housing units, up 150,000 from the forecast for 1970."

A recent survey of a sample oI 2,.

Business Forecost.. l97l

WENDETT BARNES Executive vice presidenf Weslern Wood Products Assn.

500 adults by R. H. Bruskin Associ. ates, New Brunswick, N.J., indicates that home improvement is the first preference of respondents, both male and femaleo for spending discretionary income. The survey placed the total home modernization market at $I7 billion annually.

ttThere is a change," Barnes said, "inthe makeup of housing units which we like. [n 1969, multifamily starts accounted for 45.9 percent of total housing starts. The forecasl which I gave in March anticipated that multi-family starts would increase to 50 percent of total starts. But later data now makes it appear that instead of an increase- in multi-family starts, there will instead be a decline of approximately one percent. A further decline of one percent, to 44 percent of total con. ventional housing starts, i s pro. jected for 1971."

This increase in housing starts in 1971, said the trade association executive, combined with an anticipated change in percentage of the multi-single family mixo means increased lumber consumption.

"I expect that lumber used in residential construction will in. crease from an estimated 12,7 billion bf. in 1970 to 14.2 billion bf. in 1971," Barnes said. ttl expect that some I billion bf. of the boost will come from the West. We expect coast and inland production in the Vest in 1971 to rise nearly four percent and inventories to decline nine percent from 1970 year-end levels."

In summary, Barnes saiil the sec. ond half of 1970 will be somewhat brighter and 1971 will be considerably brighter than the early 1970 outlook for the western lumber in. dustry.

Wood, Generql Soler Monoger Clifi Smoor, Solcs Monoger Belty Foster, Asrirlonl Soler Monoger lock Powell, Arsislonl Soles Monoger

Forest Products Industry Trends

by TOWRY WYATT, President Notionol Forest Products Associotion

THE crippling effects of tight r credit, high interest rates and inflation on housing activity directly reflected conditions experienced by the wood products industry during the past year. As housing activity slowed down in late 1969 and 1970, lumber and wood products and other housing-oriented industries limped along with the same case of doldrums that afflicted housirg.

Housing and economic experts tell us housing turned around during the summer months and that 19?1 will see a recovery and greatly expanded activity throughout the remainder of the decade. An increased pace of activity in home building will certainly affect market opportunities for the forest products industries.

There was a marked improvement in the forces controlling housing activity during the second half of the year: Money markets eased, savings and loan associations experienced healthy new savings inflows, inflationary pressures lessened slightly.

New federal mortgage expansion programs enacted by the Congress have the potential of stimulating additional billions of dollars for home mortgage financing. The new federal .prograrnscontained in the important Emergency Mortgage Credit Actauthorize innovative programs to tap additional credit resources for mortgage lending, both otr an enrerg€trcy basis and over tlre long term.

The determination of bankers, economic and financial experts, pol-

Story sI o Gfonce

Greatly expanded activity for rest of this decade federal mortgage expansion plans have great potential . housing activity should peak by'75, taper off through '78.

iticians, housing cxperts and the administration that housing not bc subjected to dramatic peaks and valleys of activity because of tight credit, augurs well for greater stability in the housing sector. It is equally important for the industries which provide its goods' and services.

Forecasts of I97l housing activity are all optimistic. The Department of Commerce is forecasting a combined conventional and mobile home production of 1,935,000 units. The National Association of Home Builders foresees a total production of 2,020,000 units, the NFPA is predicting total new starts will be slightly more than 2,000,(X)0 units. Much, however, will depend on the avaiiability of mortgage credit.

The volume of new starts forecast for the halance of the 1970's, predictably, is very much on the up side. The Departmeut of Housing

and Urban Development projech peak housing activity of 2,950,000 units in 1975 and then a gradual tapering off through 1978. The National Association of Home Builders predicts housing starts and mobilc home shipments will average bbout 2,240,000 units annually through 1975 and, in the last half of the decade. will average 2,780,000 units annually.

Based on l97l estimatcs of housing and other construction activity, NFPA is forecasting total Iumber consumption of 42.3 billion board feet next year. This compares with an expected consumption level of 39.4 billion bf. this year and actual consumption oI 42.8 billion bf. in 1969.

Softwood lumbcr consumption is expected to rise to 34.3 billion bf. in l9?I, compared with 32.4 billion bf. this year. Hardwood lumber consumption is expected to increase to eight billion bf. next year, compared with an estimated seven billion this year.

Based on projected increases in l97l housing startso a somewhat flat trend in nonresidential construction and a small upturn in the index of industrial production, domestic soft. wood lumber shipments should in. crease to 29.7 billion bf. next year from the 28.1 billion expected in 1970. Domestic softwood lumber production in 1971 is estimated at about 29.5 billiou bf.o an increase over the 28 billion bf. expected this yeaf.

philippine heriloge

Philippine Mahogany is a big item at Higgins Lumber. Over the past 83 years we've earned a reputation as specialists in this great wood. And for good reason. We consistently carry the biggest stocks on the West Coast. That means you can always get uniform color to match plywood and mouldings-and the right texture ror Intenor or maflne use. This is just one of 52 expert- ly selected hardwoods at J. E. Higgins Lumber Company, which ofters Northern California cus:omers 7 million ft. of kiln dried lumber.and over 200,000 sq. ft. oI warenouse.

A lumber for every purpose.

Diversification Key to Shingle Marketing

By VlRGlt G. PETERSON Secretory-monoger Red Cedor Shingle ond Hondsplit Shoke Bureou

THE longtime association of red r cedar shingles and handsplit shakes with residential roofing is steadily changing into an increased diversification of end-uses.

This facq, vigorously prodded along by promotion by the Red Cedar Shingle & Handsplit Shake Bureau over the past decade, is receiving major acceptance in industry market planning, and l97l will see increased emphasis on commercial, interior, mobile and module applications.

This does not mean a lessening of interest in the traditional single family residential rrarket, which continues as the industry's o'breadbasket."

W'e simply are mindful of two facts. l-irst, the character of the residential market is changing; people are turning more and more to garden apartments, mobile homes, and town houses. Second, there is a strong trend to the use of shingles and shakes on walls and interiors, not to mention the mansard roof.

The commercial market, developed at an accelerated pace due principally to the mansard, is demanding an increasing amount of the industry's pro. duction capacity. This particular market was pursued strongly during the most recent downturn of residential starts and has proved to be lucrative in terms of the large per-unit consumption of product.

TVe can no longer be classified as a one market product. Multi-family and commercial construction have to be considered as potentially equivalent markets, and this is going to be increasingly reflected in our trade promotion and advertising.

High on the selective priority list

for attention in l97l is the rapidly growing market for mobile homes. As volume production of the mobile units has generated a widespread conoern over their aesthetics, shingles and shakes have become popular as a wall and mansard roof material.

Sfory qI d Glqnce

Increased emphasis on commercial, interior, mobile and modular applications . . . single family homes still shingle's biggest market, though . . diversified marketing should stabilize industry's year to year position.

Still another market receiving attention is conventional low cost housing where appearance and cost combine again to attract specifiers and contracting governrnental agencies. We have a distinct advantage in being able to offer both design appeal and practicality to the builder, architect or agency working under low perunit cost requirements. As demands for this kind of housing inclease, we anticipate our market here to grow substantially.

With this accelerated diversification, the red cedar shingle and handsplit shake industry anticipates a higher degree of stability'than at any period in its his ory. Although we have never been totally dependent on swings in the housing market, this added inventory of market opportunities is expected to materially stabilize our year-to-year position.

"Cautious optimism" for redwood industry

By PHlttlP T. FARNSWORIH Executive Vice Preside,nt Colifornio Redwood Assn.

FTER almost four years of consistently dreary housing forecasts, the healthy single-unit construction predictions for 1971 contained in a recent report issued by Merrill Lynch, Pierce, Fenner & Smith is welcome rclief.

This report predicts a pJradual rise in housing starts beginning in this, the last quarter of 1970. Hous. ing starts are forecast at a rate of l.5l million in the first quarter of I97Ithe highest quarterly rate in l8 months. After the first ouarter. the reporL staLes. slarls are expecterl to continue increasing rapidly, reaching a rate of L92 million units by the fourth quarterthe highest quarterly level since 1950.

While this is particularly good news to the western building industry, including manufacturers, dealers, and contractors, it is important that we recognize and continue to promote the secondary markets that have sustained us durins this seemingly interminable houiing slump. The secondary markets that kept redwood's sales relatively stable didn't just happen. They were care-

fully promoted and expanded. By broadening its market base in such

Story dI s Glonce

Continued promotion of secondary markets for redwood has taken a lot of the bite out of the housing slump . housing market should pick up next year.

diversified areas as garden, industrial, commercial, and multi-unit construction, redwood has proven its versatility and ability to adapt to the changing nceds of the economy and the society which supports it.

Now that indications point toward a housing upswing, and there is ample evidence that housing starts are already increasing in numher, it would be most short sighted of us to begin to ignore these valuable secondary markets. On the contrary, we, as an industry, should strivc to maintain and even further expand

these markets, resisting the tendency to return to the comfort and complacency o{ the pre-crisis housing market.

The California Redwood Association has been developing several noteworthy promotions designed to further broaden redwood's sales and applications base. It is of significance that several of these markets are non-consumer in nature. That is, they are dependent on public financing, and there{ore are not subject to many of the pressures affecting consumer markets.

An additional advantage of secondary market promotion to the redwood industry is that these markets lend thcmsclvcs to thc use of the common grades of redwood.

Based on the philosophy of finding new uses for old products, a l97l commons promotion will show customers and builders alike how considerable savings may be realized. and redwood still used.

And so we, as an industry, enter l97L with cautious optimism. The past years have taught us all a sreat deal,

lll LA.,

West coast wholesaler meetings

ITIRST two of the five regional meetf ings that National-American Wholesale Lumbermen's Assn. scheduled for the Pacific Coast this Fall have been held in los Angeles and San Francisco.

In L.A., wholesaler Bill Baugh spoke on the sales recognition program and how recognition for a good job can often be a more powerful motivator than money.

Jack Mulrooney, N-AWLA exec. vp., explained the N-AWLA market questionnaire, how it works and why it can be a helpful, if not a perfect, marketing tool.

Pete NieblinS N-AWLA western mgr., warned that the new sizes of lumber are here and that wholesalers can't avoid them. He counseled all to learn about them and use them to their advantage.

Don Comstock, WWPA, and Walme Gardner, LASC, spoke briefly on the new sizes prior to a question and answer session on the new grading rules,

In San Francisco, changing customers and transportation problems in addition to the above topics dominated the meet.

The group also heard banker Robert H. Hamilton of Crocker-Citizens say that there is no single cause re-

sponsible for the current housing slump. Causes lall into 4 categories. (t) high land cost, (2) rising construction costs! (3) rigid, outmoded building codes, (4) ever-increasing property taxes.

If any one of these factors changed, he said, it would do much more than a change in interest rates. A cut from 9/o to 6/o rcduces monthly expense on a home by l|o/os but a reduction in the basic price of a home drops monthly expens€ by 33/o.

Other meetings in N-AWLA'sschedule included'Cottage Grove, Ore., Seattle and Vancouver, B.C.

meeting (left) Summit Lumber's Seidner family, sons David, Marc and their fatter Leo. Light moment in a heavy meeting (standing) Ed Fountain, Jr., moderator, flanked by Sterling Wolfe, lr., and Jack Mulrooney on the right.

lll S.F. (top left) Ralph Lamon, Lamon Lumber; Ken Barnes. Top right: Holmes E Pooser and Walt Farrow. Lower left: Keith Laming, CRA, and Nifty Gay, American Forest Products. Bob Bonner and Don Cranq Crane Mills.

MEETING IS TOTD

Streamlined Rules Can Boost Sales

NIORE than 130 lumbermen from rvr the Greater S.F. Bay area turned attentive ears to two speeches on the new lumber grading rules at a recent Hoo-Hoo Club 9 meeting.

Vic Riolo of the Western Sflood Products AsSn. related how the new PS 20-70 has created new sizes, moisture content levels, dry-green relationships and capabilities.

The buyer will have a full choice, Riolo said. for the first time amonq

western species for framing, because dimension lumber of all lI species,

Sfory qt q Glonce

Redwood rules & new grading rule wrinkles explained to 130 at San Francisco conclave . . sizes, moisture content levels, dry/green relationships explored.

except economy, will be stress graded, with working stresses assigrred.

George A. Thompson of the Redwood Inspection Service presented and explained the new rules for redwood. He related the streamlining of the grades done and how they can help dealers sell more redwood.

General purpose grades now include the grades of clear all heart, clear, select heart, select, construction heart, const. common, merchantable and economy.

PSYCllltlc (lUT new grades (1) Donald J. Kelleher, Kelleher Lumber. (0 Roy Dunbar. 6) Len Vialq Simpson Building Supply; Dave Bein, Dave Ellis, Simpson Building Supply. (4) Ray Gilmare and Merl Tucker. (51 Dave Mensing, Georgia-Pacific Corp,; Bill Bonnell, Bonnell Lumber. (6) Don Sullivan, Don Patterson. 0)

Ted Little; Pete Johnson. (8) Bob MacFie, G-P; Pat Tynan, Lamon Lumber; Marty 0lheiser, G-P; Frank Billings. (9) Eric Reichsban, Bud Johnson. (10) Roy Gilmore and friend. (11) Vic Riolo, WWPA; 0. W. Green, Harbor Lumber; George Thompson and Keith Lanning (12) Hale

Oaley and Hugh Pessner. (13) Wendell Paquette and Joe Bowman, West Range Corp. (14) Jim Peck and Ralph Ward. (15) Chuck Williams, Art Wall, Arcata Redwoodi and Glenn Burke. (16) Victor Roth, Triangle Lumber; Al Bell, Hobbs Wall Lumber.

Two diversified plywood plants-complete line of fir, cedar and lauan 303 plywood siding. All sanded grades. Length up to 40', width up to 60". Marine plywood, hardboard, medium density, high density overlays and industrial specifications.

FiVe SaWmillS producing Douglas fir, West Coast hemlock, Ponderosa pine, sugar pine, white fir and cedar lumber. A full line of industrial items-timbers and dimension-all grades.

Western Lumber ond Building Moteriols MERCHANI

NTWS BRI ETS

A continued, upswing in hous' ing is being forecast by F. W. Dodge, they see housing starts at an annual rate of 1.7 million by mid-1971, if that rate is reached, it would be the best in two dec' ad,es actual selling Price of new homes has dropped $3,000, according to the Census Bureau; these stripped down homes also mean a new home irnProuement market for alert dealers

The new cut in interest nates for money may promPt some S&Ls to drop their rate for good customers below B/o next Year . . Nat'I. Assn,. of Home Builders is pondering a ne'w rlame to better reflect their wide ranging activities

An increase in rnetroPolitan housing starts of LA/o in 1971 is forecast by NAHB . the Dodge Index on September contracts for future construction was 6% above a year earlier . . . in September, expenditures for housing units rose $I billion to $22 bil' lion, non-residential construction is still tracing a flat line on the charts

Boise Cascade's new $7 mil' lion particleboard plant in Uki'

ah, Calif., is expected to be completed in Dec. of next year Kaiser Cement employees in their Montana plant have wo.n, a maior safety award from the Portland Cement Assn.

Four portable-building firms have been indicted on antitrust charges by a federal grand jury; they are Speedspace Corp., a Potlatch subsidiary; Vinnell Steel; Modulux and Designed Facilities Leasing Co., both subsidiaries of Kaiser Aluminum following Hoffman Hardware's meeting with creditors, salesmen are no longer soliciting Lrusiness from retailers .

l. P. Dolan reports business has been good at his new yard in Castro Valley, Calif., it's their fifth store. others are in San Pablo, El Cerrito, Fremont and Milpitas . Foster Lumber in Vallejo, Calif., had a most successful 50th anniaersary sale this Fall .

Weyerhaeu.ser has purchased B.C. Interior Sawmills, Lid., no price was disclosed a 8145,000 "idea home" built by the American Wood Council and the San Diego Lumbermen's Assn. includes 60,000 6f., reaction of the general public has been verY good . Del"aney Sash & Door had a big blowout recently for their new mill and door store in Los Alamitos. Calif.

Plumbing, hardnare and electrical made in Israel have proved good sellers for Angels Home Improaement Centers in L,4., according to firm founder and pres. ident Sidney Kline . Accept. ance by the City of Los Angeles of the new lumber stand.ords is expected about the first of the J'ear

One in eaery lour adzhs shops for bldg. mtls. in a year, 2/3rds are women', according to WWPA . the new remodeling on Crescent City's Square Deal Lumber Co. is finished-looks greato too! . . Minton's neu) gift and houseware section in their San Jose store has been getting good play during the holiday season .

Diamond National's new yard in Modesto has been developing good traffic since it's Fall opening, reports mgr. Howard Underwood . 2 break-ins at Richardson's Lumber in La Habra, Cali{., netted burglars 2 cans ol paint (maybe crime doesnot payi .

A factory-built house was erected in less than 6 hours by a subsidiary of Certain-teed Products Corp. recently; the 3 bedroom house has 1,050 sq. ft. Southwest Forest Homes, Inc. plans to have their modular and mobile home plan operating by Feb., '71

Crqne Mills Hqs Joined The l. Gl. Club

DECEMBER

Iloo-Eoo-Ette Club 6-Dec. 9, Diamond Jim's, Sherman Oaks, Calif.

Hoo-Iloo-Ette Club 10-Dec. 10, meeting, Picador Restaurant, Gardena, Calif.

Dubs, Ltd.-Dec. 11, Castlewood Country Club, Pleasanton, Calif.

Shasta-Cascade Hoo-IIoo Club 133-Dec. 15, annual concat & celebrity nite, place to be announced.

Los Angeles Hoo-Hoo Club 2-Dec. 18, meeting, Huntington-Seacliff, Huntington Beach, Calif.

Phoenix Hoo-IIoo Club 72-Dec. 18, ladies'nite Christmas party and dance, Del Webb's Townhouse, Phoenix, Ariz.

THE KEY

Ihe huge smoke stacks that have towered over the Crane Mills' sawmill at Paskenta for years were recently trken down. They and the large waste-fed furnaces that provide heat and steam for tte dry kiln operation have been replaced with new automatic equipment that is virtually smoke free. Straighterr more uniformly dry lum' ber is another plus feature of the installation' which also incluiies completely new kilns.

A new buner has also been installed that has reduced smoke emission by TSVo-8t% in the disposol of waste that is unusable.

Cleaner ah and better lumber are definitely the results obtained from ioining the L Q. Club (I Quit $Psklng).

Mqnufqcturcrs

of Quolily

Doughr Fir, While Fir

Incetrse Gedor, Sugor Pine

Ponderoso Pine

Ofrice: Cotzlpg

Plant: Pashe*e

SEASON'S GREETINGS from

FHA OKs New Lumber Sizes

A major step toward the acceptance of lumber on the new, uniform grades and size] has been taken by the Federal Housing Administration. FHA Commissioner Eugene A. Gulledge has directed all FHA field offices to accept lumber produced to the new standards.

Gulledge said, "once the transition is fully made and efiective, customers and builders alike will benefit from the most technically sound and modern body of lumber standards ever available to the American public."

Larry Hansen

Walt Hjorf

Al Bell, Jr.

Ruby Spoor

Willine

Johnson Polach Brashears

Sonia aaa ranntnl

Jean Goefz

Bill John and all the folks at Hobbs Wall Lumber Co., Inc.

The announcement had been expected by the lumber industry, in the final stages of a l0-year efiort to stand. ardize the nation's lumber grading procedures and introduce uniformity for the benefit of the construction industry and the lumber consumer.

Wendell B. Barnes, exec. vp., Western Wood Products Association, hailed the announcement as "a significant move which will permit the public to receive the benefits of a product in which dry and green sizes are related and which will be uniform, regardless of the region in which it is produced."

The Cost of Cutting Prices

Ifhen tempted to lower a selling price of an item, for whatever reason, beware, says a recent bulletin of the Montana association:

A Price Cut of Requires a necessary increase in sales of ro%

Action in Lumber Fulures

The Chicago Mercantile Exchange's lumber futures contract observed a robust first birthday recently, and industry leaders forecast that it is likely to become a "major" contract.

Everette B. Harris, president of the exchange, reported that 43,925 contracts were traded in the initial 12 months, ranking it third behind Idaho potato contracts and live cattle contracts in their first years.

Mill's pollution control

Joining in the current ecology movement to prevent pollution, Crant: Mills of Corning, Calif., have completed installation of the most modern waste-fired boiler and latest dry kiln systems at their Paskenta mill, eighteen miles west of Corning.

The new systems cut smoke emission by 75-80 percent and Don Crane, vp. and sales manager, states they are now {ull fledged members of the L Q. Club (I Quit smoking).

Conservation has been a key principle in the operations of Crane Mills since founded by Harold R. Crane, a pioneer'in the Tree Farm program.

Crane Mills' extensive holdings of timberland strictly adhere to Tree Farm regulations and all logging done by the firm on National Forest lands

DIRECI0RS of Crane Mills (l-r) Madelyn Mason, Wes, Ray and Don Crane, R. E. Shannon.

follows the rules of selective logging

Founder 'Crane came Vest follow. ing graduation from the Universitl' of Michigan School of Forestry. A native of Ypsilanti, near Ann Arbor, Michigan, he began his career in Yank, British Columbia activities in Hoquiam, Braymill, Bly, Yolla-Bolla Mountain and Klamath followed. During a term with the U. S. Bureau o[ Indian Afiairs between his loggine work, ht, met his wife, a French Canadian by ancestry, born in Superior, Wis., who was by coincidence from Ypsilanti also.

His family now carries on the busi-

ness. His son Ray is president and general manager. He and l)on are graduates of the ()regon State University School of Forestry. f)aughter Madelyn Mason is secretary of the corporation. Another son, Wesley5 is woods trucking manager. Vp. of tht: company is R. E. Shannon, a long time associate since the founding days. Crane Mills was established in 1945. Close to market, Crane Mills trut'k ship quality Douglas fir, white fir, incense cedar, sugar pine and pon' derosa pine.

* AF*F*XAF*F*T*F*F*'T*F*F*FfiF*F*}!*F*F*FfiT*F*F#F*F*XfiF*F*}I*F*F*FfiFfiF*F#F*F*X*F*F*F*F*'

Weyerhqeuser on Tree Tqxes

The ability of the forest products industry, Washington State's leader in manufacturing employment, to carry out tree growing programs to insure greater forest growth in the year 2000 than today, is threatened by accelerating taxes on trees, according to Harry E. Morgan, Jr., a senior vp. of Weyerhaeuser Co.

He said the economic impact of the industry could increase steadily if given a tax climate encouraging the most modern forest growth practices.

However, Morgan noted that timber taxes in Washington state average about twelve times higher than timber taxes in most southern states.

New Mqsonite Yqrd in Denver

Masonite Corp. is building a 41,000 sq. ft. regional distribution center near Denver, Colo., that is scheduled to open March, 1971. It will be in the No. Washington Industrial Park of the D&RGW railroad.

It will provide improved service to a growing number of lumber and building material dealers and distributors throughout the mountain states area.

Polco's Annuql Report Awqrd

The Pacific Lumber Co. has won an 'Oscar.of-Industry" for the excellence of its 1969 annual report. Over five thousand rrports were judged in a competition by Financial World,, the nation's oldest business and financial weeklv.

= swered numerous questions audience.

from the

board or directors' cocktal par'

ty and dinner dance was the usual

well attended and thoroughly enjoyed

pfesldent the No. 1 or 2 issue in the 1972 presi- Minage.,' He pointed, out the four , dential-campaign. :-i g"tr""aUy accepied styles of manageflUR 20th Annual Management The ladies were treated to.a special it""t,-si:"i"S t-he advantages and dis- v Conference is now history; it luncheon featuring Dr. Charles^Scott' "a"utttig""-of each.

will go down in the annals as one of who presented a program on ESP. To Bill Wyland of Pine Tree Lumber the best attended and most enjoyed' say that he completely captivated his Co. then introduced a new training

New officers are: John Lipani, audience would be an understate- program for sales people in lumber president; Leon Lauderbach, vP'i ment. His demonstrations of extra "tti toitaing material operations. It -Gordon A. Woolard, treasurerl Frank sensory perceptionwill keep those is a correspindence type using prodPurcell, secretary. who saw and heard him talking about uct manuais p"epr""d by the -North-

Complete convention coverage ap' it for months eastern Retaii Lumber Dealers Founp"ar. i. the next issue. Thursday afternoon_-four lanelists dation. There will also be tests on

The opening speaker was Dr. Ed- discussed "Who Is Your _Customel each section, as well as a section ward Birkerf p"-of".so" of Business Now And Who Will He Be In 19J5 ?." added on seliing skills. Great interest Economics, tJniversity of Southern Jack Ford of American Forest Prod- was shown in the course and in getcalifornia. He reviewed this area's ucts corp. led ofJ, followed by Gordon ting it underway. great potential growth and tremen- King of Boise-cascade, Tony

do an adequate job in the marketing of lumber. Area meetings were held in the following areas.

Tucson area Nov. 23.

Phoenix area Nov. 24,

Flagstaff area Nov. 30.

Kingman area Deq 1.

By FRANK DAVIS executive vice president

THE association, in cooperation I with Kay Kahus, marketing service field man for WWPA, conducted area meetings during November to educate the dealer and his employees regarding the new 1970 lumber grade rules.

Prior to the meetings, all members of the association have been furnished with 1970 WWPA and WCLIB grade rules, span tables for joists and rafters and working stresses for joists and rafters.

We are encouraging membership participation in these meetings in order that all segments of our industry understand the new rules in order to

The Yuma area meeting will be covered at a later date.

Association president Ace Mason and yours truly are planning our every-member-visitation and are making our first trip this month which will cover the northern area members.

The association sponsored Wood Seminar held in Phoenix, November 18, was a huge success and a complete story will appear in The Mer' chant'e next issue.

;t"diNi enionrn **:-"::::j,"^"noy5:,"'ljt."1':*"ll

ffi0fi#'ffiffi=6#'''ilffiBl-

T\n TFnnn/-

By R0SS K|]{CAID executive vice president

fNSURANCE and pension trustees, - during a full day session, reviewed these two great programs of service to members. Despite escalating hospital - medical costs, the overall package's experience this past year allowed the trustees to return to participants a $11,006.58 dividend.

All members taking advantage of these services as well as others interested participated in the administrative seminars. The seminars clarified details of the benefits and procedures to make sure the program is thoroughly understood,

Trustees chairman Clayton C. Morse, Sel Vander Wegen, W. Stewart Orr, MeI Bettis, Arny Kirkebo and John Kendall do an outstanding ser-

vice to members as they advise and "watch dog" the manner in which the program is developed and administered.

The new learning resource center of WBMA received a "test run." Dick Fidler, staff merchandising director, successfully led a selected small group in middle management. The objective was to begin to establish "sales leaders" with an understanding of the function, its importance and methods. The enthusiastic response of this group means the program will soon be underway for other member participants.

Those involved in the pilot group were: Barry D. Anderson, Woody's Olympia Lumber; Jim Greer, Greer & Thomas Lumber; Dave Haggett, Wall Builders Supply; Larry Knudson. Lumbermen's of Shelton.

Jim H. Michel. The H. O. Seiffert Co.: Richard Pruczinski. Knoll Lum-

ber & Hardware Co.; Richard Schulzke, Bayview Lumber Co.; and Barry Ultican. Parker Lumber.

A tax break for home improvements ? We've supported this concept for some time. Representative Seymour Halpern of New York has introduced HR 8387 that would give homeowners a $1,000 income tax deduction each year for home improvements and repairs. Your letters to your congressmen might make the difference. WBMA urges your followup.

Members who have ordered and received their product training manuals think this is a fine and essential tool. Four additional chapters have now been mailed for the manuals and three more are in production. We suggest you send in your order,

Two more suggestions that will make or save you money are:

(1) WBMA has thoroughly analyzed the plan books offered by National Plan Service and has specially selected eight books that include plans that can be enthusiastically promoted in our northwest region.

(2) Members agree the WBMA's small business tax control service offers excellent tax saving procedures.

QERVICE to its members is the J basic product of any association. That product must have recognized value and be accepted by the membership.

fn an economy of constant--almost mandatory-change, the association must continuously evaluate itself and its product-the functions that best serve the membership, the services that keep it abreast or ahead of changres with the industry.

For strength, an association needs

a continuing infusion of new blood, new manpower with new ideas. It must depend upon the participation and effort of the entire membership. It must look for continuing vitality to a rbroadening manpower base, which makes it essential to enlist the interest and service of more and more members. Too much reliance upon a group of faithful, dependable contributors who can be counted upon for ready co-operation simply results in gradual diminution of the group doing all the work.

Membership services must be pur- poseful and needful. Unless used by the membership they have little merit. .Conversely, it is membership's respon- sibility to indicate those services which are needed and appreciated. The association can contribute to free interchange of information within the industry. It can represent the industry on matters of legislative and publicrelations importance. It can help increase the efrective functioning of its members. But, in turn, it must rely upon the contribution and participation of its members.

If association dues represent the member's "rent paid for the place occupied in the industry," association services represent the return on the member's contribution of time, effort and abtention to assure a healthier, happier business climate in which to work.

Stroit Nqmed Bellvnood Chief

James Strait has been named the new president o{ The Bellwood Co. by the board of directors of U.S. Filter, the parent company. Bellwood is an Orange, Calif., door manufacturer that markets its products mainly in California, the Southwest and the Middle West.

He began his career in 1960 with the Strait Door & Plywood Corp. of El Monte, Calif. The Bellwood Co. and Strait Door are both owned by U.S. Filter Corp. of Newport Besch, Calif.

Bellwood grossed approximately $5r/2 million last year.

Holmes Elected RIS Chief

Newly elected Redwood Inspection Service president, Fred C. Holmes, succeeds Byron B. Miller, president of Arcata Redwood Co. Holmes is also president of Fred C. Holrms Lumber Co.

He graduated in 1941 from Oregon State University with a degree in Forestry. In 1949 he founded the company which bears his name. He has been active in RIS work for a number of years.

Other officers are, vp. Stanwood A. Murphy, president of the Pacific Lumber Co.; secretary George Thompson, RIS building standards manager; and treasurer Peter Johnson, California Redwood Association.

Throsher Morketing Plons

The Al Thrasher Lumber Co., a Masonite subsidiary, is developing a new marketing program, according to Tim Wood, sales manager.

The Calpella, Calif., company has been a leader in marketing unseasoned redwood uppers and common grades in the smaller sizes. With the addition of redwood production from Molalla Forest Products Corp., the product line of redwood has been expanded and production has been increased.

The increasing popularity of outdoor western-type living has led to ever increasing volumes of commons

shipped East. Thrasher's abllity to ship difficult specifications within its size range (2a4, 2x6,4x4, 4x6) has made it an important part of the red' wood industry.

Production forecast for 1971 calls for the two firms to produce 120 mil' lion feet of redwood.

New Firm Doing Well

A new lumber distribution and brokerage firm opened its doors this April in San Rafael, Calif., and president and owner Donald J. Kelleher reports business has been good de' spite the year's difficulties.

The company specializes in pine, fir and redwood and offers weekly truck deliveries. A new office is being completed in the original storage building.

Kelleher is a native San Franciscan, and a graduate of the University of San Fiancisco. He began his lumber career with Western Pine Supply in 1961. From there he was with Hallinan Mackin where he started a distribution center.

Associated with the firm is Harry Lyon, salesman, formerly with Western Pine Supply Company.

ffUR Association has just received v the 1969 State Fund Workman's Compensation dividend. Although the overall accident experience by State Fund was reported to be poor, our dividend was sqrral to our average dividends over the past few years.

Following on the heels of the dividend check was the State Fund breakout of accident and injury statistics through the third quarter1970.

In reviewing this breakout, which is listed by firm, I was left with a vivid impression of the impact that injury claims have on the dividend return. As an example, one firm paid a total of $1,400 in annual premiums and had claims in excess of $9,0fi). firis loss is a loss to the entire association and reduces the dividend to each memb€r. The statistics indicated several firms with the same injury experience. I asked the LMA staff to review statistics for previous years and learned that several of these same firms have had a sustained high claim experience over a 9,6 year period.

*

There can only be one conclusion drawn from this review. There are some firms in the association without the proper safety policies and procedures. Or, if they have them, no effort is made toward enforcement. Why ?

Dealers interested in productivity of employees which results in profits should be vitally interested in accident and injury reduction. The direct cost or that which is paid to the doctor, hospital or the individual is only a portion of the total loss. How much time is lost by other employees in taking an injured yard man to the hospital dr doetor? Who pays his salary nrhile he is incapacitated? Who pays for a replacement for the injured ? Who loses time preparing accident reports and the attendant administration? 'Who pays for the repair or replacement of equipment and machinery damaged or destroyed as a result of an accident? Add all of these costs to your bill because these are direct costs to you-not State Fund and the association.

Even more important is the anguish and pain to the individual and his family. What price tag do you place on that factor? A direct conelation to the quarterly accident statistics is the experience modification factor. If it is above 100y'o you are having problems. Remember, the experience modification factor encompasses the past three years. If you have one year of high injury rates it will affect your modification factor for the next three years. Again you pay.

The slogan Safety Is Eoergone's Business is only too true. If the owner relaxes his responsibility for safety you can be certain the manager will slack off on safety emphasis, the supervisors and foremen will in turn relax and the yardmau. will ignore good safety procedures. As stated by the federal government, the Domino Effect. Periodic, scheduled safety briefings, lectures and reviews are A must in any firn.

Elhow Room Project

A remodeling that most homeowners actually need. A do'it'yourself kind of project that sells close to $6O0 in building materials to every customer.

That's the prospectus for the Elbow Room, subject of the newest nation' wide promotion by the Western Wood Products Association.

Consumer advertising and publicity is backing the Elbow Room, and a full range of colorful merchandising aids is ofiered without charge to lumber and building material dealers, de' signed to help steer local demand into the store.

Reaching into the trading area of every retailer, Better Hornes & Car' dens presented its versions of this mini-room concept on {our color pages to its 7.7 million subscribers in November. WWPA is credited as design sponsor.

Popular Science, with LB million

subscribers, carried Western Wood's four-page advertisement for the Elbow Room. More magazine and newspaper publicity is planned in early T97T.

All the materials listed in the plans are on the dealer's shelves-framing, siding and paneling lumber, mould'

ings, trim, windows, doors, shingles, cement, wiring, glass, paint, stains and hardware.

SEWlllG room built out from kitchen is one of a dozen or more uses for the Elbow Room, a remodeling concept that means sales and profits for lumber dealers. WWPA is promoting it nationally and supplying full array of colorful, free merchandising aids.

Home Builders Optimistic

The National Association of Home Builders says the housing recovery is now firmly on the upswing, with every prospect of further improvement through 1971.

They say actual starts of about 1.45 million are "virtually assured" as the total for this year.

The U.S. Department of Commerce has reported October starts rose 3.1 percent from September to a I.55 million annual rate. The rate a year ago was I.39 million.

He pointed also to the likelihood of increased funds for federal housing programs under Sections 235 and 236. "lt now appears that appropriations will be voted for $130 million under Section 235 and $I35 million under 236," he said. These expenditures are for the current fiscal year.

The favorable housing outlook is reinforced by a sharp jump in new building permits issued in October. The 1.51 million annual rate was up from I.37 million in September and I.20 a year ago. It was also the highest number of permits issued in any October by the 13,000 localities requiring them.

New Equipment for Mill

Eastern Oregon Pine Co. at Lakeview, southern Oregon, has installed a new 6f,)" Soderham barker and an S 68 Soderham chipper, according to Ken Rose, vp. and secretary of the company. President of the firm is Al Mclellan and treasurer is David Wvman.

Outlook C<rlled Never Beiler

Despite the "temporary" slump in housing starts, the long.range outlook for the buildiug products manufacturer has, in fact, never been better.

This is the opinion of Alan B. Cook, Masonite Corp. vp. and manager of building products sales.

"Rarely has an industry been faced with such staggering demands for its products and services. There is genuine cause for optimism as the industry gears up for a decade of unprecedented growth," Cook believes.

The industry is being spurred on by what he describes as a critical need for new housing units, and by an inc19as-ef demand for practical new products that are applicable for home modernization and remodeline.

"By official estimate, an additional 25 million new housing units will be needed by the turn of the century. This demand will offer the building industry more chalIenges and opportunities than ever before,,' ihe Masonite executive believes.

Echoing national surveys which indicate that mobile homes and low-cost factory-built homes are the wave of the future, Cook agrees that developments in therc areas "will have signi{icant impact on the building products industry - -particularly those companies whose p.oducts Iend themselves to the modular construction techniques now in vogue."

Maso-nite -Corporation, he says, is anticipating these trends by offering a streamlined product line tiiat has wide appeal for modular builders.

Housing Goql "o Trop"

"A political and economic trap" is how Miles L. CoIean, consulting economist to the Mortgage Bankers Association of America describes the nation,s ten-year goal of 2.6 million housine unirs.

He calls the goal concept inherently disruptive and says that, despite the stream of housing legislation, the program has in fact not produced the desireJresults.

Coleal urges that we "break the bondage ro preconceived legally embodied numbers" and seek increased production without fixed numerical housing goals.

mail address: P.0. Box 3433

phone: (415) 45+8861 (415)

PERS@NALS

Holly and Julie, daughters of Dave Mensing, Georgia - Pacific Corp., So. San Francisco, are following in father's footstePs attending Univ. of Calif. at Berkeley.

Yerlon McKinney, Pacific Hardwood Sales, Oakland, Calif., sPent nearly four weeks soliciting east coast accounts.

Herb Farrell T. M. Cobb Co., Santa Rosa, Calif., took a train triP vacation visiting New York and Washington, D. C.

Roger Schuyler, Georgia - Pacific Corp., So. San Francisco' vacationed in Lake Tahoe and So' Calif.

Dick Cross, Cross Lumber Co., Merced, Calif., went fishing in Oregon while on vacation with his family.

Dave Webb took a week's vacation from Evans Products, Corona, and was visited by his son and

daughter-in-law from New Jersey.

Jack Betts,'Western Pine, Emeryville, Calif., spent his vacation building a barn on his Contra Costa County property.

Bud Brody, Four Star Building SuPply, Oakland, Calif., spent his vacation in Ilawaii with wife Nancy.

Ilrendell Scott, Lumberme'ns' Mercantile, Fremont, Calif., flew to the Tustin store on business.

Derek Mason is the bright, new face on the sales desk at Four Star in San Leandro.

Orrin Maly of Palmer G. Lewis Co., Seattle, spent a few days in the hospital and is back on the job.

Bill Gehrman is an inside salesman at CBS Plywood, Fremont Calif.

Joe Novotny, Four Star Building Supply, San Leandro, Calif., spent a week in Chicago.

Joe llenehaw is the new mgr. of the Palmer G, Lewis warehouse in Everett, Wash.

Bob Rose recently became mgr. of the Wenatchee Palmel G. Lewis warchouse.

Michelle Boshior5 Ted's daughter, is home from college .for Thanksgiving.

Bob Peterson and Palmer G. Lewis attended the NBMDA convention in St. Louis, Mo.

Leonard and Peter llall, Lumber Products, attended the NBMDA convention in St. Louis, Mo.

Tferner Richen, Lumber Products' Portland, recently returned from the NI{LA convention in Miami Beach.

Jerry Koehnke fflls the newly created position of gen. sls, mgr., forest products group, distribution div. Evans Products, Porbland, reports Ernie Yfarnee, div. gen. mgr.

Frank Bruneau, Evans Products, Corona, flew to Texas on business recently.

Al Clark, Anaconda Forest Products, Billings, Mont., was at the NBMDA convention in St. Louis, Mo.

Dave lYebb, Evans Products, flew to Washington and Oregon on business.

Denny Currarq American Forest Products, Cerritos, Calif., is proud as punch over the sale of a carload

Complete Custom Milling Facilities: We like them BIG!

ol walnut to an Orange county aceount.

Fitz Fitzpatich 77, retired Consolidated Lumber-man, is recovering from a ruptured appendix operation.

Lawrence R. Price, joined the advertising & public relations staff of American Forest Products Corp. reports Dove Ohman, dept. mgr.

Harold M. Hill, formerly of Hill's Builder Bargains, Lo ngview, Wash., sold his store and retired.

George II. Steele, formerly Hawaii dist sls. mgr., has been appointed Seattle dist. sls. mgr. for Formica Corp. announced Robert Lowes, Western regional sls. mgr.

Iloward M. Findley is building products div. director of marketing services for Masonite Corp. reports George T. Brophy, Ypmarketing.

Lewis "Lewtt Kummerow, mgr., Masonite, Southern Pacific Div., recently returned from a business trip to the Rocky Mountain States.

Bob Gaylord, Fir and Pine, Burbank, Calif., is back from a recent business trip to the Pacific Northwest.

Dean Allrnarq formerly with Weyerhaeuser, is now on the sales force of Barrington Plywood, Nickerson Lumber, No. Hollywood, Calif,

Clint Rygel, Rygel Lumber Sales, Long Beach, Calif., has recently returned from a business trip to Medford and Eugene, Ore., areas.

Yince Besinque, Lane-Stanton Lumber Co., City of Industry, Calif., and president of Vernon RotarY, r.ecently played host to Austin Green, governor of district 628, by arranging for a police escort to the luncheon and delivering Green to the second story of the restaurant via the Veraon Fire Dept. snorkel.

Wendell Paquette's Sawmill Sales Co. is now headquartered in Millbrae, Calif.; same telephone number though.

Cal Wood, who logged 2240 mi. on a recent 19 day Pacific Northwest sales trip for The Merchant Magazi.ne, says he is "confident we have turned the business corner."

Polly Poe and Joan Archuleta, have joined the office stafr of South Bay Redwood Co., Orange, Calif.

Glen Chasteen, Koppers Co., Wilmington, Calif., is out of the hospital aftbr a recent bout with surgery.

Gary Thomson, Inland Lumber Co., Colton, Calif., is the proud papa of a new son, born Nov. 17; wife Sara is doing fine, Gary's dad Fred is walking on clouds not only is the baby his first grandchild, but they named it after him.

Hugo Miller has taken over BoiseCascade's Union Lumber region office in Santa Ana, Calif., replacing Bill Wessner, who is now sales mgr. at Sierra Paciffc's sawmill in Susanville, Calif. Hugo

had previously been with GeorgiaPacifie.

Dick Lambert, AFPC, Cerritos, travelled norbh on a recent business trip.

Jim Fair, G-P, City of Industry, made a recent trip calling on company distribution centers in the Southweet.

Sam Wetzel, Sierra-Pacific Industries is recovering from a recent heart attack.

Jerry J. Miller represents Marlite paneling in eastern Washington, Montana and Alberta, Canada, according to Robert J. Jones, gen. sls. mgr.

Chester L. Vance is the new store mgr. of Square Deal Lumber, Crescent City, Calif., replacing Duane Brown.

Peter A. Hawkins is No. Calif. div. sls. mgr., cement gtoup, for Kaiser Cement & Gypsum Corp., announced Roy D..Jurgensen, Calif. reg. sls. mgt,

L. L. Stewart, pres., Bohemia Lumber Co., Eugene, Ore., was elected a director of the National Corp' for Housing Partnerships, a joint industry-government venture.

Gwyneth Thorsen joined the Western Building Material Assn. staff.

Sidney Kline, pres., Angels Co., said that over 260 jobs will be created by the opening of the Westminster- Huntington Beach district

(Continued, on Page 39)

Home lmprovement On the Go

The home improvement industry compares favorably in business volume with new home building, American Plywood Assn. vp. John D. Ritchie told a recent remodeling seminar in the Olympic Hotel in Seattle.

Ritchie, a director of the National Home Improvement Council, which is sponsoring a series of seminars across the country in cooperation with Prolessional Build,er magazine, said that home improvement will represent a I3yz to I7 billion dollar industry in 1971, against 20 billion for new home construction.

"The remodeling market is really a giant that doesn't know its own size and certainly hasn't realized its full potential," he added.

The National Home Improvement Council estimates that there are 35 million single-family dwellings in Americamost of them in need of some form of renovation.

Bqnkers Wqrn the Builders

The homebuilding industry in California is painting itself into a corner of overbuilding for a non.existent market, according to Bank of America.

Mortgage credit will be more readily available in California over the next year than at anv time since 1965, the bank noted.

If builders follow their usual pattern of pacing production to the limit of available financing, this could lead to temporary overbuilding in key sectors of the market, particularly because many potential brryers will be unable to afford the higher priced single family units now being built.

Other significant changes in the economy cited by the bank were: a reduced birth rate; a sharp decline in inmigration; and cutbacks in aerospace employment and the resulting changes in the state's current and prospective employment mix.

Construction Advonce in '71

Nationwide construction will advance nearly I0 percent in I97I, to $74.35 billion, with housing in the lead by a wide margin, accordir,g to the annual forecast of construction markets released by McGraw-Hill Information Systems Co. Total construcJion contracts for 1970, with eight-months figures already tabulated, will reach $68.25 billion.

Residential building is expected to rise 2I percent in 1971, to $30.05 billion, with apartment construction carrying the larp;est share of the gain. Non-residential contracts are expected lo increase two percent, to $25.83 billion, and non-building construction (road, utilities, sewers, etc.) are also expected to show a two percent rise, to $18.4,8 billion. Greatest overall gains should occur in the South, with an estimated rise of I I percent, followed by the West with nine percent.

It has taken a half year of monetary expansion and deficit budgeting to spark the business recovery that is now underway. Although a temporary sag in business capital spending is expected in 1971, it will be more than offset by consumer spending and the penl-up demand for housing.

Housing: Best in 15 Yeqrs

A turning point in the nation's housing production decline has been reached and I97I should bring the largest volume of construction in 15 years, Eugene Gulledge, FHA commissioner, has forecast.

Gulledge said the current and continuing easing of the money market is giving families who want new housing a "much better chance of buying a home in a location they desire."

Housing starts next year will hit the 1.65 million mark, according to HUD figures, but Gulledge said he personally expects to see the total reach 1.7 million units.

In either case, the mark would be the best in 15 years.

This year's total is expected to be 1.4 million with 3/o of that amount represented by factory-built housing or modular construction, he said,

Next year, about l0/o of all housing construction probably will be in these new areas, the commissioner predicted.

Foctory-builts Moy Set Record

The National Association of Building Manufacturers has predicted record shipments of factory-built, permanent housing for 1971.

If the survey-based prediction is accurate, the expect. ed 350,000 - 385,000 units of factory-built housing shipped, would mark at least a 20 percent increase over 1970 production.

Referring to the growth in factory-produced housing since World War II, NABM Executive Director Richard Bullock said "It is the most practical solution to meeting the growing shortage of housing in the United States."

Bullock concluded with the forecast that by 1975, "more than half of all housing will be factory-produced."

Stock Exchqnge looks qt '71

A gradual upturn in the economy from its current bottom, a real growth rate of 2.5/o to 3/o and a letup in inflation are expected by economic forecasters in 1971, according to the New York Stock Exchange. The NYSE, which does not predict economic trends itself, said it surveyed more than a dozen nationally knciwn forecasterg.

Inflation should ease as the rate of productivity improves. With the beginning of the anticipated recovery, productivity should increase and exert less pressure on manufacturers to raise prices in order to keep up with rising labor costs.

NPA Elects Purifoy

The National Particleboard Association has elected Winston Purifoy, Georgia-Pacific Corp., as president; Gene Tower, International Paper Co., vp, and George Swindells, Duraflake Co., secretary-treasurer.

Also elected was H. L. Hamilton, Hambro Forest Products, Inc., and Sam Shrigley, Southwest Forest Industries, to the executive committee.

The directors approved expanding the association's efforts on an NPA grademark on particlg.board floor decking for factory-built housing and mobile homes.

Exclusively for California . . .

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D&R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port 0rford, 0regon

llemlock Studs from Warrenton Lumber Co., lVarrenton, Oregon

llernlock Dimension lrom Westport Lumber 00., Westport,Oregon

Fast regular ocean shipments by batge from Southern 0regon and fie Columbia River direct to Southern California.

Now, over 5,000,000 feet ol dimension lumber and studs monthly manufactured especially for S0uthern California construction needs.

Art l{eth would appreciate an oppoilunity t0 tell vou how vou and your customers will benefit from isins deiendable-D & R dimension and studs. Youian ieach him by calling 872-1280 or 783-0544.

Southern California Representative for DANT & RUSSELL, Inc. General Ofiices: Portland, Oregon 97201

60 Years Marketing Pacific Coasl Forest Products

oncntol genr

Centuries-old choice for treasure chests and decks of sailing ships, Teak is still floated down the rivers of Burma and India and Thailand to be rough-cut, then dried and seasoned for shioment to our warehouses.

This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.

A lumber for every purpose.

Molollo Remodeling Progrom

The remodeling program at Molalla Forest Products Corp. in Cloverdale, Calif., is approximately 60 percent complete.

Main reconstruction was in the sawmill, and resulted in redesigning the product line into a heavy 2x4 mill. Still to be completed in 1971 are an inJine planer and autornatic packaging equipment.

Production has been increased to approximately 180,000 feet per shift. Molalla operates on a two shift basis and saws 90 percent Douglas fir and l0 percent redwood. This move was designed to match the increasing demand for Douglas fir stress grade 2x4's, Many western dealers are stocking stress grade for general yard use.

Molalla sales are handled at the Calpella'sales office serving both Molalla and the Al Thrasher Lumber Co. Tim Wood is general sales manager, assisted by Cliff Smoot, Betty Foster and Jack Powell. Both firms are Masonite subsidiaries.

Mossocre Conyon Holloween

Halloween conjures images of frights, screams, death and massacres, so what better place to spend the spooky night than at Massacre Canyon?

Which is just what Los Angeles Hoo-Hoo Club 2 did. Only the canyon now is a pleasant desert resort and the night was reserved for nothing livelier than drinks, dinner and dancing.

Golf champs at the popular family outing that drew nearly 40 couples were, Men: low gross, Ken Kenoffel; lst flight, Joe Contest. abile; 2nd flight, Bill Hoglund; 3rd flight, Bob Goetze. In the women's division, Iow gross, Mrs. Simmons; low net, Tine McGuire; special award, Rodonna Diggs.

Lew Godord Retires

L,ew Godard has retired from Hobbs Wall Lumber Co. after over forty three years. He has turned his interest over to Al Bell and Bill Johnson. However, Lew, with Al Bell arrd a secretary, continues to maintain an office at the old stand, 2030 Union St. in San Francisco. Hobbs Wall recently moved their gffice to Terra Linda.

ln 1927 he went to work for Hobbs Wall and Co. The company had tim. ber holdings and a sawmill in Crescent City, Calif. His position was buying and selling wholesale and retail for their lumber interest.

In 1940, Hobbs Wall sold their timber and liquidated the mill. They retained their distribution plant in the Mission District of San Francisco, on Jerrold Ave. Lew became general man&ger, where he remained until the plant was liquidated at the approach of World War II when it was practically impossible to obtain lumber.

Then Lew started his own wholesale lumber business with offices at 4O5 Montgomery .Street, San Fran. cisco, and at the end of World War II formed a partnership with Al Bell -and this partnership has continued up to the present time.

He has always been active. in HooHoo having served on the Supreme Nine, and is a life member in both Oakland and San Francisco clubs. He is past director of the California Redwood Association, and for two years a Vice-President of National-American Wholesale Lumber Association.

lumbermqn of the Yeor

National Forest Products Week Octo ber l8-24. was -highlighted in the Redding, Calif., area by a joint meeting of the Shasta. Cascade Hoo-Hoo Club and the Redding Trade Club to select their Lumberman of the Year.

This year their man was Milton Schultz, general manager of Paul Bunyan Lumber Co. of Anderson. Awards were presented by George Sisterhemn, club president.

The affair was sponsored by ?4 lumber firms of Redding and the surrounding area. Over 360 lumbermen and other industry men were in attendan@.

Milton Schultz graduated from Oregon State University in 1955 in Forestry. He is a native of Oregon, a third-generation lumberman and very active in industry affairs.

Prior to coming to Paul Bunyan Lumber he was with Brooks-Scanlon and Weyerhaeuser Co.

MORE PERSONATS

(Continued, lrom Page 35)

Angels home improvement centers in 1971.

Jack Heims, Roth Young Agency, attended the first annual Roth Young convention in upstate New York.

Jerry T. Hood was named western industrial sls. hgr., prefinishing group, Evans Products, announced Robert R. McCormick, sls. mgr. Ray Lizotte, Colton office, and Arnold Nutter, Tustin office, Inland Lumber Co., made trips through the Northwest calling on mills.

George Haythorn, formerly a parttime national Hardwood Lumber Assn. inspector in the San Francisco district, has moved to Oregon.

Wil W'iederaenders, northern Pacific region, and Tom Richardson, southern Pacific region salesmen for Masonite Corp., received "outstanding salesman" awards from John M. Coates. board chairman.

Horace "Ho" Wolfe, Marquart-Wolfe Lumber, Newport Beach, Calif., was back in the Hawaiian Islands for a visit recently.

Harvey H. Lowthian, Jr., was named mgr., traffic and marketing services, cement group, Kaiser Ce-

ment & Gypsum Corp., reports John P. Rohrer, asst. marketing mgr.

Frank Bader, sls. mgr., Ed Fountain Lumber Co., spent a week in Vancouver, 8.C., on a buying triP.

Denny Gilchrist, Pacific Fir Sales, San Marino, Calif,, is back to work after a recent illness, R. E. "Bob" Connelly, asst. regional mgr., Flintkote Corp., Los Angeles, recently returned from a business trip.

Jim Hudson, West Coast sales mgr., Fairfield Gloves, Colton, Calif., has returned from a visit to the home office in Fairfield, Iowa.

(Continueil on Page 46)

i$ the pn0Fr$$I0ilil$ ttt p||np0$E pil$ilc

Eoat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

can trB [$ed mdeP fi[Brgh$$.

Ready to use right out of the can, Famowood applies like putty - sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. When applied properly, Famowood becomes water and ,A weather-proof. -A l;i";lli.:r

Ncw Producfs, promofions ond sclles oids

FnOd U@t

Ncurs

Brute for Bossy

When Bossy wiggles her way down through narrow barn corridors, walls take a beating. Conwed claims their

you con use to bvild sqles ond profits!

It is coated on all sides and corners, insulates and requires no painting.

The panels can be applied directly to 24" on center framing. For best results use large headed (%" diameter) galvanized nails lVz" .long spaced 8" apart at intermediate framing members and 4n apart around all edges. Tape joints and ends of panels in high moisture areas.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Tope Rules

Two tape rules meet performance and price requirements of a broad range of users, One tape is the Stanley PL 320 20' powerlock rule. The 20' rule enables the user to make almost all required measurements without the need to layout and rewind a long tape.

The second rule is the Stanley AO utility tape rule.

PL 320 has a suggested retail price of $6.98. The utility rule is available with 6, 8, 10 and 12' blades with suggested retail prices of $1.45, $1.75, $2.05 and $2.25.

tilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

,Artist Moteriols

Graphics attract attention, colorcoding tells the consumer what to buy, and protective, tamperproof packaging assures clean merchandise and full content.

These are features of the "Ideal art material programr" a self contained

department featuring oil colors, acrylic paints and art supplies. Available in 4, 8, and. L2' departments (see photo of 12'er), each display features specially selected merchandise.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

ll's A Score

With the recent addition of three 2"x2" *ored. patterns, Masonite Co4r.'s line of Royaltile panels for hard-use areas such as bathrooms and kitchens has been augmented to 16 patterns and colors,

Royaltile panels come in two series, both 4'x8' in size.

The base for Royaltile panels is }6" Tempered Duolux, Surfaces are plastic finished for durability and dampwipe maintenance.

WRITE: The Merchant Magazine, 5?3 So, Lake, Pasadena, Ca. 91101.

Hong On

A line of molly-grip nylon anchors that can be used to attach straps, hangers, framing, and equipment to a variety of materials such as brick, plaster, cinder block, or even stone, marble or wood, has been introduced by the Molly Co.

Nail-Bond panelex, made of asphalt treated wood fibers, can take the abuse.

blonde beouly

Its uniform color and soft texture have long made Ash a favorite with cabinet makers. Especially when they order from Higginswhere they know they can get rnatching mouldings and plywood, plus lumber thicknesses up to 4".

This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 2O0,OO0 sq. ft. of warehouse.

A lumber for every purpose.

Hloco$ls"s

Designetl rvith a split, sei'rated shank the anchor should hold loatls I'anging frirm 460 lbs. in brick in a 3/76" diameter to 1150 lbs. in cinder block in 7 /76" iliameter.

In the lz inclr diameter sizes, the materials fail before the anchor pulls loose.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Keep Your Cool

Air-flo sliding door closer shuts the door behind the user, at any preselected speed. There are eight models

to choose from including screen and mobile home cloors.

The device can be installed by the homeou'ner. Air-flo is priced at $29.95.

WRITItr: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Mod Millwork

A contemporary, color lvall poster depicting a range of millwork items in various sizes is av:rilable from the R. F. Nikkel Lumber Co.

lnmmo$[ullll{l{tl S

The 30"x40" wall unit provides a complete graphic reference to all WP Series pattelns and sizes. The poster rvas designed especially to complement the modern decor of today's letail operations.

WIIITII: The Melchant Magazine, 573 So. Lake, Pasadena, Ca. 91101,

Fibergloss Ponels

Cavrok Corp. fiberglass brick panels are fire retardant.

A recent Underwriter's Labs. test showed the panels to have a flame spread of 25 in the reinforced plastics fire hazard classification and a low

Stoir Gouge

A stair gauge for stair treads, risers and closet shelves is available from Eliason Stair Gauge Co.

The gauge adjusts for angle and length up to 42". Each end of the gauge slides, pivots and automatical- ly locks in place at the length and angle needed for each tread and riser.

The gauge retails for 919.95.

IVRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Sign of the Times

Canrad Precision Industries announced Betalight@ self-luminous exit signs.

The signs are self powered, require no maintenance and have an estimated useful life of about 10 years before replacement.

smoke developed rating of 110-140. These 4x8' panels can be installed anywhere with either Cavbond adhesive or hammer and nails. and are designed for interior and exterior ap. plication.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

With a red background and 6,, high luminous letters, the signs are visible and legible in normal lighting and in darkness for about 200'.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

low Burn Adhesive

Marlite's FT-850 fire-test adhesive has been designed as an integral part of the fire-test panel installation sys- tem, _ This spreader-applied, neoprene- based material is formulated with non-flammable solvents. This gray paste adhesive resists oxidation and brittleness. FT-8b0 is available in five gallon cans only.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

A Good Reflection

Triplex Mfg. Co. announces a line of "Glo-Brite" reflector house numbers that featune visibility up to 1b00'.

Glo-Brite numbers are Bty'z", hrigh and embody hundreds of built-in reflecting prisms.

The numbers are mounted on individual. display cards, with rust-ploof mounting screws. A mounting gasket

is also supplied. A wire display rack with complete series of numbers is available.

WRITE: The Merchant Magazine, 537 So. Lake, Pasadena. Ca. 91101.

Versqtile Tool

The Jewel Manufacturing Co, pipe market simplifies the job of pipe lay- out. Saddles, crosses and tees are marked easily,

It consists of a twin saddle frame for easy alignment, an adjusting spring, a calibrated 90' radius arm and a soapstone marking point. The marker comes in chrome plated steel and is available in two sizes. for 21/2" to 8" pipe, and for up to 20', pipe'

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

DECEMBER, I97O

Ponel Fire Roting Formica Corp's. panel system 101, a Class I (fire retardant) wall surfacing system, is qualified for any type of commercial installation, according to Formica.

The company claims panel system 101 will substitute for, and be competitively priced with marble, tile and brick walls at an approximate installed cost of less than $4/sq. ft'

The panels are available in 4' x 8' and 4' x 10' sheets. They are manufactured with a fire retardant laminate and a similar balancing laminate, both sandwiched arotnd, a l+" asbestos cement board.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Women's First Need

Armstrong created a display unit which shows 289 colors in their carpet line at one time.

The display occupies 4 sq. ft. of floor space. It speeds sales and lets customers compare colors at a glance without walking, stooping or lifting.

Recent Armstrong market research discloses that a housewife's first goal in making her carpet selection is finding the right color to go with her decor,

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Inhibitive Finish

An acrylic-latex rust inhibitive is available from Ameritone Paint Corp. Both a primer and finish, Corroban may be applied directly over rusted surfaces to provide a protec- tive coating against water, acids, chemicals, salt spray and minor abrasions.

It dries to the touch in 10 minutes, applicators clean easily with soap and warm waEer.

WRITE: The Merchant Magazine, 573 So, Lake, Pasadena, Ca. 91101.

Duol Cooted Shutters

A line of 14" wide aluminum shutters has been introduced by Alcan Aluminum Corp.

The shutters come in 16 stock sizes. seven colors and have a 20 year, prorated, written guarantee.

They feature 1t/2" (olonial louvers, a full louver top and bottom and a built-in center-bar (mullion) for strength. Dual coat finish is used on both front and back of the shutter.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

FREE SERVICE

For more informatiotr on new products items, write the Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Groding Rule Bookler

Western Wood Products Assn. has issued its 1970 grading rules for 11 western commercial species in pocket size format for $1.00. All of the changes in American Lumber Standard PS 20-70 arc applied to the spe- cies including new sizes, dryunseasoned relationship, grade designations and refined definitions of grade capabilities.

Decking Bulletin

The FHA has issued z Uee of Materials Bulletin No. 57 on particleboard decking (combination subfloor/ underlayment) for factory built modular housing units. It describes particleboard for decking eligible for FHA loans and makes the application a part of FHA minimum property standards.

Door Specs

Details and specs on the Overhead door are in a brochure from Overhead Door Corp. The publication covers their complete line of standard residential and light commercial garage doors.

ln The Groove Simpson Timber Co. published a data sheet on Sierra groove random end-matched redwood paneling. It illustrates installation procedures, Complete specifications are listed.

Repoir, Renew Roofs

A 6 p. roofing manual that tells how to repair and renew old roofs has been released by Tropical Paint Co. The new manual shows detailed drawings and descriptions on how to repair flashings, blisters, holes, breaks, cracks and seams.

HPMA Funclions

The Hardwood Plywood Manufacturers Assn, issued a brochure titled Teclrnical Actitsities. It gives a short synopsis of the origin of the HPMA and the association's technical functions. Also a list of testing services available and HPMA activity in the field of fire testing.

shhhhh!

Control of noise is illustrated in a 4 p. Homasote brochure. Six acoustical Iaboratory tested structures are described for floors, floor/ceiling systems, and wall-partition designs.

Monthly Review

Potlatch Forests is ofrering Potlatch Glue Line free. Included in the first issue are articles describing actual applications of laminated beams and decking in facilities, plus articles on stress-rated beams, an "easy-addroom," and a review of the pros and cons of laminates by an editor of ArgosE magazine,

Free Reader Service

For further informqlion on oll New Producls qnd New Liferqture, write The Merchanl Magozine, 573 So. Loke Ave., Posodeno, Cqlif.9ll0l. Pleqse menlion issue doie ond poge number so we con process your requesl foster!

Wrop lt Up

A 12 p. booklet from St. Regis Paper Co. covers industrial protective packaging and details its packaging papers capability, Art of Protectiue Packaging updatcs the LCP div's. capabilities in laminating, laminating plus extrusion coating, reinforcing and printing.

Ofisei Costs

Boise Cascade Building Products is offering a color folder on pre-painted Insulite siding. The literature points out how the high cost of painting is ofrset by using a pre-painted siding.

Open Sesome

A brochure shows operating details of the Stanley Monopack automatic door operator and illustrates typical installations. It also shows the variety of controls and accessories available for use with the Monopack and gives complete specifications including de-

tailed diagrams of required installation data,

Pretty Crofty

A series of six "how-to" instructional brochures with ideas in craft projects has been published by Illinois Bronze Powder and Paint Co. JudY Mattin's Craft Scene is a series of 4 p., color brochures that detail the necessary materials and products, and give instructions, photos, hints and creative tips for handcrafted objects.

Mosler Cotolog

A consumer div. master catalog has been issued by Miracle Adhesives Corp. It contains information, including photo, description, application information, packaging and prices, on carded home repair adhesives; household specialties; and building adhesives and caulking.

Home Fons

An HVI Certifieil Home Ventilnting Producta Directorg is available free. The directory provides a listing of wall, ceiling and range hood fans tested independently and certified by the Home Ventilating Institute.

Control of Exponsion

Techniques for installation of restraining and expansion fittings to adapt ABS (acrylonitrile-butadienestyrene) engineered plastic drainage systems for multi-story construction are described in a 4 p., 4 color brochure published by the ABS Institute.

Reference File

Timber Engineering Co. announced a product reference file. Design and use information on fastening devices and wood products certification services is presented, The file is bound.

Fold€ur Pin Up

A maintenance guide for fluorescent lighting systems has been announced by General Electric's wiring device dept. The fold-out chart has information on fluorescent starters, lamp life, light output depreciation, loss of light and other items related to fluorescent lighting systems.

Computer controlled inventory

Lumber used to construct houses, apartments and other buildings throughout Northern California still comes by ship to the Hubbard & Johnson Lumber Co. yard at Redwood City, Calif. But now an IBM computer has been installed.dock-side to help keep pace with the swift changes in the construction industry.

"Residential construction in the Bay Area over the past several years has shifted rapidly from single family dwellings to apartments and back a,ga.in," said W. L. "Bud" Hubbard, president of the S. F. Peninsula's largest lumber and building materials dealer.

Among industry changes described by Hubbard are trends toward less cutting of lumber at the construction sites, resulting ina need to keep a wide variety of lengths in stock,

and requirements for a two-week delivery rather than the 60-90 days that was common in the past.

Story dl a Glonce

20,000 prepunched cards keep up-to-date stock status report . Hubbard & Johnson get faster bid times and a balanced inventory.

These cards help salesmen respond quickly to requestsfrom building contractors for price quotations. Current price information is punched into the cards and the System/3 calculates and prints out a complete estimate.

C. I. "Chet" Johnson, the firm's coowner and exec. vp., is vitally concerned with the activities of the sales personnel and feels that the function of the IBM System/3 will be of invaluable assistance in speeding up bid time and the maintaining of a balanced inventory,

The new system will maintain an up-to-date stock status report on the 90 million bf. handled each year. More than 20,000 pre-punched cards identify the lumber by type of wood, size and leneth.

Hubbard & Johnson, in operation since 1944, also has retail home improvement centers in Palo Alto, Mountain View and San Jose. It has a rool truss manufacturing plant in Fremont, a laminated roof structures di vision in Redwood City and a contract hardware division in Palo Alto.

Bay Cruise Break for Ookland CIub

REYIEWIIiG report produced by newly-installed computer at Hubbard & Johnson Lumber are lV. L, "Bud" Hubbard, president (right) and Clayton Wilson, comptroller.

8AY CRUlSlllG with 0akland HooHoo Club are (l) Linda Curran, Joanelle and Gary Stewart, American Forest Products Corp. O) Paul and

Donna Elsen, AFPC; Dave Mensing, GeorgiaPacific. (3) Ron and judy DeLisle, Angie and L. Luciano. (4) Yvonne and Harold Hess. AFPC.

($ Jean Reynolds, Nancy and Bob Mathies, AFPC. (0) Furn 0wen and Dwight Curran. 0) Sheryn and Bob Martin.

MORE PERSONAIS

(Continued lrom Page 39)

Janice Brown will be replacing Lum- ber Merchants Assn. gal Ali Santoro whose husband was transferred to San Diego.

Ruth Jane Wood, formerly with Knute W'eidman, is now in charge of West Range Corp's. Palo Alto, Calif., office. Mrs. Wood is the wife of Tim Wood, gen. mgr., Al Thrasher Lumber Co., Ukiah, Calif.

Charles H. Noble, pres., Noble Lumber Co., San Rafael, Calif., appointed Don Lazzarini to his sales staff.

Hazel Panza, Joslin Lumber Co., Torrance, Calif., is the employment chairman of Hoo-Hoo-Ette Club 10.

Mike Fitzpatrick, mg?. of Dolan's new store in Dublin, Calif., held a very successful grand opening recently, complete with Miss Yarathane.

NFP,A Foll Meeting

A unified approach to forest industry opportunities and challenges by all segments of the industry characterized both discussions and actions at the NFPA fall meeting in Dallas. NFPA president Lowry W'yatt said revitalization oI the Forest Industries

Council and strengthening of American Forest Institute information and education programs through the mutual support of pulp, paper, Iumber, plywood and other wood products manufacturing "marks real progress."

He emphasized that this spirit of cooperation also is reflected in NFPA's membership base which will be the highest in the association's 68-year history by Jan. L

Positlons wanted 25l a word, minimum 22 words (22 words : $5.50). All others 35, a word. min, 20 words (20 words : $7.00). Phone number counts as one word. Boxed ads $1 extra. Fancy headllne or borders $2 extra. Box numbered ads add $1.

HEIP WANTED

EXPER,IENCED LUMBEB and other for. est products traders needed for establlshed wholesale company with excellent opportunities open in growth programs. Come to Sacramento or open OregonSouthern California area office. Write or call Ed Dier collect. Office phone (916) 422-7395. Home phone (916) ?56-0818. Dier Lumber Co., Inc., P. O. Box 8810, Sacramento. Calif. 95822.

LOOKING FOR, Gn,OWTII?

AMERICAN Forest Products Corp. needs an experienced industrial lumbet salesman. Please send resume. All resumes wlll be held in strict confidence. Write box 59, c/o The Merchant Magazine.

Dolignatlon a! lo lex in Holp Wanted col. umnt i! rode only (l) to indl@to boE fide occuDation&l qualifi@tions for smployment which &n employer regards as reasombly ne@sary to tho normal oDeration of his business or enter- prise, or (2) &s & convenienco to our readels, to let them knw which positioro the adveltiser beli€ves would bo of more interGt to one rex than another b€causo of tho work lnvolved. Suoh deslgnation should not be taken to indicato that the advertiser intends or Dracticos any ulawful Dreferen&, llmitation, sDecifi@- iiou o. dlsriminatiotr in emDloyment Dractles.

Rthokiung

Personnel Service of Los Angeles Management Placement Specialists

Get Ready For 1971

Vle are the top executlve placement speclallsts for ahe retsll lumber and hardware Indusirles wlth 20 natlonwlde offices. Our reputatlon has Srown to such a deSr€e lhat today, hundreds of top firms throughout the counary call Roth Young excluslvely whcn they need quallfed manrgement personnel.

Il you have 3-5 yeils'experlence In oper- atlons, merchandlslng, buying or lumbcr sales but you are not belng advanced commcnsutate wlth your capabl[ttes--SED US!

We have several cllents looklng now for agtresslvG promotable management and they are companles whero perfomance and abll- liy are qulckly recognlzed and r€wuded. Thesc firms offer top saladcs snd great bonuses as weu as outstandlng and compr€henslye benefits. Your one call or letter to our ofrce wlll glve yor the complete Industry plctrre. Don't pa.ss up thls oppoilunlty!

20 Offices coast to coast

GIassflfffled Adventflsemn@rDts

HETP WANTED

SALES TBAlNEE-opportunlty for ag- gresslve young man to learn hardwood lumber business with large, established flrm. Salary commensurate with experlence. Penberthy Lumber Co., 5800 So. Boyle, Los Angeles, Calif. 90058. (213) 583-4511.

WHOLESALE LUMBER.MAN foT Los An- geles and suburban counties. Experi- enced in industrlal sales. Softwood and hardwood, L.C.L. and truck and trailer. Salary and commission. Write box 61, c/o The Merchant Magazine.

BUSINESs OPPORTUNITIES

FOR SAr n-Wholesale, retall bulldlng material warehouse located ln the San Fernando Valley area of Los Angeles. Write Box 49, c/o The Merchant Maga- zine.

f'OR SALERetail building materials yard and builder's hardware store. Western Washington County Seat town. Real opportunity for individual operation. Will sell entire business or sell inventory and rolling stock and lease building. Write Box 57, c/o The Merchant Maga- zine. buy

from merchant magazine advertisers

Names ol advertlsers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazlne, 673 So. Lske Ave., Posadena. Colif. 91101. Deailline for copy ls the ?0th, To call ln an aal: (213) 792-4008.

POSITI.ONS WANTED

EXPERIENCED ln buildlng material and softwood retalling, take-off, credlt administration. Desire manager, assistant manager or assistant to key executlve. Detailed reply. Preler Bay area-central Callfornia with stabiltty. Excellent health, college, 43, resourceful. Presently employed other field. Reply Box 58, c/o The Merchant Magazine.

ENTERPRISING POSITION; small, gTow- ing concern. WiU lnvest. Twenty years experience wholesale and retail butlding materials. Write box 60 c/o The Merchant Magazine.

SERVICES OFFERED

JOHNNY TIIE LUMBEII LOAD SIGN PRINTER

Specializing in danger flags, sldeload signs, Job cards, etc. John Weiler's Printing, a842 W. 169th St., Gardena, Callt. 90247. Phone (213) 616-7522 or 323-7606.

LUMBER IIAULING

c-Q TRUCKTNG C0., (213) RA 3-6557 and RA 3-2734,7157 Telegraph Road, Los Angeles, CaUf. 90022.

3960 Wilshire, L.A. (213) 386'6402

1,00Vo Employer Retained COMPANY INQUIRIES INVITED

-the best bet for y0ur eYery need!

NNERGHANT NNAGAZINtr BUVtrRSP GUIDtr

tOS ANGETES

tUl,lEER AND IUMBER PRODUCTS

Al Psi16 Compony ....'......----............-.(213) 626'5601

Americqn for$t Products, TW&J Div..-(213) 773-92OO

Americqn For95t Produ€ls, TW&J Div., (Vqn Nuvsl -...........--..(2131 786-7056

Bqush Forest Produ€ls Corp.----....-.....--(213) 330-7151

Boip Coscode, Union lunbsr Resion--{7141 511'0611

Connor Lunbcr Sqles --.-...--........--....(2131 289-6169

Coc Heqd l,umber & Plywood --"...-.---.-(213) 83'l'5261

Cowon Forsit Induitris3 .-.....-..--.-----------(213) 451-5601

Dooley & Co. .........-.-..-........----.------.-(213) ED 6-1261

Er:lqy & Son, D. C. ...----'------.-.---....--..(213) RA 3-1147

Eubqnk & Son, [, H, ...-........................(213] 678-3887

Eugsne-Williometle [umber Co. --..-----(213] 678'6563

For Wsst Fir Solet ..--..-.--...-..---...-.....---(213) 2/t5'3131

Flr & Pine !umbsr Co, .--...-..-.........-----(213) Vl 9'3109

Founloin [umbor Co., Ed....---'---...---.-..(2131 tU

Frsmonl Forsit Product3 ....---.--...'---(21 3) RA 3'9643

Goffehcr Hqrdwood Co. .----.----.-...(2131 PL 2-3796

Gcorgio-Pocific Corp. (tumber) ..--..----(21 3! 686-0917

Gsrsio-Pqcific Corp. (Plywod) ..-.......(2131 968'5551

Gorgiq-Pocific Corp, .......---.-........-...-(21 3) 686'l 580

Hexbers Iumber Sqles ---.....-....---.'...---.-l2l31 77 5'6107

Hill Lumbcr Co., r\{qr -.--.....-----....---..(213) MU 4"2610

Hoover Co., A. L. .....-..........................(213) 283-9078

Huff Lumber Co. -..--.-..---..-.-.....--........(213) SP 3-4846

Hushes f.umbcr Soles Co...(213| 245-5553 & 211'5810

lone-Stqnton Iumber Co. .....-.-...-.....(213) 968-8331

Mqrquqtt-Wolfe lumber Co. ....-.....--....(2,|3) 625'1191

Mutuol Mouldins ond [umber Co..-----(213] FAI-0877

Ncth Lumbsr Sqles, A. W. .............-(213) 872-128O

Ossood, Inc., Roberl S. .-..--.-----....--.....-(213) 382-8278

Pocific Iumber Co., The ...-...........-....(213] CU 3-9078

Pon Asiqlic Troding Co., Inc. .....-....--..(213) 268-2721

Psnberfhy lumber Co. ---..--.-:--..-....-(213) tU 3-451 |

Rolqndo [umber Co., Inc. .-..-...-.-.(213] ZEnith 9-88,13

Roundr Iumber Co, .-------..--......-.---......-(213] 686-0917

Racf lumbcr Seryice ....------...---.----..(213) 232-5221

Simmonr Hordwood Lumber Co. ...-..-..-(2131 723-6156

Sinpson Building Supply Co. .--.-.---....-(213) 773-8178

South Boy Rsdwood Co. ..-.................(2131 860-7791

South Boy Redwood Co. .---.--....---.17111 637-5350

Slqhl lumber Co. .............................-(213) AN 3-684,f

Slqndord lumbor Co,. Inc. --.-..--..........(2131 685-40,11

Summif Lumber Co. ..-...........-......-.....--.(213) 636:5715

Swqner Hqrdwood Co. -.-.-.......--......--..12131 215-5761

Sun Iumber Co. .....-......-.......--....-.....--(213) 831-0711

Tqcomo Lunber Sqlcr, Inc. ----...---.-..--(2131 MU l-6361

Twin Horbors Sqles Co. .-..-....-....--.....-..(213) 625.81 33

Unilsd Whlse. lumber Co. ..--.....-...---(213) OV 5-5600

Unitsd Slofca Plywood Corp. ......-..-.--(213) LU 3.3,141

U.S, Plywood Corp. (Glendolcl ..........(213) Cl ,1-2133

U.S. Plywood Corp, (long Bsoch] .---....---.-.-.HE 2.3901

Vqnce Lumber Co. .----.-..-......--...-.----(2131 968.8353

Wendlins-Nothon Co. ..-.-......-.-...-......(2131 CU 3-9078

Weyerhoeuser Compqny ..--..----...---......(213) Rl 8-5,151

Wqrehoure (Anohcim) .--.---------(71,{} 772-5880

TTEATED IUItBER_POI.ES-PI I.INGS_TI ES

Koppcrs Conpony ....(213) 830-2860

Tr6led Pole Bulldqn, Inc. -........--..--.--l7l1l 986-1166

M l l l.WORK-DOO RS-rttO U tD NGS-

BU I I.D NG MATERIATS_PAI NT_HARDWARE_EIC.

Americon For6t Producis, TW&J Dlv.--(2131 773.9200

Bel-Ait Door Co. -..-...........-................(2131 CU 3-3731

Bcllwood Co., The .........-...-....-....-..--(213) 694-3601

E.yrrf y r{onufocturing Co. .--:.-..--..-. -.--(2131 7 55-8561

Corycd Doorc, Inc. ..--.----.-..--.----....--.-..(2I 3l 576-2515

Cu:tom rtlillr, Inc. --.-.------........12t3) 330.06,19

Johnron Pct.Dor, Inc. .-.---------.--.-(2131 319.1971

Strqil Door & Plywood Corp. ----..-------(2131 CU 3-8'125

Stroil Door & Plywod Corp. ......--...(2131 111-1511

sPECrAt SERVTCES

Bcrkoi A{fs. Co. .....-....-.......................(21 3l 875-l I 63

Cqlifornio lumber Inrpccllon Serio(213) NO 5-5431

Chorley's Fcncc Co. (2131 338.1529

Coqtt Plonins l,till ..--...............-........-(2131 MA 2-l l8l

Cryrtol lonp Por|r .-------......-...-.-.........(21 3l 938-3756

Hunler Woodwortr, Inc. ...----............12131 775-25U

NolPok Corp. ........(213) tU 3-1056

Rolh Young Prtronncl Scryic. .......---(213) 386-6402

So-Col Commrrclol Strcl .-----..--.-----.-..121 3) 685-51 70

I.UMEER HANDIING AND SHIPPINC, CARRIERS

C.Q Trucklng Co. ..................................(21 3) 723-6557

1.. lunbcr Houllng .....-..-....-......-.,.(21 3l 596-l 555

SOUTHERN CATIFORNIA

RIVERSIDE & ORANGE COUNIIES AREA

Ame.icon D€coroliye Produclr --------------(71 1t 623-8317

Ameri(qn Foreil Productr, TW&J Diy,.,(213) TR 5-1550

Amcricon Foresl Producls, TWu Dlv., (Ccrrifo!) .-..-.........-.-...(213) 773-9200

Americon Foro.t Producli, ilt. Whilnsr Div., (Crrriios) ........(213) 773-9200

Amcricqn Forerl Producf3, Silmorco Int, Div.. (C"rritoi) .-.--...(213) 926-1321

Bcllwood Co., Thc ....-...---...-.".,.........(714) 538-8821

Eoito Corcodc, Union lumbor Rcgion-...(714] 511-0611

Framqn & Co., Stephen G. ........-.--(71,{} OR 3-3500

Gorgio-Pocific Worehouse ----------....--(7111 OV 4-5353

Hqf inon-rilockin lumbcr Co, -....-...--l7l 11 637-0830

SAN FRANCISCO

Americqn Foresl Products, TW&J Div, (4151 PR 6-4200

Boise Cqscode. Union Lumber Region (4151 SU 1.6170

Douglos Fir Lumber Co. ---.-------.------.(4151 DO 2-6027

Forsyth Hordwood Co. ---_-----.-.-_._.*.-.--.-(,tt5l 282-0151

Gcorgiq-Pqcific Corp. -----.--.-.-.-.-.-----..-.(,ll5l 871'9678

Hoff inon Mqckin Lumbq Go. ..-.---------.-(/tl5) 167-8110

Hissinr tumbsr Co., J. E. ----------.-.---(415) VA 1'8711

Kellcher Iumber Soles ---...--.-.---..---.--.-(/tl5) 45il-8862

Lomon [umber Co. --.-..---..--.------.-----l1l5l YU 2-1376

Pqcific lumber Co., The --.,..-..-.-.---.----,(4,|5) 771-17OO

Poromino Iumber Co. .-..-.--..-..-.----.-.-.-.(415] 421-5190

Rolondo Iumber Co., Inc. .-..-.-------.-.--..(415),167.0600

Sifnorco Inlernolionol (AFPCI --.--------(/tl5l 776-1200

Uniled Stotos Plywood Corp. ...---.---..(,115) JU 6-5005

Wendlins Nolhon Co. ...-.--.-.-.-..-..--.-.(4151 SU 1.5363

sAsH-DOoRs-wl NDows-Mou tDl NGs

BU I I.DI NG AAATERIATS_PAI NT_HARDWARE_ETC.

TREATED IUMSER_POTES

Koppcrr Co,, In<. ......--.....-....--.....-.-.-..(415) 692.3330

Wendling-Nothon Co. ...........-.-.....-(415) SU l'5363

SPECIAT SERVICES

Redw@d Inrpection Scryics..-..-.---.--.--'....--...EX 2'7880

GREATEN BAY AREA

I.UMBER AND TUMBER PRODUCTS

Americon torcat Produclt, TW&J Div...(415) SY 7'2351

Arcoto Redwood Co. (Eurlinoome) --..--(,ll51 342'8090

Arkinron-sruf! co. ....-----.---....--.-----..(415) 345-1621

Bellwood Co., The --....-..--.-.---......-..-.-...(,108) 356'2600

Bonninslon Iumber Cl. .----.......--.-(415] Ol 8'2881

Coliforniq Lumber Soler .-.---.-.---.......-.-(,115) 534'100'l Cqliforniq Plyw@d Corp. --.-..-.---.---.-...(4151 652-5153 Cql.Pqcific Sqles Corp. -...933-0600

Georgio-Pocif

ARCATA Arcqto Redwood Co. .-..--..-.---.-.--.-.---.-.(707) Hl 3-5031 Cqfiforniq Pocilic Soler Corp. ---------.-.(7O7) VA 2-515'l

Holmcr Lumbcr Co,, Fred C. ..----..----...-(7071 113-1878

Jom* Redwood

NNtrRGHANT NNAGAZINtr tsUVtrRS' GUIDtr

PACIFIC

EVENETT Slmpron Building

XINKLAND Sinpron Building Supply Co.......-....-..(2061 622-5098 toNGvtEw f nt'l Pqp.t Co,/tong-Bell Div. ........-...(2061 123-21 l0 ,IIOgEs IAKE Slmppn Euilding Supply Co.--..--.-.--.-.(5091 265-5050

SEAITTE Xi.ff & Arpc., Clydc P. ..........-..---.--.12061 525-7936

Gsr!lo-Pocific

f l 4-9158

Georgiq-Pqcific Corp. -.-.--..-...-.-.,...---.--(503) 222-5561

Poromino tombqr Co. --.---.--.-.---.-----..-.-(5031 223.13/tl

KE 5-2162

IACOMA Gcorsio-Pocific Corp, -.-.--.------------.----(2061 383-4578

Wcyerhoeurer Co, -.--.-.-.-----..--.,---.---.-.--(206) 383-3361

VANCOUVER lnt'l Popct Co./l.ons-Bell Div. --.-.----..(503) 285-l 300

wlNtocK

Shokcrtown Corp. -----.-.---..--...-..--.---.--.-(2061 SU 5-3501

PublirhErr Poper-Time3 Mirror .-.-..----(5031 771-ll5l

lwin Horbo.! tumbcr Co. .-..----.--...--.---(5031 228-1112

Tumoc Iumbcr Co. -....-....--..-.---....--..---(503] CA 6-6661

U.5. Plywod Corp. ........................-...(5O31 CA7-0137

Weycrhoeurer Co. -...-.-...--.-..-..--.....---.--(5O3) 226-1213

RlDDLE C & D Iumber Co, ..-.....................-.......(503) A71-2211

SAETA

U.S. Pfyw6d Corp. .......-..........-..-...-.(503)

ROCKY MOUNTAIN STATES

We Speciolize in Mixed Loqds! Cordes Longley

OtsITUARItrS

OWTII R. CHEATHAM

Owen R. Cheatham, founder of Georgia-Pacific Corp., died of a heart attack Saturday, October 24 in Eugene, Ore., while attending a college football game. He was 67.

Mr. Cheatham forurded GeorgiaPacific in 1927 at Augusta, Ga- He financed the Georgia Hardwood Lumber Co., as it was then lrnown, with $12,000. His ability and financial acumen guided the company to its present predominance with assets exceeding $1.5 billion and sales over $1.1 billion.

He had retired from the company in 1967. At the time of his death, Mr. Cheatham was honorary chairman of the board and chairmanr of the executive committee of G-P. Also, he was a director of the Bank of America, N. T. & S. A. He had served as director of The Prudential Insurance Co. of America, Graniteville Co. and the Citizens & Southern National Bank.

In addition to industry activities, he was national campaign chairman for the American Heart Fund in 1966 and 1967, which raised millions of dollars for heart research and education.

sHtutolt YAil 00sT[{c

Sheldon Van Oosting, a member of the Van Oosting family which founded Glendale Plywood and Lumber Co., Glendale, Calif., was murdered in a case of mistaken identity October b, at a local bar. He was 38.

Born in Glendale and a gtaduate of Glendale High School, he was secretary-treasurer of his father's firm. A Glendale resident all his life, Mr. Van Oosting was working late the night of the fatal shooting. Afterward, he

went with a friend to the bar.

He is survived by his widow, Grace; two daryhters, Gatherine and Barbara; son, Billy; his parents, Mr. and Mrs, Peter Oosting, and a sister, Mrs. Jane Ellen Price.

II()NATD C. BROTSMA

Donald C. Brolsma, asst. credit mgr., The Flintkote Co., Los Angeles, died of a coronary thrombosis while on a hunting trip with his son in Bridgeport, Calif., October 18. He was 4?.

Mr. Brolsma was accounting manager for Cgnsolidated Lumber Co., Wilmington, Calif., for 18 years. He graduated with an accounting major from business college.

He belonged to the California Society of Public Accountants, was chair-

md Bulldlng l|loterlolr ,$EICHANI

man of the wholesale lumber div. of the Building Material Dealers' Credit Assn. and president of the Building Supply Dealers Assn.

A charter member of the Los Altos Methodist Church, Mr. Brolsma was a member of the B.P.O. EIks No. 888 where he seryed as vice chairman of the major project committee helping children afflicted with cerebral palsy.

He served the U. S. Coast Guard in the Philippines during World \{ar II. Mr. Brolsma was married in 1947. Among his hobbies were hunting, fishing, photography and woodwork.

Surviving are his widow, Norma; daughter, Lisa; son, Mark; father, Ira C.; mother, Mrs. Violet Burris; brother, Clarence B., and uncle, Reg C. Justice. rNr.AND

Regular delivery service thrcughout Southern Calitornia, Arizona and Nevada.

INLAND LUMBER

When you see our trucks on the road, you can be sure they are headed for lumber dealers. That's because when we say,"Wholesale Only," we mean it. Since Inland Lumber was formed in 1946, we've done business that way. This is one good reason for doing business with Inland... but there are a lot more.

We are direct mill shippers. Our inventory of competitively priced West Coast forest products is the largest in Southern California. We have complete milling facilities. Besides lumber, we handle a full line of other building supplies.

When you are looking for a wholesale lumber company that believes in giving its customers service , not competition call Inland.

We give our dealer customers

"The Dealer'

service ., . not competition

CO.