PERS@NALS

Holly and Julie, daughters of Dave Mensing, Georgia - Pacific Corp., So. San Francisco, are following in father's footstePs attending Univ. of Calif. at Berkeley.

Yerlon McKinney, Pacific Hardwood Sales, Oakland, Calif., sPent nearly four weeks soliciting east coast accounts.

Herb Farrell T. M. Cobb Co., Santa Rosa, Calif., took a train triP vacation visiting New York and Washington, D. C.

Roger Schuyler, Georgia - Pacific Corp., So. San Francisco' vacationed in Lake Tahoe and So' Calif.

Dick Cross, Cross Lumber Co., Merced, Calif., went fishing in Oregon while on vacation with his family.

Dave Webb took a week's vacation from Evans Products, Corona, and was visited by his son and daughter-in-law from New Jersey.

Jack Betts,'Western Pine, Emeryville, Calif., spent his vacation building a barn on his Contra Costa County property.

Bud Brody, Four Star Building SuPply, Oakland, Calif., spent his vacation in Ilawaii with wife Nancy.

Ilrendell Scott, Lumberme'ns' Mercantile, Fremont, Calif., flew to the Tustin store on business.

Derek Mason is the bright, new face on the sales desk at Four Star in San Leandro.

Orrin Maly of Palmer G. Lewis Co., Seattle, spent a few days in the hospital and is back on the job.

Bill Gehrman is an inside salesman at CBS Plywood, Fremont Calif.

Joe Novotny, Four Star Building Supply, San Leandro, Calif., spent a week in Chicago.

Joe llenehaw is the new mgr. of the Palmer G, Lewis warehouse in Everett, Wash.

Bob Rose recently became mgr. of the Wenatchee Palmel G. Lewis warchouse.

Michelle Boshior5 Ted's daughter, is home from college .for Thanksgiving.

Bob Peterson and Palmer G. Lewis attended the NBMDA convention in St. Louis, Mo.

Leonard and Peter llall, Lumber Products, attended the NBMDA convention in St. Louis, Mo.

Tferner Richen, Lumber Products' Portland, recently returned from the NI{LA convention in Miami Beach.

Jerry Koehnke fflls the newly created position of gen. sls, mgr., forest products group, distribution div. Evans Products, Porbland, reports Ernie Yfarnee, div. gen. mgr.

Frank Bruneau, Evans Products, Corona, flew to Texas on business recently.

Al Clark, Anaconda Forest Products, Billings, Mont., was at the NBMDA convention in St. Louis, Mo.

Dave lYebb, Evans Products, flew to Washington and Oregon on business.

Denny Currarq American Forest Products, Cerritos, Calif., is proud as punch over the sale of a carload

Complete Custom Milling Facilities: We like them BIG!

ol walnut to an Orange county aceount.

Fitz Fitzpatich 77, retired Consolidated Lumber-man, is recovering from a ruptured appendix operation.

Lawrence R. Price, joined the advertising & public relations staff of American Forest Products Corp. reports Dove Ohman, dept. mgr.

Harold M. Hill, formerly of Hill's Builder Bargains, Lo ngview, Wash., sold his store and retired.

George II. Steele, formerly Hawaii dist sls. mgr., has been appointed Seattle dist. sls. mgr. for Formica Corp. announced Robert Lowes, Western regional sls. mgr.

Iloward M. Findley is building products div. director of marketing services for Masonite Corp. reports George T. Brophy, Ypmarketing.

Lewis "Lewtt Kummerow, mgr., Masonite, Southern Pacific Div., recently returned from a business trip to the Rocky Mountain States.

Bob Gaylord, Fir and Pine, Burbank, Calif., is back from a recent business trip to the Pacific Northwest.

Dean Allrnarq formerly with Weyerhaeuser, is now on the sales force of Barrington Plywood, Nickerson Lumber, No. Hollywood, Calif,

Clint Rygel, Rygel Lumber Sales, Long Beach, Calif., has recently returned from a business trip to Medford and Eugene, Ore., areas.

Yince Besinque, Lane-Stanton Lumber Co., City of Industry, Calif., and president of Vernon RotarY, r.ecently played host to Austin Green, governor of district 628, by arranging for a police escort to the luncheon and delivering Green to the second story of the restaurant via the Veraon Fire Dept. snorkel.

Wendell Paquette's Sawmill Sales Co. is now headquartered in Millbrae, Calif.; same telephone number though.

Cal Wood, who logged 2240 mi. on a recent 19 day Pacific Northwest sales trip for The Merchant Magazi.ne, says he is "confident we have turned the business corner."

Polly Poe and Joan Archuleta, have joined the office stafr of South Bay Redwood Co., Orange, Calif.

Glen Chasteen, Koppers Co., Wilmington, Calif., is out of the hospital aftbr a recent bout with surgery.

Gary Thomson, Inland Lumber Co., Colton, Calif., is the proud papa of a new son, born Nov. 17; wife Sara is doing fine, Gary's dad Fred is walking on clouds not only is the baby his first grandchild, but they named it after him.

Hugo Miller has taken over BoiseCascade's Union Lumber region office in Santa Ana, Calif., replacing Bill Wessner, who is now sales mgr. at Sierra Paciffc's sawmill in Susanville, Calif. Hugo had previously been with GeorgiaPacifie.

Dick Lambert, AFPC, Cerritos, travelled norbh on a recent business trip.

Jim Fair, G-P, City of Industry, made a recent trip calling on company distribution centers in the Southweet.

Sam Wetzel, Sierra-Pacific Industries is recovering from a recent heart attack.

Jerry J. Miller represents Marlite paneling in eastern Washington, Montana and Alberta, Canada, according to Robert J. Jones, gen. sls. mgr.

Chester L. Vance is the new store mgr. of Square Deal Lumber, Crescent City, Calif., replacing Duane Brown.

Peter A. Hawkins is No. Calif. div. sls. mgr., cement gtoup, for Kaiser Cement & Gypsum Corp., announced Roy D..Jurgensen, Calif. reg. sls. mgt,

L. L. Stewart, pres., Bohemia Lumber Co., Eugene, Ore., was elected a director of the National Corp' for Housing Partnerships, a joint industry-government venture.

Gwyneth Thorsen joined the Western Building Material Assn. staff.

Sidney Kline, pres., Angels Co., said that over 260 jobs will be created by the opening of the Westminster- Huntington Beach district

(Continued, on Page 39)

Home lmprovement On the Go

The home improvement industry compares favorably in business volume with new home building, American Plywood Assn. vp. John D. Ritchie told a recent remodeling seminar in the Olympic Hotel in Seattle.

Ritchie, a director of the National Home Improvement Council, which is sponsoring a series of seminars across the country in cooperation with Prolessional Build,er magazine, said that home improvement will represent a I3yz to I7 billion dollar industry in 1971, against 20 billion for new home construction.

"The remodeling market is really a giant that doesn't know its own size and certainly hasn't realized its full potential," he added.

The National Home Improvement Council estimates that there are 35 million single-family dwellings in Americamost of them in need of some form of renovation.

Bqnkers Wqrn the Builders

The homebuilding industry in California is painting itself into a corner of overbuilding for a non.existent market, according to Bank of America.

Mortgage credit will be more readily available in California over the next year than at anv time since 1965, the bank noted.

If builders follow their usual pattern of pacing production to the limit of available financing, this could lead to temporary overbuilding in key sectors of the market, particularly because many potential brryers will be unable to afford the higher priced single family units now being built.

Other significant changes in the economy cited by the bank were: a reduced birth rate; a sharp decline in inmigration; and cutbacks in aerospace employment and the resulting changes in the state's current and prospective employment mix.

Construction Advonce in '71

Nationwide construction will advance nearly I0 percent in I97I, to $74.35 billion, with housing in the lead by a wide margin, accordir,g to the annual forecast of construction markets released by McGraw-Hill Information Systems Co. Total construcJion contracts for 1970, with eight-months figures already tabulated, will reach $68.25 billion.

Residential building is expected to rise 2I percent in 1971, to $30.05 billion, with apartment construction carrying the larp;est share of the gain. Non-residential contracts are expected lo increase two percent, to $25.83 billion, and non-building construction (road, utilities, sewers, etc.) are also expected to show a two percent rise, to $18.4,8 billion. Greatest overall gains should occur in the South, with an estimated rise of I I percent, followed by the West with nine percent.

It has taken a half year of monetary expansion and deficit budgeting to spark the business recovery that is now underway. Although a temporary sag in business capital spending is expected in 1971, it will be more than offset by consumer spending and the penl-up demand for housing.

Housing: Best in 15 Yeqrs

A turning point in the nation's housing production decline has been reached and I97I should bring the largest volume of construction in 15 years, Eugene Gulledge, FHA commissioner, has forecast.

Gulledge said the current and continuing easing of the money market is giving families who want new housing a "much better chance of buying a home in a location they desire."

Housing starts next year will hit the 1.65 million mark, according to HUD figures, but Gulledge said he personally expects to see the total reach 1.7 million units.

In either case, the mark would be the best in 15 years.

This year's total is expected to be 1.4 million with 3/o of that amount represented by factory-built housing or modular construction, he said,

Next year, about l0/o of all housing construction probably will be in these new areas, the commissioner predicted.

Foctory-builts Moy Set Record

The National Association of Building Manufacturers has predicted record shipments of factory-built, permanent housing for 1971.

If the survey-based prediction is accurate, the expect. ed 350,000 - 385,000 units of factory-built housing shipped, would mark at least a 20 percent increase over 1970 production.

Referring to the growth in factory-produced housing since World War II, NABM Executive Director Richard Bullock said "It is the most practical solution to meeting the growing shortage of housing in the United States."

Bullock concluded with the forecast that by 1975, "more than half of all housing will be factory-produced."

Stock Exchqnge looks qt '71

A gradual upturn in the economy from its current bottom, a real growth rate of 2.5/o to 3/o and a letup in inflation are expected by economic forecasters in 1971, according to the New York Stock Exchange. The NYSE, which does not predict economic trends itself, said it surveyed more than a dozen nationally knciwn forecasterg.

Inflation should ease as the rate of productivity improves. With the beginning of the anticipated recovery, productivity should increase and exert less pressure on manufacturers to raise prices in order to keep up with rising labor costs.

NPA Elects Purifoy

The National Particleboard Association has elected Winston Purifoy, Georgia-Pacific Corp., as president; Gene Tower, International Paper Co., vp, and George Swindells, Duraflake Co., secretary-treasurer.

Also elected was H. L. Hamilton, Hambro Forest Products, Inc., and Sam Shrigley, Southwest Forest Industries, to the executive committee.

The directors approved expanding the association's efforts on an NPA grademark on particlg.board floor decking for factory-built housing and mobile homes.