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Inside-and out-Union Pacific's growing fleet of CUSHIONED LOAD insulated and general service cars assure tender handl ing.

Cross-membering, tiering and deck beds are designed to meet the particular needs of all types of lading. In addition, ingenious hydraulic and spring-cushioned couplers assure the entire carload of a cushion ride. Along with electronic communications, including direct dial, microwave and data processing, CUSHIONED LOAD helps to keep your freight on the go-swiftly, smoothlY and d epen dabl y. ililililililil1lilililil|lltililIilililililililililililIlll MAJOR NEwS and FEATURES {ilumnnlunumrlrilrlrilnunrrrrnrinnnl

THINGS ARE GETTING BETTER. .. BUT SLOWLY PLYWOOD PREPARES FOR HOUSING THRUST IN 19?1

WWPA'S ANNUAL YEAR END MARKET FORECAST

NFPA TAKES A LOOK AT INDUSTRY MARKETING TRENDS DIVERSIFICATION IS KEY TO SHINGLE MARKETING

REDWOOD INDUSTRY CONTINUES WORK IN NEW FIE|LDS

N-AWLA REGIONAL MEETINGS IN WEST COAST CITIES

INS AND OUTS OF NE.W NUMBER GRADING RULES DISCUSSED

FHA OKAYS NEW LUMBER STANDARD SIZES, GRADES

MILL MAKES GREAT STRIDES IN WAR AGAINST POLLUTION

WEYERHAEUSER ON FOREST INDUSTRY TAX STRUCTURE

JAMES STRAIT NAMED NEW PRESIDENT OF BELLWOOD CO.

Publieher A. D. BeU, Jr.

Edttor David Cutler

Agsoclate Dditor and Advertislng Proiluction Mgr. Richard Heckman Circulation Marsha Kelley

Reprdsdntatiyes

NORTHDRN CALIFORNIA & PACIFIC NORTHWEST

_ Cal Wood, advertising and news, 5 -Genoa Place, San- F ancisco; Calif. 94133. Phone (415) 391-0913. San Franclaco Bllllnc Offlce. 2030 Union St,, San Franclsco. Caltf. 94123. Phone (415) 346-6000: SOUTIIERN CAIITORNIA

__Te-d TiBq, advertlslng and news, 5?3 So. Lake Ave., PasAdena. Call- fornia 91101, Phone (218) 192-5629 or (213) 192-40ga. NEW YORr Billingslea & Flcke. Inc.. 13? Ea-st- 3Q!h St., New York, N. y., 10016. Phone (2L2\ 532-L6Bi. luIDWEST nlch&rd Heckler, advertlslns and news, P. O. Box B. Xenia. -Ohio 45385. Phone (57-3) 312-6477.

EDTTOR,IAL OFFICES

WESTERN LUMBER & BUILDING MATERIALS MERCHAI{.T is Dub- llshed monthly at 523 So. Lake Ave., Pasadena, Calif. 91101, Phone (213) 792-3623 or (213) ZSZ-IOSE !y qaliforntq. Lumber Merchant, Inc. Second-class postase rates oairi at Pasadena, Calif.. ant additibnal offices. Advertislng rates upon re- quest.

Subscriptions

Chango of Addrose-Send subscriD. tlon orders and address changes fo Circulatlon Dept., Western Lu-mber q- BultqinA Materlals Merehant, 573 So. Lake Ave., Pasadena. Caltf: 91101. Include address label from re-c_ent lssue if posslble, plus new address and zlp- code.

Subscrlption Rates-U.S., Canada, Mexico and Latln Amertca: g4-one year; $?-two years; gg-three vears. overseas: g5-one year; $8-two lears. Sl-ngle copieq 50/. Back eoptes Z5r when available.

The Merchant Magazlno serves the members of the: Arlzona Lumber &. Builde_rs Fupply Assoctailon, P.noenrx; Lumber Merchants Asso_ cigtion of_ Northern Callfornla, Los 4ltos; ltontana BuUding Mate- rial Dealers Association,-Helena; N{ountain States Lumbei Dealers lssoeiation, S-alt Lake Clty and uenver; Lumber Assoclailon of il9"l',Tl' f,l,\'iiJl' i"*gi, $ " i".,si : clatlon, OIympia, Washlngton.

TIIE MERCHANI is_ an independent maga,zine, for the lumber and. building md,te- rials industrg, concentrating on merc handising, rn&na g erneni and a,ccurate, facktal neu*

No other source in the West can give you the quantity and variety of decking available right here in our Los Angeles Distribution Yard. Fountain's inventory includes Douglas fir, Western red cedar, white spruce, incense cedar and hemlock in 2", 3" and 4" widths in all thicknesses. You can choose from clears, select structural or select dex with special patterns or sawn face.'Specified lengths provide economy in material and easy installation on the job.

We can also give you fast delivery on rail, T&T and cargo shipments directly from the mills. On top of that, you can sell the complete roof structure by including Fountain laminated timbers and construction lumber.. everything you need, close to freeways for quick pick-up, Call Fountain first and /asfl

An Eorly look ot l97I

f\RYSTAL ball gazing time again!

\-/

Every year we devote part of our December issue to forecastins business conditions in the year ahead. The reactions to our past prognostications have been excellent, accounted for mainly by the quality of the contributors we were able to corral.

The lineup of forecasl"ing talent in this issue is indeed impressive and should be most helpful irr helping you decide your plans f<rr 197I. Six of the l,riggest and best staffed associations in the industry have contributed major articles.

The best part of what they have to say is that business will be much better next year than it is this year. They are at a variance in how rnuch, when and why, but that is to be expected. Some foresee the increase to be very slight, others feel the general curve may pitch up sharply in the second half of 1971.

Gazing at the globe and tarrying with the tea leaves of prophesy in this issue are the NationalAmerican Wholesale Lumber Assn., V/estern Wood Products Assn., National F'orest Products Assn., Cali{ornia Redwood Assn., Red Cedar Shingle and Hand Split Shake Bureau arrd tht' American Plywood Assn.

Along with a general {eeling c'f irrt'reased business activity for most segments, a heightenr.d awar'('ness thal the {uture is enveloping us {astt.r than ever seems to be in the background of a great deal of the thinking presented. It is probably prompted by the realization that the futuristic world of 2001 is only three decades away.

As always, the health of the housing market in the coming 12 months gets a good deal of attcrr tion.

In this year's folecasting we see something thal hasn't occured before; treating the housing market as it is, not as how we might like it to bt'. It consists of conventional or on-site construction on one hand and mobile and modular and systembuilt and what have you on the other. We think it's healthy that the head-in-the-sand attitude of some in the forest products industry o{ a few years back is fading fast.

Therc is a lot of profit in the ever more varied housing market lor all leuels of the business. Not for the grabbing, but available to those who do the planning and hard work needed.

It should lrc a gtrud, tht-rugh not a great year, as the wine people styb it. The outstanding ovt:rall trend will be the continued and increased wooing of the dealer, reflecting a maturity and flexibility within forest products marketing that is happily on tlrt' rise.

Cedar Specialties cedar (f pine mouldings; Ponderosa Pine White Fir selccted furking and otber speciahies

Also

Harrington -

Stuart Harrislvan HartBob HathawayNorton Hathaway -

Butch Heberle - lay HebertAt HellerDon Helmiglim

HendrickBill llerndon - Denny ]less - lerry Hickey0on HigginsAnn HigmanDan Higman - lerry HigmanGeorge

Hiraokalon HiteBert Holdrenpaul HollenbeckFred llolmesRon llopkinsHill llormuthJim Hormuth -tack llostetlerRoss llostetlerSherm HoytJack HugheyBob

HumphreyBill llunter - George Hunter - Cy lrvingIlick

JahrausChmk JentinsHank Jensen.lohnny .lohnsonLany

JohnsonScrap lron JohnsonLeonard JonesStan Kaufman -

Dan l(ellerJohn lGlleyRuss l(eltsPhil l(elgA. L. Kerper

- Mead KibbeyRoger KnoxBill XnudsenIed KnudsenBill

KoffardLowell l(olbManos KoulourisCarl l(uflerath -lohn

Bill LaGrangeWally LaiFloyd Laierlou lake -

Jim RichardsonChuck RiemannPutnam RobbinsCy RodakowskiBob RodeckerGeorge RodeckerChuck RoelenBill RogersKen Roselim RossmanJohn RudbachBill RuggBob RushingHerb RyanClint

RygelRoy SandefurBob SandersGrover Saunderspaul

SauseFred Scaifeltick SchillerBob ShannonBill SharpDick ShawHiroshi ShimaokaJake ShugrueEd ShumanGeorge SchmidbauerJeanette ShareNorm SieftenBob Sievers

-Charlie SiflordGil SissonsBob SitchlerGlark Smith -

0on Smithllarold SmithRay SmithWatter SmithCliff

Sm00tEk SnopesFlem SnopesStark Sowerspaul Sparso

Duke SpeerRoy SpencerPete SpeekGale Stafford -

Paul StakeFrank StangerDon SteffensenStan Stenlake - llon StobaughEd StonerBob SullivanJohn SullivanJim

Sullivanllon SundstromTom SuppleFred Suvertrup -

Herb SuverkrupJohn SuverkrupWally SwansonDon

SwartzendruberTony TakashimaSho lahetaMerl lanner -

Phil laylorWalt TaylorJohn TennantHary TerrellHarvey

TerryFred lhomsonAl ThrasherTim limmermanIed

TissJohn lranbergHerm lransleRich Tuckerltave

TurnerDean VotrubaRex VowellHal Wagnertrlitch lVagnerMike WalshGil Ward - Ierry Warelohn Weaver -

Howard WellmanBob WellsHarley WernerFrank Wesflake -

John WestonWaruen WexlerHal WhiteHarry tVhiteCayce

Whittenlim lVhitty - Hugh WilhoitGeorge Williamsllave

WillisChet WilsonChuck WinderCece lYingardSam

WingateBud WimberlySam WitzelSterling Wolfe, Sr. & lr.

Gordon WollardTim WoodLes WrightNagao Yamada -

Pat YoungJact Zalaha.