Merchant Magazine - September 1976

Seruing the lumber, building materials ana homeimprovementmarkets- since 1922

DE 3loonssupplies eERMANEER coRPoRATtoN vinyl covened boand in bulk panels on cut and assernbled into wandnobe doons.

PERITIANEER CORPORATION Eiecunes stnaightness with double waxed backings.

All types of rnouldings including pocket fnames and extenion fnarnes. Also cutting and packaging pen plan.

To supply youn needs,DE DOOFISoffens the following flush doons fnorn

STRAIT DOOR & PLYWOOD CORP.

FLUSH DOOFIS: Pnefinish, pne-fit, cut outa, special glazing, metal on wood louvens, any size in widths on heights' Handboend to teak.

Gluality stile and nail doons manufactuned ov NICOLAI COMPANY

BULK PANELS

WAF|DF|OBE DOOF|S

Seruing the tumber, buitding materiats ana home improvement markets - sinc€. 1922 lotmetly Wesletn Lumber & Building Maierials Merchant

SEPTEMBER, 1976

MAJOR NEWS and FEATURES

VOLUME 55, NO.3

NEW WOOD-BASED BUILDING SYSTEMS CUT COSTS

WHERE HOME IMPROVEMENT SELLING IS HEADED

HOW FOREST HISTORY CAN AFFECT YOUR BUSINESS

GOOD RECORDS ARE ESSENTIAL, URGES THE IRS

FATHER/SON : PARTNERSHIP IN MISUNDERSTANDING

OCEAN.GOING BARGE HAS BIG LOAD OF LUMBER

PALCO'S CONSERVATION ALSO INCLUDES TROUT

LOUISIANA-PACIFIC HAS OPTION ON G-P PLANT

RETAIL DEALER IS STILL NAWLA'S NUMBER ONE

UNION PACIFIC RAILROAD CARLOADINGS UP 13%

ARCHITECTURAL GRADES GET NEW PROMO IN FALL

EEL RIVER SALES COMPANY IS EXPANDING STAFF

NIKKEL CORP. HAS NEW REMANUFACTURING PLANT

NEW QUAD SAWMILL AT G-P FORT BRAGG FACILITY

MORE WOOD USE URGED ON BUILDERS BY THE AWC

The Merchant Magazine

Publisher Emeritus A. D. Bell, Jr.

Editor-Publisher David Cutler

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Advertising Production Mgr. Ms. D. Hamil

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation Marsha Kelley

The Merchant Magazine is published monthly at 4500 Campus Dr., suite 476. Newport Beach, Ca.92660. Phone {714} 549-8393 or t7l4t 549-8394 bv The Merchant Masizin6. Inc. Secondcllss posllge rate--s paid ilt Neu port Brrch. Cr..1nd addiiionll offices. Advcrlrslng r]tes upon request.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone (714) 549' 8393.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood Blvd., Los Anseles, Ca.90024. Phone (213) 477-7593 or (714) 549-8391.

SUBSCRIPTIONS

Chanqe of AddressSend suhscriPtion -orders ltnd addres: chltnges to Circulatron Derrt.. The Merchant Masazine.4500 Camrrus Dr., suite 4761 Newnort Beacli, Ca.92660. lnclude:rddress lahel from recent issue rf possible, plus new address and zip cooe.

Subscription RatesU.S.. Canada, Mexico and Latin America: $5-one lear: $8-two years: $ll-three years. Overseas: $7-one velr: $l l-two vears. Si nglc conies S L00. Back copies-$ | .50 whJn aviilable.

The Merchant Nlagazine serves the members of the: Aiizona Lumber & Builders Suprrly Assn., Phoenix; Lumber Merchhht-s Assn. of Northern California, Los Altos; Montana Building Material Dealers Assn., Helena: Mo-untain States Lumber Dealers Assn., Salt Lake City and Denver: Lumber Assn. of Southern California, Los Angeles: Western Building Material Assni, Olympia, Wa.

THE MERCHANT MAGAZINE

i.t an independcnt nn.qo:ine |or the retail. rhtilcsali ond di\trihttitilt lcyel.r ol the Itttthcr ond huildins nkileriolt nnd funte innrovenrcnt industrt' in the l3 Western .\totes, concenlreting on nterchondising, nanagenrcnt ond arcurale, factual ner.s leporling ond inlerprelaliotl.

and

ED[T@R[AL

Year of Frustration

fl S ttris year of presidential politics moves Flthrough the Fall campaign, it is already be' ing called by a number of different names. Some style it The Outsider vs. the Washington Establishment, others see it as The Unproven vs. The Known Commodity. From our vantage point of the forest products industry, we think a better handle is The Year of Frustration. The Monon' gahela problem is recognized by virtually all seg' ments as an area that can be cleared up by Congressional action (no matter which side one favors) yet nothing happens. Every month we look for a resolution, yet postponement remains the name of the game.

whv?

Why is our system so unresponsive to the reasonable demands of its citizens? Why should a situation injurious to business and consumer alike be allowed to fester? Are our politicians so hypocritical in their sworn oath to perform their elected jobs that short term political maneuvering for personal gain must always defer the widely recognized needs of millions of Americans?

It certainly isn't for lack of information being supplied to Washington. Their own government

data is extensive, the preservationists have inun' dated hearings with their position .and our in' dustry has been well represented by the National Forest Products Association. Yet it seems the draw of the election year on the politician is as strong as the moth to the flame. Apparently everything in Washington, except breakfast, is going to be postponed until after the election. How many millions of dollars of forest products have to be lost before our elected representatives gain even a glimmering of a sense of urgency?

A good bill to relieve the Monongahela prob' lem has already cleared the House Agriculture Subcommittee. It is H.R. 15069 and was introduced by Rep. John Melcher (D'Mont), and is backed by the NFPA as the most workable mea' sure yet introduced, providing its favorable aspects for the forest products industry are not cancelled out by amendments.

It seems incredible to us that given the interest, information,and cooperation from all sides of the dispute to the Congress that no solution is in sight.

We think the present muddle should be well remembered when it comes time to push the levers in the voting booth this Fall.

Douglas Fir

Ihis is our fourteenth Year ol serving you . . . and we look forward to many, many more.

Ponderosa Pine Sugar Pine Cedar White Fir

Heritage Plaza Unit

Sun Garden Window

New wood systems cut building costs

'f HE COST of building a home f can be significantly reduced by the use of three new plywood and lumber construction systems, all re' fined for practical application in the past l0 years and all recognized by major building codes.

A home built recently in Maryland with the All-Weather Wood Foundation (AWWF), underfloor plenum and the APA Glued Plywood Floor System cost $335 less than an identical house built on a concrete slab with conventional ducted heat, according to a cost study conducted by the National Association of Home Builders' Re' search Foundation.

Cost estimates prepared by the foundation also show savings compared to slab for the plenum system, using either wood or concrete foundations, in the representative geographical areas of Chicago, Arizona, Florida, North Carolina and Fresno. Ca.

The two test homes were built side by side by a Washington, D.C. home builder. He used the same crew to construct both houses.

Besides costing less, the AWWF/ plenum home saved 16 manhours (2O per cent) of construction time.

For a similar success story in Montana, see The Merchant Magazine, p. 12, August.

The study was sponsored by the American Plywood Assn., American Wood Preservers Institute, Southern Forest Products Assn. and Western Wood Products Assn.

The three wood construction systems used in ihe Maryland cost study are good examples of energy+fficient, cost-effective modern building techniques using lumber and American Plywood Assn. APA grade, -trademarked plywood.

The underfloor plenum is a method of distributing hot or cold air to all parts of the house without using costly ductwork (see drawing ).

Air is discharged downward from a conventional counterflow furnace into a tightly sealed, insulated space under the floor, called a plenum. From there, it passes up into the house through floor registers or a perimeter slot in the floor and baseboard trim.

Heating (and cooling) also occurs through the radiant effect (or heat absorption) of the warm (cool) floor. Those who have lived in houses with an underfloor plenum say it's both comfortable and energy efficient.

Although the plenum can be used with an ordinary concrete or masonry foundation, its use with the All' Weather Wood Foundation enhances building cost and energy'saving benefits.

The AWWF is basically below'grade insulated stud walls constructed of lumber and APA grade-trademarked plywood that has been pressure treated with preservatives.

The treated wood system, which can be built as a crawl space or a full basement, has several advantages over concrete or masonry foundations. An AWWF generally costs less to build and finish, and it can be installed in all kinds of weather conditions in hours instead of days. Even when compared to a conventionally-insulated masonry wall, an insulated AWWF loses onlY about one-half to one'third as much heat through the wall.

Story at a Glance

By using the new combination of the All-Weather Wood Foundation, under floor plenum and glued plywood floor, builders are signif icantly reducing costs. .all three are recognized by major building codes.

The AWWF is rapidly being accepted by builders and homeowners across the nation. Today there are roughly 10,000 homes standing on full basement wood foundations, virtually all of them built in the last five years.

The third construction technique used in the Maryland test home - the APA Glued Floor System - is a proven cost cutter. A single layer of tongue-and-groove plywood underlay' ment is glued and nailed to joists with obvious savings as compared to a conventional two-layer floor. The glue permanently bonds plywood flooring to joists to produce a quiet, sturdY floor.

For more information on these or other energy-saving, cost-efficient plywood construction systems, write to the American Plywood Assn., ll19 A St., Tacoma, Wa. 98401.

Cost-saving details on the new Plen-Wood foundation/floor/heating' cooling system are presented in the new eight-page technical manual, avail' able from Western Wood Products Assn., Dept. SP-3, Yeon Bldg., Port' land, Or. 97204.

The PLEN-WOOD system makes it easy and economical to heat an entire home. The syetem uses the entire crawl space as an air circulation chamber to distribute warm air to floor registers in the rooms.

ECONOM ICAL. EASY-TO -APPY. REVERSIBLI CLEAR REDWOOD LUMBER PANELING

Designed for new construction or remodeling, Palco Paneling is solid 3/8,,-thick redwood lumber with one face saw-textured and the other face surfaced smooth. lt is made f rom Palco arch itectu ral-qu al ity, Cleargrade, mixed-grain, kiln-dried redwood. The edges are eased with a tongue-andgroove pattern and allow blind nailing by do-it-yourselfers or professionals. palco

Paneling features:

Economy

3/8" nominal thickness provides the warmth ano richness of redwood at lower costs.

Beauty

All the beauty and prestige of genuine solid redwood.

Versatility

One face saw-textured, one face surfaced smooth. The 4" and 6" widths can be mixed for random effect.

Ease of Application

Light, easy to handle, the special paneling lengths go up fast. Can be face nailed, blind nailed, or glued. ldeal for new construction or remodeline.

Pattern No.221-6" width with smooth face exposed.

No.22O-4" width with saw-textured face exposed.

rlco Paneling is made in 4" and 6" widths, /8" nominal thickness, which is 11/32" net ickness. Lengths are 8', 9', and 10', packyed in dust-proof cartons.

>te: Palco Paneling of 4" and 6" widths is available in tdom 3'-1 4'lengths on special order. Also available r specia/ order i{ B" nominal width, pattern +222 lace width in above sketch is 7-11 132" t in randont 14' Iengths. All random length Palco Paneling is per wrappeo.

HOWTO USE lDAl,Oll ltANltrl,lNl;

PACKACINC AND COVERACE

A package of 3lB" x 4" Palco Paneling has 28 full-length pieces and four nested courses of shorter lengths' A package of zla" xo" Palco Paneling (shown in the photograph on this page) has 14 full-length pieces and two nested courses. An B' package of 4" will cover 60 square feet; a 9' package of 4" covers 68 square feet, and a 10'package covers 75 square feet. An B' package of 6" will cover 48 square feet; a 9' package of 6" covers 54 square feet, and a 10'package covers 60 square feet. Coverages include 40lo allowance for jobsite trimming.

APPLICATIO N

Nailing

Nail to furring strips or blocking spaced 2'or less' Use 4d or smaller finish nails for blind nailing through tongue, and 4d finish nails in face nailing. lf face nailed, colored nails can eliminate the need for countersinking and filling of nail holes.

Gluing

Palco Paneling can be easily applied to flat surfaces using the commonly available panel adhesives and following the adhesive manufacturer's directions.

FIN ISH INC

For the ultimate in a carefree surface, leave the redwood unfinished. The surface will darken somewhat in a few years, and then gradually lighten.

To retain the initial redwood color, use a dull or satin lacquer, or a clear sealer. A number of clear sealers are available, are economical, and are easy to apply.

In areas subject to soiling and moisture such as kitchens and bathrooms, apply lacquer or clear sealer.

For a washable finish, apply a flat or semi-gloss varnish over a sealer.

lf other color hues or tones are desired, penetrating stains are recommended. Any color or hue can be achieved.

Where home improvement is going

TI HE market for lumber and wood products used in'home improvement and maintenance work will grow by 56% over the next l0 years while the market for hardware, plumbing, paint, electrical and other non-wood supplies will grow by 66%, according to a new study by market research specialists Frost & Sullivan Inc.. New York.

More important, the study finds that the distribution channels for reaching the home improvement market are complex and in a state of flux. "A new type of high-volume, retailoriented, lumber and building material dealer, the so-called home center store, is (still) emerging.

Another change: old-line distributors of electrical and plumbing supplies are being supplanted in the do-ityourself market by a new breed of wholesaler which merchandises a prepackaged line of goods distributed directly to consumers. '"These newcomers are four years ahead of the rest of the industry," the study says.

The accompanying table extracted from the two-volume, 370-page study depicts the rise and fall of the various retail outlets that sell home improvement and maintenance products.

An important milestone occurred in the do-it-yourself market within the last year or two. For the first time, more than half of all building materials for home maintenance and improvements were purchased directly by homeowners rather than by contractors. The trend will continue and Frost & Sullivan projects the yearly

Story at a Glance

Distribution channels tor reaching the still growing home improvement market are in a state of flux, survey finds. .new milestones in distribution are described.

growth of the d-iy market for building materials from 1977-1984 to be 4.9%.

A so-called home center is distinguished from a traditional lumber and building material dealer by the product lines that it carries.

Rickel Bros., an Eastem firm, serves as an illustration. The chain is cutting back on toys and sporting goods to intensify its coverage in the do-it-yourself departments, the study notes. And, it adds, "this is the direction in which home centers will move." The study also points to new opportunities in sales of insulation and adhesives. decorative brick and fireplaces. "Which type of retail outlet makes the most of this consumer interest is still up for grabs," it says.

A survery of home improvement merchants conducted by Frost & Sullivan reveals that retailers want wholesalers to provide many services; to help with inventory checking and ordering and to provide fast delivery and advertising assistance. Retailers also want manufacturers to improve consumer information on product packaging, beef-up advertising support,

and provide store displays.

In a companion survey, wholesalers turn out to have an entirely different perception oftheir roles. They consider their most valued function as being ,.a bank on wheels," says the study. The retailer is assumed to merely want credit. This is wrong, the study emphasizes, and tremendous opportunities exist for those suppliers who can give the retailer some "hand-holding" as well.

Such support, indeed, is what accounts for the success of "a new breed" of packager/distributor in electrical and plumbing wholesaling. hading firms now prepackage a line of goods which they merchandise through retail outlets. Such distributors offer a full mix of services. They help the retailer with the design of a home maintenance department, provide a wide product mix, and guarantee that slow inoving merchandise may be returned for credit. They preticket merchandise, supply a preprinted ordering schedule, provide in-store salesman services, and offer inventory control.

"Such dealers have combined all of the merchandising roles of both the manufacturing and distributing functions to form an entirely new dynamic entity," the study says. But despite their current success, a Damocles sword looms over their existence: "The large companies that manufacture the basic items may themselves eventually go more and more into direct sales," the study concludes.

Constant Dollar Sales of Hardware & Building Material Group by type of store (billion dollars)

REDW00D L0GS on the way to the mill in the late 1800s, Humboldt County, Ca. This old photo is from the A. W. Erickson c0llection, California State University, Humboldt.

The uses of our proud past

by Douglas F. Davis Forest History SocietY, Inc. Santa Cruz, Ca.

Ft ECAUSE lumber and wood

IJproducts have been so abundant and easily obtainable through this country's history, most Americans tend to overlook the tremendous role forest products have played in the American heritage. Historians, among others, have neglected the story ofour forest resources.

The technology, sweat, and ingenuity involved in transforming logs into useful products for the lumberyard, home center and other retail outlets are still largely unrecognized in our time, a case of underexposure that dates back to colonial times.

The Forest History SocietY, a private nonprofit institution based in Santa Cruz, Ca., believes it is time to let the American people know that our forest history is a proud part of the American heritage. For nearlY three decades the Society's program of collecting, researching, and publishing the story of man's use of North American forests has aimed at educating the public.

Reputation, as every businessman knows, is a valuable (though intangible)

asset to his business. A reputation is secure when a record of Product quality, honest service, and credibility has been established over the years and the public is aware of it. Public awareness is a crucial component of the process. ln this sense history books and articles read by children and adults contribute to the views they develop toward tesource utilization and industry.

ln 1947 the Forest HistorY SocietY stepped into what was then a virtual "informational vacuum" on the his-

Story at a Glance

The Forest History Society helps disseminate the true story of the forest products industry and blunt environmentalist inaccuracies. FHS is a useful organization Performing a real seruice for the industry.

tory of our forest resources. Its work, as it contributes to public understanding, benefits everyone in the forestrelated community.

The Society publishes the quarterly Joumal of Forest History, a lively and interesting magazine laced with authentic historical articles and photographs. To stimulate quality writing on the subject of forest history, we offer cash prizes to authors of the best articles published each year in our own journal and other magazines.

Recent events in forest history are preserved by making taPe recorded interviews with older members of the forest community. With funding assistance from sponsors, interviews are published in hardbound volumes for purchase by libraries and interested individuals. Recently published inter' views include a four-volume series on the red cedar shingle industry and an interview with retired Forest Service Chief Richard E. McArdle.

ln 1974 the Society published three forest history books, including W. H.

(Please turn to page 52)

Therets a New Carrier on the Coast.oo

Good records essential says IRS

THTNK OF all the bad luck that ! might possibly befall a new business: an earthquake on your first sales day, ants in your inventory, a cash register that subtracts instead of adds.

Still, nothing could be more ruinous to your young firm than poor business records.

Good records are essential to efficient management of a lumber and building materials business. They help you keep tab on your profits, prepare credit applications, keep track of inventories, and prevent pilferage.

There are also plenty of tax advantages in keeping good records. Good records enable you to take the full amount of all legitimate deductions.

For example, there is a host of information that you need to properly compute your depreciation deduction. For any piece of depreciable equipment, you must know the date the asset was acquired, its costs, whether it was acquired new or used, the salvage value of the asset, and the method used to compute depreciation. But all this information can be conveniently maintained in a depreciation record, so that you will have it at your fingertips at tax time. Remember. an overlooked

IRS BOOKLETS FOR SMALL BUSINESSES

These booklets are available free by dropping a postcard.to your IRS district office:

Publication 583, "Recordkeeping for a Smdll Business"

Publication S52, "Recordkeeping Requirements and a Guide to Tax Publications"

Publication 509. "Tax Calendar and Checklist for 1976"

Publication 538, "Tax Informotion on Accounting Periods and Methods"

Publication 534, "Tax Information on Deprcciation"

Publication 535, "Tax Information on Business Expenses"

Publication 539, "Withholding Taxes from your Employee's l|ages"

Publication 533, "Information on SelfEmployment Tax" -and many others.

The 1976 edition of the "Tax Guide for Small Business" (Publication 334), is also available by mail for $1.25 from the Superintendent of Documents, U.S. Government Printing Office, Washington, D.C.20402.

deduction could cost you more in extra tix.

The capital gain-andJoss provisions of the income tax law are another reason you should keep good business records. When you sell or exchange property, your gain may receive preferential tax treatment or the Internal Revenue Service may restrict the amount of loss claimed, depending upon what kind of property it is, how long you held it, and how you disposed of it. To take advantage of these provisions of the law, your records must show the date an asset was acquired, what it was used for and whether it was sold, traded, destroyed or otherwise disposed of.

Good records also identify the source of the cash and property you receive in your business. While many of these receipts will be taxable, others will not. For example, issuance of stock, money or property pumped back into the company, loans, and certain exchanges of property are among the transactions that are not subject to income tax. Unless you have records identifying your receipts, you may be unable to substantiate that some are nontaxable.

(Please turn to page 47 )

A partnership in misunderstanding

By Frank M. Butrick Managing Director Manufacturers' Institute Oxford, Michigan

ITANY of the problems which lUlarise within a family business, particularly between father and son, are the outgrowth of too many assumptions about each other.

The roots usually go back to the son's teen years, a time when young' sters and their parents frequently become out of phase. In struggling from childhood to adulthood, young people rebel against everything: teachers, the rules - and their parents.

It is a perfectly natural process, but the businessman-father is particularly vulnerable to this rebellion, simply because he is so often at the business: and when he is home he is preoccupied, tired, and has little patience for adolescent behavior. Too many sons are totally lost to the family business, just because father and son became strangers and do not (or cannot) talk during those years.

Four years at college, or service in the military, and banishing an employee-son to the bowels of the

firm to "start at the bottom" merely intensifies the loss of communication.

This inability to talk together (and say something) is all important because it is too often unrecognized as a problem area. And it glosses over a situation which lies, unresolved and hidden away like a time bomb, capable of blowing up years later: the father assumes that he knows why his son is working for him - and the son assumes that he knows why his father wants his son working for him.

All too often, both men are wrong, simply because they never discussed the subject. The eventual results of a solid misunderstanding can be disastrous to the father-son relationship and to the business alike, and is normally irreparable.

cAsE HISTORY #l

This son received his MBA and then moved into his father's lumber yard to assume sales management. Almost from the beginning he made frequent

and disparaging remarks and comparisons between their family company and "big business," grumbling' about the firm's employees, brand lines, the style of their promotion, their inventory, supplier arrangements, floor layout, and not even stopping at his father's overall management.

Story at a Glance

Some of the problems existing between fathers and sons in the family business are examined in this well-thoughtout article. .case histories demonstrate some problem areas and possible solutions.

At first his father overlooked the remarks, realizing that his son's education had not prepared him for the realities of management in a medium-sized firm. But then he began to wonder if they were indications of frustrated ambition - if his son was urging him to grow and expand. The more he thought of this, the more it seemed logical and desirable - and that with his son to help, he could push the business to new heights of accomplishment.

The firm had ample cash reserves and excellent credit, so the father busied himself in analyzing competitors. One day he announced to his son that he had agreed to buy a much larger but faltering competitor, a 3-store chain in another city, which after being turned around under his son's management, would better than triple their business.

The father was somewhat disappointed by his son's mild reaction, but nonetheless, the son went off to begin the overhaul of their new acquisition. Within six months the son quit, announcing he was joining a (Please turn to page 30 )

SPEAKING at a recent seminar, Frank M. Butrick explaining to one of the participants the essential differences between a career in a large corporation where many compete for the top jobs, and a family-owned business,

where many may compete but the top iob will go to the son anyway. one of the weaknesses of the private firm is the asured rise of the ambitious son, regardless of his competence (or lack of it).

Preliminary results of a plywood assn. survey of mills to determine the impact of a 25% reduction in public timber (which could happen if the forest products industry looses the Monongahela fight) finds the supply of specialty plywood products would be severely affected

Of 33 specialty plywood mills responding, l2 estimated a 25% reduction in public timber would result in ultimate closure, 12 see substantial curtailments National Forest Products Assn. is backing H.R. 15069 (intro'd. by Rep. John Melcher (D-Mont) as best of present bills to relieve Monongahela problems

Latest housing start figs. continue to confound the optimists July starts declined 9'/o from June, to I ,387,000 on a seasonally adjusted annual pace; lower rate was still 15% above the same time ayearearlier brigltt spot : permits for future construction rose 67a, highest annual rate in morethan2years...

The multi-family sector of housing continues as the weak spot, with no early upswing in sight most experts now see total '7 6 housing starts between 1.45-1.55 mil. . . . housing starts in July in the West were 359,000, down 3%, permits were up almostl5V...

Money rolled into the s&ls in July at a record rate (more fuel for the hotrsing machine), a reversal of the past 3 mos. trend . prime lending rate is now 7% home loans closed in Ca., Az., & Nv. in lst half '76 by s&ls were at nearly twice the volume of the same period '7 5

New wholesale companies include: Midland Coast 14/holesale Co., Santa Rosa, C8., Roy M. Wessels, gen. mgr.; Parr Lumber Co., Orange, Ca., Pete Parrella; Fair Oaks Lumber Co., Sacramento, Ca., Brian & Kay Eggiman; West Coast Lumber Sales, Portland, Ron Thompson;' Uni ted International, Inc., Portland, Jack A. McCleskey; Shaw Lumber Co., Orange, Ca., Grant Shaw . American Intenrutional Forest Products' has a new subsidiary, Western International Forest Products, Dave Gambel.

Closures include Doud Lumber, San Jose, discontinuing operations "after 3 I great years in the Bay Area," according to Lee Doud Griffin Forest Products, San Mateo, Ca., has closed its doors; it began in'67 . . liquidation of its 25 storechain of Thunderbird Home Centers continues following a decision by stockholders of the parent co., Columbia Corp., to liquidate all corp. assets

All-Coast Forest Products, Whittier. Ca., has been named exclusive sales rep. for Reedsport Mills, Inc., Reedsport, Or., selling their production into the Ca., Az. and Nv. markets United Pacific Plywood & Lumber, Yancouver, Wa., is the new sales agent in the Pac. N.W. for Sand Door & Plytuood, Los Angeles . .

Embezzlement of between $200,000 5500,000 from Welstt & Bresee, Inc., Oakland, Ca., a bldg. mtls. wholesaler, has been revealed by the arrest of a former employee on grand theft charges; the accused worked for the firm for 5 years as a counterman Bloedorn Lumber, Torrington, Wy., has purchased Riverton Lumber for an undisclosedamount...

U.S. Plytvoocl has been fined $1000 for "poor housekeeping" at their Anderson, Ca., particleboard plant which had a sawdust explosion Mar. 23, that resulted in the deaths of 7 workers and caused $20 million damage; the state Div. of Industrial Safety levied the fine, county officials didn't think USP was at fault, no decision yet as to rebuilding

After loosing $ $ for l-l l2 years at its Oakridge hardboard operation, Pope & Talbot now wants to sell, says price is below $5 million book value . Slaughter Bros., Dallas, has a new Denver sales office . . Builders Emporium's newest store is in Venice, Ca., in a former W.T. Grant.

Masonite sold it's Cloverdale, Ca., Preston mill to Jack Davies and Don Richardson for an undisclosed amount, theyore operating it as Preston Lumber Co. . Farm Discount Lumber has moved to a new site in Issaquah, 'Wa., Georgia-Pacific is now operating its new sawmill at Fort Bragg, Ca., hiking complex capa- city...

J.E. Higgins Lumber, San Francisco, plans to expand its distribution from no. Ca. and Nv. to national and international markets H. Paul Herrfeldt, Jr. has bought out "Pete" Sharp's holdings in Colifornia Redwood ,Sales, Santa Rosa, for an undisclosed amt. of $$, Pete's now a consultant and planning some traveling.

MacBeath Hardwood Lumber, San Francisco, has acquired the stock and assets of Brush Industrial Lumber Co., Los Angeles, and will operate it as a subsidiary under the Brush name.

Lumber Citlz opened its lOth store. in West Van Nuys/Reseda, Ca., firm is owned by Bob Reed and Bob Nieman . . H&E Home Builders City is bldg. a 85,000 sq. ft. store in Redlands, Ca.

PARTICLEBOARD

INDUSTRIAL SHEET STOCK o COUNTER TOp StzES

COMMERCIAL GRADE AND UNDERLAYMENT

PARTICLEBOARD

FILLED . UV FILLED . VINYL covERED . WooDGRAIN . PRINTED. ETc.

Any way you say it we've got Particleboard - in a full range of grades and sizes, ready for immediate delivery.

United's new Special Products Division has the largest Particleboard inventory in southern California - over one million square feet of it.

&FHfiEBoARD

Y.gOitt density Fibreboard made from planing shavings and chips of kiln-dried pine. FibrePine has greater.machinability - ifrapeJand roits beautifully, drills efforlessly and saws clean without chipping or flaking.

.

Any way you want it we've got Particleboard and Fibreboard. Our complete cut-to-size service can supply any specific sizes you need.

United's central location guarantees quick delivery. Call Herb Burnett, division manager, for full particulirs.

UNITED WHOLESALE LUMBEB COMPANY

P.O. Box 820 1400 Mines Avenue Montebeilo, Gatifornia 90640 (213) 726-1113

N SERVIGE SUPPIY Gtl.

GALEN DAR

SEPTEMBER

Independent Veneer Producers- Sept. l2-l4,6th annual meeting, Sunriver Lodge, Sunriver, Or.

Hoo-Hoo International 86th Annual Convention - Sept. l2-15, Hilton lnn, Albuqueique, N.M.

Los Angeles Hoo-Hoo-Ette Club-Sept. 13, dinner meeting, Scabo's City of Commerce, Ca.

Western Wood Products Assn. - Sept. l8-21' Fall meeting, Newporter Inn, NewPort Beach, Ca.

Palmer G. Lewis Co. - Sept. 19, third annual buying show, Auburn, Wa.

Strevell-Paterson Co. - Sept. l9-21, Hardware/Housewares Show, Salt Palace, Salt Lake CitY, Ut'

WBMA Management Seminar - Sept. 20-21, Alderbrook Inn. Union. Wa.

Oakland Hoo-Hoo Club - Sept. 21, "Lew Godard Night"' Francesco's Restaurant (near airport), Oakland, Ca'

Loi Angeles Hoo-Hoo Club - Sept. 24, meeting, golf & dinner, (place to be announced).

Dubs, Ltd. - Sept. 24, golf tournament, Santa Rosa Country Club, Santa Rosa, Ca.

Los Angeles Hoo-Hoo Club - Sept. 24, golf & meeting, Via Verde Country Club, San Dimas, Ca.

Townley Metal and Hardware Co. - Sept. 25'26, annual dealer market, Merchandise Mart, Denver.

Jensen-Byrd Co. - Sept. 26'27,Fall Buyers Market, company showrooms, Spokane, Wa.

Mountain States Lumber Dealers Assn. - Sept. 26-28, 83rd annual convention, Broadmoor Hotel, Colorado Springs' Co.

Norih American Wholesale Lumber Assn. Fall regional meetings, Sept. 29, Seattle; Oct. 7 , Portland; Oct. -19, Denver; 6ct.- 26, San Francisco; Oct. 27, Medford, Or-'; Oct. 26, Eugene, Or.; Nov. 4, Los Angeles; Nov. 30' Redding, Ca.

OCTOBER

Washington Hardware Co. - Oct. 3, annual dealers trade show, company showrooms, Tacoma, Wa'

National Lumber and Building Material Dealers Assn'Oct. f0-13, 60th annual meeting, Toronto, Canada'

National Hardware Convention - Oct. l7-20, Denver Hilton Hotel, Denver.

National Forest Products Week - Oct. 17'2f , 197 6

Los Angeles Hoo-Hoo Club - Oct.22-24, Family weekend, Hotel Del Coronado, San Diego, Ca.

Pacific N.W. Section-Forest Products Research SocietyOct. 25, seminar, Sheraton Motor Inn, Portland.

Energysave '76, lst International Manufacturers Energy' Reiated Products Conf.Oct. 27 -3l,Currigan Exhibition Hall, Denver.

Dubs, Ltd.Oct. 29, eolf tournament, Carmel Valley County Club, Carmel, Ca.

NOVEMBER

Northwest Hardwood Association - Nov. 4, annual meeting, Hotel Del Coronado, San Diego.

WBMA Convention/Building Material MartNov. 14-16, Spokane, Wa.

Dubs. Ltd.Nov. 19, golf tournament, Peacock Gap' San Rafael. Ca.

Some load of lumber !

/ANE OF the few ships in the Llworld designed sPecificallY to carry lumber, the 634' monster You see above is the Norwegian shiP Sandar, which recently entered Long Beach, Ca., harbor at a ponderous pace to discharge a little over one million feet of lumber for the Fremont Forest Products Co. of Whittier.

Impressive as a million of anything is, that represented only the top layer of 5.5 million board feet of lumber visible on her decks. And that'snotall: below decks she carried an additional bulk cargo.

Time chartered bY MacMillan Bloedel, the giant Canadian forest products firm, the ship had onloaded at Vancouver Island, made the stop pictured here and then proceeded through the Panama Canal to Antwerp, Belgium and then on to London, England.

Fremont's cargo was all Douglas fir and hemlock. It was in the form of 707 standardized packages or units, with a typical unit comprised of 208 pieces of 2x4. Some 2x6 and 2x8

lumber was also on board. Observers calculated that each unit averaged approximately 1600 board feet and had a dollar value of about $350.

The 90' wide ship carries six electric cranes mounted equal distances apart down the middle of the cargo area. The basic idea behind shipping lumber, or any other commodity, bY this method is the reduction in handling, saving both in time and labor charges. For example, one million feet of lumber would require 50 truck and trailers to transport, resulting in sharply increased handling costs.

Story at a Glance

Huge ocean going ship, designed specifically to carry lumber, makes West Coast stop off on its way to the European market from Canada it carries 5.5 million board feetof lumber on deck.

Photo by Merri

Photo by The Merchant Magazine SHADOWED by tremendous deck load of lumber, Fremont Forest Products' v.p. and mgr. of their harbor facility, Ted Pollard, discusses unloading procedures with Don Merrick, asst. mgr. and superintendent of the harbor facility. Fremont is selling the lumber in their California and Greater Southwest markets.

South Bay rb on the move!

Growing to serve you better

Our expanding services, additional product lines and improved and updated facilities mean we can serve you better. We have more than 2g ACRES OF INVENTORY including 40,000 SOUARE FEET OF DRY STORAGE, fed by THREE DRY KILNS. Our milling facilities are

complete; including a PLANER/ MATCHER, MOULDER, RE-SAWS, RIPSAW, and AUTOMATIC TRIMMERS. The improvements and advances we've made enable us to better attend to OUR NUMBER ONE JOB of SERVING OUR CUSTOMER. Let us show what we can do for you.

call us at south Bay, we're speciafists in two of the world's most durable and versatile softwoods.

REDWOOD and WESTERN RED CEDAR

Clears, Patterns, Siding, Commons, Garden ltems and Fencing COMPLETE MILLING FACILITIES & DRY KILN

THtr SOUTHLAND

By WAYNE GARDN executive vice president

TWO WOMEN completed a Sales I Seminar recently sPonsored bY the- Lumber Association of Southern California. In the course of the last few years many women have also taken the Products Knowledge Course, sponsored by LASC as well.

These people are emPloyed bY lumber dealers and are actively engaged in day-to-day contact with customers, both contractor and consumer. As a result of their interest and the educational courses they have completed, they are highly qualified to serve as sales personnel in the lumber and building materials industrY.

Interestingly enough, although there is much talk about women being

accepted on an equal basis with men in many fields of endeavor, we find that in the lumber and building materials industry many of our customers do not feel that a woman can adequately answer the questions they have or sell the right product for the job. This is most unfortunate. It doesn't allow these capable people to perform to the full extent that they are qualified to.

It would seem that those emPloYers who have women on their staff might successfully use some technique to inform the customer, whether he be contractor or consumer, that these women are adequatelY qualified to answer questions regarding the use and application of the building material being sold.

Just what this Promotional effort will entail will have to be uP to the

individual dealer. Certainly there are many ways in which this Promotion could take place. Some thoughts to be considered are featuring them in one of the ads you run in the local newspaper. The ad might saY, "Come.in lnd talt< to me about Your building material needs." The ad could feature one of the women emPloYees as sales person of the month. The promotional effort might entail Putting their certificates with their pictures along side in a place the buying public could view them, so that when a customer saw the individual they would recognize them as a trained sales Person.

Women are well received as sales people in the real estate business, in the new car business, and in manY other fields which only a few years ago were entirely male dominated.

These other industries have faced the same problems as the lumber 'industry and yet they have overcome them. Have you tried any technique to inform the buying public how capable that female counter person is? Think about it. It could help her morale as well as boost sales and profits. And in the final analysis, isn't that why we open the doors each morning?

Anchorage area and other parts of the state.

They said users of the AWWF are saving anywhere from $900 to $3,200 on a house, with an average saving of $ 1,200.

By CHUCK LINK executive director

WELFARE RECIPIENTS: A NEW INDUSTRY

welfare recipient borrowed a country ham from the farmer where he had part-time work, but didn't tell the farmer he had borrowed it. He went downtown and sold the ham to a grocer for $27. He used $20 of the $27 Io buy $80 worth of food stamPs for which he was eligible.

The man then bought $51 worth of

groceries and bought back the ham for $29 worth of food stamPs'

The ham was returned to the farmer's smoke house. The grocer made a profit, the farmer got his ham back. and the welfare recipient ended up with $7 cash and $51 worth of groceries.

This is almost a humorous story until you ask, "Who paid for the food stamps?"

United Building SuPPIY of Anchorage reports that since it began handling the All-Weather Wood Foundation system in April of last year, it has sold approximately 27 5 units in the

After a short stay in the hosPital, Clayton Morse of Lamb Morse Co., Astoria, Or., has returned home. We join all of his many industry friends in sending Clayton our best wishes' He is a past president of WBMA and is currently chairman of the Western Building Material insurance and pension trusts.

We are glad to report that J' M. "Mel" Bettis of lrrigators Lumber Co., Caldwell, Id., is back on the job. Mel is also a past president of WBMA and a trustee of the Western Building Material insurance and pension trusts.

Doug Jones has been named v.P. and general manager of Hammer Lumber Co., Eugene, Or. according to Wyman Hammer, president.

fli5":#*ffi

NNON]TANA NtrWS

By R.V. PETERSEN executive secretary

EDaNOOu Montana news briefs: JlWelcome additions to the roster of MBMDA members are Terry Soine, Woodsman Building Center, a brandnew retail facility at Columbus; and Pete Dennie, Knox Lumber Co., which is likewise a brand-new facility, at Billings.

Moving into Montana for the first time is the Peavy Co., with purchase of the Thunderbird Stores at Billings,

Great Falls and Kalispell. These yards will operate as Peavy/Thunderbird at the respective locations.

Expanding into new quarters soon will be United Building Centers at Sidney. The new facility will provide greatly increased merchandising and storage areas.

Another new industry entity in Montana is the Wickes Corp. through purchase of the milling operations and facilities of Townsend Lumber Co., Townsend. Former principal

OUNilAilN $TAilE$

By KENT MOXEY executive secrelary

TUe Honorable Pete Smyth, I Mayor of East Tin Cup, Colorado, will be our guest speaker at the concluding lunch session of the convention, Tuesday, Sept. 28.

Pete is a popular television and radio personality. He is also a serious historian, author and speaker. The title of his presentation is "Springs For The Wagon and Grease For The Wheels". He relates how the humor and philosophical attitudes of the early westerners helped them pull through some very rough situations. We can learn much from this analysis of the past and

apply it toward the improvement of our lives.

BRIEF PROGRAM

Sunday, Sept. 26 golf, tennis during day

l:00 Registration desk opens Evening - cocktail party on the porch.

Monday, Sept.27 - Buffet Breakfast for all. Business session - elect board members

*Mortgage Money For Housing

Jim Baxter, Western Federal Savings

*Economy of Rocky Mountain States

Phil Burgess, Federation of R M States

H. G. White will lend temporary supervisory assistance.

MBMDA Director Frank Dvoracek has donned an additional hat with his election as president of the Montana Elks.

New or reorganized yards in Montana include Wheeler Lumber Co., Scoby, (Steve Wheeler, owner); Econo Lumber Yards, Glasgow, (Paul Tihista, owner); M&D Lumber Co., Culbertson, (Bill McGowan, owner); and Kohl's Wholesale, Culbertson, (John Kohl).

Replacing Tom Pretzl (resigned) as representative for Lumbermens Underwriting Alliance at Missoula is Louis E. Beugin.

New manager for Great Plains Sup- ply, Glasgow, is Terry Rosendahl.

Former MBMDA member Earl Rutherford died at his home in Great Falls. Long-time associate of the industry, he worked for St. Anthony & Dakota Lumber, and, until his retirement, for Grogan-Robinson Lumber.

Lunch and guest speaker - Olen Marshall

Afternoon - Free!

Evening - industry party, cocktails by pool - dinner - dancing

Tuesday, Sept. 28 - Buffet Breakfast

*Wood Products Transportation

-JimManning,WWPA

*Forest Products Availabilitv

-Gil Oswald, Simpson Tim-ber Co.

Lunch and guest speaker - Pete Smyth

Introduction of new president, recognition of retiring directors.

Association president Jim Ellis, has appointed a Nominating Commitee for the elections at the convention. Members are:

Karl Detton

McCaslin's Inc.

Box 1060, Burley, Id. 83318

Nino Trujillo

Nino's Bosque Farms Home Center

Box 235, Peralta, N.M. 87042

Harold Mabie

King Investment & Lumber Co.

Box 1425. Pueblo. Co. 81002

PONDEROSA PINE SUGAR PINE DOUGLAS FIR

High PAU

Altitude, Soft Texlured Growth t BUNYAN LUMBE

I T HAS been some time since I LMA representatives other than the -association staff have visited dealers.

This month I have planned field visits along with our executive vice president Harry Mendenhall to several member yards. I feel it is important to visit you in your yard and to discuss general business problems and areas in which the association may provide

In looking at the broad expanse of our area it will be impossible to call on every dealer but we will give it all we have to visit as many as possible. It will take several weeks to accomplish what we have in mind but the end result will be a better understanding and possible improvement in programs.

Our first schedule will take us up through Marin County, north to Ukiah, then across to Yuba City, Marysville, Grass Valley, to the Reno-Tahoe area and back down through the Sacramento area. Although we have an idea regarding the number of visits we want to make in that week we will be unable to give you a precise schedule of the time we will be in each location. It will take more time with some dealers and when you cover an area as large as ours it is impossible to make definite appointments unless you schedule each yard separately and double back and forth across the area.

I am interested in your particular views of business, customer trends, long range business plans, expansions, new merchandising ideas, materials handling ideas, customer and product mif and meeting requirements demanded by iederal and state regulations. All of these ideas will assist the executive committee and board of directors in determining goals and priorities of the association.

All of the association committees strive to meet the needs of each member regardless of size of operation, gross sales, do-it-yourself or contractor orientation. The needs of all must be met if we are to serve members as an association should.

In my observations thus far as president of LMA I find two critical areas of concern. The first and highest priority is the continuing need for employee training. New products, turn-over in employees and stagnation are continually taking place. To meet these requirements the association is on the move to develop training programs to use in the store for employee training. It must be standard procedure to schedule periodic employee training sessions. We must keep all employees abreast of new products and uses, sales techniques, customer attitudes and professionalism in retail sales. If you are not scheduling after hours training sessions you are doing yourself and your employees an injustice.

The second area of concern is legislation. Frankly, it is becoming almost an insurmountable task to cope with thousands of proposed bills at th6 state and federal levels.

In all the history of the United States there has never been a period of legislative activity such as we are currently facing. Sure, environmental groups are exerting tremendous pressures so are consumer groups, but the greatest threat seems to be from federal agencies which are attempting their own perpetuation and growth of empires based upon the legislation they say is necessary to protect all of us.

]THtr ARIZ@NA

By FRANK DA executive vice oresident

..JOIN THE GANG''

fi S executive vice president of the FArizona Lumber & Builders Supply Association I have many concerns for our industry, but the most irritating to me is the complacency of non-members in the lumber industrv in not being a member of Arizoni Lumber & Builders Supply Association.

Every building material dealer is a part of agreat industry and should pay his way in supporting that industry. Things do not iust happen in the building material industry. There are reasons why we have a continuous supply of lumber products; why we have good lien laws; why management is aware of the many regulations; and why bad regulations do not become laws, Why? Because of an association. its dedicated officers, directors, and members spending hundreds of hours and thousands of dollars in seeing that all the above are done.

I recently visited two non-members, one had bad merchandising techniques and one had a visible violation of OSHA and could have been liable for a million dollar lawsuit if an accident had occured due to the violation, Both said they had no need for an association. "What do you think?"

We have many mass merchandisers in Arizona controlled by out-of-state ownership. Their main remark is. "We are no longer in the lumber business." But notice their company name, it is centered around the lumber industry.

It is one of the main reasons for their existence. Any time a company is in the building material business. they belong to our industry and are a part of it directly reaping the benefits of association activity regardless of whether they are a member or not.

My stock answer to those who feel they have no need for an association is: If they can afford an expensive and experienced man on their payroll to lobby for legislation, provide labor council, conduct training schools, etc., then they do not need an association. If they can not afford such a man thev do need, an association.

8O% of the building material dealers in Arizona are members of Arizona Lumber & Builders Supply Association. We need IOO% because through strength we can really do the job for our industry that needs to be done.

On the national level. with Arizona having 160 members instead of a

possible 200 or more and being a federated of The National Lumber & Building Material Dealers Association. the more members we have the more impact we have in support of NLBMDA. In all their legislative efforts, numbers count when you go to Capitol Hill to either support or oppose legislation.

Thank heavens we have dedicated members in ALBSA who believe in a strong association, see a need for it. and are benefiting from its programs: For the non-member, think about it, join today and become an active worker to make our industry stronger and more effective. I guarantee once you become a part of it you will find the industry you belong to more meaningful.

I may be biased in my opinions since my livelihood comes from an association. But for 20 years as a lumber dealer I supported an association and gave hours in its behalf. so I believe in associations and wouid not be a part of it without that strong dedication to it.

t00KlNG G00D: Art Bravo, Pacific's resident engineer, shows the typical size of the steelhead most recently released.

Palco and Conservation

Some 4,500 steelhead measuring 12"-15" long were recently released into the Eel River from the fish rearing pond built and maintained by The Pacific Lumber Co. at Scotia, Ca. site of its forest products manufacturing complex.

During the last four years 97,000 steelhead have been raised at Scotia. The California Department of Fish and Game supplies them and supervises the growing and releasing of the fish.

The recent batch of steelhead was a particularly interesting one. In the past fish were released averaging 7"-10" long. These last steelhead from the fish and game department were culls to be fed and raised to healthy stock in the Scotia pond. The results were successful with the 10"-15" long steelhead weighing an average of .7 lbs. when released. The CFG Department chose a day when the Eel River was muddy so that the fish would have a hiding place from predators and swim safely to the Pacific.

Pacific is one of the largest suppliers of clear upper grades of redwood lumber and also redwood plywood. A sustained yield forest management policy assures a continuing supply of clear redwood products for decades ahead.

ln 1971 Pacific built a small log sawmill to utilize its new young growth redwood. Beautiful redwood lumber products for garden and outdoor living applications are coming out of redwood young growth and are

finding an increasing demand in the market place.

With the increased volume of redwood garden grade products added to its uppers, and its fish, Pacific has to be recognized as the most diversified producer in the redwood industry.

L-P's New Partlcleboard plant

Louisiana-Pacific Corp. has signed a lease with option to purchase the Georgia-Pacific particleboard plant in Ukiah, Ca., according to Harry A. Merlo, L-P chairman and president.

Constructed in 1972, it has an annual production capacity of 100 million sq. ft. on a 3/4" basis and produces a premium quality mat-formed three-layer wood particle panel ranging in size from 318" - l-3116" thickness in a maximum size of 5' x 18' for the industrial markets. Sales will be coordinated through L-P's National Plywood and Panel Sales office in Santa Rosa, Ca.

The addition gives L-P a total of seven particleboard production lines in Ala., La., Mont., Tex., and Calif., with a total annual capacity approaching 750 million sq. ft. on a 3/4" basis.

T[A}AiSCAPI

McGormick & Baxter's Stockton,Ga.

lire retardant treatmcnt now at plant-for lumber, plywood, millwork

ldeal for schoolshospitalscommercial buildings - apartments, otfice buildings, restaurants, shoppingcenters, etc. (lnterior use only.)

FLAMESCAPE TREATED WOOD for protection against decay I carries the lJnderwriters and insects.

Laboratories lnc.labelCHEMONITE (copper green classified FR-S (Fire Retard- color)...The only'dalt tieatment antStructural); that consistenily meets the %tl I approved by building c^a^^ minimum penetration requirethroughout the united Stiii-.' ment on the hard-to-treai western woods.

t goo! appearcnce -clean CELLON (clear)...Leaves surfaces' wood its riaturai color. ldeal Mccormick & Baxter also lhgrq9.pjglnnce is critical. features: Both CHEMONITE and CELLON

cHEMoNrrE@andcELLoN@ 3:""ffii,',ilt:ixi""Jf:frlln'

Return

FATHERS AND SONS

(Continued from Page 16)

major roofing manufacturer, where he would be working for a "big" firm, enjoying the divided responsibilities, nine-to-five hours, and a predictable, well-ordered life which he fullY exoected to find.

ofsnnvnrtoN: Thislfather and son never discussed what each wanted from life or their business. The son was not complaining about the smallness of the comPanY, but expressing a longing for an idealistic never-never land of big business which his professors had described. Actually, he was afraid of individual responsibility: rather than being ambitious, he wanted nothing but the warm, well-ordered cocoon he hoped to find in a giant company. So the father risked his business, his financial security, and his own future on a venture which grew from a blend of his own fantasies and misinterpretation of the "meaning" of his son's thoughtless remarks.

CASE HISTORY #2

Much to his elderly father's delight, this son (37) finally asked him for a job in his small chain of western building material stores (when the son was laid off from his job as a salesman with a distributor).

The father quickly put him to work, overhauling their purchasing, billing and office procedures, and loaded him with trade magazines to study nights.

But the communication channels between the two had been rusted shut for years. In less than a year, the son quit to take a job with another distributor. This upset his surprised father so much that he called in a consultant to see what had gone wrong.

The answer was simple: the father had expected his son to spend "6 or 8 years learning the business, so he could take over when I retire."

But the son felt that he had alreadY learned enough in a few months to qualify for managing one of his father's storesl when this did not happen, he left.

These two men never once discussed why the son worked for his father, why his father wanted him in the business, or what each one expected from the other.

CASE HISTORY #3

Communication is a two-way street. Although sons more frequently shut out their fathers, sometimes it is the father who closes himself off from his son.

One son is administrative head of a building-supply dealer owned by his father. After the son worked with the firm for a number of years, the father went back to doing what he actuallY liked best of all, running the lumber yard.

But he owns the business and signs all the checks (but refuses to talk business after hours), so he and his son hold their business conversations in the sawing shed. Whenever the son brings up a subject which his father would prefer not to discuss (which is often, since the son is pushing for

reasonably modern business methods) the father just starts up the swing saw.

COMMENTS:

The world is full of talk, but short on frankness, and listening. Most conversation does not really consist of two people talking and listening to each other. It is merely two peoPle talking and then waiting their tum to talk again. There is a surplus of thoughtless, vain, overbeoing, and misleading or dishonest talk und never enough eamestness and honesty, with a man's true thoughts temPered only by normal politeness, tact, and an appreciation of the other person's feelings. Such talking is necessary if a marriage is to survive, or a partnership last, or a father and son to become a team, Ironically, although it isusually the son who throws up the conversation barrier, it is the father who must eventually tear it down. And it is not easy for a father to take hat in hand, so to speak, and begin to build a fiendship with his own son. A father's sense of ightness, supported by an ordinnry amount of adult pide, makes him feel that his son should come to him.

Unfortunat ely, this seldom happens (and when it does, it is all too often an attuck rather than a groping for under' standing), so the father approaches his son - and does everything wrong. The "Let's have a talk, my boy", is dead wrong. Stay away from the onceominous man-to-man beginning, and

(Please turn to page 44 )

ho- sl"

We stock awide assortment of imported quality woods from around the world at 16 distribution centers and 4 inventory locations around the country.We'll see that you get what you need with all possible speed. We'll even mix cars to your specifications. Contact an AFPC professional about your imported hardwood needs.

We have plenty of Redwood Stock and the machinery to produce Fence, NUrsery and Garden Products

We also carry split redwood and cedar products, plus a complete line of f ence products lcl ; direct shipments only for t&t or carloads.

98 IEAN OTDBOAST OFAITEW BABT?

Truly a "chip off the old block", the new National Division of J. E. Higgins Lumber Company is readY - willing and able to handle your toughest requirement. From pencil stock to ship sparsHardwood of anY sPecies to Softwoods andRedwood. .you name it, if it's grown, we have it Imported and Domestic. The Higgins "babY" .n c&rr handle it . After all, "Iittle shavers" with parents 9Syears old do know a pitchpocket from a knot hole!

Give us a call!

Dealer Business: $2 Bllllon

The retail lumber dealer remained the "number one" customer of North America's independent softwood lumber wholesalers during 1975, according to the North American Wholesale Lumber Association.

In a new survey of its 415 wholesale member firms, the retailer accounted for nearly 1.9 billion dollars, or 59.7%. Down slightly from 1973 figures, it reflects '7 5' soft housing activity.

Industrials accounted for 16%, and mobile and factory-housing another 8.2% of the 3 billion 178 million dollars of 1975 sales. Furniture and cabinet business was pegged at 3.87o, while off-shore exports were I .9%. A catch-all category, including government, contractor-builders, other wholesalers and vertically integrated producerdistributor firms, made up the remaining lO% of 1975 activity.

Two and one-quarter billion dollars or 71% of the total volume was in softwood lumber. Softwood and harCwood plywood accounted for another l0%. Poles, piling, shingles and shakes were 6% of sales, while hardwoods, millwork and other panel products (i.e. particleboard, hardboard) were all about 4% of the mix. Less than l% of sales were in non-wood products.

Those with distribution yards accounted for more hardwoods, plywood and panel products than did the office wholesaler as a percentage of total sales. It is clear that buyer habits have changed materially to more reliance on wholesale distribution yards rather

than carrying large inventories of their own.

Even though 1l% of NAWLA wholesaler sales were in softwood lumber, some of the dollar volumes for other wood products were staggering.

For instance, 285 million dollars in softwood plywood sales. Or 146 million dollars in millwork sales and 127 million dollars in hardwood lumber.

The 1975 dollar breakdown for class of trade during 1975 is as follows:

Dealers ....$1,893,653,000 Industrial .....507,512,000

Mobile & factory 260,100,000

Furniture and cabinet 120,534,000 Export .60,267,000 Builders, government, Wholesale chain yards & other Wholesalers . . . . 319.882.000

Unlon Paclflc Growth Up

Carloadings on Union Pacific Railroad have continued to move upward strongly in the second quarter of 1976, 13% ahead of the first five months of last year, James H. Evans, president, recently told the Denver Society of Security Analysts.

"Over the long run, we are confident that Union Pacific has the capability to grow at a rute faster than that of the economy itself," Evans said.

He said that the railroad has continued to be one of the most profitable in the country; that development of oil, natural gas, coal and trona has been stepped up; that from 19701975, UP's net income has increased ata compounded growth rate of nearlv l3Vo.

that's the first time a door ran into you."

PERS@NALS

Warren D. Flinchpaugh has been promoted to exec. v.p.-Humboldt County operations for the Pacific Lumber Co., Thomas B. Malarkey, Jr. moves up to exec. v.p.-forest products-marketing & administration, according to Robert B. Hoover, pres. and c.e.o.

Ray Du Puis, Roseburg Lumber, San Jose, Ca., went all out on his vacation and took his family to nearby Milpitas (tant-tah!) and then to the Alviso Mud Flats, which is always a biggie.

Bob Nikkel, R. F. Nikkel Co., Sacramento, Ca., is back from a look at the Olympics in Montreal.

M.D. "Mark" Mortenson is the new mgr. of Georgia-Pacilic's Eugene, Or., distribution center.

Stan Martin has been named by Alpine International, Portland, as their new v.p. finance.

Helen Jo Whitsell, pres., Copeland Lumber Yards, Inc., Portland, has been named by Oregon Gov. Bob Straub to serve on the state Economic Development Commission.

John V. Davidson won a recent sales contest at Davidson Plywood & Lumber, Carson, Ca. Prize included a days sales calls in Cadillac limo, chauffeured by pres. Jack Davidson and exec. v.p. Bob Howard.

Frederick F. Wangaard, Ft. Collins, Co., past pres. of the Forest Products Research Society, has been named to another term on the board of directors.

Harold M. Frodsham, chairman of the board, South Bay Redwood Co., Orange, Ca., is back from a recent sojourn to points on the Iberian Peninsula.

Harvey L. Collier, Jr. is now mgr. of American Forest Products' Albuquerque distribution center.

Alan Y. Levanson is the new marketing mgr., forestry products, for Homelite div. Textron Inc.

John W. Snyder has retired as gen. mgr. of Navajo Forest Products, Navajo, N.M. Robert W. Mosby has been chosen to succeed him.

O. Keister Evans has been chosen by the Imported Hardwood Products Assn. to be their new exec. v.D.

George A. Thompson is the new sei.mgr. of the Pacific Lumber Inspection Bureau, succeeding Ivan Neely who is retiring after I 5 years as

&b

The Merchant

Taylor has transferred to Denver as district sales rep. Mark Carlson is now in San Jose in inside sales, Bill Rehm is Hayward inside rep. and Bill Schmid has transferred to W. Hq. as product mgr., Western softwood plywood.

Jim Hayes, Rocklin Forest Products, Roseville, Ca., recently vacationed in So.Ca.

Dave Lebec, Rounds Lumber Co., Cloverdale, Ca., is back from a well earned vacation, as is Del Cole, who took off for a week in Del Norte County.

Gordon Knott, Yosemite Lumber, Fresno, Ca., vacationed recently at Aptos; father Ham and his mother are back from a two-mo. jaunt in Australia and New Zealand.

wctRel e(8.

September, 1976

Jim Forbes has been named lumber sales mgr. at SWF Plywood's Happy Camp, Ca., sawmill.

David P. Pool is now traffic mgr., bldg. products group, for Southwest Forest Industries, Phoenix, according to Homer C. Davenport, gen. traffic mgr.

Chuck Burns has joined Rocklin Forest Products, Roseville, Ca., in sales. He had been with G-P, San Jose.

John Bates, Westmark & Associates' principal, Newport Beach, Ca., houseboated on Lake Powell. Az.. recently; regional sales mgr., Ron Wiggins was married Aug. 15, to Linda Welch and office staffer Sharon Nelson married Tom MacLeod Aug. l.

Mike Moseby is now Simpson Building Supply's buyer-coordinator in their Western area office, Seattle, reporting to mgr. Haley Bertain. Dave Emery was a recent So. Ca. business visitor.

Mark Lofland has been selected as new president of the Orange County Hoo-Hoo club, replacing Jim Martindale, who resigned the office.

Bing Kirk is now gen. mgr. of the international div. of American Forest Products, S.F., according to M. R. Pratt, exec. v.p.

Reese Parker is back at Floor Service Supply Co., San Jose, Ca., after a Las Vegas respite.

Bob Thomas, Joe Costa Trucking, Arcata, Ca., was recently in Seattle on company business.

Bill Glasspoole is the new gen. mgr. of Vaughan Materials Home Center div., Reno, Nv.

George J. Mitsch has been promoted to market development mgr.-Bene- lex for Masonite's hardboard div.

Walt Schaefer is now Northwest sales mgr. for Pavey Research Corp., Tukwila, Wa., a waterproofing products firm.

Al Caldwell has joined Preston Lumber Co., Cloverdale, Ca., as sales mgr., according to Jack Davies.

Ian Martin has joined the technical services dept. of the California Redwood Assn., San Francisco.

Rick Rosa won salesman-of-thequarter honors recently at Sequoia-Sup- ply, Fairfield, Ca., according to mgr. Bob Riggs. Dave Kiser is a new inside salesman for Sacramento/Merced; Fred Warren has moved into plywood buying and trading.

Dennis Lowe is new to Simonson Lumber, Smith River, Ca., selling East, according to s/m Phil Kelty. He had been with Western International, Portland and Simpson Building Supply Co.

Dale Nevins is now sales mgr. of Rockwool's western div., according to Joe Marian, div. gen. mgr.

Ron Lewman has joined South Bay Redwood, Orange, Ca., according to Jim Frodsham, pres. Lewman had been with G-P sales, Fort Bragg. Ca.

J. J. Whalen and D. E. Kiepler are new district sales mgrs. for the Rocky Mountain and West Coast, respectively, for Johns-Manville insulation systems.

David Slaughter has been promoted by States Veneer Co., Eugene, Or., as gen. mgr. for all operations.

Jim Martindale, United Wholesale Lumber, Montebello, Ca., became a father the hard way by delivering his own child at home at 2:50 a.m. on Aug. 24. Datghter Sally Lynn (7 lbs. l3 ozs.) and mother Leslie are both fine. but Jim is still grousing about prepaying his doctor for delivery.

BiIl Niesen, Niesen-Ward Forest Products, has a new office overlooking the picturesque Noyo fishing village, Fort Bragg, Ca. No address or telephone change, tho, and Bill volunteers he will gladly report the daily situation on salmon, crab, steel-head and bottom fish.

Michael N. Sims is now market & prouct development mgr. for American Forest Products' bldg. mtls. div., San Francisco, according to J.B. Edens, v.p. and gen. mgr. of the div. "Woody" Clark is now an outside salesman at G-P, San Jose, Ca.

Douglas M. Ingalls, 36, is now gen. mgr. of the newly formed Paccific Rim Div., Modular Pacific Corp., Seattle, which produces factory built houses & commer- cial structures for the Pacific N.W., Alaska & Hawaii.

(Please turn to page 52)

Innovative Panel Surface

Oxford, an interior panel that creates a new surface look in prefinished plywood wall paneling, has just been introduced by Georgia-Pacific.

It pays tribute to English craftsmen who for centuries used the subtle elegance of select woods to enrich and accent their homes.

Oxford recalls this tradition in detail with dappled undertoning on its birch veneered plywood surface, created by utilizing colored inks to achieve a mottled pattern.

Three decorator colortones are available in the Oxford line. Available in standard 4' x 8' size panels. Oxford

creates an innovative look in paneling.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

New Dlvlder Box Slzes

Lewisystems has a new 12" deep version of their Divider Box line.

Tll.e 22" x 17" x 12" container interstacks with the other "3" series containers to give the customer a choice among 5", 6", 8" and 12" depths.

The new container is also compatible with :rll the line accessories including snap-on or drop-in covels,

horizontal or vertical dividers, identification card holders and circuit board holders. Like the other divider boxes. the DC 3120 is injection molded for better quality at a fraction of the price of thermoformed containers.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

A Real Brlck

Binghamton Brick Co. has a do-ityourself /a" colonial facing brick, made of true brick material and prepackaged with the correct amount of brick adhesive.

Easy-to-use U-Lay bricks-authentic fired ceramic facing bricks come in. several colors, and offer endless decorator possibilities for almost any room in the home. Unlike simulation brick, U-Lay bricks combine the beauty, charm and integrity found only with natural, fired ceramic material

Pre-packaged Brick-Stick adhesive provides U-Lay facing brick dealers with important saleslpoints:

(l) Customer saves, cartons contain only the amount of adhesive he'll need for the brick in that carton.

(2) Customer gets more for his money by mixing Brick-Stick himself, because he doesn't pay for fluid weight as with other types of adhesive.

Merchandising aids include p.o.p. sample boards and customer instruction pamphlet.

WRITE: The Merchant Magazin€, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Vertlcal Cuttlng Machlne

Automatic and manual vertical saws by Hendrick Mfg. claim to save floor space and increase ease of handling bulky materials which are generally stored on edge. The danger of scratching soft materials is minimized as cutting chips are more readily removed from the cutting board. Accuracy, convenience, and efficiency of the cut are greatly increased while achieving the specified cut with one pass.

The saws are available in the vertical plane for cutting of plastic, rubber, glass, wood, paper and non-ferrous metals. Four different models are available to cut stock lp to 12/z'.

WRITE: The Merchant Magazine, 4500 Campus Dr., suitc 476, Newport Beach, Ca. 92660.

Up the Chlmney, Llke Santa

Convect-O-Heater is a self-contained portable unit designed to divert a substantial amount of fireplace heat into the room, instead of escaping up the chimney. Smoke and gases pass between the sealed tubular heat producing convection chambers and escape up the chimney.

Efficient room heating is achieved by building the fire directly on the tubular chambers. As these chambers are heated by the fire, cool air is drawn in at the bottom openings, super heated, then forced out through the upper openings. Forced convection is produced by a small silent blower.

The forced convection overcomes chimney draw and converts the fireplace into a heat producing system. The chambers, once heated (this takes approximately 10 minutes) need only a small fire to maintain a constant heat flow into the room, thus saving on fireplace fuels.

It is capable of heating up to 1200 sq. ft. of living area directly from the fireplace and producing between 15,000 to 40,000 BTU using fireplace heat; it fits all fireplaces.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

The Redl Thlng

DG Shelter Products is offering a new printed, embossed Hearin wood paneling series called Pecan Reil. Described as a new dimension in realism for printed paneling, it features embossed surface Splits and knot cracks. These subtle embossings combine with the lifelike reproduction of pecan wood grain to make the panels appear as authentic as solid wood, It is available in several wood grain tones in standard sizes and thick-

nesses and is manufactured on lauan and fiberboard substrates.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

New Earth Golors

Parkwood Laminates has added five new "Ironstone" abstract patterns to its Textolite line of high-pressure decorative laminates. Each pattern incorporates the look of ironware, an earth color, blended with a soft subdued design.

Ironstone is available in both general-purpose and post-forming grades; the subdued hexagonal pattern makes mitered joints almost invisible.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

FREE READER SERVICE

For more informatlon on N6w Products and New Literature, write fho Merchant Magazina, 4500 Campus Dr., Suite 476, Newport Baach, Ca. 92660. Please mentlon issue date and page number so w€ can process your requ€st fasterl Many thanksl

For Distinctive Entryways

Choose any architectural design, Early American, Spanish, French, historical, special interest, whatever the style, there is a Simpson International Door that wi.ll be compatible with the building.

The versatility of the International line extends to new construction, including residential and office structures, and to renovation. There's a door for every purpose.

If the building is reminiscent of the turn-of-the-century, the new Chateau Orleans with leaded glass inserts reflecting soft lights, or the Tiffany, with the handsome colored prism-like center panel, would be the choice.

The Castillo, with a wide carved center panel and 20 smaller panels, hints of the massive doors found in Spain. In this Bicentennial year, the Concord with a deeply carved eagle of the U.S.A. will become a historical reminder as 1976 fades away. There's the Mariner with a full rigged sailing ship while European decor is found in the Lorraine, the Brittania, the Flamenco, the Innsbruck. There are 20 distinctive entryways in the International Series - a door for every personal requirement or special design.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Tennis, Anyone?

A versatile acrylic latex coating compound which can be field-mixed for use as either a base coating or top surfacing for recreational courts has been introduced by The Flinkote Co.

The product is the Deco-Color "MP" (multi-purpose) which is part of the Flinkote's Co.'s Decoralt acrylic surfacing system for tennis courts and other recreational surfaces. The Flinkote product number is 920-27.

Deco-Color "MP" is used as a base coat by mixing the product with si-lica sand and water and applying to the playing surface by squeegee. The speed of play on the resulting surface is regulated by controlling the mesh size of the sand used in mixing. Speed of play can be slowed by increasing the coarseness of filler sand used..

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Wood Stain Assortment

Carver Tripp's "Color Rich" wood stain assortment offers the l2 most popular stain colors in the country with only 7 colors to stock. The deep color concentration of these high quality oil-wiping stains permits uniform color on different types of wood, with only one coat.

This is a totally new concept in stain merchandising by a successful in-

The Chateau 0rleans

store merchandiser of wood finishing products. The self-selling display has been designed to occupy a minimum of space (24") yet provide maximum visual impact through the use of large 3" x 3" color chips.

According to the manufacturer, this superior stain program provides the right colors, a proven and impact selling merchandise. Sales aids and displays are provided free.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

More Attic Fan Ratings

A sharply expanded selection of 55 models of powered attic space ventilators by 19 companies appears on the latest list of ratings certified by the Home Ventilating Institute.

The listing of HVl-certified models is l5o7o larger than the 22 models by I I firmq in the 1975 season, according to HVI.

The fast growth of HVI listings reflects both an expanding market and a rising demand for authentic, certified ratings to apply to recognized ventilation performance standards for summer comfort and energy savings.

HVI testing-rating procedures, certification label and ventilation rates are recognized by HUD.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Successful Shower Selling

An 8' display of shower heads and hand-held showers is helping the 44 West Coast Builders Emporium home improvement centers to get maximum sales from the growing pulsating shower market.

The store uses either a counter display on a gondola end cap or Alsons Corp. standard product display center, depending on space availability, but always in the plumbing department.

In most of the home improvement centers an Alsons standard revolving product display center is used. This provides an opportunity to display a greater selection of products. It also stores back-up stock of the most popular models. By displaying products on all four sides. the merchandiser takes a minimum of floor space.

Where gondola space permits, 8' is allotted for shower products. Of this, 4' is allotted to Alsons products. Other makes share the other 4'. The end cap is highlighted by a full-color counter display that features a "Massage Action" hand-held shower and a shower head. Both rhodels are displayed side by side.

The end cap presentation takes about 3' of display space allotted to the showers. The other five feet is on the side of the gondola, where the various models of conventional and pulsating shower heads and handheld showers are featured. Regular peg gondolas are used for convenience.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

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For more information on New Products and New Literature, write lhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

NEW 0-l-Y construction tipsheet from California Redwood Asociation on how to panel a room with redwood is part of their nationwide publicity and advertising campaign promoting upper architectural redwood grades this Fall.

New Redwood Promotlon

In ment time and for Fall home improvethe current building recovery, a new California Redwood Association advertising and publicity campaign is promoting clear architectural redwood grades for new building and remodeling.

The campaign includes magazine and newspaper publicity to consumers, advertising to builders and architects, and a new CRA consumer tipsheet on do-it-yourself wall paneling with redwood.

Clear all heart andl sapwood-streaked clear. meet modern homeowners' demands for durable, natural, low maintenance building materials. Rising energy costs mean redwood's natural insulation qualities are an investment in future savings.

Dealers are being urged to stock clears for home improvement, expected to continue booming this year. Short clears for smaller projects such as cabinets, cupboards, shelves, and furniture should also be in supply.

Along with clear grade publicity, the CRA this Fall is urging dealers to stock and recommend top quality nails for exterior redwood uses to avoid nail stains and deterioration. A new consumer brochure, Nails and Nailing, describes proper nails and illustrates how to apply redwood siding.

Along with magazine and newspaper publicity for consumers, advertising will concentrate on builders and architects as redwood reaches in-

to many new building market segments, from single- and multi-family housing to quality custom homes, resorts, and low-rise commercial structures.

Special architectural design extras with redwood paneling and siding are sales assets for new and old housing. New housing with unfinished rooms and expandable floorplans are also top redwood markets, boosted by nationwide CRA publicity and advertising. Dealers should prepare now for Fall and Winter building and remodeling with architectural redwood grades, the group advises.

Through redwood suppliers, dealers can order CRA idea booklets and construction tipsheets, including Nails and Nailing, and the newest, Panel a Room with Redwood, for customer giveaways. For a sample kit of sales aids and a promotion aids price list, write to the CRA, Dept. CG, 617 Montgomery St., San Francisco, Ca.941ll.

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Eel River Sales Expanding

Eel River Sales Co., Newport Beach, Ca., has added John Newquist to its management and sales force.

Initially, he will be concentrating on the California, Arizona and Texas markets which the firm serves. As sales agents for Eel fuver Sawmills, Inc., of Fortuna, Ca., Eel River Sales Co. sells a complete Douglas fir green production. They specialize in rough timbers, lengths to 32 feet and also produce boards, dimension and small squares.

John Newquist is joining the firm founded by his father, Jim, 18 years ago. He graduated from the University of Southern California in the school of business. Recently John completed an intensive indoctrination course at Eel River Sawmill's two northern California mills.

New Nlkkel Rocklln Plant

The opening of a new 28,000 sq. ft. lumber remanufacturing plant was announced recently by Robert F. Nikkel, president of the Nikkel Corp., Sacramento. Ca.

Nikkel, a 25-year veteran of the lumber business noted, "We built this plant with the mobile/modular/indus-

trialized housing segment of the industry in mind. This lumber customer has long been neglected by the West Coast softwood industry. Our plan is to provide these customers with a single source of supply for all their softwood lumber requirements, and from the response so far, it seems we were right in our original assessment of their needs."

Located on a S-acre site in Rocklin, Ca., near the Roseville Southern Pacific switching yards, it was engineered specifically to remanufacture West Coast softwood lumber for the mobile/modular and industrial cut stock lumber customer, nationally. Production from the plant complies with the new HUD requirements and includes 2x3 studs. 2x3 random length, 2x6 joists, lx4 and lx3 studs, lx3 and lx4 plate stock, lx2 belt rail, stress rated boards, rafter stock, bed stock, furniture parts and other related industrial items.

Rocklin's First Anniversary

Rocklin Forest Products. lumber and millwork producers located in Roseville, Ca., recently celebrated its first anniversary, according to Robert B. Plunkett, president.

The sales staff is made up of five veteran lumber and millwork people: Richard Petty, Jim Ellsworth, Jerry Wilcox, Jim Hayes and Bob Plunkett.

Rocklin Forest operates moulding plants in northern California, Reno, Nv., and Mexico and box factory facilities in northern California. National sales/marketing activities include, dimension lumber, millwork items, cut stock, industrial lumber, speciality pine items, solid lineal and cut-toJength mouldings, fingerjoint cut stock, box shook, jambs, door frames and other speciality products in cedar, redwood, Douglas and white fir species.

AT NEW plant, Keith Danley (left) and Dan Rue observe load of 1x3 studs being loaded in truck shipping area of Nikkel's Rocklin, Ca., plant. Adjacent spur serves mobile home modular railcar customers nationally.

FATHERS AND SONS

(Continued frorn page 30 )

let the conversations work around casual, business-oiented subiects. Just loosen up, say what you think (but be TACTFUL), avoid criticism, hold your temper and impatience - and let your son talk, too. And when he does, you listen. LISTEN TO HIM.

Make it a point to create comfort' able, no-stress times to be with your son. Go to lunch together, get together in the evening, stop off for a beer on the way home from work, work in the yard together. Spend enough time together to get to know each other. Duing the awkward peiod (which can last for months), stay clear of personal subiects and stick to business. But do day dream out loud about your business, and listen while your son specu' lates about his future.

Find out why he is working for you, and what he expects from you. Very carefully advance your ideas, watching his reaction. Do not rush it; you have time - as long as you keep talking, time is on your side. Once both of you know exactly why you work together, you have something to build upon. llithout this clearmeeting of the minds, neither of you have anything.

NAWLA Reglonal Meetlngs

North American Wholesale Lumber Assn. will hold area member meetings in 22 key cities of North America this fall. As in previous years, an attendance of nearly 1,000 wholesale executives is expected.

NAWLA principals overseeing plan' ning details of regions in the West are: Robert W. Haines, Edward Hines Lumber Co., Chicago, is in charge of Denver.

Paul N. McCracken, Tum49 Lumber Co., Portland, is in charge qf Seattle,' Portland, Eugene and Medford, Or.

John Weston, Far West Fir Sales Co., Huntington Beach, Ca., is in charge of Los Angeles, San Francisco and Redding.

Invitations and agenda information will be sent to non-members upon request to NAWLA, P.O. Box 713, Clifton, N.J.07013.

The 1916 schedule: Sept. 29, Seattle, Wa.; Oct. 5, Vancouver, B.C.; Oct.7 , Portland, Or.l Oct. 19, Denver, Cti.; Oct. 26, San Francisco, Ca.; Oct. 27, Medford, Or.; Oct. 28, Eugene, Or.; Nov. 4, Los Angeles, Ca.; and Nov. 30, Redding, Ca.

Georgia-Pacific Goes Quad

A new "quad" sawmill with two machines, each with four movable band saws, is completing its start-up operationat the Georgia-Pacific Corp. lumber operation, Fort Bragg, Ca., according to F. C. Holmes, Northern California division general manager.

It replaces a fixed-width gang mill and will increase total production capacity of the operation, which also includes a traditional band mill.

Better utilization will be provided through use of thinnings and small logs from treetops in addition to selective cutting in the company's mixed fir and redwood second and third growth forests in the area, it was indicated.

The new quad mill, with a capacity of 150,000 board feet per shift, fulfills a promise made by G-P in 1973 when it acquired the operation. At that time plans were announced for "a more efficient mill to be built for better utilization of annual forest srowth."

More Wood Use Urged

In San Francisco, at their eighth annual meeting, the American Wood Council approved plans for Fall promotions in key housing markets and re-elected present officers. Serving another term are Harold C. Ellicott,Ceorgia-Pacific Corp., president; John O. Batson, Batson Lumber Co., v.p.: Richard P. Neils, St. Regis Paper Co., treasurer: and Carl E. Darrow, American Wood Council, exec. v.p.-sec.

The Council reviewed results of 23 local promotions carried out in major housing markets and saw evidence of increased use of wood products in a number of these areas traditionally dominated by competitive materials. It approved a program which includes 17 local promotions and l0 seminars for building professionals.

Local promotions are built around AWC's "Design for Better Living Award" presented to home builders whose projects combine excellence in land planning and architectural design with creative use of wood products.

WHAT'S HAPPENING?

Keep us posted on your club or group's upcoming meetings. But be sure and submit thern at least seuen weeks belore the euent to make sure there wiJl be time to list them in an issue i.n circuJation belore the big, day happens.

Fred C. HOLMES

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GLOBE INTERNATIONAL OF SAN JOSE, tNC, San Jose, California 95112 (408) 998-3300

GOOD RECORD KEEPING

(Continued from page 15)

The most obvious benefit from good record-keeping occurs when your return is audited. Business people have nothing to fear from an IRS audit, according to IRS, if their records, including sales slips, invoices, receipts, and canceled checks, support the income they report and the deductions and credits they claim. This is all the IRS requires of your business record-keeping.

No particular form of records is necessary. You can adjust your bookkeeping system to your own business needs.

All of these advantages of good records may easily disappear under a

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mound of unnecessary paperwork if you are not aware of the length of time you should keep your records. Under the tax law, you are required to keep records that support an item of income or deductions for three years after the due date ofthe return. Ifyou have employees, you must maintain all records pertaining to employment taxes for at least four years after the due date of the return. Some tax records should be retained indefinitely. For example, those records relating to the cost of the property should be kept until you sell or otherwise dispose of it in order to properly compute your gain or loss of the transaction.

If you don't know how long to keep a particular record or you want assistance in setting up your books to take every advantage of the tax law, just call the IRS for help. IRS taxpayer service representatives are available all year round to answer your tax questions. In all areas of tle country, you can call the IRS toll-free. Or you can write or stop in at an IRS office. The IRS has many informative booklets to help you with your record-keeping on the tax side of your business-most of them free (see box).

The IRS also offers a special service for persons planning to start a new business. "Your Business Tax Kit" (Publication 454) contains the business tax forms you will need and tax publi cations specially fashioned to meet your individual business needs in the lumber and building material business. The kit, which also contains the name, address, and telephone number of your IRS taxpayer service representative, is constructed like a folder to provide a convenient file for storing copies of your returns and related records. Taxpayers starting a new business are advised of the availability of the kit when they receive an employee identification number from IRS. You may visit an IRS office to obtain the package and, while there, have a tax representative explain the contents and answer any questions. If you can't visit an IRS office, call or write your IRS District Director and ask for "Your Business Tax Kit" (Publication 454). He will send someone to deliver it to you personally and explain its contents.

Start your business off right and make your own good luck with good records.

NO NEWS IS BAD NEWS

These days, folks who think they don't need to know what's happening' don't know what hit 'em when it happens. As never before, the best investment you can make in your business life is in knowledge, news, and all the other useful kinds of information you'll find in issues of The Merchant Magazine.

Issues contain:

Selling Tips

Merchandising Information

Promotional Devices

Management Techniques

News of People

hoduct Displays

Hardware. Housewares. Paint & Garden

In-Depth Studies of Dealer and Wholesaler Operations

Employee Training

News from 6 Regions in The West by Association Mgrs. Insights into Industry Trends Special Series on Hardwood Advertisiig Hints

Special Full Page: "News Briefs"

And much. much more: New Products section, New Literature,a Calendar of coming events, a handy Buyer's Guide that has been called "the telephone book of the industry in the West," and our special "Personals" section that is the industry clearing house on who is doing what, going where, being promoted, you name it.

Cost is modest, indeed. Only 42( a month at the bargain rate of $5 per year. A two-year subscription at $8 means you pay only 33{ per issue. And the BARGAIN BIGGIE is a three'year subscription. just 3 1( per issue. At these prices you can't afford not to subscribe to The Merchant. Just use the handy coupon below to send in your subscription today.

Mini Convention

I IORE THAN a score of the lUlseniors in the lumber and building materials business in southern California were honored at the recent mini convention held by three area Hoo-Hoo clubs: Los Angeles, Orange County and Inland Empire.

Doing an excellent job of emceeing was George Clough, whose industry credentials date back to the early 1920s.

Honored for their many years of active involvement in and service to the lumber industry were (in no particular order): Paul Orban, Sr., D.C. Essley, Bob Osgood, Harl Crockett, Herb Suverkrup, Claude CurrY, LloYd Webb, Charlie Wilson, George Loos, Ellis Johnson, Carroll Crane, CollY Par6, "Sully" Sullivan, John Lipani, George Otto, Larry Quinlan, Bert Holdren, Harold M. Frodsham, Fred Thomson. Carvel Brown, Bert McKee, Ed Fountain, Sr. and Wayne Mullin.

In introducing each man, m.c. Clough gave a shortbiographical sketch and some of the dates during which they have worked in the industrY. Amazingly enough, it ranged from 30 years up to about 60, with the five senior men being (again in no particular order): Dee Essley, Ed Fountain, Sr., Herb Suverkrup, Wayne Mullin and Bob Osgood. And our apologies if we've neglected someone who belongs in this top group in terms of time.

Present at the meeting was the president (aka Snark of the Universe) Tom Partridge of International, the head Hoo-Hoo. Also presiding at the meeting was Los Angeles Hoo-Hoo Club president Jim Frodsham, whose father, Harold, was one ofthe honorees.

More than 120 attended, many of them golfing earlier in the day as the gathering was at the Montebello Country Club, Montebello, Ca. Bob Merritt did the honors in awarding the golf prizes, brightening the handing of the hardware with his usual quick quips.

HEAOTABIE included (1) D. C. Esley, Tom Partridge, president of Hoo-Hoo International, Jim Frodsham, South Bay Redwood, pres. of L.A. club., (2) Harold M. Frodsham, Bert Holdren, Lloyd Webb.

(3) Fred Thomson, Inland Lumber and John Lipani, Weyerhaeuser. (4) George Clough "M.C. Extraordinaire" of Inland Lumber. (5) George Otto, Burns Lumber.

(6) Bert Holdren, Rialto Lumber. (7) Robert Osgood, who won the Prize for

Waggle. (8) Bob Halbert with trophy to "slowdown back swing." (9) Ellis Johnson, Home Lumber in San Bernardino, Carrol Crane, Redlands. (10) Wayne Mullin, Mullin Lumber, Herb Suverkrup, Suverkrup Lumber, San Bernardino, Bert McKee, Forest Lumber Co. (ll) Toby Hunter, Geib Lumber, Vista; Bob Merritt, Alan Taylor, figuring out golf scores. (12) "South Bay" Sully, Wayne Wilson, Jerry Essley, a trio of "Bedwood men." (13) Larry Ouinlan, Sun

Photos by Wayne Gardner

Lumber; Claude Curry, Far West Fir Sales, Harl Crockett, retired. (14) Paul 0rban, Carvel Brown, 0rban Lumber Co.; Charles Wilson, Lane-Stanton. (15) Allan Taylor, Boyle Heights Lumber; Bill Rau, Peoples Lumber; Ken Kenoffel, Arkay Lumber. (tO) Ed Fountain Sr., Ed Fountain Lumber Co. (17) Ed Gavotto of San 0iego. (18) Dale McCormick, Twin Harbors Lumber; George Loos, Inland Empire Club president.

Some Malayan hardwoods

PART ONE

T HE classification of Malayan I timbers falls broadly into the four following categories: (a) heavy hardwoods, (b) medium hardwoods, (c) light hardwoods, (d) softwoods. For the purposes of this article, we will be discussing the l0 primary heavy hardwoods that are listed in the official Malayan Grading Rules for Sawn Hardwood Timber (reprinted 1963) issued by The Forest Department.

The heavy hardwoods listed are:

(r) BALAU

Balau is made up of fairly uniform wood of several species of Shorea the more common of which are S. atrinervosa, S. foxworthyi, S. glauca, S laevis and S. macwelliana. It is a very hard, heavy, strong and durable wood superior in all respects to Sal /S. robusta) of India and is one of the best heavy constructional woods of Malaya. Similar timbers in North Borneo and the Philippines are marketed under the names Selangan Batu and Yakal respectively, but these names also include the heavy timbers of Hopea which are known separately in Malaya as Giam, see below.

The wood is not unduly difficult to work but care is necessary in seasoning small dimension stock because shrinkage is high and the wood is liable to split in drying. It is generally free of defects.

Story at a Glance

Part one of a two part look at ten species of heavy hardwood from the Southeast Asian nation of Malaya . included are general description, shrinkage, turn ing, etc.

General desciption of the wood:Sapwood is moderately well defined and lighter in colour than heartwood. The colour of freshly cut heartwood is yellow-brown, brown, or brown with a reddish tinge weathering ultimately to a deeper shade of brown or reddish dark brown. Planed surface is not particularly lustrous but is by no means dull. The grain is interlocked, often giving rise to faint stripe figure: texture is moderately fine and even. Resin canals usually with white contents, occur characteristically in concentric lines on the end surface but the wood is not resinous.

(2) RED BALAU

Red Balau is similar to Philipphe Guijol it is the product of a few species of Shorea, the most common of which are S. guiso and S. kunstlen. The timber is hard and heavy and sufficienfly strong and durable for all heavy construction but compared to Balau it is inferior in both strength and durability. It is comparatively easy to work but care is necessary in seasoning because shrinkage is high and it is therefore liable to split when drying.The wood generally has no serious defects.

General description of the wood:Sapwood well defined. Heartwood redbrown or purple brown in color when freshly cut weathering to a darkbrown. Surface is rather dull (without lustre). The grain is interlocked often giving rise to stripe figure. Texture rather coarse but even. Resin canals with white contents occur characteristically in concentric lines on the end surface but the wood is not resinous. (Only the darker colour and coarser texture differentiate this wood from Balau).

(3) BrTrS

Bitis, produced mainly by Maduca utilis, (some other species are known as Nyatoh batu) is a very hard, very heavy and durable wood. Though very

hard to work it planes and turns to a very good finish. Its seasoning properties are not good: it dries slowly but as the shrinkage is high it is liable to surface checking and end splitting. It is generally free of defects.

General description of the wood:Sapwood is well defined. Heartwood is red-brown or chocolate brown in color. Surface is not lustrous. The grain is straight or only slightly interlocked and the texture is fine andeven. The wood lathers freely when rubbed with water. It has a bitter taste.

(4) CHENGAL

Chengal, the product of a single species Balanocarpus heimii is the most popular Malayan wood for heavy permanent structures and for other uses where durability is of prime concern. It is hard, heavy and strong and is one of the most durable woods of the world (except in sea water exposed to marine borers). It is one of the easiest Heavy Hardwoods to work. It seasons without degrade but is slow drying. The only flaw in this wood is the numerous "pin holes" which are the galleries of dead Ambrosia beetles that attack almost all living trees of Chengal. Except on aesthetic grounds this is not objectionable because the strength of the wood is never significantly affected by these pin holes.

General description of the wood:Sapwood is well defined. When freshly sawn the heartwood is yellow-green in color weathering ultimately to a dark tan brown. Wood is moderately lustrous and has very prominent ripple marks. The grain is interlocked giving rise to strip figure; texture is moderately fine and even. Resin canals with white contents occur characteristically in concentric lines on end surface but the wood is not resinous.

(Continued next month)

New Lntematutr@

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Please mention issue date and page numoer so we can process your request fasterl Many thanks!

Water Deal

A free brochure on Roman Fountains' complete line of decorative fountains is now available; many feature construction heart redwood.

Re-Sidlng Gulde

A new 6-p. Re-Siding Installation Guide features 22 step-by-step photos for installing Colorlok lap siding and includes a section on how to estimate material requirements for re-siding a house.

Electric Appliance Fllm

"The Silent Guardian," is a new free-loan l6-mm sound and color motion picture, on the Underwriters' Laboratories efforts to maintain safety standards for home electrical appliances. Write Modern Talking Picture Service, 2323 New Hyde Park Rd., New Hyde Park, N.Y. 11040.

AFL-CIO Records

The Forest History Society has published an Inventoiy of th-e Records of the California State Council of Lumber and Sawmill llorkers, AFL-CIO. The l6-p. $ I .25 booklet may be purchased from FHS, P.O. Box 1581, Santa Cruz, Ca. 95061. It is the second of the series, Guides to Forest and Conservation Historv

of North America. The inventory describes twenty-four linear feet of records.

The California State Council of Lumber and Sawmill Workers was founded n 1947 and holds jurisdiction over atl voluntarily affiliated local unions and district councils chartered by the brotherhood within California. The council represents workers in production and maintenance of logging operations and mills and factories of the lumber industry. This representation includes health plans, contract proposals, and other negotiations.

Fiberglass Shingle Film

A new free-loan color film from Johns-Manville invites homeowners to "Take a Closer Look" at the various features of fiber glass shingles.

TV ad Series

A new series of five, 30 second tv ads to reach local customers is by the National Lumber & Building Material Dealers Assn.. $ 15 each c/o Suite 350, 1990 M St., N.W., Washington, D.C. 20036.

Sound Gontrol Blankets

A new data sheet from JohnsManville (free) describes Sound Control Blankets, fiber glass batts that help reduce the transmission of unwanted sound through steel stud wall partitions.

Forest Products Film

"What About Timber," a 22 minute film covering forest products frorn seedling to manufacturilg lumber and plywood is available from Simpson Timber Co., 900 Fourth Ave., Seattle, Wa.98164.

Rural Bullder Programs

A new d-i-y book (62-p.1 explain- ing for builders the federal government's rental housing programs in rural America has been published by the National Association of Home Builders $7.50.

Fiberglass Insulatlon

Johns Manville has a new free brochure on where and how to install insulation, plus additional fuel saving tips.

Lumber/Plywood Futures

Booklets on lumber and plywood futures are available from Larry Mollner at Thomson & McKinnon Auchincloss Kohlmeyer, 445 S. Figueroa St., Los Angeles, Ca. 9O0l'7.

A Better Plywood Roof

How to build a better roof, a plywood roof, in commercial and industrial construction is detailed in a new American Plywood Association 24-p. free booklet.

Loose Fill Insulation

A new l0-p. free brochure "Standard Recommended Practice for the Application of Cellulosic Loose Fill Insulation". Methods include blowing by pneumatic equipment and pouring in-place in attics with detailed how-to-do-it drawings. This lO-page booklet is valuable to all users of cellulosic insulation-professional and homeowners-to assure efficient and satisfactory installation to gain full insulation benefits. It also identifies precautions which need to be taken. Methods are based on ASTM Standards and researched field studies. National Cellulose Insulation Mfrs. Assn. 400 W. Madison St., Chicago, Il. 60606.

Nolse Control Book

Industrial Noise and Hearing Conservation is an 1100-p. book by the National Safety Council that gives information on establishing and maintaining a hearing conservation program. Write NSC, 425 No. Michigan Ave., Chicago, I1. 606 I -.

Plywood Use In Moblles

Plywood Usage and Potential in Mobile Homes 1976 (R-36') is a new American Plywood Assn. market research report that is free to members, costs $5 for non-members.

Rooflng Safety

Simple precautions the d-i-yer should consider when installing a new roof are in a free booklet from Johns-Manville.

Plen-Wood Floor System

A new underfloor plenum heatingl cooling system developed by wood industry groups is detailed in a technical manual just published by Western Wood Products Assn.

FOREST HISTORY

(Continued from page 12 )

Hutchinson's Cafurnia Heritage, a history of Northern California pine lumbering. These are sold at bookstores or can be ordered directly from the society headquarters.

The Forest History Society is funded entirely by donations, grants, and membership dues. Members include loggers, retailers, wholesalers, forest rangers, industry executives, historians. libraries. and a host of other folks from the U.S., Canada, and over a dozen foreisn countries.

Members serve a vital function, not only in providing general financial support for the Society's history program, but in many other ways. Ideas are shared, projects are suggested, and new items are sent in. Members write in about collections of old logging photos, business records, and old logging tools and artifacts. All these are put to good use. Members ask their local libraries to subscribe to the Joumal of Forest History, tell their friends, neighbors, and associates about the Society, and help raise funds for special projects.

For example, the Society recently received a srant from the National

Endowment for the Humanities that will result in a book on The Forest in American History: A Study of Forest Utilization and Conservation The Society needs to raise $7,500 in matching contributions to get the full amount needed for the study, and every donation, small or large, helps put this project on the map.

New members are cordially welcomed into the Society, and all will receive the quarterly Journal of Forest History. Dues range from $ l0 annually to higher levels of support. Memberships, contributions. or inquiries can be sent to the Forest History Society, P.O. Box 1581, SantaCruz,CA9506l.

PERSONALS

(Continued frorn page 35 )

Roy Wessels has been named gen. mgr. of the new Midland Coast Wholesale Co., Santa Rosa, Ca, Ronald D. Lodge is the new v.p.sales mgr. of Continental Forest Products, Lake Oswego, Or., reports Bryan Arbuckle, pres. Jim Barker, Tynan Lumber Co., Salinas, Ca., is back from a brief Las Vegas vacation.

C. Calvert Knudsen has been elected pres. and c.e.o. of MacMillan Bloedel Ltd., Canada's biggest forest products company. He had been senior v.p.-corporate growth for Weyerhaeuser in Tacoma. It is the lst time MB has been headed by a non-Canadian.

Dean Hansen has been promoted by Kaibab Industries to manage their Salt Lake City distribution center. Shel Sussman vacationed for two weeks at his "ranch" in Danville. Ca.

Mike Shoffner is now an outside salesman, Oakley Plywood, Morgan Hill, Ca.

Carefully

Beautif ully natural appearing waney edge.

Harold Maslow, Universal Container, Louisville, Ky., recently made calls on the trade in several Western states.

Gary Williams, Lumberjack Stores, Sacramento, Ca., is back from an Idaho vacation.

Jack MacDonald is the new mgr. of retail yard lumber sales for Arthur A.Pozzi, Co., Portland.

Bud Prueher is specializing in cedar sales since joining Seattle's Mauk Seattle Lumber Co.

Ed Blunt is now industrial sales administrator for Simpson Building Supply, Santa Clara, Ca,; Norm Rollins is a new induStrial sales rep. there; Mel Rhodes has been promoted to industrial sales administrator at the Los Angeles distribution center, where Phil Heim has moved up to industrial sales rep., according to Len Viale, southwest regional mgr.

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451 a word, min. 25 words (25 words = $ I 1.25). Phone number counts as one word. Ads with border $2.00 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.50 extra. Names of advertisers using a box number cannot be released. Address all

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We need an aggressive lumber/plywood salesman; experience preferred. Unlimited opportunity for right man. Salary, plus percentage ofprohts. Health plan, retirement and other fringe benefits. Marquart-Wolfe Lumber Co. (714) 998-t212.

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WANTED: Experienced lumber salesperson. Sell in Eastern market as well as California and Western market. Some travel involved. Contact Alan Holmes,(707) 964-5651. Fort Bragg, California. An equal opportunity employer.

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replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 475, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month.

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PACI

NORTHWEST STATES

OBITUARV

JOHN KINER

John Kiner, 60, formerlY with People's Lumber Co., Oxnard, Ca., died of a heart attack JulY 23, in Portland.

Born December27,19l6 in Sebetha, Ks.. Mr. Kiner's lumber career also included employment with Santa Barbara Mill & Lumber, Jameson Lumber, Arrowmill, and W. B. Jones Lumber. He also was a field representative with the Lumber Association of Southern California and the Woodwork Institute of California.

He attended the UniversitY of N,ebraska, the Chicago School of Engineeriag, and served as secretary/ treasurer of the Optimist Club; was a member of the Lions, Navy League, the ICBO and was a 28 Year member

ADVtrRTIStrRS' INDtrX

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.,...42

.......26

PLYWOOD , , Cover III DE DOORS. INC. . . Cover II DOOLEY

of the Elks Club. Mr. Kiner was also elected Man of the Year by the OPtimist Club.

Survivors include his widow, Doris; 8 children and I I grandchildren.

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G e< R l.H.glPgoco'o;0".,"",n.

Statement ofosnership. managemlnt and circulation (iequired by 39 U S C 3685) I Tille of puUiiirtion. ih. Metih"nt V-agazine: 2. Date of Filing. August 22. l9?6: J Frequency of i.iui.Moniftft,lA.No.ofissueipublishedannualll l2:.lB Annualsubscriptionprice $5:4 Locationofknownofficeofpubllcation.4500CampusDr-suite^476.NewportBeach (a SU 660: ,s. locution of the head'quarters or general business offices of the publishers. 4500 CamoutDi..ruiteqrO.NcsnortBcach.Cc 92660:6 Namesandcompleleaddressesofpublisher' [JirorunO mrnaging.i]itor; Editor-Publisher. David Cutler.4500 Campus Dr'' suite 476' Ni*noit geu"tt. t".-gZOoO: L Owner (lf owned by a corporation, its name and address must Ue stlircO and ulio immcdiately thereunder the names and addresses of slockholders ovning or hold ng I Dercent or more of iotal amou nt of stock. If not owned by a corporation' the names onO uOfre!."t of ttre individual owners must be given. If owned by a partnership or.otheruin"orporated fit.. its name and address, us well as that of each individual must be-giv-enJ The Miichinr ttloea.ine. lnc., 4500 Campus Dr', suite 476' Newport 8each. Ca 92660: David C"itii. aSOO di.pr. ot.. "uite 476, Ncwport Beach, Ca 92660: 8 Known bondholders, mortgupees. und oiher securitl holders ou ning or holding I percentor more oI total amount li t'oi-di .oitnunit or otheriecurilies (lf thcie are none-. so stalc) Nonel 9 Not applicable: 10. Ertent rndiaiure ofcirc!latron: A. Totill no copies printed {nel press run); averrge no' .ooGt iu"tt issue during orccedrng t2 months. 501 l: aclual number of copies of single issue puhlished nerrcst to filing date.50ll. B. Paid Circulation. I Sales through dealets and iiiriii,. itr""i uendors ani counter sales; average no. copies each rssue-during precedin-9, I2 ;onths.75:actualnumberofcopiesofsingleissuepublishedneare{bliling-date.90:2 Mail sub5criDtions: ruerrpe no. cop'eieach isrui during preceding I2 months.452J. rclurl number uf "ooi[t of iinst. iriue publirhed nearesl to tiling A;re. 45 6J C. Totul puid circulation (sum of i0Bl'.;J roslt, i""t"e. no. copier euch issui during preceding l2 monlh\.4598. aclual number of copies of sinlle issue piblished nearest to filing date. 4606: D Free distribution by murl. carrier or other merns samples. comnlimentary. and other lree coples:-tverage no cooies euch issue during precedinF l2 months. 241: actual number ol copres ol slngle tssue nubli.h.d n.rr",t to filini drte. :-14: E. Total distribution (Sum of C and D)l average no iop,es each issue during ireceding l2 months.4839: actual number ofcopies o-fsingle issue pr'bli"hed n.rr.tt lo lili;i dale, 48)0: F. Copies not distribuledi. I Office use. lell'over. unac' iounred. spoiled ufter pri'nting: averrge no. cbpies each issue d-uring preceding-l 2tonths..l 72: Jcluilnumberofcopiesofringleissuepublishednearesttohllngdatc.l9l:I KeturnsIrom ne*s uqenls; nor rpplicrble: G. Totul lSum of E. Fl and 2'should equal nel press run shownrn A): rverrge no. iopies euch issue during preceding I2 months. 50ll; actual number ol conies of ringle issue irublrshed nearest lo filing datc. 501 l: I l l certifv lhal the stalcments mide bv me uboue rre corrcct and complete (Signaturc ofcditor. publisher. buslness manager, or o*nir) David Cutler. Editor-Publiiher: l2 For completion by publishers mailing al the resullr rates(Section t12.l2l. Postal Service Manual)39 U S.C 3626 providcs in peflinenl oa-rt: "No peison who would havc been cntitled to mail matter under former section 4159 ol lhis titte shill mail such matter at the rates provided under this subseclion unless he files an;;;liy with the Postal Service a writt€n requist for permission to mail malter at such rates " In ,cior'dunce *ith the provisions of this statute. t hcieby request permission lo mail th-e publicaiion nr..O in ltem'l ul the phased postage rates pieseitly authorized by 39 U'SC 3626' (Signilture rnd title of editor. publisher. business manager, or owncr: Ltavld ( utler. tsoltor' Publisher.

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Not j.ust wllat you need, but when you need it and how you need it, that's our concern at Crown. Custom'loads are

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Remember, plywood is only the beginning ofthe Crown Plywood story.

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@'z'tn. p